Chapter 1196: Outstanding
In 2003, the North American weekend movie box office rankings, amidst all the attention, a work that did not even make it into the top ten stole all the attention——
"elephant".
Of course it is an "elephant", and it can only be an "elephant". Who else has such appeal besides the "elephant"? To be more precise, only Anson has the ability to fight his way through a series of holiday and awards season works, and once again set off the craze in an alternative way.
There are 27 theaters, and the box office of a single theater is US$106,300, and the three-day weekend grossed US$2.87 million.
In this week's North American weekend movie box office rankings, it strongly entered the top 20, ranking 14th.
incredible!
Unbelievable!
A feat, no doubt.
This is the only film among the top fifty on this week's list that has less than fifty theaters. It is also the only film among the top twenty on this week's list that has less than one theater. Thousands of movies.
Be unique.
Miracle? Maybe.
history? absolute.
Inadvertently and without preparation, the entire North American film market witnessed history.
To a certain extent, people could foresee the box office explosion of "Butterfly Effect", or to be more precise, people did not foresee this scene. But when this scene happened, people were surprised, cheered and celebrated, but they were not surprised. I was speechless and scared to death.
And now?
Scared to the point of peeing, and quite a few.
"Elephant", produced with a cost of only US$3 million, is an experimental independent film, but it broke a series of records during its screening period.
Not only did it completely overturn the screening strategy of art films, limiting it to five theater chains and targeting the Los Angeles and New York markets; it also swept all shackles and restraints into the garbage heap of history——
In the history of North American movies, the first live-action movie with a box office of more than 100,000 US dollars in a single theater was officially born.
In the history of North American movies, it is the first non-Disney film to enter the top ten in the history of single-theater box office.
Uprightly, ranking ninth!
Feat! witness!
Even if Disney movies are shown on a 24-hour loop at the Emirate Theater at an astonishing ten times the ticket price, not every single movie can achieve a box office of more than 100,000 US dollars during the screening period.
To date, only eight films have managed such a feat.
But now, "Elephant" has done it——
In the twenty-seven theaters, there were no crazy ticket prices, no cheating strategies, it was ordinary and understated, and the record was written like this.
For a long, long time, Hollywood as a whole believed that a box office of $100,000 per theater was an untouchable peak.
Disney's ability to write history relies entirely on a unique and irreproducible set of cheating strategies that other film companies cannot and do not intend to copy.
After all, apart from animated movies, even the live-action movies produced by Disney have not been able to break through the 100,000 ceiling by relying on cheating strategies.
Before the powerful alliance between Disney and the El Capitan Theater, the peak of Hollywood's single-room box office was set by "Edward Scissorhands". The box office figure of US$77,000 is still shocking fifteen years later; however, the single-room box office One hundred thousand is still out of reach, a vain dream.
Until now.
Just like Mount Everest, countless opinions once believed that it was a peak that humans could not conquer, but humans eventually wrote miracles.
The same goes for "elephant".
In this context, and in such a way, the shackles are broken casually, lightly, and even completely beyond people's expectations.
It turns out that there is no need to cheat like Disney, and it is still possible to achieve $100,000 for a single museum. The entire perception of Hollywood was wrong. Uniquely, but uprightly, it has entered the box office rankings of single theaters in North American film history; and it has broken down the barriers, and finally there is no need to distinguish Disney from other movies. With "Elephant" ranking among the top ten, the Disney myth has finally collapsed.
Shocking, silent, but vigorously detonating in the depths of the soul.
A new history is unfolding before our eyes.
Anson is still Anson.
From last year's "cat-and-mouse game" that overturned the holiday season, to the "butterfly effect" two months ago, and then to the "elephant" in front of us, Anson has completely changed the Hollywood industry's perception of the holiday season, bringing a wave of New trend.
Think about it again. At that time, "Spider-Man" became the first film in history to have a box office of over 100 million in its opening weekend, changing the rules of the summer movie in one fell swoop. At that time, people generally believed that the character of Peter Parker was the key.
In other words, there is no problem in changing the actor to play Peter Parker, Anson just plays the right character at the right time.
However, what now?
Once is luck, twice is coincidence, but what about the third and fourth time?
Who would have thought that the "elephant" would suddenly appear and steal all the focus?
The whole of Hollywood is in scorched earth.
When the "butterfly effect" swept across the army, the trolls were still trying their best to resist, refusing to admit the fact that Anson had become a superstar, refusing to accept that Anson had occupied a place above the 20 million club, and refusing to face the unstoppable changes that Anson had made. Current status of the industry.
As a result, it turned out to be an "elephant" that silenced the chirping voice.
And, not relying on the Palme d'Or status.
Could things be even crazier?
HBO: ...?
The most ridiculous and funniest part is that HBO has no idea what's going on.
No publicity. No promotion. There is no strategy. Everything is just a step-by-step low-key release and normal release to meet the needs of a small audience.
As a result, why did it explode?
It turns out that Friday’s sellout was not a marketing ploy, it was the voice of the market, real and effective, and the continued frenzy that followed on Saturday and Sunday proved that the audience’s enthusiasm was still growing.
But precisely because of this, without the support of special publicity strategies, "Elephant" still easily wrote history during the screening stage, casually and leisurely breaking Disney's more than ten years of monopoly and bringing a new chapter to Hollywood. Come for a breath of fresh natural air.
This is a strong proof:
Anson. Anson. Anson.
Anson is the core, Anson is the driving force, and Anson is the reason, changing everything, changing the rules of the holiday season from the inside out, top to bottom.
When Warner Bros. continues to make plans, when the seven major Hollywood film companies take risks, and when this year's holiday schedule is in chaos, the key answer that the entire Hollywood is looking for has emerged——
Anson Wood.
Rustling and chirping, the entire Hollywood was caught in a storm.
Around Anson, around the holiday season, and around the art film screening model, the huge craze is continuing to ferment and cannot stop at all.
Then.
HBO suddenly discovered that they didn’t even need to wait for the movie to be released online. They could make a profit just by showing it in theaters. Is there such a good thing?
HBO suddenly became energetic. Do you still need to think at this time?
Click. Expanded screening. Everything is arranged with gongs and drums!
(End of chapter)