Chapter 345 Sharp Question
Developing new engines or brand-new models is a very challenging matter for domestic automobile manufacturers.
Especially in terms of engines, the engines used by various domestic automobile manufacturers are basically the engine technology introduced from Polar Bear or other countries more than ten or twenty years ago.
Even if some upgrades are made on the basis of these products, the performance improvement is very limited.
To put it bluntly, in 1984, there was a gap of at least ten years, or even more than twenty years, between the engine level of China's automobile industry and the international advanced level.
If he wants to quickly shorten this gap, Zheng Haiming feels that relying on FAW and Second Automobile Works is not enough, and he must look to BMW.
"Okay, it just so happens that the prototype of their second product has been produced. We might as well go and visit it."
"By the way, let's listen to Jiang Hui introduce BMW's future development plan."
Qin Hao is also very interested in going to BMW to inspect.
Anyway, given their level, they can take a plane to Yangcheng to transfer when going to Shenzhen City for inspection. Relatively speaking, the journey will not be that hard.
The First Machinery Department is coming to inspect, so BMW naturally attaches great importance to it.
In particular, Zheng Haiming and Qin Hao are both Jiang Hui's old leaders, so they naturally have to do a good job in reception.
"Director, I communicated with the liaison person in the department. This time, Department Zheng and Bureau Qin came here for several purposes."
"First of all, we are concerned about the performance of BMW Light in the export market and our future plans for the export market."
"The other thing is to come and visit our car prototype and confirm the car's launch plan."
"The other thing is to understand our future plans for new products and the development progress of 2.5L and 3.5L engines."
Zhou Yun is now fully in working mode.
As a college graduate of this era, her personal work ability is still very strong.
So even though she was a relative, she quickly established a foothold with BMW.
Every morning, she came to the factory earlier than Jiang Hui, cleaned the office first, and then made black tea for Jiang Hui.
Then he quickly browsed some newspapers and magazines of the day, and circled and marked some places that were necessary for Jiang Hui to look at, so that Jiang Hui could quickly find the target articles to read when he was free.
When Jiang Hui came to work, she had to quickly explain the day's work schedule to Jiang Hui.
So although it may seem like a simple secretarial job, in fact it is not simple at all to do this job well.
"Report this news to the district. It is estimated that the district and city will also arrange personnel to accompany and receive you."
Since having personal contact with Liu Tianwu, Jiang Hui will consider their ideas to a certain extent and try to make everyone's relationship as smooth as possible.
The leaders of the First Machinery Department came to inspect, and Shen Cheng naturally wanted to build a good relationship.
After all, there are many local projects that require approval from ministries and commissions.
But which local project is approved first sometimes depends on the communication between the local government and the ministries.
"I've already said that the person in charge of Shenzhen City and the leaders in the district will accompany you when the time comes. They even want to take over and arrange the dinner."
When Zhou Yun said this, Jiang Hui didn't care.
The city wanted to take this opportunity to build a good relationship with the First Machinery Department, so there was no need for him to object.
……
"Xiao Jiang, is this the car you developed?"
Zheng Haiming and the others arrived in Shenzhen in the second week and went straight to the BMW.
The liaison personnel from both parties have already arranged the itinerary. The first stop is to visit BMW's sedan prototype.
Zheng Haiming, who comes from the automobile industry, has absolutely no problem with his professionalism, and his vision for cars is better than the average person.
He can make a more accurate judgment on whether a product is good or not.
The car in front of him was obviously different from any he had seen before.
The shape is obviously different from the current mainstream square shape, and the overall look is much rounder.
Looking from the front of the car, the front face design of this car is undoubtedly the focus of attention.
The classic double-kidney grille that Jiang Huihui will develop for BMW in the future has officially finalized its design. It is wider in size and has three-dimensional lines, which not only enhances the visual impact of the vehicle, but also highlights the unique identity of the BMW brand. .
Exquisite chrome decoration is used around the grille, which smoothly connects with the bumper lines below, creating a sense of power that is ready to go.
The headlights have a sharp shape, like a pair of bright eyes, giving the front part of the car a strong sense of technology and future.
Viewed from the side, this sedan displays an elegant and smooth stance.
The body lines naturally extend from the front to the rear of the car, forming a dynamic waistline that runs through the front and rear. It not only outlines the three-dimensional and layered feel of the car, but also gives the vehicle a dynamic aesthetic feeling of sprinting forward.
The window frames are outlined in chrome, which contrasts sharply with the body color, further enhancing the vehicle's sense of sophistication.
The recessed design under the door cleverly creates a staggered effect of light and shadow. As the light changes, the side of the car body shows different levels of light and shadow, which is pleasing to the eye.
Zheng Haiming circled around it, fearing that the design of this car would be anticlimactic.
As a result, the rear part of the car also surprised him.
The tail lines are simple and powerful, with clear layers, showing an unobtrusive sense of luxury.
The unique shape of the taillight group echoes the headlights of the car, which not only enhances the recognition of the vehicle, but also forms a beautiful scenery when driving at night.
As an industry insider, Zheng Haiming could tell at a glance that the taillights adopt a complex light guide design. When lit, they present a charming dynamic effect, which is unforgettable.
The rear bumper is equipped with a dual-exhaust layout under the rear bumper, which not only gives people a feeling of surging power, but also visually enhances the sporty atmosphere of the vehicle.
This kind of exterior design is more attractive than any model Zheng Haiming saw when he went abroad to inspect.
"Yes, this car will be a product that BMW will continuously upgrade in the next few decades and will become the support for the company's sales."
"We have specially developed a 2.5L displacement engine for it. After the 3.5L displacement engine is successfully developed in the future, a 3.5L version will also be launched."
"At that time, not only can various units use it as official vehicles, but also various factories can use it as an administrative reception vehicle. It is also very suitable."
