Chapter 1199 Key Turning
Strong, stable, durable——
Who would have thought that this was actually used to describe the box office performance of "Elephant"?
It wasn't until the third week of its release that "Elephant"'s weekend box office data finally experienced its first decline. finally!
"Vanity Fair" even made news. The increase in weekend box office data is not news, but the decrease. Such a grand event has not been seen since "Titanic", and now it is repeated in an independent art film. It is really shocking. I can't laugh or cry.
The box office performance far exceeded expectations, but HBO still didn't get carried away.
"Elephant" has never entered the stage of full release. The peak number of theaters was in the ninth week, 1,233. The following week, HBO did not continue to expand the screening, but began to shrink the scale of screenings, and in an orderly manner The country gradually tightened the number of theaters and extended the release cycle.
First of all, HBO does not think that other passers-by will like it, and it still judges it that way, and there is no need for a full release.
Secondly, HBO believes that the market potential has been almost tapped, and there is no need to be greedy. Instead of trying to fully expand the screening, it is better to shrink the scale of screening and take a long-term approach.
Facts have proved that HBO's judgment is correct, rational and calm, sharp and accurate. Although the film has not been fully released, the box office curve of subsequent screenings has always remained stable, with no word-of-mouth backlash and no cliff-like decline in data. The entire screening cycle A perfect ending.
HBO has taught Hollywood film companies a good lesson by relying on precise market positioning and clear predictions of wind directions.
HBO's distribution strategy allows "Elephant" to continue to shine, and the subsequent market potential is fermented little by little. In contrast to the quick success and quick profit of other awards season works, it has opened up more possibilities in the market.
"Elephant" ended up being released in the North American film market for a full twenty weeks, starting in Los Angeles and New York and ending in Los Angeles and New York as well.
The cumulative box office in North America is fixed at US$72 million!
To this end, "Entertainment Weekly" wrote an exclusive interview in a joking tone.
"Anson Wood's first career Waterloo——
A disruptive, epic success. ”
In terms of pure numbers, this is the first film in Anson's career that failed to exceed 100 million U.S. dollars at the North American box office. After four consecutive films that created brilliance and created miracles, it is a pity that it did not reach the same level as Tom Cruise and Will Smith. Continuing its strength, it only stopped in the fourth part.
But is this really "Waterloo"?
Apparently not.
With an investment of three million US dollars, the final North American box office was US$72 million, a total increase of 24 times.
According to industry estimates, HBO will earn nearly 30 million U.S. dollars from this movie.
In terms of revenue figures alone, it is still not as good as "Butterfly Effect"; but from a small and broad perspective, "Elephant" is better. HBO can almost be said to have won, and the film has even topped the Palme d'Or.
Not long ago, everyone envied New Line Cinema as the biggest winner of the holiday season; but now it seems that HBO is the real winner at the end of the year.
What's more, "Elephant" also has overseas box office.
HBO once again showed its wisdom. "Elephant" still has the potential to explode at the box office in North America. After all, the movie is adapted from real events; but in overseas markets, other countries and regions have strict controls on guns, and the audience resonates with the movie. And contact is not enough.
Therefore, HBO did not spend any energy to prepare for overseas distribution, and sold the film's overseas distribution rights as early as the Cannes Film Festival.
However, as a Palme d'Or winner, "Elephant" still has a certain appeal, and was eventually released and released in 37 overseas countries and regions.
Of course, unlike "The Butterfly Effect", "Elephant" was also released in art theaters overseas. The entire distribution and promotion were much more low-key, and the problems faced always existed objectively. It is conceivable that the box office of the movie The prospects face more challenges. Distribution companies in different countries and regions mainly promote the Palme d'Or and Anson, hoping that the "butterfly effect" craze can help.
Judging from various signs, "Elephant" may not make much splash in overseas markets. However, after lowering expectations, the movie actually brought surprises.
Finally, the overseas box office figures of "Elephant" were fixed at 39 million US dollars, mainly from Europe. The screening period was even longer than that in North America. It was screened for a full year in France and more than 35 weeks in the UK. A series of small surprises successfully combined into an unexpected big surprise.
It's eye-catching.
Compared with the crazy response of the "Butterfly Effect" overseas markets, the results of "Elephant" are naturally not worth mentioning, and they are completely incomparable with North American data.
However, such an experimental independent film, relying on the Palme d'Or halo and Anson halo, finally made all distribution companies in 37 overseas countries and regions profitable. It can definitely be called a huge victory. For a while, the distribution company's People in the industry are paying attention——
Anson Wood.
After this battle, the value of this name in the international market has been completely different.
Superstars like Tom Cruise and Will Smith who can drive the box office of genre movies are rare, but stars like Tom Hanks and Meryl Streep have the box office appeal of both genre movies and art films. Superstars come only once in ten years.
After "Titanic", Leonardo DiCaprio became extremely popular, and the entire industry paid close attention to him and looked forward to his next development.
It's a pity that it was not until last year that Leonardo finally recovered from the impact of the fame and fortune craze and returned to his work as an actor seriously. "Gangs of New York" officially debuted. Next, Leonardo will be with Martin- Scorsese continued the collaboration with a biographical film, The Aviator.
And now, Anson has come from behind and continued to output after the popularity of "Spider-Man". In the blink of an eye, he has been compared with Leonardo. Next, Anson will also star in a biographical movie "Singing with the Song". Does this mean that Anson Are you ready to challenge Leonardo’s position in the industry next?
Rubbing hands in anticipation.
In this way, when everyone's attention is focused on the hustle and bustle of the awards season but "Elephant" is taken for granted, this Palme d'Or winning film has quietly gained a lot of attention in the art film market. In the end, the film 's global box office incredibly crossed the 100 million threshold——
$111 million.
Dislocated jaws, shattered glasses, jaw-dropping.
Wait, how many?
One hundred million?
How is that possible?
Are we talking about "elephant" right now?
Even if you see the statistics with your own eyes, you still find it outrageous. This movie actually became the second film in Gus Van Sant's career to have a box office of over 100 million.
The first is "Good Will Hunting."
Not to mention the media and professionals, even Gus's first reaction when he received a call from reporters was, "Happy April Fool's Day."
Everything seems incredible.
There is no doubt that this is a surprise and a shock. So, does this mean that Anson's career as an actor has ushered in an important turning point?
Not only in terms of box office appeal, but also... vase labels?
(End of chapter)