Chapter 274: The box office was a blast on the first day, with good harvests both at home and abroad
The box office of "Sweet Honey" actually reached 180 million!
Is this right?
This is wrong! ! !
Although this is not a very high number, at least in today's domestic film market.
During popular periods such as the Spring Festival or National Day, the first-day box office is usually upwards of RMB 200 to RMB 300 million.
But Xu Kong is really different.
After all, it is only April, which can almost be said to be the most deserted time in the film market throughout the year.
The Spring Festival has just passed, and there are still a few months left before the summer vacation.
Generally speaking, producers who are somewhat confident will not choose to release their films during this time period.
But Xu Kong's "Sweet Honey" seems not to have been affected by the schedule at all.
To put it in a simpler way, at this time, even on the weekend, how could there be so many viewers?
Is Xu Kong’s box office appeal that strong?
The so-called box office appeal generally means that the audience will be more inclined to the work of a certain actor or director when making a choice.
But the current situation is that Xu Kong directly made many viewers who had no need to watch movies take the initiative to walk into the theater.
This is the most exaggerated thing. Even in China, where there are many movie kings, movie queens, and well-known directors, it is estimated that only a few can do this.
……
After watching the box office of "Sweet Honey", Peng Yu naturally subconsciously started to look at the box office of his own movie.
He himself didn't know why. In comparison, he was more concerned about Xu Kong's movie box office than watching his own "Running Alpaca" for the first time.
"Five million and four hundred thousand?"
When Peng Yu saw the box office, he was stunned for a moment.
Not surprisingly, his movie was indeed the second highest-grossing film in a single day during the same period.
But the gap is a bit too big, right?
He originally thought that because of Xu Kong, the unpopular schedule in April would be able to increase the number of people and audiences no matter what.
But the result was quite cruel.
Because among the movies released during the same period in April, the only one that seemed to have an unreasonably high box office was Xu Kong's "Sweet Honey."
The audience seemed to have made an appointment to go to the theater.
But the clear goal is to go for Xu Kong's movie.
……
He went back and forth, struggling for a long time in the process of announcing the issue.
I even spent a lot more money on trolls and announcements, but the box office performance was still unsatisfactory.
Of course, this is just compared to "Sweet Honey".
If we insist on looking at the return on investment, it seems that it will not be very difficult to make back the investment in the follow-up of this first movie.
After all, the investment cost of the entire movie is there.
Just over 20 to 30 million.
The box office of more than 5 million on the first day is already quite good.
However, if you want to continue to touch Xu Kong in the future, there is a high probability that there will be no chance.
……
The box office of "Sweet Honey" on the first day came out. It also had nothing to do with me directly, but it was also Chang Dachun who was very concerned.
In fact, when Xu Kong asked him to go to the theater to watch and study hard, Chang Dachun showed a dismissive attitude.
Even when the screening was requested in advance, he restrained himself from going.
Until the movie was fully released, Chang Dachun finally couldn't help buying a ticket.
After reading it, Chang Dachun's original dissatisfaction turned into deep helplessness.
He doesn't pay attention to the box office and knows that this is not his advantage.
After all, the films I made before were mainly literary and artistic films, and the commercial performance was not very outstanding.
And Xu Kong has his own popularity and popularity, coupled with Feng Ge's publicity methods, the box office will definitely not be low.
He doesn't even have any works that can compare with him in this aspect.
But when he went there, he won many awards.
For example, in the three major domestic awards, although I only won one for Best Director, I was still nominated for all of them.
……
But after watching "Sweet Honey", even if Chang Dachun really wants to deceive himself again.
There was no way to deny that Xu Kong's movie was indeed shot very well. Several scenes made him feel shocked.
Then when I think about the fact that the other person is almost twenty years younger than me, that deep feeling of powerlessness comes over me.
The achievements he may achieve with one movie can completely overwhelm his hard work and efforts over the past ten or twenty years.
He had always thought that Xu Kong was just a junior, a relatively talented junior at most, and he didn't take it seriously at all.
I feel that Xu Kong, who is so young and energetic, will sooner or later be taught a lesson by reality and the cruelty of this industry.
Now it seems that there is really no comparison between people.
