Chapter 159 "Legend of Sword and Fairy" aired
Fat Bird can almost certainly predict that this first song from Su Zhi’s new album will definitely be a hit!
Well, it seems that there is no need to predict anymore, because the popularity of his live broadcast room is already frighteningly high at this time.
Sixteen thousand people listened to the song with him, and almost all of them received positive reviews.
"Let's listen again."
Fat Bird said naturally.
In the next ten minutes or so, Fat Bird listened to the song "The Wind Rises" four or five times.
Although it is still the most amazing the first time, I have to admit that I really like it more and more the more I listen to it.
But Fat Bird is also a little helpless, why is it just a song?
The quality of this preview song makes people look forward to Su Zhi's entire album even more.
And the most important thing is that a song is too short. Even though the number of people in the live broadcast room has just begun to increase, there is no other life left.
Even after listening to it so many times, the number of people has not dropped significantly.
But it will definitely not be sustainable in the future.
At Yun Music, Ran Yunxiang rushed to listen to Su Zhi's new song as soon as it was released.
Then without much hesitation, he said directly:
"Tell the operations department to urgently give Su Zhi this new album and "The Wind Rises", the highest level recommendation on the platform"
Hearing Ran Yunxiang's words, the assistant hesitated.
"But Mr. Ran, Su Zhi did not sign a copyright cooperation agreement with us for this album. This is against the rules."
Ran Yunxiang frowned.
"Do as I say."
"Forget it, I'll make a trip myself."
"The Wind Rises" has already topped the charts less than an hour after its release.
The two major platforms, Cloud Music and Penguin Music, are leading the way in new song charts, popular charts, and even search popularity.
Although there are no other well-known singers releasing new songs at the same time today.
But it is quite an exaggeration to have such popularity.
Not to mention first-line singers, even many veteran singers and singers would find it difficult to have such data.
But obviously, this is just the beginning.
At night, "The Wind Rises" began to completely break out of the circle, the kind of breakout that dominated the screen on all platforms.
Needless to say, there is no need to say more about the two major music platforms. Cloud Music responded quickly. Not long after the song was released, it directly began to tilt the platform's promotional resources.
Penguin music didn’t follow until late at night.
As a result, most netizens subconsciously went to Yun Music to listen to music.
In addition, the title of the song "The Wind Rises" was ranked number one on Weibo from noon to evening and never came down.
Even on various short websites, you can find information about the song "The Wind Rises" at any time.
"Sure enough, it has to be a collaboration between Xu Kong and Su Zhi. After listening to the beginning, I almost didn't hesitate to add it to the playlist."
"The album is called "Su Xu", which is related to the CP party. This is blatant official sugar-coating, and the opening song "The Wind Rises" is also very nice"
"I feel like I've already booked the best album of the year in advance. Although it's just the first song, I can see from a glance how high the quality of this album is."
Almost all the online reviews are positive. Although some music critics jumped out to sing the opposite, they did not affect the overall situation at all.
Some people have even started to open the champagne at halftime. No, they started popping champagne as soon as the game started. They directly booked Su Zhi's album as the best of the year this year.
The fact that things have come to this point is actually beyond many people's expectations, but it is still within the scope of understanding.
After all, there are at least a few songs every year that will become hit singles.
With the combination of Xu Kong and Su Zhi, it is certain that the new song will be very popular.
What surprised the colleagues was that they never expected that the popularity would be so high as soon as they started singing.
But on the second day, things began to go wrong.
Because the popularity of the song "The Wind Rises" has not only not declined, but has experienced a terrifying surge.
The number of song collections has directly exceeded 800,000, and is heading towards one million.
You know, this song was just released yesterday.
If nothing else happens, it will probably break the record for the fastest single collection to reach one million.
Even apart from the two major music platforms, it has always been ranked first in the related search lists of major social networking sites, leading the way.
The reason why there is such a chain reaction is not only the popularity of the song itself, but also the current time.
"Why is the heat so high?"
"Actually, I'll show you a video and you'll know."
In Fat Bird’s live broadcast room, his professional comments on songs may not be high enough.
