Chapter 291 Basics of Online Sales, Delisting of Sanyuan Agriculture
International Conference Center.
Sanyuan Agricultural Headquarters Office Area.
The corridor leading to the chairman's office is 100 meters long, about 6 meters wide and about 9 meters high.
The floor is covered with thick red carpet, and a panoramic sunroof is opened on the top.
Under the corners on both sides, Phalaenopsis and Birds of Paradise are placed in an orderly manner.
On the neat walls, world-famous paintings and ancient swords hang.
Wu Jianhua followed the front desk and walked among them, feeling particularly uneasy.
Sanyuan Agriculture is not a small company, and the chairman is not available to anyone who wants to see him.
It is said that some important people made appointments to visit, but they were directly rejected.
So today he was thinking of asking the factory secretary for help through the front desk.
I never thought that the front desk saw a backpack of supply orders and order forms, contacted the logistics department to verify the authenticity, and directly called the bandit leader.
Well, the bandit leader.
Two years ago in Shili Camp, there was no distinction between Yu Yang and Yu Sanyuan. There was only one young and handsome leader who was decisive in killing and suppressing bandits everywhere.
Of course, Wu Jianhua had already kept this in mind.
Otherwise, if you tell someone who is interested, one day Yu Sanyuan is attacked and the investigation leads to him, things will be in trouble.
At this time.
The front desk opened a heavy door without a house number, "Dr. Yu, Mr. Wu is here."
"Please come in."
Hearing the words, the front desk stretched out his hand. Signal.
Wu Jianhua subconsciously arranged his clothes and stepped inside.
This is an office of more than 300 square meters.
On the left is a row of strong female secretaries who are working on computers, and a young girl who is receiving her.
On the right side is a spacious and bright giant floor-to-ceiling window. Through the glass, you can have a panoramic view of the northern suburbs of Fei City, Pingdong Lake, Shiliying, Han Gaixi, Jiuxian Township, and Xiaohu Town.
In the middle is a three-meter-long giant lion puppet sleeping soundly with its eyes closed.
Wu Jianhua walked around the puppets and was about to sigh that the decorative style was really different, but he froze and couldn't help but turn his head.
Then he saw the giant lion's head resting on his shoulders, looking at him curiously.
The distance is so close that you can feel your breath.
Holy shit!
Is this true? !
Is it too big?
Stunned.
A young man's voice came from the rest area in the distance, "Old Wu, sit here."
Wu Jianhua stabilized his mind and looked younger than he thought, A more handsome and tough speaker, "The boss!"
"Hey, sit down, sit down, I'm one of my own, you're welcome."
Yu Yang already knew the other party's intention, and also knew that Lao Wu was not alone.
Because the other party’s journey from making a fortune to now losing money and going bankrupt was all due to its own early strategy.
In other words, in the past two years, Sanyuan Agriculture has expanded at an extremely rapid rate.
In order to get rid of the backlog of products in the warehouse, we have created a variety of sales channels.
The first is the bazaars and farmers' markets controlled through retailing with the help of the Vegetable Vendors Association.
The second is to use Sanyuan fast food, Sanyuan restaurants, Sanyuan pharmacies, Beijing overseas elderly care and other industries to provide various semi-finished products tailored for office workers who occasionally cook and the catering industry.
The third is to use the tourism industry to let more people know and understand Sanyuan Agriculture, and then let them discover business opportunities from the products of Sanyuan Agriculture, return to their place of origin, and start doing business.
These people don't need to be very smart. As long as they have start-up capital and follow Sanyuan Agriculture unswervingly, they can make a fortune even if they do nothing.
Because in the officialdom, there is an old Dong protecting me.
In the secret, there is a fat black man from the transportation team dealing with local snakes.
At the same time, we will help them promote and build reputation through vegetable vendors.
In general, this can be regarded as a ‘bonus’.
Wu Jianhua is one of the beneficiaries.
Now that we are shrinking our front line, it is tantamount to cutting off the dividends of these people.
If they do not move to Shili Camp with money, they will most likely end up with nothing in a very short period of time because they cannot control the wealth.
Some people may say that they have completed the accumulation of original capital and will make money in whatever they do.
