Chapter 420 Pull
Chen Tianqiao is the first richest man in China in the Internet industry, and he can also be regarded as a true senior in the online game industry.
Now that Qin Shaoyan has come to deceive and suck him out, naturally he can't just let it go.
He decisively called Shanda's legal affairs over and said, "Sue Qin Shaoyan immediately!"
The legal staff were shocked, and they all tried to dissuade her tactfully, saying that there was little chance of winning the case.
Chen Tianqiao must sue regardless of whether he can win or not.
After researching legal affairs for a long time, I still didn’t know what to do. One person suggested that I should send a lawyer’s letter first.
"Then send it quickly!" Chen Tianqiao urged the legal affairs department to send the lawyer's letter quickly, and then prepare to sue.
The legal department had no choice but to go back and draft a lawyer's letter, and then went to Shanda's CEO Tang Jun to discuss it.
When Tang Jun heard that Qin Shaoyan was going to be sued, he shook his head decisively, "You can't sue. This is meaningless and it will offend people."
The legal officer sighed, thinking that the CEO understood the truth, and could only say helplessly, "The chairman insists on suing, but we have no choice."
Tang Jun thought for a while, "You go get the lawyer's letter first, and I'll go and persuade the chairman."
After sending away the legal affairs, Tang Jun roped in Shanda CTO Tan Qunzhao and went to find Chen Tianqiao together.
Tan Qunzhao joined Shanda in 1999 as R&D director and was later promoted to CTO. He is Chen Tianqiao's right-hand man and is deeply trusted.
The two went directly to Chen Tianqiao's office, and Tan Qunzhao said: "I know Qin Shaoyan. He is said to be the number one game producer in the country. Last year, he suggested the game overseas plan to the publisher, and he has a deep relationship with the publisher."
Tang Jun also said: "Qin Shaoyan is very well-connected in the United States. He has a close relationship with Bill Gates. When he went to the United States, he lived in Bill Gates' mansion. He was the one who single-handedly promoted Microsoft's acquisition of YouTube."
“Furthermore, the campus network he built has a very complicated background and has deep cooperation with administrative agencies and universities.”
Chen Tianqiao said angrily: "So what if he knows Bill Gates? He is cheating on the marketing legend. I can't sue him?"
"You can sue if you can." Tang Jun persuaded, "But there is no need. Not to mention that the lawsuit will take a long time, and it will not be very beneficial to us if we make a fuss."
"Besides, you are a senior in the industry, why bother with him, a junior."
“Just send a lawyer’s letter as a warning.”
Chen Tianqiao also knew at this time that he would never win the lawsuit. When the verdict was announced, the marketing purpose would have been achieved.
What Tan Qunzhao said worried him the most. Qin Shaoyan had a close relationship with the publisher, and Shanda relied on games to support its revenue. If the publisher got stuck at some point, the losses would be huge.
But we can’t just suffer the loss of being dumb!
Chen Tianqiao said with a stern face: "You can skip the lawsuit, but you can't just let it go. You can't encourage this evil trend. You have to criticize him from public opinion!"
"We want the whole of China to know that he is touching us, and we want everyone to see his immoral approach!"
"Okay, I'll make arrangements." Tang Jun thought for a while, "I'll go to the public relations department to discuss it."
Shanda quickly prepared a statement and published it directly to the media, angrily criticizing the campus network for unfair marketing and infringing on Shanda's legitimate rights and interests.
"Someone doesn't think about how to make a good game, and puts his evil thoughts on the head of his friends and businessmen, and wants to get a piece of the pie by relying on porcelain marketing. It is simply morally corrupt."
"I would like to advise someone that you need to be strong to make iron. You cannot make good products by relying on porcelain marketing!"
"If we don't stop in time, we will resort to law!"
……
"It's well written!" Qin Shaoyan commented with a smile after seeing Shanda's statement, "It's a pity that it's not strong enough. If I wrote it, I would send out a statement every day to ensure that it is not the same."
Zhang Pingyi was shocked, "How do you still have the nerve to smile?"
"Why don't I laugh?" Qin Shaoyan asked back, "Look at how cooperative our competitors are. I haven't even made a move yet, but they have already taken action on their own."
"You tell Sohu later, don't suppress the news, put the news on the home page, and expose us severely!"
"Don't make insinuations, name them directly and write down the name of the campus network!"
"Shangzheng's statement is too implicit and not responsible at all!"
Zhang Pingyi was a little confused for a while, and he couldn't figure out who was the culprit.
"The essence of Pengci marketing lies in interaction." Qin Shaoyan explained patiently, "Sometimes Pengci's advertisements are not straightforward enough, and many people can't understand who you are talking about."
"But if the offended party becomes anxious and comes out to clarify the matter, everyone will understand."
"No matter how hard you try and the other party doesn't respond, then your attempt to touch porcelain has failed."