But in terms of his understanding of most of the current audience, as well as his sense of the entire Chinese music scene and commercial market, he is definitely the best among the current related self-media.
He quickly opened a video platform and found a video in his collection.
This is a video of more than five minutes. Looking at the editing technique alone, it can only be said to be mediocre.
It's just a video edited by an ordinary senior to commemorate their graduation, but with the song "The Wind Rises" as background music and some real footage shot on campus, the look and feel is completely different.
After the video ended, Fat Bird said:
"This is just one of them, and the number of views has already exceeded two million!"
"There are also some short videos of similar style, and the data is even more exaggerated."
"I'm going to get my diploma soon, and I haven't found a job yet. I don't know how other people feel. Anyway, the song "The Wind Rises" by Su Zhi almost made me cry when I first heard it."
"Xukong didn't shoot a MV for this song, but as I listened, many pictures appeared in my mind, as if the song came with its own MV."
"There are still a few days left for the college entrance examination. I have recently gone home to take the exam. Although I am still very nervous, I hope everything goes well."
In the comment area related to The Wind Rises, you can see comments from students who graduated this year almost everywhere.
Yes, June is the annual graduation season.
And the song "The Wind Rises" is really suitable for the atmosphere of the graduation season.
Strictly speaking, does the entire song The Wind Rises contain any lyrics related to graduation?
Definitely not.
However, the lyrics and melody of the entire song are hard not to resonate with the graduates after listening to it.
The nostalgia for the good times in the past, the emotion about the uncertainty of the future, and the feeling of confusion and longing.
Even those who have graduated many years ago will definitely resonate with it.
Therefore, even without the blessing of the popularity of Xu Kong and Su Zhi, the song "The Wind Rises" will still be popular at this point in time.
It’s just that it may not be as popular as it is now.
"He must be sick!!!"
"Are you sick?"
At this moment, Qin Xian looked a little hysterical.
Temper and personality are on the one hand, but the main thing is this situation. It is really difficult for Qin Xian, a person who has been in the entertainment industry for more than ten years, to understand.
Why?
Obviously his own drama will be aired soon.
At this time, let Su Zhi’s new album be released first?
Qin Xian definitely didn't believe that Xu Kong, a person who helped Su Zhi write songs and handle album production, couldn't determine the release time of "The Wind Rises".
It was obviously Xu Kong's own decision. But what is the picture?
It may be said that it is for the promotion of his new drama, but this song is completely different from Xu Kong's own new drama.
So far, it has not had any publicity effect at all.
On the contrary, it was because of a song that it directly stole the popularity of his new drama and their "Mysterious Valley".
Although the previous large-scale publicity was not a complete failure, it certainly had a huge impact.
"This kid is deliberately targeting me!"
Qin Xian finally came to this conclusion.
And it’s not Kiwi that he’s talking about, it’s him himself.
Because strictly speaking, Xu Kong doesn’t have much conflict with the Kiwi platform itself.
The previous grievances were almost all between him and Xu Kong.
However, Qin Xian, the vice president, basically represents the Kiwi platform to the outside world.
The result now is that he thinks Xu Kong's evil plans are heading directly towards Kiwi and their upcoming "Mysterious Valley".
And it's still the kind of gameplay where you kill a thousand enemies and suffer eight hundred losses.
Whoever it was, probably wouldn't be able to stay calm.
After all, asking Su Zhi to release an album at this time to grab the popularity of her new drama is completely inconsistent with any business logic and plan.
Of course, Qin Xian himself had forgotten that his choice to have "Mysterious Valley" and Xu Kong's "Legend of Sword and Fairy" scheduled for the same day was actually not in line with business logic.
“People from Cloud Music and Penguin Video have proactively contacted us.”
When he first met Xu Kong, although Xu Kong was a top-notch person at the time, Yuan Yinan didn't look down on him at all.
Because Fengqing Entertainment at the time chose to pay Su Zhi to sing the song written by Xu Kong.
At this point, Yuan Yinan was still very reluctant.
If the studio hadn't been short of money, it would have been impossible to agree.