"I even think there is no problem in giving it to relevant departments as a car for receiving foreign guests."
This car is a sedan that Jiang Hui borrowed from the exterior design of the fourth-generation BMW 5 Series. This is a very classic product in the development history of the BMW 5 Series. As a model launched on the market at the beginning of the 21st century, it has significantly changed the boxy appearance of sedans in the 1980s and 1990s, and has adopted the mainstream streamlined design style of the 21st century.
In 1984, it was definitely a capable presence in the world.
Maybe after it goes on the market, international automobile giants will buy it back, analyze and learn from it, and then launch their own sedan products.
"Are you confident that the quality of this car will be at the same level as the imported Crown and Duke?"
China now has many types of imported cars, whether they are German luxury cars or various models from the United States and Japan, they can all be found in China.
Of course, because of the price, the exposure rate is not very high.
But Zheng Haiming, as the deputy director of the First Machinery Department, has naturally seen a lot.
He can feel that this BMW car is more beautiful and more dignified than various imported cars on the market.
As long as the quality level is passed, it can be promoted nationwide and even around the world as a representative product of China's automobile industry.
To a certain extent, the fact that domestic automobile manufacturers have produced such excellent products under Zheng Haiming's tenure can be regarded as his achievement.
Just like the administrators of later generations of universities, when they write their annual work summary, they will list how many papers the school published in journals with high SCI impact factors this year, how many professors received what important funding projects, and How many professors received what awards.
It is as if these achievements were made by these administrative staff, giving people a feeling that they have made a great contribution.
"The design performance of our engine is better than the same type of 2.5L engine products of international automobile giants. This is very certain."
"However, in the early stage of mass production, it takes a certain amount of time to get used to it and continuously improve the problems found."
"After one year of mass production, we are confident that the quality will be comparable to imported cars."
Jiang Hui was not so arrogant as to say that the quality of cars produced by BMW was better than imported cars such as Crown.
This is somewhat unrealistic.
After all, Toyota and other automobile giants have worked hard for so many years, and you have surpassed them in just a few years. Obviously no one believes it.
However, he has attached great importance to quality issues from the beginning, and fully considered processing technology and other issues when designing parts. Jiang Hui is still confident that his products will be no worse than others after a period of improvement.
After several years of accumulation, BMW's product quality will eventually catch up with giants such as Toyota.
At that time, we will rely on some advantages in product design to conquer the world.
"If this car can really do what you said, I will personally help you promote it to the relevant departments and make it a reception car for important reception occasions."
Hongqi cars and the like are no longer popular at this time.
Zheng Haiming, who has been in the automobile industry for most of his life, knows the current situation of Hongqi Sedan very well.
To put it bluntly, Hongqi sedans are products produced under administrative orders to complete tasks.
Otherwise, methods such as hand-building the engine of the Hongqi sedan would not be possible, and such methods would not have the possibility of mass production.
You are not a company that produces super sports cars like Ferrari, and you have to build the models by hand.
Even Ferrari and Rolls-Royce are advertised as hand-made, but in fact not every part is actually hand-made.
Just like an all-aluminum car body, it is said to be all-aluminum, but how can it actually be possible that 100% of every part is made of aluminum?
As long as most of the body is made of aluminum, it can be promoted like that.
Similarly, as long as some processes such as the sewing of the seat skin are done by hand, people can brazenly promote that they are hand-made luxury cars.
As for the Hongqi sedan, which is truly hand-made, it exists like a toy.
As a reception car for important occasions, Zheng Haiming often has to worry about whether it will break down midway.
In history, there have been countless cases of Hongqi cars being embarrassed on important occasions.
Zheng Haiming does not want something similar to happen to this BMW sedan.
"Director Jiang, what will the price of your car be at that time?"
Qin Hao interrupted and asked a very crucial question.
From the introduction to the tour just now, he had already sensed the importance Jiang Hui attached to this car, and also understood that Zheng Haiming was very satisfied.
But when it comes to large-scale promotion, price becomes very important.
If it were priced as high as an imported car, it probably wouldn't be sold.
"The current price of the Santana sedan on the market is about 200,000 yuan, while the imported Crown costs 30,000 to 400,000 yuan, or even 500,000 to 600,000 yuan."
“The price of BJ310 from Capital Automobile Factory is around 100,000 yuan.”
"The initial price of our product will be around 300,000 yuan. In the future, we will continue to enrich various styles so that the price ranges from more than 200,000 yuan to 400,000 yuan."
Although this information is considered confidential, it doesn't matter if the leaders of the First Machinery Department know it.
Anyway, there are no direct competitors on the market, so Jiang Hui is not afraid of any particularly adverse effects if word spreads.
As for the price information, he also fully considered various situations.
Santana costs 200,000. If your car sells for less than Santana, it is definitely inappropriate.
But it can’t be more expensive than imported cars, otherwise people will definitely not buy it.
In this era, consumers' love for imported brands is definitely beyond many people's imagination.
Even though BMW has the status of a foreign-funded enterprise, it cannot withstand the direct impact of imported cars.
"The price of 300,000 yuan is indeed more appropriate, but there are still very few people who can afford it. In the future, if you further lower the price to around 200,000 yuan, the sales volume should be much better."
Zheng Haiming quite agrees with Jiang Hui's price positioning.
As for whether it will be unsaleable after listing, he is not worried at all.
As long as the quality is decent, the appearance is beautiful, and it is a high-end model that does not require spending foreign currency, there is no reason why various units should not like it.
"Your previous BMW Light only cost 29,900 yuan, but the new model suddenly costs 300,000 yuan. Do you think the gap is too big and make you feel uncomfortable?"
Qin Hao asked a more pointed question from the side.
(End of chapter)