Chapter 346: Another major breakthrough without saying a word?
"Qin Bureau's concern seems not unreasonable."
Zheng Haiming just looked at the car in front of him. It definitely looked very beautiful and fashionable, and he didn't take into account the influence of the previous BMW's light.
"Zheng Department and Qin Bureau, if they say they have no impact at all, it must be false."
"After all, the prices of products produced by the same automobile factory vary greatly, so many people must have their own ideas."
"However, we are planning to set up several brands under BMW to produce different types of cars. The BMW brand where BMW Light is currently positioned is to produce economical models, focusing on price advantages, which is somewhat similar to the Volkswagen brand in the Volkswagen Group. .”
"As for the current sedan series, we will have a new brand name called Mercedes-Benz. In the future, all sedan products will be under the Mercedes-Benz brand."
"We will launch off-road vehicles in the future, which will be called Land Rover vehicles. All off-road vehicles will be under the Land Rover brand."
"In the future, we will even consider launching sports cars and establish Chitu Automobile to specialize in the production of various sports car products."
"The four brands of BMW, Mercedes-Benz, Land Rover and Chitu operate together, making our BMW Group the largest automobile group in the country."
Although Jiang Hui currently distinguishes several brands and car models, if it develops well in the future and the scale becomes large, each brand will naturally be able to produce various types of car models.
Of course, this will definitely happen ten years later.
"BMW, Mercedes-Benz, Land Rover and Red Rabbit? The names of your car companies are so catchy and memorable."
Zheng Haiming's eyes lit up and he was full of praise for Jiang Hui's plan.
In the current Chinese automobile market, everyone generally does not pay enough attention to brand building.
The names of most automobile factories are combined with local place names.
For example, Capital Automobile Manufacturing Plant, Shanghai Automobile Manufacturing Plant, and Yangcheng Automobile Manufacturing Plant.
Even the First Automobile Works Group and the Second Automobile Works Group were named directly in order.
But the BMW Group is different. When there are still so few products, it has already considered the long term. This is definitely the only one in China.
That is to say, Zheng Haiming has great confidence in Jiang Hui, otherwise he would think that Jiang Hui is having some wild ideas.
"If we use another brand to operate, we can avoid this impact to the greatest extent."
"This approach is relatively common around the world. General Motors and Ford Motor have several high- and low-end brands."
"Volkswagen is in a similar situation in Europe, and Audi is one of its sub-brands."
"Even Toyota Motor in Japan established a new luxury car brand last year to launch its own high-end models to prevent the low prices of Toyota brand models from affecting the sales of high-end models."
As the director of the Automobile Bureau, Qin Hao has been paying close attention to the development of the global automobile market in recent years.
Jiang Hui's approach was relatively consistent with the international mainstream approach, which made him feel relieved.
If Jiang Hui insists on developing various products with widely different positioning under the BMW brand, then he will be worried about the future development of BMW cars.
"Yes, in the early stage, BMW and Mercedes-Benz models will be produced in the same factory, but as long as the production volume increases, we will build separate factories to better maintain the independence of the brand."
"And in the future, the four brands of BMW, Mercedes-Benz, Land Rover and Chitu will be operated by four independent companies, allowing them to maintain higher independence and avoid some interference between brands."
When the leaders of the First Machinery Department came to inspect, they naturally wanted to see a BMW full of grand plans for the future.
Whether you are drawing a pie or dreaming about it, whether you actually do it or not, you must make it exciting when explaining it.
Jiang Hui is very experienced in this regard.
"Director Jiang, as long as BMW has needs, whether it is land acquisition or labor employment, our district will fully cooperate."
"The Government Service Center will review and approve various BMW matters in the shortest possible time."
Liu Tianwu, who was accompanying him, naturally had to stand up and express his position at this time.
Besides, he was also full of expectations for Jiang Hui's plan.
If BMW really develops in the direction Jiang Hui said, it will definitely become the largest automobile company in China.
