Chapter 450 Promoting the development of the Chinese music industry
On September 9, Yang Wendong came to North Point, where large-scale construction was underway.
Wang Zhiqun led a group of people and introduced as they walked: "Yang Sheng, this is our new Honor factory in the future. We plan to produce all small home appliances except televisions and transistors, including tape players that are about to be put into production."< br>
"Is the area enough?" Yang Wendong asked again.
Wang Zhiqun replied: "For the time being, it is enough. Although some of our current small appliances exceed the number of televisions, they have simple structures and require very little space during assembly."
"So the best-selling products now are electric fans and electric mosquito swatters?" Yang Wendong asked again.
Wang Zhiqun replied: "Yes, of these two products, one relies on low price and the other is our unique patent. The current sales are very good. For these two products, we are also penetrating into the front-end supply chain. The plastic parts are all produced by Changxing Industrial. The electric fan motor is also produced by itself, as is the transistor. Only some simple electronic components are purchased.”
"Okay, the same goes for other products, gradually developing towards the front end." Yang Wendong continued: "In the next few years, I will invest a lot of resources to expand the channels for various electronic industrial products overseas. As long as you can do it at a reasonable price. If the price/performance ratio is very high, it can be sold to more places.”
The electronics industry will grow faster and faster with the development of Moore's Law. In a few years, new products will appear and old products will be gradually updated. The market will become very large. Many electronics companies in Japan are I took off by seizing this opportunity.
Honor Electronics is not as good as other peers in the technical field. This is limited by the local industrial environment in Hong Kong. Fortunately, Time Traveler can provide the correct research direction, and there is a chance to catch up in the future. But apart from technology, Channels are also very important, even in the 21st century.
Wang Zhiqun said: "Understood, I will also learn from Changxing Industrial and open up the entire front-end supply chain."
Only people within the Changxing Group know how profitable and convenient it will be when the industrial chain is opened up. For example, the raw materials of sticky notes, glue and paper, can now be produced by Changxing Industrial itself, and even the transportation is its own. The same goes for plastic products. Same.
Of course, Changxing Industrial cannot yet produce the raw materials for paper, glue, and plastic on its own, but it can do this step by step.
"Well" Yang Wendong continued: "Okay, after the tape player is produced, give me some and I will have a feel for it."
"Okay." Wang Zhiqun agreed: "Currently, parts still need to be imported. Once the raw materials arrive in a few days, they can be assembled, and then the parts will be gradually localized."
"How many days?" Yang Wendong said: "Okay, by the way, we will also arrange to make some tapes. The music will be from Hong Kong."
"No problem." Wang Zhiqun agreed.
One week later, Changxing Building:
"Let us hug each other tightly and connect our two hearts together. Today is the time of the Flower Moon, and infinite sweetness is in our hearts"
A Chinese song came from a white device.
Yang Wendong, Bai Yujie, Qin Zhiye, Qi Ruifan, Wang Zhiqun and others were sitting on the sofas nearby, listening to the playing sound.
After the song ended, Yang Wendong said: "The sound is almost the same as the music on the radio."
Wang Zhiqun smiled and said: "Yang Sheng, there are many radio factories in Hong Kong, and there are also some that make speakers."
Yang Wendong continued: "But I think it's still not enough. The radio is mainly used to listen to various news, and listening to music is just for the convenience, so the sound aspect is almost fine;
But music players are specially designed to play music. In terms of sound, the requirements are higher, otherwise they still won't attract people. ”
"Then I will arrange for people to go to Europe and the United States to check and see if there is suitable technology that can be purchased." Wang Zhiqun replied.
Yang Wendong thought for a while and said: "Okay, but first you should investigate the famous player manufacturers in Europe and the United States."
Although he is not a professional musical instrument player, he still knows a few famous music player manufacturers in his previous life, especially those who have made achievements in cars. Many people who like cars know this, such as Bose, Harman, Pioneer, etc. etc.; it is estimated that several of them were established in recent years or are still relatively small in scale.