If we talk about the previous scolding battle between him and Xu Kong, including the ridicule from many netizens on the Internet, Chang Dachun only felt angry, but he was not convinced at all.
There are too many little tricks that can't help but be scolded by the other party.
But at this time, when I really saw Xu Kong's first completed film in front of me, it was still at a level that I might not even be able to make in the future.
It is true that I can no longer even think about resisting.
Lies won't hurt, the truth is the sharpest knife.
"Chang Dachun: Yes, yes, what I want to make is a movie like this!"
This seems to be a joke from a netizen.
It became the last straw that overwhelmed Chang Dachun.
At this time, he was completely autistic.
This has nothing to do with the war of public opinion, or the capital game between Fanhe Group and Fengge Film and Television behind him.
What was simply the thing he was most proud of suddenly became worthless, even a bit like a joke.
Such a gap is unacceptable to anyone.
……
Not only Chang Dachun, the first-day box office of "Sweet Honey" exceeded the norm. In such an unpopular period, it received 180 million box office, which is indeed beyond the understanding of most people in the industry.
"Damn it, I didn't know the box office of "Sweet Honey", I thought it was the summer season."
- "Who says it's not? I feel like it's all out of the question. If it were any other director or actor, I guess they wouldn't be able to achieve such box office appeal."
"Preliminary publicity is also very important. I feel that our company has helped a lot..."
- "Shit, how complicated the company's current situation is. It's not like you don't know. Even if Xu Kong's movie was not produced by our company, if it were replaced by a small company, as long as there was Xu Kong's bonus, would you believe it? Will it be the same result?”
……
In Fengge's artist department, two young artists from the third and fourth tiers were gossiping with each other.
For the entire company now, the most discussed movie is Xu Kong's "Sweet Honey" which was just released.
Of course, only newcomers who have just signed a contract and are not well-known dare to say this in the company so blatantly.
An artist who has become a little more active will definitely not talk to people about this casually, and he doesn't have the time to gossip about it.
"Tell me, if Xu Kong makes a new movie or TV series in the future, will he choose someone from our company?"
One of them seemed to have suddenly thought of something and spoke expectantly.
But soon her colleagues poured cold water on her.
"Don't think about it. Even if we really select people, the competition within our company is probably not small. How can it be our turn?"
"Really think that I will be the next Yu Hao?"
The Yu Hao she talks about is the actor who played Tang Yu Xiaobao in last year's "Legend of Sword and Fairy".
The other party was indeed just Feng Ge, a newcomer who had just signed the contract for less than a year.
As a result, thanks to a fairy sword, it completely became popular overnight. Although it is not as exaggerated as to directly become the first line of domestic entertainment.
But the subsequent resources and development are indeed the kind that most newbies in domestic entertainment would envy.
And this is just the effect of playing a supporting role in one of Xu Kong's dramas.
If she is chosen to be the heroine or something, it can be said that she will become a star immediately.
After all, most newcomers who enter the entertainment industry come with similar ideas.
To put it nicely, it is a hard-won opportunity. To put it lightly, it means that everyone likes to daydream.
Because as newcomers at the bottom, especially those who are not valued by the company, they can persist only by daydreaming like this.
……
"Manager Zhu!"
The two talked for a while, and when they saw Zhu Yu walking over, they suddenly became honest.
Zhu Yu just nodded lightly and said nothing more.
Although she had indeed listened to most of what the two said just now.
But such a situation is considered normal in Feng Ge nowadays, and she has long been used to it.
It's just that Zhu Yu is still a little uncomfortable with it.
Because in the past, Fengge's requirements for recruiting new people could be said to be almost quite strict.
They all take the high-quality route.
That is to say, every artist who enters Fengge aims to have the foundation to develop into a first-line actor or even an actor or actress.
This also led to the fact that most of Fengge's subordinates at that time were old people.
But it is also the company with the largest number of second- and third-tier actors in the entire entertainment industry.
In the artist department, almost everyone you meet are second-tier or above actors who look familiar and can even be called by their names.
But since last year, Fengge has indeed begun to train new people on a large scale.
It is true that there have been several newcomers with good potential, and after Feng Ge's crazy use of resources, they have developed quite rapidly.