In fact, this is not the case. They became rich from a small age and became accustomed to making a lot of money in the process.
After the bonuses are cut off, they can only make a small amount of money, but they cannot stand this huge gap and will inevitably find ways to continue to make a lot of money.
Then you change careers, cross-border businesses, and invest everywhere. After a lot of trouble, you will lose all your money in a short time.
Of course, there are some individual cases, just like the lucky ones in the stock market who make money no matter what they do.
But the vast majority obviously cannot be an exception.
As for these people, my family has already made arrangements.
That is online sales.
These days, there is something called local industrial protectionism.
The general meaning is that you cannot come in and sell things that are available locally.
If you have to come in, I will use the names of fire protection, environmental protection, quarantine, etc. to seal up and detain you, and even arrange for temporary workers to smash it.
If you expose this matter and let the capital put pressure on me, then I will charge you more booth fees, increase management fees, use some tricks, etc.
This is to protect the local industry, and also to protect some of the related benefits that the local industry has given me.
These related benefits are not as simple as "giving away souvenirs and cash", because they will be investigated and dealt with.
It mainly includes relatives and friends entering the local industry to work, relatives and friends renting houses in the local industry for free or at low cost for business, myself eating and drinking in the local industry, or I occasionally moving a few 'abandoned' units from the local industry. 'TV, air conditioner···
In general, everywhere there are local interest groups.
Lao Dong is one of the representatives.
But at this time, Sanyuan Agriculture came.
They did not snatch business from local industries, but directly invested in a pharmacy that was urgently needed by the local area.
I definitely can't refuse, after all, there is no interest involved.
Then Sanyuan Agriculture, based on Sanyuan Pharmacy, expanded fruits and vegetables to farmers' markets.
I thought about it seriously, and it seems to have nothing to do with me, and it can also promote local economic development.
Then Sanyuan Agriculture built a local logistics system, developed simple express delivery business, and expanded daily necessities to farmers' markets.
This move not only speeds up the circulation of goods in local industries, but also provides a large number of local jobs. I still cannot object.
But Sanyuan Agriculture supports local wealthy people, builds supermarkets, and dominates all supply channels with a near-monopoly, making it difficult for local industries to survive in the face of huge competition. This is not okay.
Therefore, these supermarkets must go bankrupt or must be transferred to local industries with which I have an interest.
Of course, Sanyuan Agriculture is deeply rooted in the local area, and I can’t do too much. Otherwise, the logistics will stop, the farmer’s market will be out of stock, Sanyuan Pharmacy will evacuate, and there will most likely be trouble.
Just when I was thinking about how to ease the relationship between the two parties, Sanyuan Communication Network covered the local area and started selling "Small Overlord keyboards that can access the Internet" and "TVs that can receive network signals."
Through these devices, people can see a wide variety of Sanyuan Agriculture's products, and can also order directly by phone, or use the keyboard to order online.
Sanyuan Agriculture then delivers the products to the nearest Sanyuan Pharmacy through logistics and express delivery, and even delivers them to your door from Sanyuan Pharmacy.
"At this time, what do you think the local people will choose?"
After Yu Yang described the online sales, he took out the fake gold bricks made by the old party secretary and lit one for each of them.
Wu Jianhua is over 50 years old. Although he has taken advantage of the dividends to become bigger and stronger, he is not without brains and experience. "The three-way communication network is different from the PHS signal and is dual-use. If the local area destroys the three-way communication network, The consequences must be very serious, and they will probably start from the logistics side, but the fat black drivers have long been famous. Whether they are car gangsters, road bullies, or malicious blockers, they are all knocked unconscious and sent to repair the Yellow River. Moreover, the local products The industry is inseparable from Sanyuan Transportation. Once the vehicle is inspected at the official level, it is equivalent to breaking up with Sanyuan Agriculture... They should have no choice but to endure when facing online sales."
"So online sales are. Something that can ignore 'local industry protectionism' can definitely become bigger and stronger in the future."
"Dr. Yu, you mean, I can also do online sales?" "Why not? ?”