"If it goes back and forth, wouldn't it be so popular? What do people on the Internet like to watch? They just like to watch the excitement."
"As long as there is excitement to watch, there will be attention. Even people who don't play games will take a look. This is even better than advertising."
Zhang Pingyi was stunned and couldn't help but ask: "You have planned this in advance, right? When you wrote the advertisement, you were thinking about how to deal with it, right?"
"That's not true." Qin Shaoyan said sincerely, "I simply think this advertising slogan is ridiculous, so I couldn't help but use it."
"Is there really a Taoist priest with fifteen dogs?" Zhang Pingyi asked curiously.
"Some private servers are like this." Qin Shaoyan thought for a while, "As long as you give money, let alone fifteen dogs, there are even fifty dogs."
"In terms of version iteration and gameplay, the legends in private servers are infinitely higher than the official legends."
Zhang Pingyi frowned, "There are no Taoist fifteen dogs in our game."
"I have written a disclaimer on the advertisement." Qin Shaoyan said confidently, "The advertisement shooting is the footage of the internal beta version. Players are asked to refer to the actual version of the game."
"..." Zhang Pingyi sighed, "How are you going to respond to that grand statement?"
"Let the Legal Department and the Public Relations Department draft a draft and send it to me for a look." Qin Shaoyan thought for a while, "The core thing is that we are not touching the legend, we are just paying tribute to the legend."
"Then we will show a live demonstration of the game. The public's eyes are sharp, let everyone tell whether we are cheating or not."
“Find a few more people to write soft articles and spread them to social platforms.”
Campus Network responded to Shanda’s statement the next day.
"Legend has a huge influence in the gaming industry, and there were times when entire Internet cafes were playing Legend."
"The times are developing, technology is advancing, and more and more online games are appearing, giving players more choices."
"Even though the grand occasion of the legend is no longer there, it is still a milestone in the history of Chinese game development."
"Our advertisement does not infringe upon Shanda Legend's rights. At best, some elements are similar. Some people are completely making assumptions."
"There's no need to blame someone if you want to."
"Our game art style and gameplay design have nothing to do with Legend. We will release more game videos for everyone to judge. It is up to you to decide whether there is infringement or not."
The second video of "Warring States OL" soon appeared on Qvod.com, which was completely different from the various cool displays in the first advertising video.
The second video is a demonstration of various gameplays, such as tower climbing challenges, large arenas, treasure hunt competitions, imperial city battles, and various novel gameplays are demonstrated one by one.
Players became more interested in the game after seeing the video and couldn't wait to try it out.
In particular, the treasure hunting competition and the battle for the imperial city have become a hot topic of discussion. Searching for treasure chests in complex ruins, and the treasure chests may reveal top-notch equipment, is full of the fun of exploring and treasure hunting.
The battle for the imperial city fully demonstrates the terrain destruction effect of the physics engine. The magnificent and magnificent imperial city gradually turns into ruins during the player's fight, which is quite visually stimulating.
Discussions in the Tieba forum are becoming more and more popular, with nearly 100,000 people flooding in every day to post frantically, predicting various ways to play the game.
The mutual statements between the campus network and Shanda attracted greater popularity, which was simply better than the advertising effect.
Immediately afterwards, an article criticizing the legend was circulated in major forums. It was written impassionedly and deeply.
As a veteran player of Legend, the author first expressed his love for Legend.
The passion of working day and night to clear monsters in the Internet cafe, the excitement of making the first decision, the thrill of PK, and the passion of conquering the sand city.
He remembers every battle and every upgrade that happened in the legend, and recounting the past is still full of emotion.
"My feelings towards the legend are complicated. From initial love to dissatisfaction, then to disgust, and finally to hatred, what happened in this?"
"Is it a problem with the game? The game does have some problems, with frequent bugs, unreasonable mechanisms, monotonous gameplay, and slow-responsive officials."
"I think the biggest problem lies with Shanda itself. It is you who ruined this game, ignored the rights and demands of players, slow game version updates, serious account theft, and untimely bug fixes."
"You are not willing to make progress. This is the most serious thing. Your understanding of the game is incredibly low. You don't even understand the players better than the legendary private server."
"I don't know if the game Warring States is similar to Legend of Porcelain, but I know that this game is more refined than Legend, and the gameplay and graphics don't seem to have anything to do with Legend."
"Maybe they just paid tribute to Legend in the advertisement and expressed their respect for the game Legend, but don't use this respect as a source of pride."
"Shanda has been resting on Legend and resting on its laurels, and it's ugly. You have abandoned the players, and it's time to be abandoned by the players."
As soon as this article came out, many legendary old players felt the same way and stood up to denounce Shanda and spoke out about the grievances they had suffered.
For a time, public opinion against Shanda was formed in major forums.
