Chapter 414 Big Data Marketing
"Make the novel popular?" Davis was too lazy to think now and asked directly, "John, what are your plans?"
"Let a For the work to be famous, proper marketing is necessary." Qin Shaoyan said carefully, "With marketing and excellent content, the work will be more widely recognized."
After all, it's better to find someone. Just blow it.
Davis instantly understood what Qin Shaoyan meant, "This is relatively simple. There are professional public relations companies in the United States, and they can plan and operate it."
"No." Qin Shaoyan waved his hand, "There is no need to ask them for this matter, or they do not need to lead the entire operation plan."
Qin Shaoyan said righteously: "What kind of company are we?"
“We are an Internet company, we should fully Make full use of the power of the Internet and let the Internet take the main role in this marketing activity!"
"Internet?" Davis frowned. Internet marketing was still relatively rare. He had been exposed to traditional methods before. Media, such as television, magazines, newspapers.
“Why the Internet?”
"Because the Internet is our home court." Qin Shaoyan added with a smile, "It's mainly cheap."
"What is the Internet? The Internet is data, data we can control."
>Davis's eyes lit up, but then he hesitated, "If it were just the Internet, wouldn't it be too thin? Some people are more trustworthy." Traditional media. "
"There will be traditional methods, but that will happen later," Qin Shaoyan said seriously, "We must first instill a concept in everyone, no matter what method or model is used. Let everyone keep it in mind and make it a common sense.”
“Data does not lie!”
Xiong Xiaoge listened with rapt attention at the side, and perked up after hearing these words, "This is quite novel."
"If you want to use something to deceive people, then you must first make it powerful. Credit." Qin Shaoyan He said enthusiastically, "For example, in Ponzi schemes, why so many people fall for it one after another is not because the people who set up the scheme kept their promises in the early stage and gave high returns to those who participated, making them feel that the people who set up the scheme are trustworthy."< br >
“Before credit goes bankrupt, it will continue to play its role and attract more people to join the game.”
“In layman’s terms, if you want to fish, you must first make a nest, not a fish. Why are you willing to come? You have to make the fish believe that these baits are specially fed to them by fishermen."
Davis was keenly aware that this thing was much more valuable than any novel adapted into a movie, he asked. : "Please tell me in detail."
"If you want to talk about this, you have to mention the concept of big data." Qin Shaoyan stood up, picked up a pen and wrote the English letters "bigdata" on the whiteboard.
The big data technology we often talk about today actually originated from three papers published by Google around 2004.
They are distributed file system GFS, big data distributed computing framework MapReduce and NoSQL database system BigTable.
In 2004, the entire Internet was still in an era of ignorance. The paper published by Google really shocked the industry, and everyone suddenly realized that it could still be played like this.
Because at that time, most companies were actually focusing on a single machine, thinking about how to improve the performance of a single machine, and looking for more expensive and better servers.
Google's idea is to deploy a large-scale server cluster, store massive data on this cluster in a distributed manner, and then use all machines on the cluster to perform data calculations. In this way, Google doesn't actually need to buy a lot of expensive servers. It just needs to organize these ordinary machines together and it will be very powerful.
In 2006, DougCutting separated these big data-related functions from Nutch, and then launched an independent project to develop and maintain big data technology.
This is the later famous Hadoop, which mainly includes the Hadoop distributed file system HDFS and the big data computing engine MapReduce.
After Hadoop was released, Yahoo quickly started using it. About another year later, in 2007, Baidu and Alibaba also began to use Hadoop for big data storage and computing.
In August 2008, Victor Meyer Schonberger and Kenneth Cukier wrote a complete explanation of the concept of "Big Data" in "The Era of Big Data".
In fact, the term "big data" itself appeared even earlier. In 1980, future scholar Toffler first used the term big data in "The Third Wave".
In 2002, the US government began to get involved in the field of big data mining in the name of counter-terrorism after 9/11.
"There is a huge amount of data on the Internet, and these data are generated by the interaction between humans and machines." Qin Shaoyan patted the English letters vigorously, "As long as they pass by, they will inevitably leave traces, that is, data. "
"How much data does each person generate in a week? What about ten thousand people and one hundred thousand people?"
"What is this data? It is wealth! ”
"Besides the concept, what is the most valuable thing about an Internet company? Of course it is data!"
Qin Shaoyan then looked at Xiong Xiaoge, "Of course, I would like to interject here, what is the value of data to those of you who are Internet venture capital investors? "Far underestimated."
