Chapter 1195 Box office
Twenty-seven theaters, nationwide screenings, art films——
It's not even an awards season movie, but a completely independent movie that has nothing to do with the current Hollywood industrial system.
From any point of view, this movie is not a market darling. Even if it has the Palme d'Or halo, it is useless. Are there still too few highbrow art films?
However, the interesting thing is that the bustling professional attention is still surrounding the "elephant".
Because of Anson’s existence, because of the box office explosion of “Butterfly Effect”, and because of the complete sell-out of the box office of Friday’s on-demand theaters, and the collision of various factors, Angelica Film Center is suspected of having a new round of promotion. During the event, the emotions of the professionals were instantly aroused.
Uncontrollably.
So, what are the box office numbers for “Elephant” on demand?
During the screening period, because the number of theaters is too small, there may even be only one theater. The data used to measure box office performance at this time is called single-theater box office.
That is the average box office data of each theater chain.
In the historical list of this data, which is the box office list of single theaters in North American film history, Disney has an absolute advantage and shows a strong attitude of overwhelming the screen. The top ten are all Disney's works, because they have a special room Venue——
The El Capitan Theater on Hollywood Blvd.
The El Capitan Theater is directly opposite the Kodak Theater and less than 100 meters from the Chinese Theatre, where the previous premiere of "The Princess Diaries" was held.
Since 1989, the El Capitan Theater and Disney have signed a long-term cooperation agreement, and most Disney movies have been premiered here.
In fact, the El Capitan Theater is not very big and can only accommodate 1,100 spectators. It is almost the same size as the Chinese Theater. But why does Disney’s single-venue box office at the El Capitan Theater be particularly good?
The answer lies in the price of the ticket.
Just refer to "Princess Diaries" to know that when Disney works premiere at the El Capitan Theater, corresponding themed activities and experiences are often held, which is almost equivalent to moving the Disneyland experience to Hollywood Boulevard, with performances, displays, interactions, etc. , the premiere evolved into a small theme park.
Moreover, in conjunction with hunger marketing, the movie was only shown in one theater at the Emirate Theater, and was shown on a 24-hour loop. Only this theater could watch it, and the audience naturally flocked to it. This also allowed Disney to further increase the ticket price. Finally, Set a single box office record.
In the 1990s, a movie ticket averaged between US$4 and US$7; however, tickets for Disney movies were priced as high as US$50 or even US$100, yet demand still exceeded supply.
As a result, as can be imagined, Disney dominates the box office list of single theaters in North American film history, with basically no rivals.
As of 2003, the top ten spots on this list were all occupied by Disney.
"The Lion King" is far ahead with a single venue of US$790,000. This figure is unprecedented and unparalleled, and no one can surpass it.
Currently ranked second on this list is "Pocahontas", but the box office of a single theater is only US$440,000. The gap is obvious.
After that, "Toy Story 2", "A Bug's Life", "Hercules", "Atlantis", "The Bear", "Anastasia", "Aladdin", "Beauty" and Beasts" and other movies respectively occupy the remaining positions in the top ten of the list.
All are produced by Disney; and all are cartoons.
So, who holds the record for the highest box office in a single theater during live-action movie screenings?
The answer is a little surprising, but it makes sense.
"Mrs. Peron", starring Madonna, produced and distributed by Disney, with a box office of $97,000 per venue, was also created at the El Capitan Theatre.
It can be seen at this time that Disney has written a series of outstanding achievements in the past ten years with its own special distribution strategy, and finally dedicated a series of classic works to the audience.
In this data, it is true that no one can break Disney's blockade. Among works produced and distributed by non-Disney, the current record for the highest single-theater box office is held by "Moulin Rouge" produced and distributed by 20th Century Fox in 2001. It was screened in two theaters and grossed US$83,000 per theater. It ranks highest in the history of movies. Danli was in thirteenth place, looking up at the series of Disney ahead.
It is precisely because of this that when people mention single-theater box office data, Disney and other movies are often divided into two categories and discussed separately.
Until now——
"Elephant" appears.
Of course, professionals do not believe that "Elephant" can break Disney's blockade. No one thinks so. No matter how powerful and awesome Anson is, this is a market bottleneck, this is a convention, this is a general consensus, and people still regard "Elephant" as "Like" is considered in the category of "Other Movies",
However, thanks to the brilliance of "Elephant" selling out all the shows on Friday, especially the feat of selling out all 27 theaters, it is really impressive, which makes people start to speculate whether "Elephant" can be A record close to "Moulin Rouge"?
It should be noted here that it is not that professionals look down on Anson’s appeal, but it is an objective mathematical question:
"Mrs. Peron" was screened in one theater.
"Moulin Rouge" is showing in two theaters.
"Elephant" is showing in 27 theaters.
The basic data is there. Those movies with a box office of more than 50,000 US dollars in a single theater all have less than five screening venues——
No exceptions.
None. All, all, uniform, less than five rooms.
Because only in this way can audiences gather together and detonate the box office of a single venue; once there are more than five screening venues, the crowds of moviegoers disperse. Without the stimulation of hunger marketing, the box office data of a single venue will not be so explosive.
Moreover, these screening venues are generally in Los Angeles and New York. Only these two big cities have so many enthusiastic movie fans who are willing to support an art film and are willing to pay for a movie worth one hundred dollars. The spending power of other cities is different from that of other cities. Cultural heritage is still far from enough.
Professionals are professional because they know these rules. Therefore, they do not mean to discriminate against "elephant", but only analyze objectively.
However, it is under such objective conditions that professionals are still looking forward to the box office of "Elephant" exceeding 50,000 US dollars per theater, and may even be close to the figures of "Moulin Rouge". In other words, people are already looking forward to the Anson effect and the subsequent Coming down to the potential historical moment, my heart can't help but surge.
Compared with the cliché that "Lord of the Rings 3" continues its box office success, the screening craze of "Elephant" is obviously much more interesting.
It was amid such expectations and heated discussions that the North American weekend box office for the last week of 2003 was released. People skipped those high-ranking works and glanced down. After searching around, they did not reach a million US dollars in the weekend box office. Go to the $2 million range to see the “elephant” figure.
What's going on?
Could it be...less than a million dollars?
I looked all the way down, but there was still nothing, so I could only look upwards, one after another, finally!
14. "Elephant," $2.87 million, 27 venues.
Wait, this means how much the box office is for a single venue?
(End of chapter)