Chapter 477 Preparation before bargain hunting
“It is not difficult to build these two industries, but if you want to sell well, you still need a container terminal.” Yang Wendong said: “Otherwise, the shipping cost will be too high It’s too high, even in Southeast Asia, it’s difficult to get around.”
Containers have a huge impact on transportation costs not only at the maritime level, but also at the land level. Help, with containers, things are packed in the factory and unloaded all the way to the destination;
But the current traditional transportation mode is to constantly change modes of transportation, load and unload, and load all the way. It needs to protect the appearance and even waterproof, rain-proof, sun-proof, scratch-proof, impact-deformation, etc. In order to ensure these, there is a high cost along the way. The larger the piece, the harder it is to protect.
So in this era, there are also many home appliance industries in Europe and the United States, while in Southeast Asia, home appliances are extremely expensive. Among the core home appliances, TVs are smaller and have high unit prices that can withstand such freight. Other large home appliances It's almost impossible, which is why refrigerators before the 1980s were very small. It was easy to make them bigger, but the transportation cost was too high.
Wang Fengzhi also knew some big things at the group level, so he said: "Yang Sheng, since we have proposed the container terminal plan, the Hong Kong government should also promote it."
"I hope so." Yang Wendong nodded. Said: "But there is no rush for the time being. Even if refrigerators and washing machines are built in the short term, they will not be easily sold to Europe and the United States. It is not easy to build a brand for such large appliances."
Even for Japanese home appliances, It also took more than ten years to Establish a foothold in the United States.
“Yes.” Wang Fengzhi continued: “Carrefour’s total turnover this year is HK$134 million, which includes 52 stores in Hong Kong, as well as a total of 13 stores in Bay Area and Singapore. store According to the data, the net profit is HK$7 million;
The economy in Hong Kong is not very good this year, and many people have reduced their consumption. In addition, Jardine Matheson is also engaged in a price war with us, so the data is not very good. .”
"People from Yihe really refuse to give up." Yang Wendong smiled.
In the early years of its own supermarket's success, Yihe was the first to keep up and compete with itself. In the following years, the two sides occasionally co-existed peacefully and occasionally competed, but this was normal business behavior and everyone abided by the rules.
Wang Fengzhi said: "Many of the supermarkets in Yihe are land-owned, which is a huge advantage. Although our shops are similar, we invested huge amounts of money in the early days to buy them, and some of them are rented. "
"It's okay. Since they want to fight, I'll let them fight again this year." Yang Wen. Dong Dao: "We will have a meeting with Zhou Haoran in the next year. This year I will play a big game with Jardine."
The so-called countercyclical price war is definitely not the first of Samsung. Many large companies have It is to take advantage of the economic crisis to squeeze out competitors. Today, Yang Wendong is also preparing to do the same and force Jardine to withdraw from the supermarket industry.
Regarding the entertainment industry, he actually does not want Hong Kong to complete a monopoly, because it will not be good for his own cultural industry. However, supermarkets or other real economies should complete Hong Kong's monopoly first, use the huge market to increase purchasing power and then lower prices. It can not only protect the interests of Hong Kong consumers, but also give Carrefour a foundation to enter the Southeast Asian market.
“Okay, if we can monopolize supermarkets in Hong Kong, we can easily double our sales.” Wang Fengzhi said with a smile.
"Yes." Yang Wendong nodded and asked: "Are there still Changxing Real Estate and Changxing Shipping?"
Wang Fengzhi said: "Yes, Changxing Real Estate's main investment last year was In Singapore, all investments are made, and there are no projects in Hong Kong, so some rents are collected throughout the year. Therefore, the annual turnover is only 40 million, and the net profit Runwo calculated it as 0 by balancing the accounts;
Changxing Shipping’s total turnover last year was HK$237 million, including self-operated and leased ships, with a net profit of HK$68 million, but this figure is subject to legal regulations to a certain extent. The scope is to do big data to facilitate this year’s ship buying plan, but Yang Sheng, the risk of buying another ship is really high.”
"Okay, as long as it's legal." Yang Wendong nodded and said, "When we buy the ship this year, we may not consider it for the time being in the next few years."
