Chapter 737 The second chapter of globalization, movies are liberalized
No matter how strong the domestic movie box office is, the top ticket sales are only 5 to 6 billion yuan.
Converted into US dollars, 6 billion yuan is only 850 million US dollars.
Take the Chinese box office champion "Changjin Lake" as an example. It is not even ranked in the top 30 in the global box office list.
The world's number one box office hit belongs to 2009's "Avatar", which grossed 2.9 billion in global box office, equivalent to RMB 20.3 billion.
This is the real money-attracting king.
Of course, if you want to make a movie like "Avatar", you need strong technical support, mainly special effects technology.
But the promise is a promise, and these are not problems for him.
So when the General Administration called to ask for his opinion, Xu Nuo patted his chest in agreement.
“But the attitude of other major directors is somewhat ambiguous and they are not very confident.” The people from the General Administration were hesitant.
Once the plan is launched, it will mean that a large number of foreign films will enter the country, and at the same time, the lending standards will have to be reviewed.
Whether the weak domestic films can withstand this wave of attacks is a big question mark.
In order to support domestic films, strict restrictions have been placed on the number of foreign films. In recent years, domestic films can be said to be flowers in the greenhouse.
Now we have to remove the greenhouse and let the flowers face the storm. Not to mention that the directors are a little frightened, and even the General Administration has little confidence.
Blue Star's film field has been almost fruitless internationally for decades, and the number of films that have won awards can be counted on both hands.
On earth, the movie with the highest overseas box office is Ang Lee's "Crouching Tiger, Hidden Dragon", but this movie was already an "old guy" 23 years ago.
The second place, "Hero" by Zhang Yimou, is 22 years old.
The third place is "House of Flying Daggers" by Zhang Yimou, 20 years old.
Even the youngest "Fearless" among the top ten is already 18 years old.
In the past twenty years, the entire Chinese film industry has been as if it has been removed from the world film industry, with one person standing out.
The continuous dismal endings have led to many movies not thinking about developing overseas at all, but trying to make money at home. They can make money wherever they want. There are more and more junk movies, but they have not made less money at all.
There is no honor and glory, and the box office is low. If the domestic market is not large enough, these people will starve to death sooner or later.
The concerns of the General Administration are not unreasonable. Although music is also a cultural output, it is very difficult to convey complete values in a few hundred words of lyrics. Movies are completely different. A movie can completely cover a whole range of values. set of values.
"Will this plan be fully liberalized from the beginning?" Xu Nuo asked.
“No, the quota will be doubled in the first year, the review speed will be accelerated, and the loan review conditions will be gradually increased in the second year.”
Xu Nuo understands. It seems that not only the General Administration is hesitant, but Europe and the United States are also hesitant. They are also worried that once full liberalization is carried out, it will have a huge impact on the people.
Xu Nuo said in a deep voice: "I think I can agree. The Chinese film industry has been dormant for so many years, and the last bit of energy has almost been worn away. Whether it is life or death, let's give it a try."
The overseas box office of domestic films is dismal. On the one hand, it is because of the poor performance of the films, but the real reason is "trade protection." Whether it is "Operation Red Sea" or "The Wandering Earth", what is your experience abroad?
Without promotion, film arrangement, and theater support, everything is nonsense.
What’s more, there are cultural barriers that cannot be avoided no matter what.
The West has always been resistant to and excluded non-white films and non-white protagonists. Under such circumstances, it is even more difficult to open overseas markets.
This movie exchange is an excellent opportunity, whether it's a mule or a horse, come out for a walk.
After receiving the promised promise, the General Administration did not make a hasty decision. Instead, it carefully discussed the details of future film development with him and expressed that it would consider his opinions.
Seven days later, the General Administration called Xunuo and said that they had agreed to the film exchange plan and asked him to prepare in advance.
This plan is only known to a few people and has not caused any waves in the country. The General Administration itself is not sure. If it doesn't work, isn't it a joke?
Several big directors who got the news held their breath and wanted to prove themselves.
For a long time, audiences have always liked to compare them with their predecessors from 20 to 30 years ago. What they say is that they have no box office appeal. No matter how good they are at home, the overseas box office is not as good as others. A hair.
But any ambitious director can't stand such words. Now, their chance has finally come.
Whether it is a dragon or an insect depends on the next exchange plan.
As a result, many acting actors in the entertainment industry suddenly became busy, and many big directors called to invite them to play.
The directors are not stupid. They know that relying on these popular stars to open up overseas markets is simply a fantasy. If they really want to make a good film, they need to be experienced actors.
Many of these veteran actors have not made any good movies in the past two years. Why, they have all been snatched away by popular stars. No matter how bad their acting is, there are still people who pay for it, and they are still obedient when filming. It's not like them, who repeatedly polish and torture the crew in order to get a good shot.
