274. Chapter 273 The shocking first-day box office


Chapter 273 The shocking first-day box office

In fact, according to Xu Kong's past habits, including the previous dramas, even if they are broadcast later, he will not respond too much specifically to the plot and characters.

After all, the drama has been broadcast. Sometimes, the audience will naturally have their own opinions and attitudes, and there is no need for any so-called official explanation.

But this time "Sweet Honey" is indeed a little different.

The first is the question-and-answer session that is the premiere itself. No matter what the identity of the other party is, they are all members of the audience who have come to the scene. Since they have taken the initiative to ask these questions, they should answer them.

And these aspects don’t involve anything else. At most, they just talk about their own thoughts as a director and screenwriter.

Secondly, after the Internet celebrity who deliberately made trouble from the media just now made things difficult, the problems Xu Kong had been worried about before still existed.

That is, the male and female protagonists in the movie "Sweet Honey" are indeed different from the protagonists in most current film and television works, and they are not so perfect.

If we don't explain it a little and let the relevant public opinions ferment, it is very likely that it will not be so easy to deal with in the future.

Instead of doing this, it is better to explain it in advance to avoid being passive in responding when it is mentioned again later.

……

Of course, in addition to the majority of questions directed at Xu Kong, many also asked Shang Yuxin.

In this regard, it is indeed because Shang Yuxin's performance in the film completely exceeded many people's expectations.

In the eyes of most people, compared with Xu Kong, Shang Yuxin can be regarded as a first-line actress who once won the Golden Eagle Goddess.

But in fact, it has been on a decline in the past few years. Thanks to the role of Lin Yueru in last year's Fairy Sword, the popularity has begun to rise again.

I just went to film a bad movie "Feng Hua" that was both a critical hit and a box office hit, and my reputation dropped again.

The acting skills displayed in "Sweet Honey" this time are no longer impressive.

It even feels like the character of Li Qiao, the charm of the character and the presentation of Shang Yuxin are far more eye-catching than the male protagonist Li Xiaojun played by Xu Kong.

"For me, it is because of Director Xu that I have this opportunity to prove myself..."

Shang Yuxin is quite good at handling such public situations.

Anyone who pays just a little attention can find that Shang Yuxin talks both inside and outside of her words, and the one she mentions the most is Xu Kong.

Although it is indeed normal for an actor to thank the director.

But because in the movie just now, the two had a relationship that could be said to have been entangled for half a lifetime, as well as several passionate scenes.

It’s really hard not to think too much about it.

……

In the past, Shang Yuxin might have paid considerable attention to this issue.

That is, I will never let myself have too much contact with other actors or colleagues.

The purpose is to prevent myself from falling into similar scandals.

But now that it was Xu Kong, Shang Yuxin subconsciously forgot about this.

Although in her mind, what she said didn't have much of a problem.

But even she herself didn't realize that Xu Kong's appearance in the speeches just a few minutes ago was indeed too high.

……

In addition to her, even Xu Kong also discovered it.

Although he himself thought it was no big deal.

But it is foreseeable that some rumors this time or the video of Shang Yuxin's words will spread.

It is estimated that the scandal between the two will start to appear again.

Especially for many viewers, Li Xiaoyao and Lin Yueru in Sword of Immortality originally felt a little bit uneasy.

This time for the second time, various factors came together, and the relationship between the two did become a little too close.

In the audience at this time, Su Zhi also discovered this keenly.

However, she was not too surprised. In other words, she had actually discovered that the relationship between Xu Kong and Shang Yuxin was unusual before.

Although she has never verified it and there is no need for it, Su Zhi has always been the type of person who trusts her own judgment.

Then she subconsciously glanced at Song Youyou beside her.

However, the other party looked innocent at this time, still listening carefully to the speech of Sister Yu Xin, who she considered her "good best friend".

Su Zhi also had to sigh with emotion, Xu Kong really found a treasure.

Even if it were another person, Xu Kong would probably not be able to escape the outcome of being judged as the eldest daughter of Feng Ge.