If the sales volume of the four brands reaches hundreds of thousands by then, Liu Tianwu will feel like he will wake up laughing while sleeping.
By then, the automobile industry park he planned personally will surely become the most famous industrial park in Shenzhen, Lingnan Province, and even the country, making a huge contribution to his career development.
"Our sedans will be officially launched next year. Land Rover brand models will also be officially launched in the near future. The Chitu brand will be a little later, but it will also start taking action in the next few years."
"Part of the land acquisition and reserve work can indeed begin."
Jiang Hui would definitely not miss such a good opportunity.
Anyway, he is very confident in the future of BMW cars. In the future, annual sales of more than one million, let alone hundreds of thousands, are inevitable.
The current one factory is definitely not enough. Even with the second production line being expanded, the annual production capacity will only reach more than 200,000 vehicles.
According to Jiang Hui's estimation, it will basically be able to operate at full capacity the year after next.
Therefore, it is still necessary to start preparing to build a new factory and prepare for the new production line in advance.
If the construction period does not need to be so tight, all aspects of planning can be improved, and even some improvements that have not been done in the existing production line can be implemented in the new production line.
"No problem, I'll start arranging this matter when I get back."
Liu Tianwu agreed without any hesitation.
BMW is now the foreign-funded enterprise with the largest investment amount in Shenzhen, and it enjoys some special care. No one can say anything wrong about it.
The most important thing is the driving effect of the automobile industry, which he has begun to feel.
During this period, several new parts companies have settled in the automobile industry industrial park, all of which serve BMW cars.
At the same time, Nanshan Technology, Nanshan Equipment, Nanshan Motor and Beiping Battery Factory invested by BMW Technology have also begun to make various moves in Shenzhen.
The amount of investment by these enterprises is more than the new investment introduced by their districts this year.
Several other districts are looking for ways to poach employees.
If the city hadn't wanted to get off to a bad start and pressured the other districts not to make any moves, the situation might have changed.
Whenever Liu Tianwu makes BMW feel restricted in terms of land use, etc., it is estimated that some new factories will start investing in other districts.
"This BMW sedan, no, it should be called a Mercedes-Benz sedan. In addition to its unique appearance, is there anything unique about its configuration?"
Zheng Haiming was still unfinished and was ready to learn more about the car in front of him. This is the car product that he admires most among the many automobile manufacturers in the country.
"The 5MT manual transmission plus the 2.5L naturally aspirated engine will be further equipped with a 3.5L naturally aspirated engine in the future."
"If the research and development of turbocharging technology matures, we will further launch products equipped with turbocharged engines in the future."
“This power configuration is no worse than imported cars.”
As soon as Jiang Hui finished speaking, Zheng Haiming couldn't help but interrupt and said, "5MT manual transmission? Have you made a breakthrough in 5MT manual transmission technology?"
Gearboxes and engines have always been a pain in the domestic automobile industry.
These two major components will not catch up with the international mainstream level for another twenty years.
Domestic future generations will vigorously develop electric vehicles. One of the reasons is that the gap between domestic and international traditional engine and gearbox products is relatively large, and many patents are in the hands of others.
In addition, from the perspective of energy security and other considerations, electric vehicles are vigorously developed.
As for the so-called environmental protection and energy saving, it is more about standing on the moral high ground from a propaganda perspective.
Whether it is actually so environmentally friendly is still very controversial. After all, electricity does not appear out of thin air. Most of it is produced by burning coal in power plants.
"Yes, our 5MT manual transmission has basically completed the research and development, and is now making final preparations for large-scale mass production."
Jiang Hui gave a very definite answer.
The 4MT manual transmission was a product designed by me when I was in college, and was later produced at the Capital Gear Factory.
My understanding of gearboxes is definitely the best in the country.
One of a kind!
If you want to build 5MT on the basis of 4MT, the difficulty is not that high.
