Chapter 160 You can’t even spend money on this hot search
Yiguo has indeed waited too long for June 10th.
After all, this time is almost the beginning of the summer season, which is the most competitive period in the TV drama market throughout the year.
And this year, the first to be aired in the summer season are the two big investment dramas that she and most of the audience are most looking forward to.
And one side is Penguin Video and Tomato TV, and the other side is Kiwi and Mango TV.
This is almost the current industry leader among domestic video platforms and local stations.
For example, Penguin and Kiwi, just the various overt and covert fights over the years to grab copyrights and compete for users are enough for her to make a long video that may not even be finished in an hour.
As for the two TV stations Mango and Tomato, their grievances are even more ancient.
"Mysterious Valley" and "Legend of Sword and Fairy" are scheduled to be broadcast on the same day.
Just the gossip outside of these TV series is enough to attract people.
Yiguo must also have his own prediction.
In this summer season, the biggest winner, and possibly the biggest hit drama this year, will probably come from these two dramas.
If we want to talk about the final data and market performance, Yiguo must be more optimistic about "Legend of Sword and Fairy".
Although the cast of "Mysterious Valley" is stronger, based on the trailers of the previous two dramas and the subject matter, Xu Kong's new drama does have the potential to become a hit.
The main ones are Xu Kong, Song Youyou, and even Shang Yuxin. The ancient costumes in the trailer are really amazing.
Handsome men and beautiful women are always a weakness that no matter whether they are male or female viewers.
However, in terms of other reputations, Yiguo is indeed more optimistic about "Mystic Valley".
Mainly in terms of subject matter, fantasy adventure dramas like "Mysterious Valley" really moved Yigo.
And whether it's the screenwriter, director, or actor, they are all well-known in the industry.
In comparison, for Xu Kong, who writes, directs and acts alone, it is still too difficult and risky to replicate the success of "Want to See You".
She even believes that if the script of Xu Kong's new drama can have half the quality of "Want to See You", it will be considered a success.
It's not like she has such an attitude. Although Xu Kong said before that his movie is a fairy tale, not an ancient puppet, Yiguo himself couldn't see the obvious difference.
Moreover, she has watched almost every ancient puppet show in recent years, and now she has a psychological shadow, which can even be regarded as a work-related injury.
"Five minutes left."
Yigo glanced at the time.
Although it will be broadcast on the same day, the good news is that "Mysterious Valley" will be broadcast one hour earlier than "Legend of Sword and Fairy".
She doesn't need to worry too much about which drama she should watch first.
Although the TV station and video website are both on the same day.
But the video website takes half an hour in the morning, and like "Legend of Sword and Fairy", one more episode will be broadcast on Penguin Video on the first day.
The progress of the two platforms will be equalized in the next few days.
There is no other way. If such a situation were put in the past, I would never dare to think about it.
Generally, the video website will not release it until the TV station has finished broadcasting it.
But times are different now. On the contrary, rich video websites like Penguin Video and Kiwi have a much higher say.
After all, copyright fees have to be paid more.
This opening song is indeed not as good as the one written by Xu Kong.
"Mystic Valley" has officially started airing, and Yiguo usually doesn't skip the opening and ending parts of the first episode.
For a complete drama, this is also an important part.
The production of "Mysterious Valley" is very sophisticated, but from the opening song alone, it is still down by more than one level compared to the majestic "Slaying the Wolf" sung by Su Zhi before.
There's nothing I can do about it, Xu Kong is a professional song writer himself, and aside from other things, the soundtrack for Xu Kong's new drama is the least of Yiguo's worries.
Although she had the task of writing a manuscript, for the first time, she was still just like an ordinary audience member, fully immersed in following the drama.
A total of three episodes were released in the premiere of "Mysterious Valley" this time.
Each episode is less than forty minutes, and Yiguo spent almost an hour and a half in total, finally watching them all.
She opened the document on her computer and started typing:
"Advantages: The pace at the beginning is very fast, the suspense atmosphere is well created, and the camera scheduling is mature."
"Disadvantages: There are too many holes in the plot, and there is a risk of a bad ending. The way of handling jump scares is too old-fashioned, and the actors' acting skills are above the pass line, but not at an excellent level."
What Yiguo wrote was not a detailed subsequent film review or copywriting, but a simple record of the first impression.
