Chapter 342 Commendation from the Ministry
The monthly sales volume of BMW Light is now stable at around 10,000 units, which is considered a very good result.
The starter motor and wiper motor above are both provided by BMW Motors. Subsequent cars will also have compressors used in air conditioners, which will also be supplied by BMW Motors.
Relying on BMW cars, BMW Electric's automotive division can operate stably.
The next step is to break into other OEMs to see if we can develop more business.
As for the Home Appliances Division, although it started a little later, the progress is faster.
After all, compared to the high and unfriendly prices of cars, home appliances such as refrigerators and washing machines are relatively more friendly.
Many families in the city can afford to buy a refrigerator or a washing machine with a little grit.
Looking across the country, the overall demand is huge.
Just for the current customers that BMW Motors has won, the monthly sales of motors have exceeded 20,000 units.
And this is just the beginning.
"Director, based on the recent communication with various customers, the monthly sales of motors in our home appliance division can increase to 30,000 units in the third quarter of this year."
"It is likely to double on this basis next year, and the construction speed of our new production lines also needs to be accelerated."
Wu Wei now looks completely high-spirited.
BMW Motor's sales are several million yuan every month, and they are still increasing rapidly. It is estimated that next year's turnover will directly exceed 100 million yuan.
This allowed BMW Motors to become one of the top players in the entire Shenzhen industrial industry in a very short period of time.
The relevant leaders in Shencheng are also knowledgeable about goods and know the difference in value between a factory like BMW Motors and other clothing factories.
Therefore, it can be regarded as responding to various needs of BMW motors.
Jiang Hui mentioned the government service center to Liu Tianwu before, but now it is officially in operation, and the response from all aspects has been very good.
“People’s demand for various home appliances is very strong, but because the output of home appliance factories is limited, tickets are required to purchase various home appliances.”
"With the increase in the production of home appliances, some places can no longer buy refrigerators and washing machines without tickets, or the tickets are very sufficient. Each unit can issue relevant tickets according to the needs of employees."
"As a result, the sales of home appliances will inevitably have a blowout development."
"Not only next year, but also in the next ten years, the growth rate of home appliance sales will exceed everyone's imagination."
The home appliance industry is no longer a particularly eye-catching industry in later generations, and everyone's focus is not here.
But in the 1980s, the home appliance industry definitely had great potential and was in a state of rapid development.
Many home appliance companies that are familiar to everyone in later generations basically only started to develop in the past two years.
"Director, if the future sales of home appliances are so hot, can we directly invest in building refrigerator production lines, washing machine production lines, or even TV production lines and bicycle production lines?"
Wu Wei suddenly felt that BMW Motors could enter the home appliance industry and build several factories to produce various home appliances.
By mastering the core component of the motor, the home appliances produced by BMW Motors will definitely have advantages over other manufacturers.
He is also very confident in the team he leads and feels that he can design good home appliances.
However, Jiang Hui had a different view.
"The current development momentum of the home appliance industry is very good, but the competition in the future will definitely be fierce, and various price wars are almost inevitable."
“On the contrary, competition for core components such as motors is relatively less fierce.”
"If we can make our core component technology bigger and stronger, we may actually make less money."
"It's like Bosch in the automotive industry. They can produce most of the auto parts, but they never intend to directly produce cars."
"It's not that Bosch has no way to produce complete vehicles, but once it enters the complete vehicle industry, other OEMs will not easily purchase parts from them."
"It can be said that for Bosch, entering the entire vehicle market may be a loss outweigh the gain."
"The same situation applies to BMW motors."
"If BMW Motors goes to produce home appliances, will Qindao Refrigerator Factory, Little Swan Washing Machine Manufacturing Factory and other home appliance manufacturers come to us to buy motors again?"
"Aren't they worried that we will stumble upon them in the future?"
"Even in the early days, because imported motors required foreign exchange, they had to hold their noses and continue to purchase part of it from us. In the long run, they will definitely consider other manufacturers."
"It is impossible for BMW Motors to always monopolize home appliance motor products."
When Jiang Hui said this, Wu Wei's mind immediately calmed down a lot.
He was obviously a little impulsive just now.
BMW Motors, a manufacturer that produces electric motors, suddenly competes with its customers to compete for the market. The impact is definitely very complicated.
Maybe not only other home appliance manufacturers will be wary, but other car manufacturers will also have many concerns about products using BMW motors.
This will obviously have a very negative impact on the next development of BMW motors.
"Director, I didn't think enough about it. If we produce home appliances ourselves, sooner or later it will definitely affect the cooperative relationship with those home appliance manufacturers."
“If you can only provide motors for your own home appliances in the future, you won’t necessarily make more money in the end.”
"In the future, BMW Motors will still be responsible for motor products. We will not enter the home appliance industry."
Wu Wei originally thought he could take advantage, but now it seems that not only is he not taking advantage, but he may be taking poison, so he definitely can't do it.
Even if other home appliance manufacturers have concerns in this regard, he is ready to make a promise directly to the relevant customers to dispel everyone's concerns.
"We will not enter the consumer market of home appliances, but BMW Motors does not necessarily only make motors. Some relatively valuable products can also be considered."
"For example, various robot products such as welding robots, the prospects in the next few decades are also worth looking forward to, and we can focus on them."
Jiang Hui fully communicated his ideas with Wu Wei based on some future developments.
"Currently, the factory has an automobile division and a home appliance division. A robot division will be established in the future, and welding robots and other related projects will be placed in the robot division."
Wu Wei is not stupid, he can feel that Jiang Hui is very interested in robot-related business.
