Chapter 419
“The Taoist priest has fifteen dogs, and the whole area is walking sideways!”
“The mage has strong control, and the frost is all over the place in seconds!”
“The warrior has high output, ten The powerful fire sword explodes!"
"A new version of the legendary online game is about to be launched!"
"It's completely free! It's completely free, so you can have fun without spending a penny!"
Everyone who clicked on the video had a mixture of astonishment and surprise on their faces, staring intently at the video screen.
The various gorgeous skill special effects in the video almost cover the entire screen. Monsters are falling down in pieces, and the equipment falling on the ground is colorful and dazzling.
The graceful mage, the domineering warrior, the elegant and mysterious assassin, all kinds of professions show their unique advantages.
The advantages of the 3D game engine are fully demonstrated in the picture, and the characters in the game scene are more three-dimensional and exquisite.
Many of these technologies are shown for the first time, and the most shocking one is the scene destruction effect.
The controlled character can not only hit monsters, but also break buildings and destroy houses, bridges, and city walls.
Coupled with all kinds of dazzling new technologies and super rendering effects, it impacts the hearts of players again and again. They have never seen this before.
In this era, it is so simple and crude to be successful in games. As long as your graphics are good enough, you will have won 50% of the hearts of players.
A slightly richer game content and a stable server are enough to defeat more than 90% of online games on the market. The operators and manufacturers can just wait and count the money.
In this early online game market, there is a blue ocean everywhere. As long as the game server does not collapse and the gameplay is not too outrageous, you can make money.
It’s just that this period is too short. After major Internet companies discovered the gold mine of online games, they joined in one after another.
A variety of online games emerged like a fountain, and the game market was rapidly saturated within a few years.
The online game "Warring States OL" was born on the eve of the explosion of online games, and the shock it brought to players was second only to the impact of "World of Warcraft".
Corresponding Tieba bars were quickly established on the campus network and Baidu Tieba, and tens of thousands of players poured into them, eager to get information about this online game.
Is the game free?
When will it be online?
Where is the official website and where can I download the client?
The advertising power of video websites is amazing. In a very short time, the video of "Warring States OL" spread throughout major communities, and thousands of players were discussing it enthusiastically.
A layman sees the excitement, an expert sees the door.
Within the gaming industry, the video showed something that caused an earthquake.
Almost all the top executives of game companies are having meetings, and they are all concerned about one topic.
What engine does "Warring States Online" use?
Although the most profitable online games on the market are all 2D, it is already an industry consensus that 3D game engines will be the mainstream in the future.
After "World of Warcraft" entered the country, the country promulgated relevant policies to encourage the industry to develop 3D game engines.
As early as 2003, Xishanju began to participate in the "863" plan, "Online Game General Engine Research and Demonstration Product Development" project funding application, and received 5 million funds.
In 2004, the Beijing Science and Technology Commission provided a subsidy of 950W for the self-developed engine of the target software "AoShi OL".
Since then, major game companies have received government subsidies at all levels in the name of self-developed engines.
At this time, there are many domestic game engines. Many 3D online games developed by game companies use their own game engines.
For example, Perfect, Xishanju, NetEase, etc.
At this time, the 3D game engine was still in its infancy, and the game engine used in "Warring States OL" was far ahead of them by several levels.
There are many technologies that have never been seen before, which shocked everyone.
In this era where game graphics alone can lead you ahead of your opponents, an excellent or even top-notch game engine can attract more players and reduce countless expenses for promotion.
The sudden appearance of "Warring States Online" at this juncture means that it has a high probability of being launched in 2006.
Online games that have been planned to be launched in 2006 will face strong opponents, and how to deal with them has become the primary problem faced by game company executives.
Other types of online games are better, but the development team of online games that are also MMORPGs is very panicked.
Many game company bosses first ask questions about engine technology in internal meetings, "Can our game engine achieve the same effect? How long will it take to achieve the same effect?"
< br>The programmers working on the engine looked confused, and finally explained, "There are some technologies used in their engine." The principles are already there and we can work on them, but we still don’t know how to achieve them.”
“It will take at least two or three years to achieve their effects.”
"Two or three years?" The boss looked very ugly, "This is impossible, only half a year at most."
Let alone two or three years, we can’t wait for even one year.
The biggest R&D cost for game companies is time. The longer the time drags on, the higher the cost will be.
Everyone expects the game to be launched quickly and make money to recover the cost.
It is impossible for the entire project team to wait two or three years until the game engine develops new technology before launching it online.
The programmer in the engine R&D team was very speechless. He didn’t even know how to explain it to his boss.