Audio is one of the core components of the electronics industry. Small electronic watches, calculators, recorders, mobile phones, medium-sized televisions, computers, game consoles, large cars, etc. are all inseparable from it.
If you can develop and produce it yourself, then do it yourself. If not, you can also invest in these future giant companies. This in itself is also an important component that you need in the future, and it will also be a huge profit return in itself.
"Okay." Wang Zhiqun agreed.
Yang Wendong asked again: "Who sang this song?"
"This is a Nanyang Chinese female singer named Fang Yihua." Wrinkle Huai said: "This woman has an unusual relationship with Shao Yifu."
"Fang Yihua? That's interesting." Yang Wendong smiled and said: "No matter who sings the song, we need to obtain the other party's authorization before recording the song, and internally negotiate a sharing model and how much to give them for a tape. In this way Once settled, future copyright disputes will be avoided.”
If a small workshop does this kind of business, it will definitely engage in piracy, but Changxing Group cannot. Respecting copyrights and patents is also the most important reason for Changxing Group to grow. Besides, there is not much money. If the singer makes a profit and creates more songs, he will The music industry will only make more money.
Qin Zhiye agreed and said: "Okay, no problem, leave this piece to us."
The entertainment industry is all handled by Changxing Media, but the boss attaches great importance to TV stations and movies, so Qi Ruifan and Zou Wenhuai also have high status. Nowadays, Changxing Media is in charge of developing the music industry.
Yang Wendong then said: "Okay, let's test the product. If there are no problems, we will prepare it for sale."
"Yes." Everyone involved agreed.
Four Seasons Hotel Hong Kong, inside Maxim’s Café:
"Hello, Miss Cui Ping, I am Wu Guangren, the marketing manager of Changxing Media." A man came to a beautiful woman and introduced himself.
Cui Ping also stood up quickly and said politely: "Manager Wu, please sit down."
Although she is a somewhat famous singer in Hong Kong, she is insignificant compared to today's huge Changxing Group. Therefore, after receiving an appointment from Changxing Media, she immediately agreed to attend the appointment. Wu Guangren sat down and said: "Miss Cui, I invited you out today because I want to reach a cooperation with you. This is how our company is preparing to launch a brand new music player, which is passed"
Cui Ping listened carefully. After the other party finished speaking, she naturally understood and said, "Then how much do you pay for my song patent?"
Wu Guangren replied: "Ms. Cui, this patent is not a one-time buyout, but a divided patent. If we sell a music tape about you, we will give you a certain amount of money.
The amount of this amount depends on the popularity of your song and the number of sales. The more people buy it, the more royalties you can receive. ”
Without knowing how many copies of the tapes it can sell, Changxing Media naturally cannot directly buy out the music. There are too many pieces of music involved, and if they are all bought out, the initial cost will be frighteningly high, and the company cannot afford it.
Sharing is the best model. For your company, there is zero risk. If it doesn't work, you can still introduce overseas songs.
Cui Ping thought about it and thought it made sense, but still asked: "Manager Wu, this model is indeed very good, but how do I know that the sales volume of my records is accurate?"
"I understand Miss Cui's concern, but we can't prove the quantity at every moment." Wu Guangren said: "We at Changxing Media and even Changxing Group are also very famous in the industry. Our commitment is a guarantee. For records We will not hide the sales volume.”
This kind of thing cannot be proved by itself, so there is no need to prove it. A large group will not damage its reputation for a small profit. This is the best proof.
Cui Ping thought for a moment and said: "Okay, then I will trust the Changxing Group for the time being. Then, what price will you pay for my songs?"
"This requires us to negotiate slowly." Wu Guangren said with a smile: "We can initially set a price. For a record of about 10 songs, we will give you 1.2 yuan. Once the market sales data are available, we will give you 1.2 yuan a month later. How about re-deciding? ”
"1.2 yuan?" Cui Ping thought for a while, nodded and agreed: "Okay, then let's do this for the first month."