“But the goods are all yours and are also stored in your warehouse. After the customer orders, you directly use your own logistics to deliver the goods. It seems that I am not needed.”
“You What I'm talking about is called self-production, self-operation and self-marketing. If you join the Sanyuan Network platform, I can get you a special one for you to sell. It means that we all sell vegetables in the mall and use all the food. It’s the same channel. I belong to the manufacturer and you belong to the agent.”
“Director Yu, the agent will definitely not be able to compete with the manufacturer.”
“No, no, no, the products are divided into categories and batches. In terms of quality, even if the products are exactly the same, there are huge differences, including production standards, overall materials, and service life...
Just like the glass in my hand, it is called low-iron glass, also called ultra-white glass, with a light transmittance of up to 91.5%. It sells for 98 yuan, numbered BLDT915, and is self-operated by my family.
If we simplify the manufacturing process and reduce manufacturing costs, we no longer use low-iron glass, but use materials with high hardness but only 85.2% light transmittance, priced at 68 yuan, numbered BLPT852, handed over You sell.
The two glasses have the same shape, look the same, and use exactly the same, but the price difference is 30 yuan.
Which one of us is more competitive in the market?
The same is true for glasses, the same is true for fruits and vegetables, and the same is true for daily necessities. ”
Wu Jianhua understood, "You do high-end and consolidate Sanyuan's brand, and we do low-end and make money by increasing volume while highlighting Sanyuan. Since both are from the same family, we made all the money."
"I understand it very well."
"So Mr. Yu, what should I do?"
"It depends on what you want to do. Okay, after all, there are many types of products, including agricultural machinery, automobiles, electronic appliances, etc. It is impossible for your small amount of money to cover the entire industry.
Of course, your 80 million funds are not small for the outside world. , only covering Qinggang, it is difficult to become bigger and stronger. I will give you the Jiaodong Peninsula and expand it to the whole country in the future.”
"How about baby products?"
"Very good, milk powder, rice noodles, fruit purees, tonics, diapers, pull-up pants, educational toys for all ages, baby strollers, and twisting cars for all ages. , scooters, clothes, shoes and hats, socks, masks..."
"So many?"
"To cover a single industry, you must do it all. Don't worry, there are three series of partners supporting you to ensure that you become an industry leader... However, in addition to three-yuan agriculture, you will also There are one or two competitors.”
Wu Jianhua nodded.
The so-called competitors are equivalent to evil businessmen. They usually curse each other and have constant conflicts, but in fact they are working together to fight against external brands, including foreign brands.
The so-called swearing is nothing more than creating heat for each other and making consumers ignore other things.
These cognitions are all based on the experience accumulated in business battles when running a supermarket.
"Then... Mr. Yu, can I remit the funds?"
"You keep it in your hands. First go to Weicheng to rent a warehouse and build a distribution center. When you get there, there will be The staff of Weicheng Trade Hall and Weicheng Logistics Distribution Center will connect with you. Then you can use the resources of the trade hall to design, commission production, or change brands after ordering to create your own baby products. "< br>
"Thank you, Mr. Yu, for your support."
"We are all our own people."
Yu Yang saw Wu Jianhua off, passed by the front desk, and told the girls to be careful. Once they encounter a similar 'old man', Send it directly to the chairman's office.
A week like this.
Yu Yang has received more than fifty business and supermarket owners from surrounding provinces and cities.
As for those who didn’t come, they must have missed it.
···
And in the past week.
North America issued an ultimatum to the Tali Group entrenched in southern Afghanistan.
Tali Group was tough at first and refused to dialogue with North America.
Later, they softened their attitude and asked North America through Pakistan to produce evidence that the plane hit the building.
Finally gave in and proposed that Harden be handed over to a neutral country.
North America has played a set of seven-injury punches, and the heat has come. Harden, who is suffering from severe kidney failure and is already terminally ill, will refuse the proposal directly.
At the same time, North America has dropped a large amount of materials into the northern part of Afghanistan to support the Ice Bear Mafia in the Northern Alliance and Sudanese civilian arms.
Don’t underestimate Sudan’s civilian armaments.
They are a cavalry regiment active in East Africa. They have about 20,000 soldiers. They occupy southern Sudan all year round and are a world-famous anti-government organization.
