Chapter 341 Quieter, energy efficient and clean
The development speed of Shenzhen City is not comparable to other inland cities.
Many places can be said to look the same every month.
BMW Motor, which was founded less than two years ago, is also changing with each passing day and has undergone very big changes.
"Director, our first batch of motors and compressors used in washing machines and refrigerators have begun mass production this month and are officially delivered to customers."
"According to current estimates, next year we will occupy more than 90% of the domestic market and eliminate imported motors and compressors in this field from the market."
Wu Wei is in a very good mood.
When he left Huazhong University of Science and Technology, he was actually very nervous.
No one knows whether his decision is right or wrong. Many of his colleagues are waiting to see his joke.
After coming to BMW Motorrad, he soon no longer had the mood to think about these issues.
Because it’s too busy!
Various projects were launched one after another, and the parent company also provided some advanced motor product design drawings, which brought his vision and technical level to a new level.
Now that the products in the Home Appliances Division have been officially launched on a large scale, the entire BMW Electric Motor is showing a prosperous situation.
This sense of accomplishment was something I couldn't have in school before.
“So, do all customers recognize the quality of our motors?”
Although the technical solution for the motor given by Jiang Hui is very advanced, BMW Motors may not be able to produce the various ideal performances in the drawings using existing production equipment.
Of course, there is still a big gap between the performance of motors in this era and later generations.
Jiang Hui's slight improvement can also make BMW's overall motor technical solution much more advanced.
“Yes, the noise of our motors is lower than that of any domestic motor manufacturer. Even compared with imported motors such as Bosch, Mitsubishi, and Panasonic, the noise performance is not bad at all.”
“The most important thing is that the energy consumption data of our motors is better than that of imported motors. This is a very critical parameter.”
"The electricity price in China is still relatively high at present. When people use refrigerators and washing machines, they are more concerned about energy consumption."
"Under the same circumstances, a refrigerator using our motor can save about half a day." kilowatt-hour of electricity, that’s 15 kilowatt-hours of electricity a month.”
“Although the price of electricity is different in each region. The cheapest place costs only 12 cents per kilowatt-hour, and most of them cost about 20 cents.”
“If you calculate it this way, the electricity bill saved per month will be about 3 yuan, which is absolutely true. It’s not a small number.”
Wu Wei spoke directly with data, giving Jiang Hui a more intuitive understanding of the situation of BMW motors.
The electricity consumption situation in this era is actually quite tense.
Even the capital area is no exception.
In order to alleviate the shortage of electricity, the capital region began to charge increased electricity bills this year for units that exceed the quota.
For the excess amount, an additional 0.08 yuan per kilowatt hour will be charged based on the current electricity price.
For units that implement peak power indicators, if the power consumption exceeds peak hours, an additional charge of 0.16 yuan per kilowatt hour will be added to the original electricity price.
Xinhua Bookstore’s North China Main Branch replaced 113 40-watt, 60-watt, and 100-watt light bulbs with 15-watt, 25-watt, and 40-watt light bulbs. Saving 50% of electricity can make news.
Some factories and public institutions have replaced large light bulbs in corridors, offices, dormitories, dining rooms and toilets with small light bulbs, saving 30% of electricity consumption in the entire organization. This kind of thing can also make news.
As you can imagine, the concept of saving electricity is already a concept in China.
“Our motors have such excellent performance in energy conservation and environmental protection. I think we can expand into foreign markets.”
“Especially in Japan, Europe and the United States, where the most Care about the environment.”
"At that time, you can find a way to see if you can cooperate with various refrigerator manufacturers, washing machine manufacturers, etc. to formulate an energy consumption standard for home appliances."
"In the future, we can find ways to promote these energy consumption standards to Internationally, let us China also participate in the formulation of some standards.”
From Wu Wei’s report, Jiang Hui thought of many things.
Saving electricity has real economic benefits for the Chinese people, but it has great environmental significance for the West.