There is currently no data, so there is no way to determine too many benefits. When the data comes out, if your songs sell well, you will naturally have bargaining power.
The entertainment industry is eternally organized. The more exciting your content is, the more you will earn and the higher the commission will be, unless it is a monopolized market.
Wu Guangren smiled and shook hands and said: "Okay, then it will be a pleasure to cooperate."
In other places in Hong Kong, some independent singers or music companies have also received invitations from Changxing Media and signed one-month cooperation agreements one by one.
This thing itself is also good for them. After all, the market is developed out of thin air. Only fools disagree. Even if the price is less, it will only take one month. Even if they earn hundreds more a month, who would be dissatisfied? How much money?
September 28, the electrical area of Carrefour Supermarket in Cheung Hing Plaza, Hong Kong:
Many silver-white "radios" appeared on the counter, but many people gathered around it, because one of them was playing music, and at the same time, there were many black palm-sized square objects next to it.
I saw the salesperson skillfully changing the tape, and the music immediately switched. There was even a button that could quickly enter the next music.
"Everyone, our product is called a tape player. This is a new technology developed in Europe and the United States in recent years. The tape can store 16 music songs. The buttons on it are play, pause, fast forward, and fast rewind. The tape looks like this Replaced”
Following the salesperson's introduction, customers in the surrounding supermarkets also understood that this thing allows you to listen to the music you want, just like vinyl records.
"What's the price of this machine?" Someone soon asked.
The salesperson said with a smile: "Our tape player sells for 328 yuan. As a business activity, we will give away 3 different music tapes worth 15 yuan."
"15 yuan for a tape? So expensive?" Many people said in surprise.
Forget about the player, but a humble tape costs 15 yuan.
The salesperson explained: "We have more than a dozen pieces of music in this tape, and the average price is only 1 yuan per piece. Moreover, the tape is very strong and will not be damaged if it is dropped to the ground at a normal height. This is much stronger than vinyl records. ”
After hearing the explanation, many people felt relieved. In comparison, it is indeed much more convenient than vinyl records, but the sound quality seems a bit worse, but the price is much cheaper. There are many people in Hong Kong who have TVs, but vinyl records There are not many families.
The salesperson continued to smile and continued to answer customers' questions. Many people were very interested in the player. Just being able to listen to whatever songs they wanted was attractive enough. You know, although there are many people on TV and radio. There is music, but it is beyond my control. Now I can do it. The temptation is not small.
The next day, as soon as Yang Wendong arrived at the office, he saw Wang Zhiqun and Liu Huayu waiting outside, and asked with a smile: "What? Yesterday's tape player sales data were not bad?"
Wang Zhiqun said with a smile: "Yes, a total of 168 tape players were sold yesterday."
"168? That's not bad," Yang Wendong nodded and said, "What about the tapes? If 3 tapes are included, how many people will buy the tapes?"
Wang Zhiqun replied: "A total of 785 tapes were sold yesterday. After deducting the included items, a total of 281 tapes were sold."
"Okay, then we will continue to promote it. We can try to sell in some large shopping malls other than Carrefour." Yang Wendong added: "In addition, we can also invest in advertising. I want to sell it to those with financial strength in Hong Kong as quickly as possible." Citizens, buy these players.”
Only when there are more players can we stimulate more singers to release wonderful music, which in turn can promote the sales of players in reverse.
The same is true for overseas markets.
"Okay, I will put more advertisements on TVB." Wang Zhiqun promised: "Qi Sheng and Qin Sheng will also produce more music tapes, but they may need to negotiate with some star companies."
"Well, as long as there are benefits, they will agree." Yang Wendong nodded and said: "As this market grows bigger, everyone in Hong Kong's music industry will benefit."
Although music players can make money, what he values more is the development of the Chinese music industry. Being able to promote this also facilitates his promotion of Hong Kong's cultural industry in Asia.
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(End of chapter)