Forget it, filming is inherently a slow process, so polishing it a few times is not a bad thing. The real reason why they didn't get the role is ridiculous - they acted too well.
The better they act, the more rubbish they appear to be like popular celebrities. They simply can’t take on the roles of veteran actors.
Such a situation will make traffic stars look stupid.
If you can't solve the problem of poor acting skills, then solve the problem of people with good acting skills.
As a result, veteran actors were gradually kicked out of the film and television industry. Ridiculous, but true.
People who cut out pictures and read 1234 are constantly getting film appointments, while those who are serious about filming have no films to film. This is the Chinese film industry.
So these people are a little overwhelmed by the news in the entertainment industry.
"What's going on? Why are so many people suddenly asking me to film?" A movie star was confused and asked his friends in the industry to inquire about the situation.
“I have also received invitations from several directors.”
“Hey, have you received them too? I have received them too. I thought the sun was coming out from the west.”
The old drama stars also have their own small circle. After everyone communicated, they realized that this matter was serious. Almost everyone in their small circle had received invitations, and these invitations were almost at the same time.
Someone speculated: "I guess there may be some action from above, otherwise it would not be so punctual."
"Maybe it has something to do with the global music charts. Music is just an appetizer. There may be more and more exchanges later."
The movie cannot be settled in a short time. Music is the mainstream at this time. .
Promise to put the movie behind you and concentrate on music.
After "Blue and White Porcelain", there is "Preface to Orchid Pavilion".
They are both ancient songs, one represents China’s porcelain and the other represents China’s calligraphy.
The easiest thing for Chinese culture to export to the world is porcelain and calligraphy. Porcelain has already been sung, and a large number of foreigners have poured into the porcelain capital.
After all, the foreigners were holding the porcelain and refused to let go, and at the same time they began to set their sights on other places.
The cheap and delicious food, the high-speed rail and public transportation that extend in all directions, and the convenience of picking up a mobile phone to pay at any time are all enough to make them marvel at the prosperity of China.
At this moment, the purpose of the first wave of cultural export has been achieved.
Let’s start the second wave of output with calligraphy. Calligraphy is only available in China, or in other words, only in the Chinese cultural circle. It is not found in European and American countries. Their words are destined not to form the art of calligraphy.
Chinese characters, only Chinese characters can have the art form of calligraphy.
It’s time for foreigners to open their eyes and see the world.
While the wind has not blown away, Xu Nuo released a new song "Lanting Preface".
“Let the wind of calligraphy begin to blow.”
Xu Nuo logged into various accounts and posted the same message: “Welcome to China, my new song "Lanting Preface" is inspired by I hope you all like the calligraphy "Lanting Collection Preface"
A calligraphy photo was posted below the post. Xu Nuo was wearing a long gown, standing in a pavilion with a brush and splashing ink.
A group of cool and handsome people.
There is also a link to the MV for "Lanting Preface" under the picture.
After all, if you are exporting culture to the outside world, you still need to use snacks.
The song "Lanting Preface" comes from "Capricorn". This album and "Across the Era" are called Jay Chou's last glory. Since then, the quality of Jay Chou's new songs has gradually declined.
And this "Lanting Preface" is not as good as "Dongfeng Po" in terms of status. After all, "Dongfeng Po" is the pioneering work. In terms of popularity, it cannot compare with "Blue and White Porcelain".
In the minds of many fans, "Lanting Preface" ranks outside the top ten among Chinese-style songs, because there are "Nunchaku", "Fireworks Easily Cold", "Thousands of Miles Away", etc. Lots of songs.
It's not "Lanting Preface", the other songs are really too strong. This song can definitely be regarded as a classic masterpiece in Chinese style. More importantly, it perfectly meets the purpose of cultural export.
Although Xu Nuo is not as famous as Lin Wanqing, he is still a well-known star overseas.
He has been in the top ten of the global music charts for several consecutive weeks, so his activities have attracted a lot of attention.
"Maybe I know this, he is Lin Wanqing's boyfriend!"
"Oh my god, they are simply the fairy couple in the ancient Chinese proverb."
"I'm here I haven’t gotten over his “wewillrockyou” yet.”< br>
The names Xu Nuo and Lin Wanqing have changed several times among netizens. At first, the prefix Xu Nuo was Lin Wanqing’s scandal partner, and later became Lin Wanqing’s boyfriend. Xu Nuo became more and more popular and her status became higher and higher. Lin Wanqing became "Promise's girlfriend".
Now the status of the two in the music world has changed again. Domestic Xu is more popular, but overseas it is Lin Wanqing who is better.
Xu Nuo also became "Lin Wanqing's boyfriend."
Foreigners in China are the fastest, because they can hear the promised song wherever they go.
The name made their ears tingle when they heard it, but the key was that it sounded good.
So they had a good impression of Xu Nuo. When they learned that there was a new song, they opened the MV link as soon as possible.
(End of this chapter)