However, just from these first three episodes, we can still see some clues.
Strictly speaking, the whole drama is definitely not bad. Whether it is the production level or the special effects in several big scenes, it is quite good.
The plot is quite acceptable, the suspense is well set up, and the adventure atmosphere is also created well.
But the only thing that disappointed Yiguo was that the first three episodes didn't give her an overly amazing feeling.
It is far inferior to the excitement I felt when I saw the trailer and the fantasy adventure theme.
If we look at the first three episodes alone, Igo would probably only give it a score of between 7 and 8.
It's a qualified or even good fantasy adventure drama, but it's definitely not as good as the marketing hype before it aired. It can even be said to be far behind.
Finally, it’s Xu Kong’s “Legend of Sword and Fairy”!
Yiguo opened Penguin Video, and the homepage was the entrance to Xu Kong's new drama.
She was used to watching the barrage to catch up on dramas, but when she watched "Mystic Valley" just now, there weren't many people because it had just started airing.
As for "Legend of Sword and Fairy", it seems to be much more lively.
"Ling'er is so beautiful!"
"The filming is so beautiful, I declare that for the sake of Youyou's appearance, I must continue to follow this drama!"
“It’s beautiful and I love watching it.”
When Yi Guo saw these barrages, he immediately had a bad feeling in his heart.
Because she had seen too many barrages like this.
And almost all of them are fans of popular celebrities in ancient puppet shows.
They didn't care about the plot or the pictures at all, they just licked the faces of their brothers and sisters.
The same is true for the title sequence, and I have to say that "Legend of Sword and Fairy" gave Yiguo a much better experience.
On the one hand, the theme song of "Slaying the Wolf" has been released before. In addition to being familiar, it also sounds really good.
In addition, the various special effects in the title sequence are really well done. They do not pursue gorgeousness or appear fake. Instead, they are just right every time and will bring quite a surprise.
In addition, the decoration and appearance are indeed very eye-catching.
Xu Kong's first costume appearance since his debut, the image of a bohemian and somewhat glib swordsman, directly hit Yiguo's aesthetics.
After the credits ended and the first episode just started, the words "Ten Years Ago" appeared on the screen.
At the beginning, there was a big special effects scene. While sighing that the special effects were really good, Yiguo was also watching the plot carefully.
Like the previous "Mysterious Valley", "Legend of Sword and Fairy" also released the first three episodes on the Penguin Video platform. It also took about an hour and a half to finish watching the first three episodes of "Legend of Sword and Fairy".
After watching "Mysterious Valley", Yiguo opened his document and almost listed the advantages and disadvantages of the show in just a few minutes.
But after watching Fairy Sword, she sat blankly for more than ten minutes, but still couldn't type a single word.
She remembered her previous reply that he was photographing Xianxia, not ancient dolls.
Is Xu Kong's "Legend of Sword and Fairy" similar to some previous ancient puppet dramas?
Of course there is.
But after watching the first three episodes, she suddenly discovered that this drama was completely different from the ancient puppet show she remembered!
First of all, the biggest difference is the texture. Xu Kong rarely uses the whitening and skin-smoothing filters used in ancient puppet shows. Most of the shots are almost straight shots except for lighting.
Details such as the pores on the character's face can be clearly seen.
In terms of realism, the improvement is really huge.
The reason why he dared to shoot like that is because the image of the actor is excellent. Xu Kong is indeed so handsome. Even with so many face-offending scenes, it is still impossible to find any flaws.
She also knew at this time that the barrage she had seen before was not because fans only looked at faces, but because Xu Kong really made the heroine Zhao Ling'er played by Song Youyou so beautiful.
Several times she, a woman, couldn't help but sigh, why is Xu Kong so good at taking pictures?
What is certain is that Song Youyou earned the nickname of the nation’s first love through campus love dramas.
But in this drama, Xu Kong's portrayal of Song Youyou is likely to become the most beautiful screen image in the actor's career.
In addition, what makes Yi Guo feel that this drama is different from other ancient puppets the most is the plot.
The content of the first two episodes is almost all about the male and female protagonists Li Xiaoyao and Zhao Ling'er.
This pace is undoubtedly a bit slow.
But from another point of view, the content of two episodes has completed the content of dozens of episodes of other ancient puppet dramas.