If this thing is done well, it may bring unexpected surprises.
"This is indeed a good entry point."
Wu Wei's eyes lit up and his mind was opened up.
“It takes a certain amount of time to gain confidence in the quality of our motors, but our motor energy consumption data can be easily determined.”
“Europe and America In those places, there must be home appliance companies that will be interested in our energy-saving motors.”
Although China was still very closed at this time, and knew very little about the situation abroad.
However, BMW Technology is a Hong Kong-funded enterprise, and Wu Wei was once a professor at Huazhong University of Science and Technology. In the past year, he also visited Hong Kong City and Japan, so he has a relatively good understanding of the situation abroad.
“Well, noise and energy saving are promoted as highlights. Combined with our price being no higher than that of our competitors, I believe BMW motors can make a big difference in the international market.”
< br>Jiang Hui does not want to rely on low prices to expand the international market.
Especially the refrigerators and washing machines produced by European and American home appliance companies, most of them are not low-end.
The price of your motor is too low. People may not be sure about it, but they have a lot of worries and do not trust you.
In this case, it is better to compete with competitors on quality, energy consumption, noise, and durability.
When the time comes to crush their opponents in all aspects, even some foreign home appliance companies, in order to protect local motor manufacturers, will probably be forced to follow their competitors after they adopt BMW motor products.
Otherwise, if your product performance is not as good as others and the cost is higher than others, how can you still compete?
The home appliance industry is a fully competitive industry, and it is not easy for any country to protect its own home appliance companies.
Relatively speaking, it is not that significant.
While Jiang Hui and Wu Wei were discussing the situation of BMW Motors, at the Qindao Refrigerator Factory, a new customer of BMW Motors this year, the factory director Zhang Rui was confirming some situations with Chen Min, the director of the purchasing department.
“After the motor products we purchased from BMW Motors were installed on the refrigerator, the feedback from the technical department was very good.”
“But I heard that BMW Motors only started mass production this year. The production capacity of these motor products is still relatively limited, but But we are supplying motors to many domestic appliance manufacturers at the same time.”
“You arrange a trip to Shenzhen to finalize our future orders as much as possible to avoid shortages.”
Zhang Rui just took office this year as the director of Qindao Refrigerator Factory.
Faced with the previous mess, Zhang Rui bravely made a series of changes. Of course, whether these changes can be successful depends most on whether the newly launched refrigerators can sell well.
In a refrigerator, the motor is definitely the most critical component.
But their factory does not have the ability to produce motors.
As soon as he took office, Zhang Rui was ready to apply for foreign exchange from his superiors, hoping to import a batch of motors from Germany to be mounted on their latest refrigerators.
However, due to the tight foreign exchange situation, he never applied.
Seeing that things couldn't be done, BMW Motor's sales staff began to proactively contact various home appliance manufacturers in the country. Even manufacturers like Qindao Refrigerator Factory, which was on the verge of bankruptcy, did not give up.
Seeing the motor parameters provided by BMW Motors, Zhang Rui and others had many questions.
But when the sales staff of BMW Motors directly brought samples to visit the personnel of the purchasing, technical and other departments of Qindao Refrigerator Factory to let everyone confirm the performance of the motor on site, the situation immediately changed dramatically.
Zhang Rui made a bold decision to directly use motor products provided by BMW Motors for the new generation of refrigerator products.
Judging from the current situation, this decision is still very correct.
“The BMW motor production line uses some automated equipment to the greatest extent, and the production efficiency is much higher than that of some domestic motor manufacturers.”
“And they started producing this month It will continue to rise, and a new production line is also being built. The problem of insufficient production capacity should not be particularly serious.”
Chen Min felt that it was necessary to report the specific situation of BMW motors to Zhang Rui. Otherwise, he would have thought that the purchasing department was not doing a good job.
“I believe everything you say, but once word of mouth spreads about our refrigerators, sales will definitely increase explosively.”