After all, for Su Zhi, a singer, singing a song written by Xu Kong is a trivial matter, but if the quality of the song is poor, it will definitely affect Su Zhi's reputation and image.
Who knows, not long after, when I see Xu Kong again, I will need to spend money to buy a song with him.
Until now, although Xu Kong has been here several times since the studio moved to the capital.
But she didn't realize it herself, and she had begun to subconsciously ask Xu Kong for his opinions and views on various decisions.
"Are they bidding high?"
"Legend of Sword and Fairy" is about to be broadcast. In the last week, Xu Kong will definitely not be able to run to Su Zhi's studio often.
Moreover, the name of Su Zhi's new album this time was chosen by the other party himself.
When Xu Kong saw it, he was stunned for a moment.
In the past two days, Song Youyou began to stare at him, as if he was on guard against thieves.
However, as analyzed by many music critics on the Internet, Xu Kong is the songwriter and producer of the entire album, so there is actually nothing wrong with such an album title.
After all, strictly speaking, Xu Kong should account for half or more of the album's signatures.
So it was explained to Song Youyou.
But he definitely didn't dare to let Song Youyou and Su Zhi confront each other.
The last time the two met was at the finals of "Singer".
Xu Kong was already sweating profusely at that time.
This was before anything really happened between me and Su Zhi.
Now, if such a Shura field appeared again, Xu Kong could not imagine it at all.
Hearing Xu Kong's question, Yuan Yinan nodded heavily.
And emphasized:
"It's not high, it's very high!"
“Penguin Music offered an exclusive copyright fee of six million a year!”
"Yun Music even gave me eight million."
After Yuan Yinan finished speaking, he looked at Xu Kong.
The meaning is also very obvious, it is to ask for his opinion, whether to sell or not to sell.
After hearing the specific numbers, Xu Kong was not surprised.
After all, the popularity of "The Wind Rises" is so high now, and the album promotion effect brought by the preview song has been fully achieved.
And even if it is just for the exclusive copyright of this song, the high price is completely worth it.
Although there is no big problem if he accepts it now, Xu Kong still shakes his head.
"Sister Yinan, just say you need to think about it for a while."
Yuan Yinan naturally understood what Xu Kong meant.
Xu Kong still maintained his previous plan and waited until the next three songs were released before talking to the other party.
Although Yuan Yinan felt that the price was already very appropriate, he still nodded.
After all, the copyright is still in Xu Kong's hands.
Although Xu Kong said that the copyright fee was given to Su Zhi personally, she could not make the decision for Su Zhi.
And now Su Zhi will probably unconditionally support whatever Xu Kong says and decides.
There is no need for me to continue to work in vain on these things.
"I know."
Yuan Yinan agreed.
With the college entrance examination season approaching in June, the song "The Wind Rises" has become increasingly popular.
When it was released, everyone felt that the record-breaking data was quite exaggerated.
But later I discovered that that was just the beginning.
After a week of fermentation, "The Wind Rises" can basically be booked as the most popular single this year.
But at the same time, although the people in charge of publicity and distribution of Mango and Kiwi are complaining in their hearts, at this point in time, the publicity and distribution of "Mystic Valley" must not stop.
On the contrary, in the last few days of "Legend of Sword and Fairy", it seemed to be much more low-key.
Mainly since the New Year's Eve party, Xu Kong's new drama has almost been previewed.
In the end, it was Xu Kong who asked Penguin Video to calm down a little.
Because he knows very well that although the bigger the investment in publicity and distribution is, the better before a new drama is broadcast, sometimes there will be a backlash.
It is not uncommon in the entertainment industry for excessive publicity and overturning.
After all, I’m still interested after reading it once or twice, but you can see all kinds of touting marketing accounts everywhere, which will inevitably leave a bad impression on some passers-by.
And to the current level, everything that needs to be done has actually been done, and the publicity has achieved results.
What follows is a head-to-head confrontation, and it’s time for the quality of the drama itself to show its true strength.
After the last wave of enthusiasm for the college entrance examination passed, time came to June 10th in a blink of an eye.
"Legend of Sword and Fairy" and "Mysterious Valley" entered the official broadcast stage at almost the same time.
(End of chapter)