Game engines require accumulation. How can you get it done in half a year?
Since his own engine was not working, the boss changed his mind and asked: "Which company developed "Warring States OL"? Who is the boss? Can we use their engine?"
Although replacing the engine is troublesome, it is faster than waiting for your own engine to be upgraded.
Or just sit back and go online according to the original plan, and try your luck in the market.
The producer sighed, "I heard that this online game was made by Qin Shaoyan, and the game engine used is the same as "Counter Terrorism: Modern Warfare"."
The boss was stunned when he heard this. He still remembers that at the E3 exhibition, Qin Shaoyan came out with the demo version of "Counter Terrorism: Modern Warfare" and became the biggest dark horse of the exhibition.
The unparalleled picture effect stunned the foreigners.
Moreover, Qin Shaoyan is also the sales record holder for domestic stand-alone games. The sales of 20 million copies of "Plants vs. Zombies" will make anyone want to kneel down.
As the number one game producer in China that is unanimously recognized by the European and American game industries, can the online games created by Qin Shaoyan himself be any worse?
What's better than that? My own online game was beaten violently when it was launched.
The bosses felt miserable, and many decisively chose to give in immediately.
The engine must be replaced. Maybe we can make some money by replacing the engine.
If the engine is not changed, the graphics will not be comparable, and the gameplay will be even worse. Isn’t that just giving away people’s lives?
......
When the gaming industry was in a state of gloom and mist, Qin Shaoyan was inspecting Qvod.com.
Qvod.com, which had just received US$90 million in financing, presented a scene of vitality and competition. All employees greeted their boss with heartfelt smiles on their faces.
When a company is rich, it means that its business will expand, more new positions will appear, and many people's positions will rise. It also means that salaries will increase and benefits will increase.
CEO Kou Hongfei is confidently waiting for Mr. Qin’s instructions, and all the senior executives are gearing up.
Having such a large amount of funds means that the company is going to make big moves, and this is the time to make great achievements! But they were soon disappointed. Mr. Qin only came for a simple inspection and gave everyone a show, without mentioning the next step of the company's strategic direction.
Kou Hongfei was a little puzzled and it was difficult to ask questions directly at the meeting.
After the meeting, Kou Hongfei immediately asked for instructions while Mr. Qin began to meet with the company's executives one by one.
"Mr. Qin, do we have any new actions in the next stage?" Kou Hongfei looked confused.
“No.” Qin Shaoyan’s simple answer extinguished Kou Hongfei’s enthusiasm, “Just stay steady and follow the established policy.”
“Buy copyrights, accumulate users, and more Just pay attention to Qvod Video, and there’s nothing else to do.”
Kou Hongfei was a little puzzled, "But I see other video websites that move frequently, and I'm afraid that they..."
"They're just a bunch of chickens and dogs, there's nothing to worry about." Qin Shaoyan said lightly, "They're not Our opponents."
"What you have to do. It’s about stabilizing our base, serving users better, and improving their user experience. The rest is to wait for Qvod to be launched in 2007, and then everything will be fine.”
< br>"Okay, I understand." Kou Hongfei understood Mr. Qin's intention.
Qvod.com is already the number one in the industry. All that's left is to accumulate users and wait for its listing.
"How effective was the advertisement for "Warring States"?" Qin Shaoyan changed the topic, "How many views were played?"
"The real data is more than seven million." Kou Hongfei knew that Qin He always attached great importance to this matter and quickly reported, "It is estimated that it will exceed one thousand tomorrow." That’s all.”
“This is only for our website. There is no data on other video websites.”
“Very good.” Qin Shaoyan nodded with satisfaction, “There is no data on other video websites. Important, just look at the data from QB.”
"What do you think of this advertisement?"
"Uh..." Kou Hongfei hesitated, he didn't know how to evaluate it.
At this time, it was not popular to talk about ghosts and beasts, but the devilish advertising slogan was indeed unbearable.
The slogan "Taoist Fifteen Dogs" is catchy, and people are constantly making memes on the Internet, so it has become a hot word for a while.
“The advertisement is impressive.” Kou Hongfei could only give such an evaluation.
"Well, as long as it's impressive." Qin Shaoyan was very happy. The best effect of an advertisement is to impress people.
There are many experts who are well versed in advertising and marketing. They will use magical advertisements to appear in the audience's field of vision at high frequency and brainwash them into everyone's memory.
For example, "I won't accept gifts during the Chinese New Year this year. I will only accept melatonin as gifts...".
