Chapter 415 It turns out that the target is me

Qin Shaoyan quickly asked his secretary Xiao Chen to reserve a private room, and several people sat down with great interest. Qin Shaoyan ordered a large table of dishes with great generosity.

Luo Yan dissuaded: "I'm afraid I won't be able to finish all the food if I order so much."

"Don't worry, there will be others coming over in a while. The few of us are almost enough." Qin Shaoyan said nonchalantly, "Anyway, it's the company's entertainment expenses. If you don't spend it in vain, it won't be spent."

Xiong Xiaoge listened and felt something was wrong. The campus network was not very profitable and basically spent money from financing, including IDG's investment.

Qin Shaoyan is showing generosity to others!

Xiong Xiaoge said in a neutral tone, "If you can't eat, just walk around."

"Don't worry, the food here is good, I'm sure you can eat it." Qin Shaoyan didn't seem to understand.

Soon three more people came into the box: Kou Hongfei, CEO of Qvod.com, Edward, Vice President of TNB, and Xia Lian, Director of Qvod Video.

Xia Lian and Xiong Xiaoge's wife Luo Yan are old acquaintances. When they were hanging out in Hollywood, they followed Luo Yan. Naturally, the two sat down together and started chatting very familiarly.

Edward sat down next to Davis. Socializing was his forte, and soon the two of them were chatting very enthusiastically.

The remaining one, Kou Hongfei, had a purely technical background and could only sit and accompany his boss and Xiong Xiaoge.

Soon the food and wine were served, and everyone was hungry, so they picked up their chopsticks and ate.

After more than ten minutes, the food was almost done, and there was more conversation during the dinner.

Qin Shaoyan picked up a piece of tofu and said with a smile: "Tofu doesn't look like much, but it tastes different when made by different chefs. It is said that more than a hundred dishes can be made with tofu as raw material."

"Huh?" Xiong Xiaoge was a little curious, "Really?"

"Of course, how could I lie to Mr. Xiong." Qin Shaoyan explained seriously, "There is a tofu banquet in Shandong cuisine, with more than 150 tofu dishes to choose from."

Luo Yan next to her said with great interest: "It's interesting, let's try it next time."

"More than one hundred and fifty dishes." Xiong Xiaoge thought that the scene must be spectacular, and nodded, "I will order this next time I have a chance to treat guests. Does Mr. Qin know where I can have an authentic tofu banquet?"

"I don't know about this, but it should be easy to find out." Qin Shaoyan changed the subject, "Zhang Tianshi is from Lu Province, he should know."

"Speaking of this, why haven't I seen Mr. Zhang today?" Xiong Xiaoge asked casually.

Zhang Minyi is Qin Shaoyan's right-hand man and true confidant. He can be seen present at basically every important meeting, but he was absent today.

"He is in seclusion for research and development." Qin Shaoyan said mysteriously, "He has a secret task entrusted to him. The first online game operated by the campus network is about to be launched. He has a heavy responsibility on his shoulders and it is not convenient for him to come out."

"This online game is a financial cow related to our listing. It is extremely important to put a trusted general in charge."

Xiong Xiaoge was a little curious, "How much money can this cash cow you mentioned make, and can it reach the scale of Shanda?"

Qin Shaoyan smiled slightly, "I will definitely not be able to achieve it in the first year. Now the most profitable online game is NetEase, and Shanda can only be ranked second."

"NetEase's game business can account for nearly a quarter of China's entire online game market, while Shanda can only account for 20%. It is no longer time for Shanda to be the only one."

Xiong Xiaoge nodded, "It's already amazing to account for 20% of the market."

"But it's time for them to give way." Qin Shaoyan said with confidence, "The goal of our online game is to overwhelm Shanda."

Xiong Xiaoge pondered for two seconds, "Then how much money do you estimate your online games can make? One hundred million?"

Qin Shaoyan looked at Xiong Xiaoge with a very strange expression, making him look a little confused.

"What are you looking at me doing?"

"Mr. Xiong, you are also a venture capital boss after all. Can you have some ideas?" Qin Shaoyan sighed, "If I could only make 100 million, why would I be in the gaming industry? I would sell the company as soon as possible and go home and settle down."

"Eh." Xiong Xiaoge was surprised, "I can see that you are very confident. Can you make 300 million?"

Don't underestimate the 300 million. Ninetowns' annual profit from World of Warcraft is only this amount.

"Mr. Xiong, you know me." Qin Shaoyan put down his chopsticks and said seriously, "If I make a move, it will cost at least 500 million a year. If the annual profit does not reach 100 million US dollars, our listing will be in vain. ”

"One hundred million dollars?" Xiong Xiaoge was shocked, "You are not talking nonsense, are you."

"If it can't reach 100 million U.S. dollars, how can we talk about overpowering Shanda." Qin Shaoyan said dismissively, "My goal is to make the campus network the first in the domestic Internet market value."

