Chapter 736 Cheongsam and "Blue and White Porcelain" attract foreigners
Singing "I Love You China" to foreigners would hardly have any effect if it were not for the wave of China fever.
So while Lin Wanqing has won four consecutive championships and Chinese songs are blooming everywhere, it is the best opportunity to come up with a song with such clear values.
The overseas Chinese listened to Wu Gaofeng’s singing and looked at the various Chinese costumes in the video, and tears suddenly fell down.
Many people sang along.
Many of them yearned for freedom, so they traveled around the world, but they found that only their motherland would be like what was sung in the song.
“Whenever I’m confused, you give me a kind of warmth,
It’s like someone’s arm tightly wrapped around my shoulders.”
Really know how The only person who lends a helping hand when they encounter difficulties is their mother, who is thousands of miles away from home.
In a foreign country, they are the last one in the options. When looking for a job, priority is given to foreigners, medical services are given priority to foreigners, and even rescue services are given priority to foreigners.
Sometimes, they don't even save their own citizens, let alone a foreigner.
The filters brought by Lighthouse Country are being broken layer by layer.
Free America, gunfights every day.
Here, the army is terrible. It is best to take a detour when seeing the army.
In the event of a fire, you'd better check as soon as possible whether the service is free and whether you have purchased insurance.
The police are not trustworthy here, and the only thing you can rely on is the truth in your hands.
The light of the world's lighthouse is getting darker and darker, and the five-star red flag in the east is getting brighter and brighter.
Foreigners don’t know what this song means. They just think that so many Chinese people like it, so they should listen and sing along, and they can make money anyway.
In this way, tearful Chinese netizens and confused foreigners began to sing "I Love You China".
As the video spread, foreigners gradually understood the emotions contained in this song.
It’s nonsense to expect foreigners to be deeply moved by this song. They are just doing it for the heat and the knife.
But it doesn’t matter. The first step in cultural export is inducement.
These investments and enthusiasm are the first step in remote breeding - remote distribution of dog food.
Reflection, public knowledge, and remote breeding are all technologies that the West is already familiar with, and they just need to be adopted and used.
These anchors and Internet celebrities who have received "dog food" are desperately moving closer to Chinese culture, and their fans are gradually affected.
That's enough.
Cultural export has to be done slowly. If you don’t take this step, you will never reach the next stage
Cultural export is a long process. It cannot be done by spending money. It doesn't matter who has the biggest fist or who is the boss.
In military terms, whoever’s intercontinental missiles fly farther and faster will have the right to speak.
But culture is not good. This is a subtle process.
Therefore, songs like "I Love You China" cannot be promoted all the time. Enough should be enough to let foreigners have a concept.
There are sober people in every country, and it will be counterproductive to keep promoting such songs with strong subjective value emotions.
In the promised plan, the cultural export must at least be something that the Chinese people like, and it must also take away the national characteristics. Only such things can hope to be promoted to the whole world.
"Blue and White Porcelain" is a classic case.
The name of China in foreign countries is derived from porcelain. All kinds of porcelain are very attractive to foreigners.
This time I promised to let Lin Wanqing sing the female version of Blue and White Porcelain.
Blue and white porcelain cheongsam, beautiful bun, blue and white porcelain music.
This song "Blue and White Porcelain" attracted the attention of countless netizens as soon as it was uploaded.
Lin Wanqing is now a top player on the global music charts. The number of fans is increasing every second. As soon as her "Blue and White Porcelain" was uploaded, tens of millions of listeners received message reminders.
MV, see MV again.
It's obviously a cheongsam that everyone has seen, but everyone can't help but want to see it again.
The moment Lin Wanqing appeared in the video holding a fan, it seemed that the weather had become much clearer.
Lin Wanqing appeared in the camera. She did not dance like many marginal anchors, nor did she make any poses. She just walked in the woods and attracted everyone's attention.
The exquisite cheongsam, perfect figure, soft and melodious singing voice, and crisp and melodious melody form a beautiful visual and auditory enjoyment.
“The sky is blue waiting for misty rain and I am waiting for you,
The smoke curls up thousands of miles across the river,
On the bottom of the bottle, the Han official script imitates the elegance of the previous dynasty,
Just think that I am foreshadowing my meeting with you. ”
The moment Lin Wanqing’s voice appeared, netizens felt tingling all over their bodies.
Especially the moment she looked back, it seemed like the whole world had become brighter.< br>
The combination of blue and white porcelain, cheongsam, oriental beauties, and melodious singing has made countless foreigners smile.
They sang "I Love You China" just to have a good time and make money, not to be shabby.
But they really like "Blue and White Porcelain".
The most intuitive manifestation is that Chinese netizens started learning it themselves before they had time to ask for it.
Cheongsam is hard to find overseas.
Foreigners sang "Blue and White Porcelain", wore cheongsam, swaggered through the market, and enjoyed the envious looks of passers-by.