But most of them are like the two people just now, neither up nor down.
They can only be regarded as bastards who are just entering the industry. Let alone fame, the commercial value they bring is actually quite limited.
I don’t know what the company’s senior executives think.
Zhu Yu naturally discovered that something was wrong with Feng Ge.
Especially since then, a large number of new people have been trained and resources have been tilted, and recently many middle and high-level executives have voluntarily resigned.
But these things are not something she, a small artist department manager, can interfere with.
So I can only pretend that I don’t know anything.
Speaking of which, although she has been with Fengge for so many years, she joined the company when she was less than 20 years old.
But in fact, it can't be said to have particularly deep feelings.
Even within the company, I don’t have any particularly good friends.
Therefore, for Zhu Yu, in addition to doing her own job well, it was Xu Kong's side that deserved her more attention.
……
“180 million is already very high, especially in an unpopular period like April.”
Zhu Yu saw Xu Kong, who had been waiting for a long time, in her office.
Everyone outside was surprised by the box office performance of "Sweet Honey" on the first day, but probably no one could have imagined that Xu Kong, the main protagonist, could not see much happiness or excitement.
"I know..."
Xu Kong said with a somewhat helpless tone.
The first-day box office of 1.8 was indeed in line with his expectations, and it was considered a slightly lower one.
There was no way, he didn't take it seriously at first, but now it seems.
There are indeed times when the market is impossible to change.
Otherwise, based on the early publicity of "Sweet Honey" and the word-of-mouth and external reviews brought about by early screenings, it will be placed in a popular period such as summer and Spring Festival.
According to the potential of the domestic film market in this life, it is completely easy to exceed 200 million.
But Xu Kong didn't particularly regret it.
After all, popular schedules also have risks of popular schedules.
At the very least, it is impossible for "Sweet Honey" to be like what it is now, with no competitors at all and a dominant one.
……
Of course, what Xu Kong is most concerned about is not actually the current domestic box office performance.
It's the first-day box office overseas.
After all, he put a lot of energy and effort into publicity.
"The box office from Kimchi and some other countries will probably not be available for another hour or two."
Zhu Yu opened her mouth to answer at this time.
She was also fully involved in the promotion and distribution of "Sweet Honey" and other matters, so she naturally knew why Xu Kong cared so much about it.
However, because overseas box office statistics are more troublesome, the data is slightly more than half a day later than here in China.
But fortunately, it didn't take long before the relevant data was sent over.
"870,000 people visited Kimchi Country, Neon Country..."
This time "Sweet Honey" was released almost simultaneously in surrounding countries.
However, the main box office contribution must come from Kimchi, which Xu Kong has highlighted.
"Second in the same period?"
Because the price of movie tickets in Kimchi is almost the same, the calculation is based on the number of moviegoers, not the specific amount of the box office.
But it can also be roughly calculated.
More than 800,000 visitors, although nowadays, it is not a particularly impressive first-day visitor number.
But if you add the factor of Chinese movies, it will indeed be quite surprising.
Except for the golden age of Hong Kong City, no Chinese movie has been able to achieve such box office success in Kimchi Country for many years.
Let alone being in the top two, most of them can exceed 100,000 visitors, which is a big deal.
If the number of visitors on the first day is calculated, it is probably equivalent to a domestic box office of more than 40 million.
At the very least, it proves that the early publicity is worthwhile.
What surprised Xu Kong was that except for Kimchi, the box office performance in some other countries was pretty good.
Altogether, it has contributed a box office of almost 10 million.
The most surprising thing is that the film market in the domestic port city also received a box office of seven to eight million.
Adding up all the films, although the domestic market is still the largest, the total box office has reached 260 million.
Not counting profit sharing and the like, it can be said that the cost was recovered in one day.
This is already considered a box office hit.
And it is a scenario that many people have never thought about, a double harvest in the domestic and overseas markets.
And it’s only the first day. In fact, the early stage is just a small-scale domestic screening.
In other words, there is considerable room for improvement in the future, whether domestic or overseas.
Of course, Xu Kong also knows that box office is not the most important. The strongest performance of "Sweet Honey" itself is in related awards.
……
(End of chapter)