The largest domestic Internet market value is NetEase, with a market value of US$8 billion at this time and online game business revenue in 2005 of 1.38 billion yuan.

"If we can really make a profit of 100 million U.S. dollars." Xiong Xiaoge made a rough estimate in his mind, "The market value of the campus network can reach more than 2 billion U.S. dollars."

"The market value of two billion US dollars is a bit underestimated." Qin Shaoyan said regretfully.

"Twenty times the PE is already very high." Xiong Xiaoge was speechless. "This depends on the innovation model and e-commerce business of the campus network."

"That's because the capital market has no vision." Qin Shaoyan sighed, "If I had the final say, I think the market value of the campus network could reach five billion US dollars."

"Why didn't you say 50 billion?" Xiong Xiaoge said angrily, "Two billion US dollars is already great."

Qin Shaoyan was still a little dissatisfied, "We'll see when the time comes. Maybe we can really charge forward."

"We'll talk about it at that time. The specific market value will depend on the performance of your online game." Xiong Xiaoge glanced at Qin Shaoyan and said, "Aren't you quite confident in online games?"

"Of course I am confident." Qin Shaoyan said with confidence, "As long as no unexpected situation occurs."

"Xiong can handle any unexpected situations, right?" Qin Shaoyan added, and then looked at Xiong Xiaoge expectantly.

Xiong Xiaoge felt baffled, "What accident can happen? As long as you seek death and don't break the law... you won't do anything, right?"

"How is that possible?!" Qin Shaoyan categorically denied, "I am a decent, law-abiding citizen, and I do everything within the legal framework."

"I'm afraid that some competitors don't have martial ethics and will seduce me."

"Don't worry about this." Xiong Xiaoge said calmly, "The news that the campus network is going to be listed has been released a long time ago, and everyone will basically give it face."

"What if there is someone who doesn't give face?" Qin Shaoyan asked.

"Of course someone will handle it." Xiong Xiaoge glanced at Qin Shaoyan and said, "You really want to cause trouble, right?"

"I'm afraid that others will mess with me." Qin Shaoyan said with lingering fear, "When the campus network first opened, the competition was so fierce, and the good business environment was almost destroyed."

"Just do your own thing, and you don't have to worry about the rest." Xiong Xiaoge said with a frown.

After receiving this guarantee, Qin Shaoyan felt much more relaxed. Since Xiong Xiaoge said so, he could safely and boldly engage in business wars.

"After the campus network is launched, I can concentrate on developing Qvod." Qin Shaoyan said enthusiastically, "With the experience of campus network, the listing of Qvod should be smooth."

"What are you going to do with Qvod.com?" Xiong Xiaoge asked seriously, "Will you continue to engage in IP operations like "I Grow Potatoes on Mars" in the future?"

"No, this is just my attempt." Qin Shaoyan waved his hand, picked up the chopsticks to pick up the tofu, took a few bites, and said slowly, "The situation in China and the United States is not the same."

"The development of the domestic Internet has not yet reached a certain scale. In the early stage, we can only use this IP method."

"Actually, my purpose is to use this method to engage in the entertainment industry."

"Entertainment circle?" Xiong Xiaoge was a little confused, "You want to use these IPs to develop culture and entertainment?"

"It's not IP." Qin Shaoyan said seriously. "In the early stage, IP may be used to intervene in film and television production. As long as it penetrates as quickly as possible, it will be established." "In two or three years, the domestic Internet will have developed to a large enough scale. That’s when it’s time to prepare.”

Xiong Xiaoge naturally blurted out and asked subconsciously: "How to exert force?"

"It's still big data operations." Qin Shaoyan replied.

"Didn't you say you don't need IP?" Xiong Xiaoge didn't understand.

"It's not IP, it's people." Qin Shaoyan whispered, "Have you ever studied the TV drama industry?"

"Nowadays, serious TV dramas are gradually declining, and idol dramas have suddenly emerged. The production costs are low, and the acting skills are low, but if celebrities and idols star in them, they can get high ratings."

"Is that so?" Xiong Xiaoge has never studied this aspect, so naturally he doesn't know what's going on.

"Let's put aside idol dramas for now." Qin Shaoyan continued in a low voice, "What does a good movie and TV series rely on to ensure ratings and box office?"

"Is it the script and production? It's the stars!"

"With celebrities, ratings and box office are guaranteed."

"So how do stars come about? They act in one drama after another, and wait for which drama to suddenly become popular. This is the first step."

"I have to continue to make dramas with high ratings, and I might as well be done with it one day."

"This thing is just like buying a lottery ticket. You can't figure it out. There are many more good-looking people and more good acting skills, but how many of them are popular?"

"So the success rate of a star is unpredictable."

Xiong Xiaoge's mind was racing, "Do you have any other ways to improve this success rate?"

"Let's put it this way." Qin Shaoyan put down his chopsticks again and started gesturing on the table. He picked up a few cups and placed them neatly in front of Xiong Xiaoge. "These cups are like several actors. Traditional film and television drama companies don't know which ones." If actors are popular, they can only distribute resources equally.”