But for Youyou, the response is so slow that it is always half a beat slower, and most of the time it is completely single-threaded thinking mode.

That is to say, I was slightly angry when I saw the kiss scene between Xu Kong and Shang Yuxin, but I didn't think much about it at all.

Of course, from this aspect, it can be considered a good thing.

At least it was much simpler than she had expected.

I also saved myself a lot of trouble.

……

The premiere of "Sweet Honey" ended perfectly.

For most film critics or film and television self-media like Yiguo, it is indeed a worthwhile trip.

Although I didn't get much compensation, I was able to attend the premiere and be the first audience to see the feature film of "Sweet Honey".

By then, the relevant material will already make people feel worthy.

The follow-up will be able to enjoy this popularity before Tianmi Mi is officially released on a large scale.

In comparison, although many of the attendees were self-media internet celebrities or well-known film critics, they often had access to celebrities or people in the entertainment industry.

But we are all ordinary people in normal times and have our own preferences.

Therefore, there were actually quite a lot of people who took the initiative to ask Xu Kong for his autograph.

Although Yiguo said that he has always been objective and fair.

Normally, she doesn't have any particular favorite actors or directors, but when it comes to Xu Kong, she still takes the initiative to ask for autographs and photos.

What she didn't expect was that Xu Kong actually knew her.

And said that he has watched her videos and programs.

Although considering Yiguo’s account size and influence, it is normal.

But these words still made Yiguo feel happy.

And seeing it in person and up close offline, I have to say that Xu Kong is even more handsome than on the screen.

Everyone likes handsome guys. Such handsome guys with ability and talent are indeed a bit more attractive than supermodels.

……

In addition to the premiere where Xu Kong and the creators of "Sweet Honey" were present, although the number of screenings this time was not very large, the attendance rate for the first batch of movie tickets was almost over 80% .

Counting it all together, it is estimated that at least tens of thousands of viewers have watched Xu Kong's "Sweet Honey" at the first time.

Although these tens of thousands of viewers are indeed quite small compared to the hundreds of millions of netizens in China.

But except for self-media like Yi Guo, whose fan base is already quite scary, those who are willing to spend money to grab movie tickets are almost all senior movie fans or enthusiasts.

It can be said that most of these people like to express their opinions and views online.

Therefore, not long after the premiere of "Sweet Honey", the hot search on Weibo directly dominated the screen.

#"sweet honey" screening#

# Xu Kong premiere scene#

#圣妤心真人#

#TheBestRomance Movie of the Year! #

...To Xu Kong's surprise, it seems that the reputation of this screening is quite good.

It can be said that almost everything visible to the naked eye is full of positive reviews.

Some public opinion disturbances that he imagined might occur were not that obvious.

"Xu Kong is indeed talented. If I hadn't known about it in advance, I really couldn't believe that "Sweet Honey" was the film debut of a young director in his early twenties."

"Shang Yuxin, Xu Kong, and Guan Hua almost all contributed perfect acting skills. Shang Yuxin was even able to become a god in several scenes. It was really surprising."

"Everyone has praised it in all aspects, but I think the most important thing is that from this movie, we can see Xu Kong's storytelling ability. This is the most critical thing, and it is even scarce among many domestic directors at present. This may be because Xu Kong is also a screenwriter. Anyway, I am really looking forward to Xu Kong’s other works in the future.”

……

In addition to ordinary audiences, the main reason why the screening of "Sweetness" is so successful and so popular is actually because of influential self-media or film critics like Yiguo. evaluation.

For this premiere, Xu Kong almost invited everyone from the film and television self-media with more than one million fans.

The main reason is that he actually guessed that the plot of this movie would definitely cause a lot of controversy before the movie was shot.

On the contrary, some of them don't care much about it.

After all, sometimes, as long as it's not an undisputed bad movie, like Chang Dachun's "Feng Hua".

The corresponding quarrels and topics actually contributed a lot to the film's commercial performance at the box office.

