Chapter 451 Hong Kong Miss Election
The time soon arrived in late September, Miramar Hotel, Yau Tsim Mong District, Kowloon:
Yang Wendong, Zou Wenhuai, Qi Ruifan, Zheng Zhijie and several other assistants all came here.
Yang Wendong looked around and said, "Old Zheng, this Miramar Hotel is much bigger than our Four Seasons Hotel."
Zheng Zhijie smiled and said: "Yes, Yang Sheng, just looking at the area, it is indeed larger than the Four Seasons Hotel. After all, the location is far behind us. This hotel was built in 1957. At that time, the land prices here were far behind those in Central." More than ten times.”
"Yes, but now the difference is only three or four times." Yang Wendong nodded and said: "Looking at the investment alone, it is still more cost-effective."
"Yes, after a city develops, the growth rate in the suburbs will definitely be stronger than that in the urban area, but the land in the urban area can be said to be priceless. It can only be said that there are different choices for investment." Zheng Zhijie then asked: "Yang Sheng, Do you mean that we should also focus on investing in rural land in the future?”
The reason is very simple. The urban area of a small city is also valuable, but the suburbs may be wasteland or farmland. However, after development, once it is developed here, the value will inevitably increase hugely, dozens or even hundreds of times, and it is possible. It is impossible for urban properties to increase so much.
Yang Wendong said: "I have this idea, but I don't think the housing prices have reached the end yet. You should first conduct a detailed survey of Kowloon or the fringe areas of Hong Kong Island, especially those with large areas, and prepare the information first."
The countryside surrounding the city is actually one of the reasons why the four major families were able to rise in the previous life. Just investigate all the information first, and then wait for the arrival of 67 years.
"Okay." Zheng Zhijie agreed.
At this time, a man about 40 years old came out with several people. When he approached, he stretched out his right hand and said: "Hello, Yang Sheng."
"Hello, Yang Sheng." Yang Wendong also smiled and said: "We are all named Yang, and you are my senior."
The visitor was Yang Zhiyun, the owner of the Miramar Hotel. He was not well-known in history. However, after his death, Lee Shau-kee and Li Jiacheng, one of the four major families, went to war over the Miramar Hotel. Li Jiacheng wanted to take over the hotel in a hostile manner. , Lee Shau Kee, as the white knight, this acquisition war caused a sensation in Hong Kong
"Seniors don't dare to take this position. There are not many entrepreneurs with the surname Yang in Hong Kong, but your achievements, Mr. Yang, can be said to be unprecedented and unparalleled. It really makes us people with the surname Yang very proud." Yang Zhiyun laughed.
Yang Wendong said: "That's a big award."
Yang Zhiyun added: "Yang Sheng, thank you very much for choosing the Miramar Hotel as the venue for this Miss Hong Kong election. We need to cooperate more in this regard in the future."
"Yang Sheng, the Hong Kong Miss election will not be held outside next year. I have invested in a piece of land in Tseung Kwan O to build a special place." Yang Wendong followed: "But in other aspects, or the local election of Hong Kong Sister, it can be Consider cooperation.”
The reason why we don’t hold Hong Kong sister activities at our Four Seasons Hotel is because the location of the Four Seasons Hotel is too good, so the area is not large, so it is not suitable for such large-scale events. The Miramar Hotel, which is large in area and in an average location, is very suitable.
However, compared to professional broadcast venues, even Miramar is not as good as it is. Just because of the lack of time, it can only be held here this year.
"Understood, Miramar also hopes to cooperate with Changxing Group in the long term." Yang Zhiyun nodded and said.
Although the Changxing Group has Four Seasons Hotel, for such a large group, one Central hotel may not be enough; and the Four Seasons Hotel has a very high positioning. It is normal for the senior executives or distinguished guests of the Changxing Group to live there in the past, but it is not necessary for ordinary reception; and Many of Cheung Hing Group's properties are located on the Kowloon Peninsula. It is very troublesome to travel back and forth to Hong Kong Island, so it is more suitable to find hotels in Kowloon.
"No problem." Yang Wendong nodded and said: "Yang Sheng, the Miss Hong Kong election is about to start. How about we go and see it together?"
"Okay, I also want to see this lively Miss Hong Kong election." Yang Zhiyun also said with a smile: "Because of Yang Sheng's event, I got a lot of advertising here."
At this moment, a large number of reporters have arrived, as well as TVB's professional camera team. This is also a very lively exposure opportunity for Miramar Hotel.
Yang Wendong said: "Because Yang Sheng has such conditions, he will naturally get such an opportunity."
There is no way, the Four Seasons Hotel cannot do such activities, otherwise, it is best to give it to yourself, but these are also small traffic, this is still the first year, when the Hong Kong sister event starts in the future, I want to promote any of my industries All with ease.
The most important thing at the moment is to do the event well. This is the most important thing.
After arriving at the venue, a large number of people were already in place. Yang Wendong, Yang Zhiwen and a group of entourages naturally sat in seat C, but not on the first floor, but at the front of the second floor of the hall, where the view was the best. Okay, and the people on the second floor are deliberately controlled. Relatively speaking, they won’t be too noisy
The program below is also going on normally. After the host's introduction, the 20 contestants participating in the election came on stage one by one to perform model walking, dancing, etc.
Yang Zhiyun watched for a while and asked: "Yang Sheng, your beauty pageant also tests literature and art?"
"This beauty, of course, can't just be judged by appearance." Yang Wendong replied: "Appearance is important, but you also need to have a certain amount of talent to be worthy of the title of Miss Hong Kong.