"Let's go and take a look at the 5MT manual transmission."
"When I went abroad for inspections before, I saw that many high-end models were already using 5MT manual transmissions. I have been thinking about when this technology will be broken through in China."
“When I visited the Capital Gear Factory some time ago, I specifically mentioned this topic to them, but they believed that it would take five or six years at the earliest to complete the research and development of 5MT.”
"I didn't expect you to bring me such a surprise without saying a word."
The more you understand the situation in the domestic automobile industry, the more you will understand the importance of the 5MT manual transmission.
The more gears the gearbox has, the more it can perfectly match the engine, achieving lower fuel consumption and higher performance power output.
Not to mention other things, just from the perspective of fuel economy, the meaning is very different.
"Your car is the first car in China equipped with a 5MT manual transmission. For this reason alone, it deserves strong support and support from the ministry."
"Director Jiang, if you need help from the ministry to promote 5MT to other automobile manufacturers, just ask me."
Qin Hao was also very active at this time.
BMW has developed a 5MT manual transmission. As the director of the Automobile Bureau, he also deserves credit.
The year-end summary report is much easier to write.
Jiang Hui is indeed his lucky star.
"Leader, the structure of the gear set, clutch, synchronizer and other mechanisms of our 5MT manual transmission is relatively complex. In particular, some special processes in the gear set have led to low production efficiency. The initial production capacity is not very high, so temporarily External sales are not considered.”
"We will make a series of improvements to 5MT in the future, perfect the process as soon as possible, and increase production."
The 5MT gearbox is not a particularly outstanding product in the international market.
After all, people now even have 5AT automatic transmissions.
But in the Chinese domestic market, 5MT is definitely the king.
Not to mention that it is still a purely domestic 5MT, the meaning is even different.
"The gear set of the transmission is responsible for transmitting the engine's power to the wheels and is the core component."
"A gear set is generally composed of multiple gears of different sizes, which are meshed to achieve different transmission ratios to control the speed and torque of the vehicle."
"You really need to design this part carefully so that there won't be any malfunctions."
Zheng Haiming is knowledgeable and knows that the gear set is very critical.
Parts that look exactly the same actually have a great impact on their final service life and performance due to differences in surface roughness, tolerance, hardness, etc.
The reason why China's transmission technology in later generations did not achieve breakthroughs until very late is because there are too many things that we don't understand in these details.
It’s obviously not possible to just ask everyone to run when they haven’t learned to walk yet.
The group of people walked and chatted, and soon arrived at Nanshan Technology.
"Bu Zheng and Bureau Qin, the 5MT gearbox is developed and produced by Nanshan Technology. In the future, we will also set up a separate Nanshan gearbox to be responsible for the gearbox business."
"In addition to 5MT, we are also studying 4AT and 5AT automatic transmissions, striving to make our country's transmission level catch up with the international advanced level."
Jiang Hui didn't think about improving the gearbox technology to surpass other giants right from the start. That was completely unnecessary.
For example, it is too difficult to directly develop 8AT or even 10AT. It is also a waste to directly launch it on the market.
When various companies upgrade their products, even if they have several generations of new products, they will not directly launch the latest ones, but will continue to update them from generation to generation to fully tap the market potential.
Otherwise, it will be difficult to do business in the future if you get it right in one step.
Of course, for Nanshan Technology, the most critical thing is to develop advanced gadgets like 8AT, which cannot be done even if it takes a few years.
No one in China can handle the various parts supply and software development technologies for the transmission control system (TCU) alone.
Even if Jiang Hui takes action in person, some hardware matters cannot be solved immediately.
For example, the chips used in TCU can only be imported at this stage.
The key is that it can match the main control chip used on 8AT. It is estimated that no suitable model can be found in the international market now.
It is absolutely impossible for a chip giant to develop a chip specifically to meet the needs of a Chinese gearbox company.
(End of chapter)