Chapter 313 One Pie, Two Paintings
"Isn't this specific enough?"
Chen Chen looked at Yu Donghui in surprise, thinking, I almost put food into your mouth.
"I mean substantial expectations, at which point in time will the brand be established, at which point will the technology be mass-produced, at which point will the vehicle be launched?"
Hearing this, Chen Chen couldn't help but look at Yu Donghui.
After I have been painting for a long time, the partners I meet are always flashy guys.
Yu Donghui is different. He has some potential to do practical things.
Although he also eats the bread, he also cares about when he gets the bread.
This is better than half of the entrepreneurs on the market.
"The technology in our hands is already very mature. If we use the appearance on the drawings, we can produce it at any time, but the drawings are still drawings after all."
Yu Donghui looked down at the completed workshop drawings again: "You still think this is not good enough?"
“Technically it’s good enough, but branding is a little worse.”
When Qi Mang drew the drawings in the early stage, he mainly considered technical limitations and did not consider market needs.
But when it comes to listing, technology is one aspect.
Marketing is also important.
If you take the engineering machine and sell it on the market.
At first, maybe because of the freshness, I could sell a few cars.
But in the past, without superficial things like appearance and configuration, it was difficult to attract incremental customers.
"Mr. Yu, brand is a very mysterious thing. You are a veteran in the automobile industry, so you must know it."
Yu Donghui looked a little embarrassed: "I really don't know. If I knew, my van would have beaten Wu Ling."
"It makes sense..."
Chen Chen was amused by Yu Donghui's frankness.
"In short, this engineering aircraft is definitely not what it will be on the market. As a new product, flying cars are definitely more expensive."
“Since the price is high, product positioning must also keep up.”
"In this case, our design and configuration will be closer to luxury cars."
“You guys who build cars should know more about leather seats, Berliner Sound, etc. than I do, so I won’t try to do the same thing.”
“The most important thing is that the appearance is designed to be closer to luxury.”
Because the technical cost of flying cars is there.
It is impossible to sell it too cheaply.
If the price is too high, the market may not buy it.
Therefore, the value attached to the product must be high.
The Mercedes-Benz, which costs 300,000 yuan, is equipped with a 1.5t engine. It will make more noise than farting after eating a pound of soybeans.
But there are still countless grievances rushing to buy.
Because of the 300,000 miles, 250,000 were bought for the Three-pointed Star.
The word "luxury" seems vague, but once this persona is established, the premium of the product is naturally established.
Yu Donghui could understand what Chen Chen meant, but he found it difficult to operate: "Hey, Mr. Chen, I'm going to tell you the truth. We make low-end cars. How do we know about luxury cars? Look at our Xiaokang products. It looks like it’s selling for 30,000 to 50,000 yuan. I can understand what you’re saying, but I can’t.”
"Then let's get an ax from our class." Chen Chen continued to guide. "When it comes to luxury cars, what do you think of first, Mr. Yu?"
"Porsche Land Rover Bar maybe."
"Very good. The characteristics of Porsche are nothing more than its wide front face, fastback shape, and relatively sporty feel. This is a good example to learn from."
Yu Donghui made it clear: "You mean the tape measure department?"
"What I'm talking about is learning from it. We made the car into frog-eye headlights, a fastback shape, and gave it a Tiffany blue color scheme. Who dares to say that this car is not luxurious?"
“Isn’t that still plagiarism?”
Yu Donghui's temperament is relatively straightforward.
Operations like what Chen Chen mentioned were also done by friends and businessmen in the early years.
The result was absolutely dead.
Since then, there have been fewer overt plagiarisms in the automotive industry, and they have all been covert plagiarism.
Regardless of whether it is right or wrong, in terms of effects alone, it is there.
Because as long as you look at the reputation of luxury cars that these luxury brands have built for decades, once the family-style design appears, it represents the word luxury, which can easily make consumers associate it.
"You can do this, but it's easy to get litigated."
Chen Chen smiled slightly: "What are you afraid of being sued for? I built an airplane, what does it have to do with his car?"
"Hiss..." Yu Donghui suddenly felt that this idea was a bit strange.