When the Middle East crisis breaks out in the middle of this year, he will also There is no need to think about buying a boat, because at that time people The merchants are going crazy with the price increases, and even the old ships in their hands can be sold for three times the price of the new ships. This is also an opportunity for ship owners due to the shipping crisis. In the past, Bao Yugang, Dong Haoyun, Zhao Congyan, etc. all relied on In the past 8 years, he has successfully advanced to the global level of shipping king.
"Okay." Wang Fengzhi said.
Yang Wendong continued: "Then this year's financial report is like this. Just prepare for the New Year with peace of mind. By the beginning of next year, there will be a lot of things."
The Spring Festival of 1967, after The situation is very ordinary, not for the Yang family, but for the entire Hong Kong. The economic blow has made life difficult for many ordinary people. Housing prices have plummeted and many factories have closed, which has directly put many people into a situation where they cannot afford to pay off their mortgages.
After the Spring Festival, on February 16, Yang Wendong made an appointment with He Shanheng from Hang Seng Bank in the presidential suite of the Four Seasons Hotel.
"He Sheng, long time no see." Yang Wendong greeted with a smile.
He Shanheng also smiled and said: "Yes, Yang Sheng has been very busy recently, and investment in Singapore is booming."
"Hong Kong is not suitable for investment at the moment. "The laws in Wanwan do not allow excessive foreign investment, so I had no choice but to go to Singapore," Yang Wendong explained.
He Shanheng said: "Yes, the most suitable place for us to invest is Singapore. In recent months, many of my clients have immigrated to Singapore or Australia and Canada. Fortunately, I listened to Yang Sheng's advice. They have opened branches in Singapore and Chinese areas in Canada and Australia, and they have not withdrawn their bank deposits.”
"There are quite a lot of people leaving now. If we can keep their deposits, it will be a good thing for Hang Seng." Yang Wendong nodded.
"Yes." He Shanheng asked again: "Yang Sheng, why did you invite me out today?"
Yang Wendong said: "There is one thing I want to entrust to Hang Seng Bank. "
"Please tell me," He Shanheng said with a smile: "Yang Sheng is also a major shareholder of Hang Seng. , it is also necessary to serve major shareholders.”
Yang Wendong said: “The real estate market has plummeted recently. Many people cannot afford to repay their loans or want to leave Hong Kong. There should be many such customers within Hang Seng Bank, right? I hope to get this property information and information. ”
Although it has not yet reached the second half of 1967, when housing prices were at their lowest, just like selling a large number of properties before, it will take a long time for me to acquire a large number of properties now, and I must prepare in advance.
As long as the scale involved is large enough, it is impossible to cash out at the highest peak, and it is impossible to buy at the lowest valley. As long as it is close, he should be ready to start, and now he just wants to collect information.
He Shanheng is a smart man. He understood what Yang Wendong meant as soon as he heard it, and asked: "Is Yang Sheng planning to buy the bottom?" "Not really, I just want some information at the moment." Yang Wendong said: "And Not only Hang Seng Bank, but also other banks If there is a similar situation, I can also consider it, but the prerequisite is to get the information first.”
There are a lot of properties for sale in Hong Kong, and he will not buy blindly, so he will get it first. information, and then bargain hunting based on demand.
He Shanheng said again: "Yang Sheng, is this information the bank needs to keep confidential?"
"Don't worry, I don't need the specific information of the owner, just some property information with heavy arrears, including how much is owed. I don’t need to know, I just need to know the proportion or it’s very serious,” Yang Wendong said. Said: "This will make it easier for me to choose a suitable target."
There are too many suitable acquisition targets. Some owners will take the initiative to release news of sale, but they may not. In this case, they want to buy the bottom. You have to quickly find a target with a high success rate. Generally speaking, the heavier the debt, the higher the success rate.
Liability information is difficult for outsiders to know, only within the bank.
"Okay, there's no problem with my side." He Shanheng nodded and said, "As for other banks, I'll ask Hua Capital Bank, but it shouldn't be a problem. If Yang Sheng can buy If so, the risk will be lower for these banks, but the specific information will certainly not be disclosed.”
"Okay, thank you very much." Yang Wendong said.
Although I also have some departments that focus on real estate, I can't compare with the internal staff of the bank. This is the most efficient and can provide me with some information quickly.
He Shanheng said again: "Yang Sheng only wants commercial real estate this time, right? Will industrial and residential real estate be considered?"
Yang Wendong replied: "Industrial real estate can be considered, unless residential real estate is large. If they are in batches and located together, they will not be considered otherwise.”