In other words, the vast majority of 'rebels' in the world are supported by North America. Otherwise, where would the war come from, and how would arms dealers sell arms?
October 5th.
The North American SOAR airborne special forces group, as well as the special operations groups from various countries around the world, led by England and Canada, entered the area controlled by the Northern Alliance.
In the early morning of October 7th.
North America launched its first round of air strikes, using 50 missiles, 15 fighter planes and 25 bombs.
The Battle of Afghanistan officially broke out.
As for why so little armament was used...
If the force is too strong and the Confederacy is directly defeated, North America will withdraw its troops.
After the withdrawal of troops, no one controls the white flour planting area, let alone planting white flour. Isn’t this war in vain?
So this is destined to be a protracted operation.
While burning false military spending, reselling white flour and gold.
···
International Conference Center.
Yu Yang stood in the office and looked at the latest corporate strategic plan posted on the wall.
The premise of shrinking the front line is that one day in the future, 100% of the market can be regained
Otherwise, it will be equivalent to giving the market to foreign capital in vain.
The basis for regaining the market is the comprehensive realization of online sales based on Agriculture 3.0, logistics and express delivery, Internet TV, Sanyuan Pharmacy payment system, etc.
Compared with online shopping in another time and space, its model is relatively backward.
But it is the basis of online shopping.
After all, even if it is Taobao, it will be a web version at first, not a smartphone version.
However, at this stage, it is just to lay out and promote online sales.
Whether it will be effective will have to wait until next year.
And online sales rely heavily on the three-way communication network.
In this regard, we not only have to compete with the three major operators, but also with PHS, which has strong momentum and will be officially commercialized this year and has tens of millions of users.
Yu Yang thought for a long time and listed 'online sales of soybean oil', 'online sales of blended oil', 'online sales of refined wheat flour', 'online sales of corn starch', 'online sales of wheat core flour', 'online sales of dried noodles, egg noodles, dragon noodles'. The noodles, etc. are all circled and not listed for the time being.
Then chicken, beef, pork, aquatic products, etc. are planned to be in the fresh food category, limiting cold chain transportation volume, and then limiting online sales shipments.
This is to create the impression that "online sales" are useless, "online sales" have high transportation costs, and "online sales" cause huge losses in food, to mislead North America, which has lost trust in the Internet.
Then take out daily necessities, clothing, shoes and hats and focus on promotion, which can be regarded as allowing participants in the online sales industry to practice their skills first.
The remainder, such as baby products and electronic appliances, are mainly promoted to high-quality customers through high-speed railways.
After all, we have big data.
After Yu Yang was busy with this, he began to carefully consider the plan of 'shrinking the defense line and luring the king into an urn'.
The plan is to allow foreign investment to seize more grain and oil markets, increase the sales of foreign-invested products, and thereby increase foreign investment’s demand for raw materials.
Most of the raw materials are in our own hands.
Yu Yang calculated the time and found that it had been almost a month since the plane crashed into the building. Old Smith should have solved the problems in the financial field and realized the withdrawal of funds.
So I took out my communicator and contacted the other party directly.
But after dialing the number, he quickly hung up and contacted his wife instead.
"Madam, I miss you very much."
"I don't like you very much now. I have something to say."
"Madam, in order to thank you for your continued support. With the support of Sanyuan Agriculture, I have decided to transfer all the grain and oil markets controlled by Sanyuan Agriculture in the east to you, except Shiliying and the four southern provinces.”
"Are you so kind?"
"The fixed price is 5 billion U.S. dollars. If you agree, I will ask the vegetable vendor to pick up the golden arowana tomorrow, sell golden arowana rice, flour, grain and oil, and then remove Sanyuan Agriculture's products from the shelves Products."
"Do you think I'm stupid? Arowana increases shipments, and the food raw materials in the warehouse will soon I will be in a hurry. You have snapped up the new grains in North and South America. In the end, I can only buy grains from you. When the time comes, if you raise the price, I will earn more than grains and oil."
"Mrs. , do you want Oriental Market? If so, you have no choice."
"···"
(End of this chapter)