"Now, dozens of refrigerators may be produced in a day, and then there may be hundreds of refrigerators in a day. The change is very fast."
After Zhang Rui became the director of Qindao Refrigerator Factory, naturally, It is a thorough investigation of the entire market situation.
Chinese people have a very strong demand for refrigerators, especially in the south, where the weather is hot and it is very inconvenient without a refrigerator.
Every year, hospitals receive many patients who fall ill after eating spoiled food.
If there is a refrigerator, the possibility of this happening will be greatly reduced.
"That's true. If we really have to produce hundreds of units a day, and several home appliance manufacturers have similar problems at the same time, then BMW's motor production capacity may be in tight supply."
"I will make arrangements right away. In a few days, I will go to Shenzhen to visit the sales director and factory director of BMW Motors to see if we can reach some consensus with them."
Chen Min knew that this was not the right time to talk to Zhang Rui is arguing about what.
After all, the possibility mentioned by Zhang Rui is entirely possible.
"I'll go directly with you. Jiang Hui, the director of BMW Motors, is a celebrity in the First Machinery Department. I have also admired his name for a long time, so I just want to go and get to know him this time."
Zhang Rui thought for a while and decided to personally take people from the purchasing department to visit BMW Motors for a visit.
It would be best if we could take this opportunity to get some extra gains.
......
BMW Motor has opened up many customers at once. Qindao Refrigerator General Factory is very concerned about the performance of new products after they are launched. Naturally, Little Swan Washing Machine Manufacturing Factory is not exception.
“Minister Feng, after our new generation washing machine is launched, is there any feedback from various shopping malls?”
Zhu Kun is very concerned about market changes. He is considered to be the most reform-minded and market-aware person among the directors of various home appliance factories in the country.
Little Swan is also considered a leading company in the washing machine industry in this era.
"Director, we have not received any complaints from various shopping malls so far. Our sales department will also arrange some personnel to investigate users of washing machines to see if we can get first-hand information. ”
Feng Zhanliang is Zhu Kun’s confidant and is very resolute in carrying out various instructions.
So even if his ability is not that strong, he is still trusted by Zhu Kun.
In a company, the best people are often not the most capable, but the most trusted by the leader.
Why every leader likes to use his own direct line members, it is because these people follow orders.
In their eyes, following orders is definitely a more important indicator of ability.
Even if you are very capable but don’t obey orders, people will still have to think of ways to mess with you.
Otherwise it will be difficult to lead the team in the future.
"Before the washing machine is put into mass production, our technical department has done a series of tests."
"It stands to reason that the performance in all aspects has been greatly improved, and customers should be quite satisfied."< br>
“But you have to find out what the actual situation is.”
< br>“Especially this time we have replaced the imported motors with products provided by BMW Motors. We must pay attention to whether there are any special complaints or bad problems with the motors.”
Although the products provided by BMW Motors The performance parameters on paper are very good, and the test results are also very ideal.
But after all, it has not been verified by time. Many people still have some doubts about the information, which is normal.
In another year or two, everyone will already have enough experience data, and the evaluation and trust of BMW motors will reach a higher level.
“Well, this time our washing machine focuses on being quieter, more energy-saving, and cleaner. These three parameters are closely related to the performance of the motor.”
“I have specifically told you The relevant personnel are paying attention to this information.”
Hearing what Feng Zhanliang said, Zhu Kun breathed a sigh of relief.
Although I haven’t received any information so far, sometimes no information is good news.
“BMW Motor was only established last year, and it can launch such technologically advanced motor products so quickly. It is estimated that in the future, the various domestic home appliance motor markets will be dominated by them.”
“We Don’t rely on Little Swan’s fame The factory should treat them like Party A. "
"You should also communicate with the purchasing department about this, so as not to offend them."
Zhu Kun. Obviously, there are relatively high expectations for the performance of BMW motors.
Especially after he learned something about BMW motors, he became even more confident about their future.
(End of this chapter)