Even for simple rent collection and management, if the location is too messy, it will affect the management cost. Although you can make money after acquiring some simple residences, you can still make money by acquiring commercial and industrial properties. Real estate may make more money and is easier to manage, so the latter will naturally be preferred.
"OK, I understand." He Shanheng readily agreed.
On the third day of meeting with He Shanheng, Yang Wendong received the first batch of information, which contained more than 60 properties, most of which were located on Hong Kong Island.
Then, he arranged for his assistant to call Zheng Zhijie and Fang Xianming, and then handed the information to him: "Take a look."
After Zheng Zhijie looked at it for a while, he said: " This information is very valuable to us, so let’s try to acquire it now "Is this information?"
"It's not urgent at the moment." Yang Wendong shook his head and said: "First, we found the information of the people behind these properties. Due to professional ethics, Hang Seng Bank did not give us the owner information. We can just check it ourselves.
After checking, arrange for people to keep an eye on them. If they sell urgently, we will contact them. If there is no movement, then wait. ”
There are only 4 months left before house prices will be cut in half. In these four months, he will look for the easiest target to attack after the crisis, because the crisis will end at the end of 1967, although at that time house prices will It is not very high, but many properties will not be sold by others.
The real estate industry is all about confidence. If you have confidence, even if the house price is low now, smart people will not sell the property. Therefore, he The bargain hunting time is only half a year.
“Okay. "Zheng Zhijie agreed.
Yang Wendong added: "Is there any progress on the container terminal from the Hong Kong government? ”
Zheng Zhijie replied: "It hasn't been officially announced yet, but I heard that British companies such as Jardine Matheson, Swire, Wheelock, and Whampoa have all been to the Hong Kong Governor's Office. I don't know if this was discussed."
"The efficiency is really low." Yang Wendong nodded and said, "Then just wait and see. I'll ask again when I have a chance in a few months." "
The efficiency of the British Hong Kong government is very low in many things, such as building reservoirs in the early years, buying water from the mainland, undersea tunnels, etc. While it feels that Hong Kong needs it, it also feels that it may be damaged after it is completed. If you lose money, you procrastinate, and it will be too late to invest urgently until you are really sure you need it.
By promoting the container terminal in advance, in addition to the terminal revenue, it can indeed help Hong Kong's manufacturing industry and even the entire economy. However, whether it can be successful depends on the Hong Kong government. If not, then just We can wait until the early 1970s to compete with British capital. At that time, the mainland will have good relations with Western countries and restore the status of the Five Permanent United Nations, and the Chinese capital in Hong Kong can officially begin to rise.
Then Yang Wendong looked at Fang Xianming and said: "Lao Fang, you have also prepared funds and financial institutions. In the next few months, I will invest in the Hong Kong stock market on a large scale, especially in several countries." The shareholder information of the British-owned foreign companies must also be investigated clearly.”
The impact of the economic crisis is not only on the real estate market, but also on the Hong Kong stock market. Jardine Matheson, Land, Wharf, Hong Kong Electric, etc. are all the best assets. As long as you succeed in this round of bargain hunting, you can wait until the right time. The "Hua Ying War" can be completely launched.
"No problem, I already have a lot of information on British listed companies, and I will verify it in detail later." Fang Xianming agreed immediately.
But he was also very shocked. His boss wanted to check the information of British-owned foreign banks. Was he planning to take action against these foreign banks? Or just pure investment?
The latter is unlikely. Because of pure investment, the operating capabilities of these British-owned foreign companies are very average. It is just because of the years of hard work of their ancestors that the meat is too fat, so the scale is still large.
But if we want to take action, the Hong Kong government will have a difficult time passing it, right? With the scale and strength of Changxing Group today, it is actually not afraid of those British consortiums in Hong Kong. Even HSBC, if it does not have an official "quasi central bank" background, is inferior to Changxing Group.
I just want to deal with them. The biggest problem is not the economy, but ZZ. After all, the British Hong Kong government is still in power. With the size of Changxing Group, it is okay to acquire a British company in good faith. But once it targets a large British company If the company takes action, it is uncertain whether the Hong Kong government will intervene.
Then he glanced at Zheng Zhijie next to him. It was obvious that the two of them were thinking about the same problem, but they did not dare to ask the boss directly about this kind of problem
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(End of this chapter)