I didn't see any criticism of "Warring States OL", but instead criticized Shanda.
The navy controlled by Qin Shaoyan's old classmate Xiong Jiajia was ready to move, trampling and praising everyone everywhere, reducing Shanda's "Legendary World" to nothing, and turning "Warring States OL" into a 3D version of legend.
Shanda's public relations department was very angry after discovering this situation, but no one dared to tell Chen Tianqiao and could only treat it as nothing happened.
When Chen Tianqiao discovered that the campus network dared to jump out to refute, he immediately asked for greater intensity and continued to issue statements to refute.
The two sides just kept pulling each other back and forth for a week.
Finally, Xiong Xiaoge discovered the situation, came directly to the door, and asked Qin Shaoyan: "What are you doing?"
"I'm doing a marketing promotion!" Qin Shaoyan looked at Xiong Xiaoge with an innocent expression, "Is there any problem, Mr. Xiong?"
"If you want to promote, just promote it. Why are you arguing with Shanda?" Xiong Xiaoge said angrily, "Don't make trouble, just stop it."
"Shanda and I cooperate very well. You see, our games are being discussed on the Internet now. The popularity is much better than the advertisements." Qin Shaoyan said proudly.
"..." Xiong Xiaoge felt helpless and sighed, "I understand."
"But you'd better do less of this kind of marketing, otherwise it will be self-defeating."
"Why are you provoking Shanda if you have nothing to do? It's going to be listed soon. How could you be so proactive in asking for trouble?"
"I didn't break the law." Qin Shaoyan retorted plausibly.
"Okay, okay, you should do some regular publicity routines." Xiong Xiaoge said impatiently, "Don't do this kind of thing again."
"Okay." Qin Shaoyan felt that the double act was almost finished. If it continued, everyone would be tired. "Then I will never respond again."
"The advertisement should also be withdrawn." Xiong Xiaoge continued.
"Huh?" Qin Shaoyan frowned, "The advertisement is innocent, why should it be withdrawn?"
"It's better to do less than to do more." Xiong Xiaoge persuaded, "That advertisement of yours is too ridiculous. Change it to something more normal."
"Okay, okay, you're an investor, you're so rude." Qin Shaoyan didn't object, and he was already thinking about arranging the ghost video.
By then, the entire Internet will be full of Taoist priests and fifteen-dog ghosts, and there will be people making fun of them in every major forum, and it will no longer matter whether the ads are removed or not.
Qin Shaoyan looked at Zhang Pingyi, "How about the internal beta launch on December 1st?"
"It's not good to just call it a closed beta. It's better to call it a closed beta." Zhang Pingyi suggested, "It will be a closed beta for two months, and then it will be a closed beta on March 1st."
"Okay, are you sure that the internal beta will be transferred to the public beta in May?" Qin Shaoyan asked seriously.
Zhang Pingyi thought for a moment and said, "Technically, there is no big problem. Teacher Fan is very skilled. We will see if there are any changes in the gameplay design."
"This aspect is up to you. If you think there is anything that needs to be modified, please tell me in advance. We will also evaluate the difficulty of development."
Qin Shaoyan said confidently: "There is no need to modify the gameplay design."
"Then there is no problem with the launch time." Zhang Pingyi is also very confident, "The two tests only test bugs, and not changing the gameplay will save a lot of time."
"What about commercial design?" Qin Shaoyan asked.
"One month is enough." Zhang Pingyi calculated, "They are all small things, without complicated technology."
"Then let's make it official to the outside world." Qin Shaoyan finally made the decision, "Open the download of the official website client and let the operations department prepare!"
……
Lin Haixiao hurried to the president's office, "Mr. Shi, "Warring States OL" just announced that they will be closed for beta testing on December 1st."
Shi Yuzhu was stunned for a moment and frowned, "Don't panic."
"Mr. Shi." Lin Haixiao said eagerly, "We have studied the game Warring States. It has many gameplay designs that are very similar to ours. Now that it has announced a closed beta test, it is likely that it will officially open a public beta test next year, and it has announced that it will be free forever. This is our competitive product!”
Shi Yuzhu suddenly laughed, "I thought they were going to compete with Shanda, but I didn't expect they were coming for us!"
Lin Haixiao was very anxious, "Mr. Shi, what should I do?"
Shi Yuzhu thought for a moment, "How big a threat do you think this game is?"
"It's not a big threat." Lin Haixiao frowned, "It's a very special game."
"The specific situation is unclear, but judging from the released video, it is an epoch-making product in terms of graphics and gameplay."
“Especially the performance of the 3D engine has far surpassed all engines on the market.”
"I don't care about the game engine. I just know whether Zhengtu can beat it?" Shi Yuzhu said impatiently.
"..." Lin Haixiao said hesitantly, "I don't think there is much hope."
Shi Yuzhu's face suddenly turned dark.
(End of chapter)