The video of "Blue and White Porcelain" quickly reached one billion views.
Looking and sounding good has become the biggest selling point of "Blue and White Porcelain".
In fact, cultural export, to put it bluntly, means that it must be liked by others.
Cultural export, just watching the spring and snow is not enough, it must be entertaining.
To give you the simplest example, now you are bored and want to find something to do. There are several options in front of you. A:Watch a Hollywood superhero movie.
B: Enjoy the passionate dance of the Bang Girl Group.
C: Reward yourself by watching a simple movie with only two or three people acting.
D: Learn Chinese and understand the life stories of Confucius, Mencius and Laozi.
The answer is obvious. Except for those who are hot-headed or in sage mode, who will choose the fourth option, everyone else will 100% choose one of the first three options.
So the effect of using so-called Confucius Institutes for cultural export has never been good. Why?
People are all inert animals. Who wants to stand when they can lie down? Who likes to endure hardships when they can feel comfortable. And learning is just a hard job.
If you want culture to spread, you have to make the public happy and make them find this thing interesting.
For example, the song "Chinese" starts with an interesting tongue twister.
As soon as the foreigners heard this, they thought it was interesting, and those who knew Chinese started to learn to sing. What about those who didn’t know Chinese? Then just learn.
Love is the first step in learning. Only when you are interested in this thing can you be willing to learn and culture can be exported.
Why do so many people want to learn Japanese after watching those movies with simple scenes?
Because they want to find out what these people are talking about.
Why are foreigners indifferent after watching Confucius’ videos and not learning Chinese? Because they don't want to know what Confucius is talking about.
Although it is insulting to compare Confucius with male actors, the truth is that simple.
"Chinese" and "Blue and White Porcelain" take the entertainment route, making foreigners find this interesting and fun, and then want to learn Chinese and learn about porcelain.
And cultural export is among them.
"Blue and White Porcelain" is becoming more and more popular. What Lin Wanqing sings and what Xu Nuo sings are both popular. It ranks among the top five in the global music charts.
On YouTube, a video introducing blue and white porcelain has more than 100 million views.
Countless foreigners in the comment area are discussing how blue and white porcelain is made and why it is so beautiful.
"So where can I buy it?"
"Is there a place where I can appreciate blue and white porcelain?"
Chinese netizens enthusiastically pointed out a way - porcelain All.
“Welcome to the Porcelain City!”
"Here are all the porcelain you want to see."
"The sky is blue waiting for the mist and rain, and I am waiting for you~"
Unable to withstand the temptation, foreigners packed their bags and set foot on the journey.
Traveling abroad is something that is out of reach for Chinese people, but it is just a daily routine for them.
Earn US dollars and spend RMB so they don’t have any financial pressure.
"Let's take a trip as soon as you want!" This slogan was paired with "The Way You Were" and became popular on the Internet.
Many foreigners come here to visit the porcelain capital, the holy place in their hearts.
The first wave of cultural exports set off a craze for Chinese and also a craze for Chinese tourism.
For foreigners, the factors that need to be considered when traveling to a place are the same as Chinese netizens.
The first thing to consider is what is there, whether it is fun or not, whether it has the Great Wall or the pyramids.
After figuring out their destination, they also need to consider whether the place is safe or not.
Try not to go to the White Elephant. It doesn’t matter whether you are a man or a woman. Even the lizards will be turned around. It’s too dangerous.
You can’t go there either. It’s easy to go and never come back.
The Middle East is a mess, so I won’t go if I can.
In comparison, China cannot be any safer.
It’s fun, not dangerous, and cheap, so what are you waiting for? Just start racing.
Under the influence of the global music charts, Chinese culture began to be exported outwards with music, cheongsam, and porcelain as points of attack.
The first wave of exports promised not to choose Peking Opera, the quintessence of Chinese art.
The reason is very simple. There is a threshold for understanding Peking Opera. Even if this is the case for Chinese people, foreigners will look at it with a black eye.
And to be honest, Peking Opera is not suitable as a cultural export. When foreigners watch it, it is very fresh, but they are finished after watching it, and they will not spread it, let alone learn it.
Foreigners began to pour into China, and European and American countries became anxious.
The purpose of the global music list is to open the door to China and facilitate their cultural export. It’s a good thing now that culture has not been exported, but people have been exported.
This will definitely not work. Europe and the United States began to unite and put forward new plans, and launched large-scale film exchanges between countries.
In the past, there was a quota limit for films from various countries to enter other countries.
There will never be more than fifty films in a year, and they have to be reviewed to delete what should be deleted and what should be subtracted.
Want to bring in private goods for cultural export? There are no doors.
The General Administration called Xu Nuo, and Xu Nuo smiled when he heard the condition.
Just when I was about to doze off, someone gave me a pillow.
(End of this chapter)