"This effect is too poor, and it is very easy for potential stars to be extinguished by connected households, resulting in a lower success rate."

"What if we relied on resources to pile up, wouldn't it be possible to pile it up?" Xiong Xiaoge asked rhetorically.

"The price-performance ratio is too low. What should I do if some of them are not popular no matter how much I praise them?" Qin Shaoyan smiled, "Whether they are popular or not really depends on metaphysics, just like winning a lottery ticket, so those celebrities are very superstitious."

"If you ask me, I still read less. There is no superstition, only science!"

"If I have big data to mine and find out which actor can easily attract fans, then I can recommend this actor in a targeted way."

"Let them appear in front of the public in advance as idols, and then use big data operations to boost their popularity."

"When his popularity is high, film and television companies will naturally come to him." Qin Shaoyan said eloquently, "Why are film and television companies willing to give up resources to him? Naturally, they value his popularity, which can drive up ratings."

"This is called the show not being aired, and the person becoming famous first!"

"As long as the production of the drama is not too bad, the ratings will definitely not be low. Resources will come in a steady stream."

"If a popular star and a hot IP are added, how much do you think this drama will cost per episode?"

Kou Hongfei said jokingly from the side: "Why should it cost two to three million per episode?"

"Two or three million?" Qin Shaoyan said disdainfully, "That's the cost! It starts at 40 million! Don't think it's expensive. If you don't buy it, others will."

Xiong Xiaoge was dumbfounded and asked, "Are you crazy?"

Qin Shaoyan glanced at him, "Does the more expensive the drama mean, the better the drama?"

"Theoretically, that's the case, but if you pay 40 million for an episode, who would buy this?" Xiong Xiaoge found it unbelievable.

"Buy it on the video website." Qin Shaoyan smiled faintly, "If I buy the exclusive broadcast rights, won't all the fans and popularity of the star come to my website?"

"No, wait a minute." Xiong Xiaoge suddenly interrupted Qin Shaoyan, "Let me check it out first."

Xiong Xiaoge found that Qin Shaoyan seemed to be right.

Instead of relying on actors trained by traditional academies, we rely on big data to promote idol stars, which has a higher success rate and cost-effectiveness.

So who can rely on big data to promote idol stars? Naturally, it is Internet companies, especially those that control social platforms, such as campus networks.

Stars launched by Internet companies are then produced by film and television companies owned by the Internet companies, such as Qvod Film and Television Company.

After the production is completed, the video website will buy it and play it, such as Qvod.com.

This is a closed loop.

So what if it costs 40 million per episode? It's just that the left hand is replaced by the right hand, and in a circle it goes back to the parent company.

"What about the production cost?" Xiong Xiaoge suddenly asked.

"The production cost is the same as the traditional model. How much is the price." Qin Shaoyan replied.

"What about the stars' remuneration?" Xiong Xiaoge continued to ask.

"The pay is high! It must be high!" Qin Shaoyan said seriously, "If I don't get 20 to 30 million yuan for a drama, I'd be sorry for their star status."

"But after all, stars are cultivated by the company. There is nothing wrong with the company taking away most of them, such as 19 points."

"Nothing wrong." Xiong Xiaoge nodded. The salary went through the agency and came back. It was a closed loop.

"Traditional actors will definitely have to increase their pay when they become popular, especially the top stars who have a more cooperative relationship with film and television companies." Qin Shaoyan explained, "Film and television companies also need to be wary of celebrities jumping ship and being poached."

"The stars we promote ourselves are easier to control, because without our operation, the star is nothing. Without him, another star can be launched."

"Will big data idols and big data IP work together?"

Xiong Xiaoge couldn't help but sigh, "Mr. Qin, you are the best entrepreneur I have ever seen who plays on the Internet."

"Rewards, awards, my approach is actually not new, I just borrowed the Internet model." Qin Shaoyan said modestly.

"This set of things is indeed good." Xiong Xiaoge nodded slowly.

"Do you think Qvod's valuation can go up if it relies on this set of things?" Qin Shaoyan asked.

"Yes." Xiong Xiaoge replied without hesitation.

"Then I say that Qvod.com is now valued at one billion, is it very conscientious?" Qin Shaoyan asked with a smile.

Xiong Xiaoge suddenly became happy, and he laughed out of anger.

It turns out that you didn't sing the double act today just to play Davis. You stayed here for a long time just to catch me, right?

"Have you already thought about how to plot against me?" Xiong Xiaoge asked with a cold face.

"What is calculation? I am trying my best to cooperate with Mr. Xiong for a win-win situation." Qin Shaoyan said confidently, "Actually, you won't lose at all. After Qvod.com is listed, the market value will reach three billion US dollars within two years. You Do you believe it?”

“If you don’t believe me, let’s sign a gambling agreement!”

(End of chapter)