Just when Xiong Xiaoge opened his mouth to refute, Qin Shaoyan immediately said: "But I can't blame you for this, it's the current relationship. Internet practitioners have too few ways to use data, the utilization rate is too low, and they have not fully tapped the value. "
"If the real value of the data can be brought out, our Qvod Network and Campus Network will be able to use it. The valuation must be at least two to five times higher.”
“That’s impossible!” Xiong Xiaoge retorted firmly, “It’s more than double.”
Qin Shaoyan did not argue and said with a smile: "Big data can do a lot of things, and it can surpass everyone's imagination."
"There is a concept in psychology called profiling, which uses a person's behavior to infer him or her. Psychological state, thereby analyzing his personality, living environment, occupation, growth background, etc.”
“A person’s behavior on the Internet is data, and big data mining technology is profile, which can be collected and organized. Analyze the data to know everything about this person, It can even predict his behavior.”
“There is an online video rental service provider in the United States called Netflix. They have developed a user recommendation mechanism to analyze users’ preferences based on the types of discs they rent on the website. , and then make targeted recommendations.”
“When I was developing the online game platform Steam for them, I also asked them to make similar functions for players from different countries and different preferences. Recommended games ”
"We can recommend products based on a user's preferences to stimulate him to buy. Based on his preferences, recommend videos he likes, recommend literary works based on his reading preferences, and we can even target his political stance."
Qin Shaoyan paused here, and then said slowly, "What if this big data technology is extended again, from targeting one person to targeting a group or a country?"
Xiong Xiaoge heard the whole story here Everyone was shocked and subconsciously sat upright.
What is Qin Shaoyan doing?
I’m here for a meeting!
I just wanted to make money and didn't want to do anything else.
But Davis next to him was even more excited and started to applaud, "Wow, this is a great concept."
Xiong Xiaoge was excited and breathed a sigh of relief.
Oh, today’s target is Davis, I almost forgot.
Xiong Xiaoge, who suddenly remembered his responsibilities, immediately helped, "Then using big data technology, can we recommend our products to competitors' users? This would be more cost-effective than large-scale advertising."
< br>
"Absolutely correct!" Qin Shaoyan looked at Xiong Xiaoge with praise, "Mr. Xiong quickly grasped the essence of this."
Davis asked excitedly: "Can we apply big data technology? On social media?”
“I’ve already started it on Facebook,” Qin Shaoyan replied, “In Chuang. When I built the website, I considered how to more efficiently recommend content that users like.”
Davis complained a little, “Why didn’t you tell me earlier, so Facebook’s valuation would be lower. Add more.”
“This technology has just been launched and there are still many imperfections,” Qin Shaoyan explained.
"So does YouTube have this kind of technology?" Davis asked expectantly. "It's possible." Qin Shaoyan replied, "If you want to do it, it's not too late to do it now."
"Then do it right away!" Davis started rubbing his hands excitedly. .
“There is no need to rush this matter. There is no point in rushing. The technology needs to be developed and improved bit by bit.” Qin Shaoyan said with a smile, “But I can hype up the concept of big data first, so that YouTube The valuation is more favorable."
"Yes!" Davis nodded fiercely.
"Then I wonder if Mr. Bill Gates is willing to assist in this marketing?" Qin Shaoyan asked tentatively.
Davis thought for a while, "If it is beneficial to the company, I don't think he will refuse this small request."
"Then the next plan will be easier to handle. " Qin Shaoyan said with a relaxed smile, "Let's start with the concept of big data and instill in everyone the concept that data cannot lie. This is the first step. One step."
"Take advantage of this time to find a few capable translators to translate the novel into English."
"Next, I will put the novel on Facebook. , for everyone to read for free, and Facebook will cooperate with recommendations and pre-heating to make the book famous.”
"After that, I will use some small means to put the novel on the hot search list to keep everyone's attention for a long time, and then use some marketing methods to make the novel's reputation start to spread."
Qin Shaoyan looked at David Si, "This is the second stage, and we need your help."
"No problem." Davis nodded happily, "We are willing to We are willing to cooperate.”
“The second stage is to rely on traditional media.” Qin Shaoyan began to calculate, “Let them report more news related to the novel.”
"I also have friends in the press. These are small problems that can be solved with money." Davis agreed without hesitation.
"I emphasize that there must be a lot of news about the novel, and it must appear in the public eye frequently." Qin Shaoyan said seriously, "If the news is not enough, create news."