"Furthermore, Shunfeng's legal affairs have never met an opponent so far."
"Oh? If you say that, I really don't have any worries."
The risk of plagiarism is high, especially for small factories.
If you have a strong legal team, you have nothing to worry about.
The company's legal affairs are weak, and the tape measure department is the tape measure department.
The company has strong legal affairs, and the measuring tape department is the design department.
"With this design idea, the appearance and overall tone of the vehicle are determined. The next step is marketing."
Yu Donghui was still a little embarrassed: "This is also our weakness."
"Mr. Yu is so humble. I saw the advertisement you asked Xu Sanduo to endorse back then. It was catchy."
"What? Do you mean to ask Xu Sanduo to speak for you?" Yu Donghui didn't understand Chen Chen's connection.
"I'm just being polite, don't take it seriously."
"..."
Chen Chen then explained: “If we want to ask for an endorsement, we have to ask Porsche to endorse us.”
"How is it possible to copy someone else and let someone else speak for you?" Yu Donghui didn't believe it at all.
“Passive endorsement.”
"..."
Yu Donghui was confused after hearing this, thinking that it was still young people who knew how to do the flower arrangement.
Is there a word about endorsement being passive?
How to replace it?
Kidnapping a Porsche?
Even Wei Xiu on the side couldn't understand and looked at the little boss dreamily.
Chen Chen explained again: "If you insist on saying it, what we build is an airplane, an industrial product that is inherently one level higher than cars."
“Putting these two products together is like me and Azu standing together.”
"We look alike. People can only say that I am Azu, but no one will say that Azu is Xiao Chen Chen."
——?
——!
Everyone present immediately started to think about it, and after going around in circles for several times, they finally grasped Chen Chen's logic.
Don't tell me.
Don't even say it.
What people say makes sense.
If I build a car that looks like a Porsche, it's definitely plagiarism.
I built a plane that looks like a Porsche, so I don’t know who will copy it.
After getting this, Wei Xiu seized the opportunity: "Little boss, I think you are much more handsome than Azu."
"You know what the occasion is." Chen Chen looked at Yu Donghui indifferently: "Once this is established, we have a logic. I can buy a few ads for Porsche and say that they are the leader in the automotive industry. We use overwhelming publicity to let users have this concept. In this way, our lineage has been established.”
That’s all.
The few people in the Xiaokang Group were shocked to their core.
The words of tiger and wolf!
Fairy logic!
What a marketing genius.
First copy Porsche, and then spend your own money to buy advertising for Porsche.
I don't have the imagination to think of such a trick. Simply!
The most important thing is that this trick is not only damaging, but also effective.
Comparing a Porsche to an airplane is tantamount to exalting Porsche.
With this move, the matter of plagiarism has been completely eliminated.
Yu Donghui felt that if he were from Porsche, he might feel that he was too high-spirited.
Then use the concept of Porsche luxury cars to position your products. Users will definitely have a concept of luxury.
And this set of operations is not difficult.
It’s just a few soft promotions for Porsche.
It seems that they are trying to mess with Porsche, but in fact, users will definitely think that Porsche is trying to mess with them.
Thinking of this, Yu Donghui's thumbs almost went up to the sky: "Mr. Chen, we can say that you are a unicorn in the industry. Your brain is really good."
Chen Chen waved his hand, indicating that it was not over yet.
"Of course, luxury cars are only an auxiliary benchmark to establish the brand's tone."
“When we get going later, we still have to rely on mass production to survive.”
"In this case, a car will not work."
"For mass-market models, we have too many options to choose from."
"Just rank down the current car sales list, and learn from whichever one is popular."
"After all this is put together, the models produced will be enough for us to survive for ten or eight years."
Once you follow Chen Chen's logic.
Everyone learns super fast.
We are building airplanes, what does that have to do with you building cars?
Even if there is a similar place, the car makers are copying us.
After establishing this concept, Wei Xiu felt that there were simply too many cars that could be built.
Flying Qin L, flying Hongguang mini, flying Passat, flying 300...
There are many cars with high sales volume and distinctive features.
Moreover, with the previous conceptual anchoring of Flying Porsche and borrowing the tonality of these brands, it can also achieve the effect of being better than others.
