Chapter 1198 Unbelievable
HBO, indeed HBO.
In the mighty storm across North America, we have always remained calm and continued to screen the film for the second consecutive week, with only a small increase in theaters.
The number of theaters increased from 27 to 70. According to feedback from major cities in the first week, the number of theaters in Los Angeles and New York increased to five, while the number of theaters in the other 23 cities increased. The theater chain will be increased to two or three, and the theater chain will be expanded to a small scale with patience.
In this way, the needs of experienced movie fans and enthusiastic movie fans can be met as much as possible to avoid the counter-effect of hunger marketing; at the same time, the lively melon-eating audience is blocked from the outside, so that these passers-by who join in the fun should not be impulsive and listen to word-of-mouth before reading the news. , there is no need to jump on the bandwagon.
Sure enough, the effect is outstanding.
"Elephant" continues its strong performance, with a single theater box office of 47,000 US dollars. This performance can still rank among the top 30 in the single theater data of live-action movies. Considering the number of screening venues for the film in the current two weeks, this achievement It was enough to make half of Hollywood look sideways and exclaim in surprise.
In its second week of release, "Elephant" took in US$3.3 million over the three-day weekend, incredibly making it into the top ten in the North American weekend box office rankings for the first week of 2004.
Seventy venues actually handed over such an answer sheet. This wave is still spreading slowly but firmly, and it is 100% shocking.
Moreover, after two weeks of release, the cumulative box office of "Elephant" reached US$7.7 million, and HBO announced that the film will officially enter the profit stage.
Wow!
There was an uproar.
Just two months ago, Hollywood was still teasing that the box office of "The Butterfly Effect" might be crushed by "The Big Show"; the box office performance of "Elephant" was not interesting, but the best reward would be for the film to top the Palme d'Or. No need to ask for more——
For an actor, the honor of participating in a film that has won the highest award at the three major European film festivals is no less than winning an acting award.
In any case, Anson has a Palme d'Or winner, which already distinguishes him from other vases.
However, now?
The "Butterfly Effect" is still creating good results, and the "Elephant" has made incredible profits outside of the Palme d'Or. I would like to ask, is there anything else that Anson can't do?
Rumor has it that half of Hollywood's script projects are heading towards Anson, and half of Hollywood's producers are considering how to get on board with Anson.
Edgar, hot.
I think I've seen this episode before.
Last year, this scene was played out after the "Cat and Mouse Game" achieved great success at the box office; however, due to disputes over remuneration, the film company and producers more or less maintained their attitudes. Behind the wave of enthusiasm, you can see the pull of the game. and confrontation.
But this year, things have changed and the situation is completely different.
The young agent said that Anson is currently focusing all his energy on "Walking with Songs" and other projects will be put aside for the time being, and he needs to wait patiently.
"Walking with the song"?
Suddenly, Mangold was walking in Hollywood with style, and he was the envy of everyone wherever he went.
However, HBO's abacus goes far beyond that. They can make all the difference in the television field and become the biggest winner of the Emmy Awards all year round. Naturally, they have two brushes; now they have also proved that they can play well in the film market.
The follow-up screening strategy is still steady and steady.
In the third week of its release, HBO finally took a step forward. On the one hand, it continued to add venues in the existing cities where it was released; on the other hand, it was released for the first time in another 60 cities across the United States, but it was not rushed, and it was only in one theater chain. Continuing the consistent cautious lighting strategy.
As a result, the movie was released in two hundred theaters across the United States.
In the fourth week of release, HBO continued its previous strategy and added screening theaters in the second batch of cities where it was released, but it only added one venue. Finally, the movie was released in 300 theaters across the United States.
And so on, and so on.
Overall, HBO's expansion strategy strictly follows the rules:
One week, cities are added, with one venue in each city; two weeks, a small number of venues are added to the city; three weeks, while other cities are added, the previous cities continue to add a small number of venues.
One step at a time.
In the fifth week, 500 theaters in the United States.
In the sixth week, there are 640 theaters in the United States.
In fact, until the sixth week, there were less than 20 theaters in New York showing "Elephant". The city had more than 100 large and small theaters, and in the end there were less than one-fifth. The "elephant" can be seen in the venue, and from here you can see the steady pace of the expansion.
Generally speaking, in the North American market, when the number of screening theaters reaches 700, it is called a "public release"; moreover, this is the standard for a small-scale limited release, and it can only be called a "public release" after the number of screening theaters exceeds 1,500. For "full public release".
"Elephant" has always remained in the screening stage, or in other words, limited response.
Slowly, wait for word-of-mouth to ferment, rely on word-of-mouth strategies, and wait patiently for the truly interested target audiences to enter the cinema.
Such a strategy was called absolute patience in 2003, and HBO was rewarded.
"Elephant" inadvertently set another record, and its weekend box office continued to increase during the screening period.
What does this mean?
That is to say, the weekend box office of "Elephant" is always rising. The third week is higher than the second week, and the fourth week is higher than the third week. This is an incredible box office curve when the number of screening venues always maintains an increasing trend. .
Because this means that the movie’s attendance rate always needs to remain at a high level, and the new cities and venues where it is released can still maintain enthusiasm.
But "Elephant" did it.
In its sixth week of release, "Elephant" took in an incredible $5.8 million over the three-day weekend with a box office of more than $9,000 per theater.
And, in the seventh week, HBO finally took the step to screen "Elephant" in more than 1,070 theaters across the United States, and the film finally entered the public release stage.
At this time, "Elephant" is still maintaining its growth curve, taking in more than $7 million at the box office over the weekend and remaining in the top ten of the box office rankings for the sixth consecutive week.
Not only strong, but also stable——
Controversy and word-of-mouth are always key words, but HBO relied on accurate market positioning and, guided by curiosity, wrote a box office miracle.
Literally, a miracle.
Gus Van Sant's last movie "Gary", starring Matt Damon and Casey Affleck, ended up with only 250,000 US dollars in the North American box office; this time "Elephant", in addition to Anson In addition, they are all non-professional actors, a group of ordinary students, and the box office prospects are not promising.
Before the movie was released, professionals estimated that the movie's box office would be around US$5 million, and it was estimated that it would be difficult to exceed US$10 million.
As a result, the movie easily exceeded 10 million US dollars in only its third week of release; and its continued explosive pace did not stop until its seventh week. The box office data became more and more outstanding and exciting, almost every week. Capable of dislocating the jaws of Hollywood professionals.
This slap in the face was really too loud.
(End of chapter)