So everyone who could be invited was invited this time, and Xu Kong never thought of controlling the final evaluation or thoughts of these people.

It would be best if everyone who watches the premiere can express their own movie reviews or thoughts immediately.

This is the effect that spotting should have.

……

The result did not disappoint Xu Kong.

What he didn't even expect was that, except for a few people, almost all the self-media celebrities and film critics who came to the scene gave very high evaluations.

This is indeed a rare thing.

Although Xu Kong is confident in the quality of the movie itself.

But when "Sweet Honey" was released in the previous life, it still encountered a lot of doubts because of its unsatisfactory local box office performance.

That is to say, it swept a bunch of awards later.

As time went by, it gradually became what many people call the best domestic romance film.

Sure enough, it was due to time, background, and even some changes in various aspects.

Although there is almost no big difference in plot, even many storyboards, and shooting techniques are the same.

But in this life, I received completely different treatment.

……

"Sweet Honey" can already be said to have done quite well in terms of early publicity and popularity.

Let alone the off-season for movies like this, even if it is placed in some popular schedules, it is estimated that it will be one of the best based on the publicity effect.

At this time, with the end of the screening, there has been considerable progress in word-of-mouth.

It can be said that in the eyes of many people, the box office of this movie is almost stable.

"No wonder Director Xu said that the conservative estimate would be only 2 billion..."

At this time, Feng Ge, as the manager of the film and television department, Yan Rui couldn't help but speak with a complicated expression.

At that time, Xu Kong said that the final box office performance of "Sweet Honey" might not be ideal.

Then a figure of two billion was given.

Yan Rui really didn't know what to say.

You must know that the box office of 2 billion is definitely not low.

For the current domestic movies, most, even more than 99%, if they can have a box office of 2 billion, they will laugh from ear to ear.

The result reached Xu Kong's mouth, but it was just not ideal...

But looking at it now, Xu Kong's words don't seem to be arrogant at all.

After all, with the current popularity of the movie and the reputation of the movie, two billion is indeed a conservative estimate.

Speaking of which, Xu Kong is considered a rather special director even in Fengge.

Yan Rui doesn't mean that Xu Kong himself insists that he doesn't get paid, but that as a producer, he gets the same share as Feng Ge.

He was referring to Xu Kong's previous two dramas, plus this time's "Sweet Honey" movie, Feng Ge almost didn't give much substantial help.

It can be said that as long as the investment is in place, it will be the same result if it is replaced by any experienced domestic film and television company.

This is the scariest thing.

Most directors cannot completely escape the help of capital.

This is especially true for artists and so on.

As for Xu Kong, it seems that as long as the other party is willing, he can stand on his own at any time.

……

With the expectations of Yan Rui and many people, "Sweet Honey" finally ushered in a large-scale release.

The official release time was naturally chosen on the weekend.

This was decided before.

Mainly because April is such an awkward time.

It’s not as popular as the summer season.

The flow of people on weekends and the number of viewers who have time to go to the theater are indeed much greater than those at work.

……

Also released on the same day as "Sweet Honey" was Peng Yu's low-cost investment movie "Running Alpaca".

Peng Yu has indeed been quite speechless recently.

Originally, because of Chang Dachun's incident, his movie gained a lot of popularity.

But after the premiere of "Sweet Honey", the discussion was too high, and his film once again returned to its original situation of no one paying attention.

The main reason is that the original budget for the announcement was not high, or even equivalent to none.

In addition, Peng Yu is not so confident that he dares to choose the spot mode.

So at this point we can only resign ourselves to fate.

Of course, he wasn't that worried.

The investment in "Sweet Honey" and subsequent publicity and distribution are estimated to cost at least more than 200 million.

In other words, the box office must reach at least 400 million to recover the cost.

And his investment in this movie is only tens of millions. As long as the box office exceeds 100 million, the rest will be earned.

The two seem to be released on the same day, but the pressure at the box office is completely different.

What he didn't expect was that when the box office data on the premiere day came out, he was completely dumbfounded.

……

(End of chapter)

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