And my core purpose here is actually to select talents for the Hong Kong film and television industry, which naturally also tests the most basic acting skills. ”
Miss Hong Kong itself is an event, but if you want to maintain this popularity every year for a long time, you must ensure that the selected Hong Kong sisters will have certain high profits in the future, that is, they will make a fortune after becoming a star.
Although it sounds a bit vulgar, the essence of this society is to make money. Without money, it will be difficult to make a living. If you have money, your farts will be loud. Only when the selected people become well-known and make enough money can more people be attracted to participate, thereby improving the overall quality. This is true for any industry.
It turns out that the peak period of Miss Hong Kong in history was the 1980s, which itself contributed to the development of the Hong Kong film and television industry. Another important reason is that in 1977, Miss Hong Kong Zhu Lingling married the second generation of the Huo family. She flew up a branch and became a phoenix, which completely detonated the participation of women in Hong Kong. The Hong Kong sister craze is nothing like this, but Yang Wendong has no way to control it and can only rely on chance. However, it is no problem to give high fame and income, provided that he can become a well-known star.
"That's it." Yang Zhiyun also smiled and said: "It seems that Yang Sheng's business acumen is really good. A Hong Kong sister event has greatly increased TVB's ratings, and it can also provide film and television talents in the future."
"Isn't this how we should do business?" Yang Wendong said: "Do something from the overall perspective, so as to get the maximum benefit."
In fact, although there is no Internet in this era, many thinking logics in the Internet were not born after the emergence of the Internet. The most basic ones are traffic and monetization logic.
The Hong Kong sister activity is traffic, and monetization means converting it into TVB's ratings and Oriental Daily sales, plus a commission on mailing fees for participating in election contests, etc.; and cultivating your own stars means diverting traffic to your own company;
Just like QQ and WeChat, on the surface they don't make money or even lose money, but when the traffic is directed to games, shopping, etc., they make a lot of money.
Of course, there is no relevant summary in this era. Even if someone may think of this aspect, it is difficult to inform others because there is no voice channel, so time travelers still have some advantages in this aspect.
"No wonder Yang Sheng can achieve such success, I admire him." Yang Zhiyun said with a smile.
Yang Wendong said: "Haha, Yang Sheng, you are not bad either."
Although the Yang Zhiyun family is far behind Li Jiacheng and others in Hong Kong, its assets are in the hundreds of billions, involving hotels, real estate, jewelry and other industries. If Yang Zhiyun had not died suddenly of a heart attack in 1985, perhaps their future achievements would have been even greater. high.
Yang Zhiyun added: "Yang Sheng, my second son Yang Bingliang has just graduated from college. Can you arrange for him to go to your company to train for a period of time."
"Come to my company?" Yang Wendong was stunned for a moment and asked: "Your own industry is not small, right?"
Yang Zhiyun smiled and said: "Yang Sheng, although you are worth a lot, you may not know some things. Those who can start a business in Hong Kong, although their scale may be large or small, basically have the strength;
But the problem is our descendants. It’s hard to say. Throughout the ages, there has been a saying that wealth cannot last more than three generations, so we are very cautious about the training of our descendants. In addition to education, the same is true for work. However, if we arrange it in our own company, it will inevitably be too smooth. ,
So sometimes, we will send him to other companies to learn and let him grow with his own abilities. Especially after graduation and in his early 20s, people are too arrogant and difficult to control in their own company. ”
"It makes sense." Yang Wendong nodded and said, "Okay, you can come to our company, but what kind of position should I arrange?"
Yang Zhiyun shook his head and said: "There is no need to arrange this. Let him choose by himself, then go to the interview and enter the workplace by himself. But I also need to tell you in advance, otherwise it will be bad if there is any misunderstanding.
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Yang Sheng doesn't need special care, just let him develop on his own. ”
"Okay." Yang Wendong nodded and agreed.
That's what he said, but now that he knows it, he needs to take care of it a little. It's not difficult to give him a small leadership position. It won't affect his company anyway. It's impossible for him to arrange for someone above the middle level who will definitely leave in the future. position.
The Miss Hong Kong election continued for three days. After rounds of voting, finally on September 28, after TVB held the Miss Hong Kong event, the first Miss Hong Kong was grandly announced. Her name is Li Wenyu, and there are two runner-up and third runner-up.
Changxing Group Headquarters:
Yang Wendong looked at a few photos in his hand and said: "Three Hong Kong ladies, we will reward them according to our rules, and arrange interviews with reporters to describe the benefits they received directly after winning the awards, especially the houses."
Giving benefits is certain, but as a public figure, anything you own will become a publicity point. For celebrities, wealth and freedom cannot have both.
"Okay." Qin Zhiye agreed.
Yang Wendong added: "Then let them go to wireless training classes. When suitable TV series or movies come out, they can be allowed to participate in filming. As long as their filming talents are not too bad and they cooperate with us, then we will focus on training them to become well-known celebrities in Hong Kong. actress;
In this regard, no Hong Kong film company has taken the initiative to do this before, so we can consider it an attempt. ”
In the 1980s, when Hong Kong movies were at their peak, the salary of first-line female stars such as Hong Gu was several times worse than that of first-line male hair brothers.
Of course, this is also the demand of the market, and I will not go against the market. However, since I want to promote the IP of "Hong Kong Sister", I have to create a star. This is also in line with some of the future plans of Changxing Group.
Qi Ruifan and Zou Wenhuai both agreed: "Don't worry, Yang Sheng, we know what to do."
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(End of chapter)