"For example, hire a few more reporters, Interview famous writers one by one, especially science fiction writers, critics, and Hollywood celebrities, and ask them what they think of the novel whenever possible. "
"Hollywood writers and critics are easy to get, but famous writers may not. Willing to cooperate." Davis frowned.
"It doesn't matter whether they are willing to cooperate with the flattery or not. It doesn't matter if they don't speak. The important thing is to let reporters ask questions and then report them." Qin Shaoyan said with a smile.
“After the hype builds up, the adapted animation can be exposed. We only need to make small modifications to the playback data of the animation to make everyone believe that this IP is so hot!”
Qin Shaoyan made an explosive gesture, "Then let fans set up an official website to call for the novel to be adapted into a live-action movie."
"The theme of the official website is that we all owe "I Grow Potatoes on Mars" a movie ticket ! ”
“We will set up a poll on Facebook, what will you do if the novel is adapted into a movie? Do you want to go see it?”
“As long as the official website has enough data and the petition fans are loud enough, Hollywood will definitely take notice.”
Luo Yan interrupted at this time, “Maybe you are doing it. In the second stage, Hollywood will get involved and they will take the initiative to negotiate to buy the rights to adapt the novel.”
"No, that's not enough." Qin Shaoyan waved his hand, "Their early intervention was just for speculation, and buying the adaptation rights may not necessarily lead to filming."
"What we have to do is to show the sufficient value of the novel. , the value that makes their heart beat, they are determined to shoot it.”
“At this stage, I will trouble Sister Luo to match it. It’s done.”
Luo Yan nodded, “I will cooperate fully at this stage.”
Qin Shaoyan turned to look at Xiong Xiaoge again, “Mr. Xiong, wait for the IP boom in the United States. The country can also cooperate with the hype to let Hollywood see that this novel is very popular in China and the United States.”
"If you can, make some noise on the Internet in Japan, South Korea, the UK and Germany."
Luo Yan followed up and said: "If it is popular in more countries, then Hollywood will definitely film it, and there will be overseas The market can share risks.”
If it really achieves the effect that Qin Shaoyan said, then this IP will be really hot.
With such a loud voice and such good data, Hollywood evaluators will definitely notice that there must be a company willing to make live-action movies.
But Xiong Xiaoge next to him thought more. Apart from using traditional media to build momentum, this hype plan was basically completed on the Internet.
In other words, this part of the hype is just manipulating data.
Data can be faked.
It means that as long as the Internet is developed enough and the user base is large enough, a hot IP can be created out of thin air on the Internet.
Which IP you want to promote directly pulls up the data, then the valuation of this IP will skyrocket like a rocket.
This is a huge profit.
At this time, Xiong Xiaoge finally understood the meaning of Qin Shaoyan's words. He could produce IP in batches.
There are countless similar examples in the stock market, but other people's things can appear and run away out of thin air, and IP, after all, has physical content and can operate.
Qin Shaoyan and Davis discussed the details for a long time. Davis listened with interest and immediately agreed to persuade Bill Gates to cooperate with the hype.
Qin Shaoyan will also modify part of the novel, add content related to big data, and add the line "Data cannot lie" to the book.
"In addition, when promoting, please do not mention the nationality of the author of the novel and pretend that the novel is written by a native American author." Qin Shaoyan added.
"Why?" Davis was surprised.
“Reduce the cultural barrier between readers and the novel as much as possible.”
“OK!”
Qin Shaoyan rubbed his hands excitedly, “If the hype can be successful this time, it will be a great addition to YouTube. and fast broadcast The valuation of the website has been greatly improved, at least by two to three hundred million US dollars.”
“More than that.” Xiong Xiaoge replied, “If the live-action movie is released and the box office is good, the valuation will be even higher. High.”
Davis is also a professional investor. He also agrees with this view. "This is indeed a very good opportunity. I convinced Mr. Bill Gates that I am more confident."
After the conversation, Davis stood up. I was about to rush back, but when I went out, I found that all the subordinates I brought with me were gone.
Not only were his subordinates missing, but the people brought by Xiong Xiaoge also disappeared. Several people were very surprised.
Qin Shaoyan said with a smile: "They should have gone to eat. After all, it's dinner time. I can't let the guests who come to the door go back hungry."
"Just like this, Let’s also find a place to have a meal and chat while eating.”
At this point, Xiong Xiaoge couldn't refuse and nodded in agreement.
(End of this chapter)