Wei Xiu is a person who is obsessed with all kinds of things.
Not to mention Yu Donghui and the others opposite.
Chen Chen's marketing concept opened up a new world for them.
Whoever gets this trick will be confused.
The most important thing is.
Chen Chen is not just bragging.
The technical reserves behind the Morning Shield series are real.
Everything Chen Chen said, he has the ability to realize.
Therefore, Yu Donghui has forgotten his fundamental position at this time, and seems to have become a disciple of the Morning Shield system.
Chen Chen also keenly grasped this point and took advantage of the situation: "The strategy and direction are clear."
"As long as your company is willing, we can join hands to establish a joint venture."
"Xokang provides the money and licenses, and we, Chendun, are responsible for technology and brand control."
"And I can promise to the president that during the cooperation, we will not engage in technology monopoly."
"Whatever you can learn from a well-off life is yours."
Yu Donghui took a deep breath: "But...this will put a lot of pressure on our cash flow..."
"Mr. Yu, do you know about financial capital?" Chen Chen suddenly asked.
"I know, Mr. Chen, why do you suddenly ask this?" Yu Donghui felt that he was nowhere near.
"If you agree to cooperate, our partner here is not Shunfeng and Chendun, but Cheng Jian Technology."
"???"
Yu Donghui's mind suddenly went blank.
Of course he knew about financial capital, and the name of Cheng Jian Technology was also well known.
Because recently the news of the cooperation between the two companies has been abuzz in the circle.
In addition, the grievances and resentments between Cheng Jian Technology and Chendun have been deduced, and they are the number one traffic in the capital market.
After several rounds of hype, Cheng Jian Technology has become a new unicorn.
Yu Donghui immediately raised his head and asked, "Didn't Cheng Jian and you guys break up?"
“You’ll know whether it’s a breakup or not when you sign the contract.”
"What do you mean Cheng Jian and I are cooperating?"
"Yes."
Yu Donghui felt like it was pie in the sky.
At first.
He came for Shunfeng and Huawei, the two companies behind Chendun. After all, these two companies represented resources.
But now.
Here comes another financial investment company with full financial attributes.
That is, as long as you cooperate.
Technically, he can take advantage of Chendun, in terms of resources, he can take advantage of Huawei, and in terms of capital, he can take advantage of Jintou.
Various buffs are super doubled.
You know, these are companies that I would never dream of hooking up with before.
"Mr. Chen, what do you mean, we can achieve cooperation by investing 1 billion yuan and setting up a joint venture factory?"
Chen Chen nodded.
"Then the one billion will be included in the money to set up a joint venture factory?"
"No, this billion is given to me as protection fee."
"Ah?" Yu Donghui was a little surprised, Chen Chen was a little too straightforward.
"When you enter the high-end game, don't you have to pay some ticket money? Ask Mr. Wei how much he paid when Feiniu entered the high-end game?"
Upon hearing this, Wei Xiu immediately started to perform, nodding his head in a secretive manner, as if he had paid a heavy price.
Seeing this scene, Yu Donghui actually already had the answer in his heart.
But he still said that he wanted to study it.
Wei Xiu personally escorted the people from the Xiaokang Group out the door. After waving goodbye, he leaned alone in the corridor and lit a cigarette, recalling the little boss's operations just now.
He knew the situation was safe.
The young boss not only asked for one billion from Xiaokang Group, but also finalized the joint venture to set up a factory.
It's like going to buy oranges and bringing someone else's orange tree back.
It is simply turning decay into magic.
The most terrible thing is.
The little boss took a piece of cake and drew back and forth on both sides.
On the financial capital side.
Lure them into the game with your car-making qualifications and grand plans for flying cars.
On the side of Xiaokang Group.
Talking about things involving financial investment made Yu Donghui feel confident.
Both sides came here for the other's sake, but in the end they couldn't get into each other's shoes.
The more Wei Xiu reviewed the trading, the more excited he felt. He thought that he had learned something useful again, and he couldn't extricate himself from holding the butt of his cigarette for a long time.
"You said this little boss thing...who studied it?"
(End of chapter)