The process between the male and female protagonists from meeting, getting to know each other, and then falling in love.
There is nothing like the old puppet show where men chase women, women chase men, and the mother-in-law and mother are entangled with each other for dozens of episodes.
At this point, this kind of rhythm cannot be called slow, it is obviously so fast that it can fly.
But because Xu Kong photographed Zhao Ling'er so beautifully, and very efficiently through the first encounter on the island, the throbbing in the room, the blossoming of stones, etc., the process of the male and female protagonists falling in love became extremely convincing.
Stepping into the perspective of the protagonist Li Xiaoyao, you will definitely fall in love with the innocent, smart, kind, and incomparably beautiful Zhao Ling'er.
Finally, what surprised Yiguo the most was the soundtrack in this drama.
Igo thought it was a masterpiece.
Especially in the third episode, when the wine-sword fairy who "comes with a sword and rides on the wind to slay demons in the world" appears, the majestic and atmospheric soundtrack makes it difficult not to get excited.
There are almost no other unnecessary shots. Just this soundtrack alone makes the whole character stand up completely.
Xu Kong really showed off his musical talent perfectly in this drama.
"Advantages: good special effects, stunning soundtrack, successful character creation, and almost perfect plot rhythm"
"Disadvantages:"
In terms of advantages alone, Yiguo wrote a lot.
But when she wrote about the shortcomings, she really couldn't think of them for a while.
What worried her the most before was nothing but plot issues, but judging from the plots of the previous episodes, the rhythm was so perfect, there was no sloppiness at all, and the setting and plot direction were attractive enough.
In addition, there is a problem with the acting skills of the two young actors Xu Kong and Song Youyou.
The characters and personalities of the two people this time are completely different from the original "Want to Meet You".
Although there is nothing particularly amazing about his acting skills, he almost perfectly blends into the character without making anyone feel that he is acting out of character.
Although the emotional ups and downs of Song Youyou's several crying scenes are not very big, they are also very consistent with the personality of the other party's character. They are not too exaggerated, but just right.
"You won't really let him film it, right?"
Yiguo suddenly reacted.
At first, she hardly felt that Xu Kong's so-called Xianxia was any different from most ancient puppet shows in the past.
But at this moment, she found that compared with those ancient puppet dramas that were full of flaws, the performance of Xu Kong's Fairy Sword in the first three episodes could be described as almost perfect.
The only thing that worried her.
It's just that the love process between the male and female protagonists has been filmed so beautifully, how will the plot unfold later.
Unlike people like Yi Guo, who watch dramas and receive various professional analyses, the audience's reaction is more direct.
If it looks good, it looks good; if it doesn’t look good, it doesn’t look good.
One night passed, and the relevant data for "Mysterious Valley" and "Legend of Sword and Fairy" came out quickly.
In terms of ratings, Mango's Mystic Valley is 1.41, while Tomato's Fairy Sword is 1.39.
Almost evenly matched.
Even in terms of the current playback volume on the two major platforms of Kiwi and Penguin Video, the playback volume of the two dramas is similar.
Both sides successfully exceeded 100 million, and Xianjian's 110 million was higher than the opponent's by several million.
Although the data is similar, the level of discussion on major online social platforms is completely different.
#赵灵儿 is so beautiful! #
#九剑仙#
# Fairy Sword and Fairy Legend soundtrack#
Among the hot search terms on Weibo, all of them are about "Legend of Sword and Fairy".
"What's going on?"
"Can your operators do it?"
“Hurry up and buy the hot search for me!”
Qin Xian was furious in the company's operations department.
He looked very angry.
In his opinion, the premiere data of the two dramas are obviously very competitive, but at this time, the announcement of the new drama on his side cannot keep up at all. Isn't this a hindrance?
"Mr. Qin, we have already purchased it, and we have done all the promotion we can."
"That's right."
The person in charge of the operation was feeling bitter and couldn't express his feelings.
They did buy a lot of hot searches for "Mystic Valley" and invested in a lot of marketing accounts and other promotions.
But every time a relevant hot search goes up, it will be pushed down again in just ten minutes.
Experience tells him that this is not about investing more in publicity.
It is purely because the current popularity and discussion volume of Xu Kong's "Legend of Sword and Fairy" is too high.
As a result, even if you spend money on this hot search, you can't get it.
(End of chapter)