Therefore, even if BMW Electric is only developing welding robots, it is also planning to establish a separate robot division and place it at the same level as the automobile division and home appliance division. From the perspective of actual business, the Robotics Division is not even a fraction of the other two divisions.
"Yes, the robot business can also fully integrate the international development situation and clarify our own promotion goals."
"Don't be anxious about this business. You can take your time. First, we will develop robots that can be used in our own factories, and then slowly expand our products."
Jiang Hui agreed to Wu Wei's proposal without any hesitation.
The BMW Motor Robot Division, which will have a huge impact on China and even the world in the future, was born.
……
BMW Electric's home appliance business has developed rapidly, and the First Machinery Department has naturally received reports.
Zheng Haiming was quite happy to report the progress in this regard to Zhou Jian.
"Minister, now the various home appliance manufacturers under our ministry can purchase the motors used in home appliances such as refrigerators and washing machines from home in the future, so there is no need to waste foreign exchange."
Zheng Haiming handles various equipment purchase applications submitted by subordinate factories almost every day. These applications basically use foreign exchange.
Although the foreign exchange tension has eased to a certain extent in the past two years, it is still very tense overall.
There is also a quota limit on the foreign exchange allocated to a machine department by the Foreign Exchange Bureau. Naturally, Zheng Haiming cannot approve all proposals.
As a result, there must be some people from subordinate factories whose demands have not been met who will cause trouble.
Factory managers in this era are sometimes very tough when facing leaders from higher-level departments.
Especially when it comes to the interests of their own factories, many people really dare to bang the table in the leadership office.
"Before, we organized some motor manufacturers to carry out technical research, hoping to provide advanced motor products for products such as refrigerators and washing machines, but the results were not very satisfactory."
"Why did it change so quickly?"
Zhou Jian has too many things to do every day, and it is impossible to know everything so clearly.
“Except for some breakthroughs in motor technology for generator sets, the original motor manufacturers’ performance in other aspects was very average.”
“This time, it was relying on BMW Motors invested in BMW Technology that we achieved major breakthroughs in various home appliance motors.”
"Their products are even better than imported motors of the same type, especially in terms of noise and energy saving."
Although BMW Motors is not a factory under the First Machinery Department, it is still within the scope of the First Machinery Department’s supervision.
The most critical thing is that BMW Motors provides motors to the factories affiliated with the First Machinery Department, which not only saves foreign exchange, but also improves product performance.
This can be explained in the summary as an important achievement of the First Machinery Department this year.
"Is it better than imported products?"
"It's not easy."
"Could it be that Jiang Hui personally developed this new product of BMW Motors with his technicians?"
Zhou Jian also knew Jiang Hui and had a very intuitive understanding of Jiang Hui's technical strength.
In the past few years, several major achievements that impressed him were closely related to Jiang Hui.
A few days ago, he had a meeting with people from the Seventh and Fifth Machinery Departments, and he even heard about the intercontinental ballistic missile launch vehicle project. In fact, Jiang Hui was only able to get results so quickly after he was deeply involved.
It seems reasonable for such a talent to achieve some breakthroughs if he personally develops a home appliance and motor product.
"The chief engineer of BMW Motors used to be a professor at Huazhong University of Science and Technology, and he is considered a relatively young scholar in the field of motor research in China."
"However, as the factory director, Jiang Hui must be deeply involved in the research and development of various motors."
"The last time I communicated with Jiang Hui, I heard him briefly talk about BMW's motor plans. They are working hard to become the world's largest motor manufacturer."
In other words, it was Jiang Hui who said this. If someone else wanted to be number one in the world, Zheng Haiming would probably just treat it as a joke.
But with Jiang Hui, the situation was different.
He really has great military exploits, and Jiang Hui can handle many things that others cannot handle.
"Motors play a very important role in all walks of life and are widely used. However, there is still a big gap between our domestic motor technology and foreign countries."
"BMW Motor can quickly catch up with or even surpass the products of international motor giants in some products. This is definitely something worthy of commendation."
"You arrange for someone to send a letter of commendation to BMW Motors, and BMW Motors will also be given priority during the evaluation at the end of the year."
As the head of the First Machinery Department, Zhou Jian is very clear about the importance of motors.
Although the structure of the motor does not seem to be very complicated, everyone's products look similar when taken apart.
But when it comes to materials and detailed design, it's not that easy to plagiarize at all.
Especially for China in 1984, the strength of the "tape measure department" of each factory still needed to be strengthened.
Unlike later generations, when most products come to China, as long as manufacturers "learn from them", they can quickly launch products with similar performance.
To some extent, this can also be regarded as a manifestation of industrial strength.
"No problem. I am going to inform all the factories under the department about this award, so that factories with needs for motors can proactively connect with the BMW Motors sales department. Maybe there will be unexpected surprises by then."
This kind of thing that helps a company promote itself is only so powerful in this era.
Otherwise, how could the ministries of later generations do such a thing for a foreign company?
If measured by advertising fees, the advertising value of such a promotion is absolutely immeasurable.
Zheng Haiming acted quickly. Just a few days later, BMW Electric received a letter of commendation from the First Machinery Department.
At the same time, various factories under the First Machinery Department also received relevant notices, asking everyone to confirm whether they are using imported motors.
If so, you can contact BMW Motors and tell them the motor parameters you need to see if BMW Motors can localize this product.
Not to mention, such an action really has some effects.
Wu Wei, who was developing a new motor with his R&D staff in the factory, was visited by an uninvited guest.
And this uninvited guest came directly to the door with a motor sample.
(End of chapter)