"You guys make an advertising sharing plan." Qin Shaoyan suddenly said, "Any homemade video that inserts our online game advertisements into the video will be rewarded according to the number of views."
"I want everyone to watch it. Users of our videos will remember them in a short time.”
Qin Shaoyan has already planned to find a few people to customize ghost videos and push out advertisements through high-frequency information bombardment.
With the two major platforms of Campus Network and Kuaibo Network in hand, it is not very convenient for advertising and promotion.
......
Qin Shaoyan returned to the campus network. Zhou Yuan, the manager of the operations department, was sitting in the conference room early, waiting for inquiries from his boss.
"How's it going at the Internet cafe?" Qin Shaoyan asked straight to the point.
"All the previously negotiated Internet cafes have completed client downloading." Zhou Yuan immediately replied, "Our local promotion team has begun to go deep into county-level Internet cafes."
"Very good, Zhou Thank you for your hard work." Qin Shaoyan praised him smoothly, "I hope Internet cafe users can stop playing our games, but they can't play them."
"I will work hard!" Zhou Yuan said seriously.
“Online games will start internal testing on December 1st. This is a very critical battle.” Qin Shaoyan said seriously, “In addition to bug detection, this test also needs to detect the attractiveness of the gameplay to players. . ”
“Player retention rate is an important indicator. The operation department must provide good services and handle emergencies promptly and quickly. ”
"Don't worry, Mr. Qin, we have hired several operation and maintenance experts from Shanda. They are very experienced." Zhou Yuan thought for a while and then said, "We want to continue to expand the operation and maintenance team, but NetEase is not easy to recruit. "
"Add money! "Qin Shaoyan said decisively, "If you can't dig it out, the offer is not enough. You can make a bold offer and don't worry about the budget."
" Okay." Zhou Yuan straightened his back. With the support of his boss, he I can let go even more.
“In addition to operation and maintenance, the customer service team should also pay attention!” Qin Shaoyan thought for a moment, “Recruit more girls, especially those who speak well, especially those with sweet voices.”
“Isn’t there someone who specializes in chatting on the phone? Let’s go find some top names.”
"Ah?!" Zhou Yuan was a little confused and didn't understand what Mr. Qin was going to do.
But one advantage he has is that he never asks too many questions and immediately says he will find someone today.
"We must focus on cultivating those people with sweet voices. These people will be the exclusive customer service for VIP customers in the future, and the performance of online games will depend on their performance." Qin Shaoyan smiled meaningfully.
No need to say too much, Zhou Yuan immediately understood what Mr. Qin meant and what the signature standards were.
Zhang Pingyi opened the door of the conference room and walked in with a solemn expression, "Mr. Qin, Shanda has sent us a lawyer's letter."
"Lawyer's letter?" Qin Shaoyan suddenly wanted to laugh, "What does it have to do with them? We didn't mess with them."
"Shanda said that our game advertising infringed on their interests." Zhang Minyi was helpless, " I heard that Chen Tianqiao was very angry.”
“ It's inexplicable." Qin Shaoyan chuckled, "We haven't opened the legendary private server, and we haven't used their code and art resources."
Qin Shaoyan's royal law firm Junde Xinheng quickly sent someone to rush out. Came over and breathed a sigh of relief after understanding what happened.
The lawyer said calmly, "We have no violations or infringements. Their lawyer's letter is completely fabricated. We can send a lawyer's letter to warn them and damage our business reputation."
"Forget it, forget it, we are all colleagues, we will meet you if you don't look up when you lower your head." Qin Shaoyan said generously, "It's not a trivial matter, just make a statement later."
Qin Shaoyan acted very relaxed , but Chen Tianqiao was very angry.
"What is an epoch-making legendary online game? It's obviously coming to us!"
What about Taoist priests and fifteen dogs, what about mage Frost, and all kinds of advertising Chi Guoguo's legendary stuff? element.
But from a legal perspective, you can’t find anything wrong with it. You can’t say that these are the exclusive copyrights of Legend.
Nearly five years have passed since Shanda started acting as the agent for "Legend of Legend", and the world-dominating situation of that year is still before our eyes.
Although the glory is no longer there, and the top spot in online games was snatched away by NetEase's "Fantasy Westward Journey", Legend is still Shanda's most important source of income, still accounting for one-fifth of the revenue in the domestic online game market. share.
Countless peers in the game industry want to challenge Shanda's "Legend", and there are countless people who are trying to get the best of them.
But this time Chen Tianqiao was really angry and expressed his indignation.
Sue him, you must sue him!
(End of this chapter)