Chapter 478 White Goods Business
The time soon came to March. The decline of Hong Kong real estate continued, as did the stock market. Changxing Real Estate and Changxing Financial went out together to collect all aspects of information, but funds were temporarily I haven’t invested much yet, but there are only some places with particularly good locations that I can consider.
With the current scale of Changxing Group, once it goes out of business, it may cause fluctuations. This is what Yang Wendong needs to avoid now. After mid-1967, many people will panic sell assets. At that time, whoever goes down will not be affected. Very big.
On the 15th, Yang Wendong came to a large factory in North Point, Hong Kong Island.
At the door, as soon as Yang Wendong got off the car, he saw a truck loading goods in front. A large number of packaged TVs were loaded onto the truck one by one.
"Yang Sheng." Wang Zhiqun from Honor Electronics came up to him.
Yang Wendong nodded and then asked: "Are those TVs for export?"
Wang Zhiqun said: "Yes, these are exported to the Philippines and will be sent to Changxing Shipping soon. warehouse, and then directly to the Philippine port.”
“Do we have after-sales service there?” Yang Wendong asked.
It is easy to sell electrical appliances, but difficult to build after-sales channels. This is a problem shared by many industries. The more complex the product, the more difficult it is to expand the channels.
Wang Zhiqun said: "After-sales service is entrusted to local companies in several local cities. The current sales volume in many Southeast Asian countries seems to be okay, but it is too scattered and we cannot do after-sales service ourselves."
"Well , normal, without scale, neither the supply chain nor the sales chain can do it," Yang Wendong also said.
Just like some car brands in previous lives, only provincial capital cities may have 4S stores. How many units can they sell? The same goes for after-sales, so products like Volkswagen and Toyota are getting better and better, while those with monthly sales of tens of thousands are getting worse and worse. If it weren't for the rise of domestically produced electric cars and the demand changes too much, otherwise, this situation would be almost impossible to break.
Wang Zhiqun said: "Yes, the production capacity of TVs is still expanding. If we can capture part of the black and white TV market in Southeast Asia, we can gradually increase after-sales and sales points."
"How is the cost control going? What are the other problems with localization?" Yang Wendong asked again.
Wang Zhiqun said: "Basically, I asked for everything that can be produced in Hong Kong to be produced in Hong Kong. For some things that cannot be produced, I also found a suitable company in Wanwan, invested in it and asked them to supply it, or we invested in it ourselves. Buying equipment in Japan
The cost aspect is still being optimized, but I think there is not much space. It is impossible for us to produce a lot of metals and glass ourselves, and it is not cost-effective at our own scale."
"Metals. With glass?" Yang Wendong thought for a moment and said, "Just Is it industrial steel and special glass? Hong Kong does not have the industrial production capacity in this area.”
Hong Kong does have steel plants, but they are not steel-making, but re-melting the steel on the ship after it is dismantled. Made of steel into building materials or continued to be used in ships, but the technology They are not very strong in technology, so they can basically only make leftover steel;
There are also glass factories. Hong Kong also produces its own beverage glass bottles and building glass parts, and can also export them, but these glass TV glass is a different matter.
Wang Zhiqun said: "Yes, it is not cost-effective to invest in these two heavy industries just for our own production capacity. It requires too much money. Moreover, the price of our TVs now has a cost advantage in Southeast Asia. It is just about brand building." It takes a long time to build channels.”
“Okay, let’s do this for now. We can invest more money in advertising and marketing this year. As long as the TV brand is built, then our refrigerators, washing machines and even air conditioners will be available. , everyone will also benefit," Yang Wendong continued.
The success of one product of a brand can drive other products. Although the final success of electrical appliances depends on cost performance and technology, etc., high visibility will also be of great help.
"Yes." Wang Zhiqun said again: "Yang Sheng, the washing machine and refrigerator we developed have also passed the test and are currently in the laboratory. Let's go and take a look."
"Okay." Yang Wendong nodded.
The purpose of coming here this time is to take a look at the washing machines and refrigerators that Honor Electronics is preparing to launch.
Everyone soon came to a large laboratory. There were many equipment inside that Yang Wendong didn't recognize. Fortunately, there was a nameplate on the equipment, and the name, function, expiration date, etc. could be directly seen.
"Yang Sheng, this is our washing machine." Wang Zhiqun pointed to a washing machine over one meter tall and said: "Its maximum load is 7kg, and it uses about 50L of water each time. It takes about 30 minutes to wash finish; then put the washed The clothes are put directly into this small bucket for dehydration, which takes about 8 minutes at a time. However, the small bucket is relatively small, so it may take several times if there are more clothes. "
"Can't this be put together in a large bucket? Dehydrate after cleaning?" Yang Wendong asked.
The washing machine in front of him was just like the one he saw when he was a child in his previous life. One big bucket was used for washing clothes, and the other was a small bucket for dehydration. But after the 21st century, the washing machines in the mainland began to merge into one. It is estimated that people born in the 90s have never seen this kind of double-tub washing machine.
Wang Zhiqun explained: "Yang Sheng, the washing machine you mentioned is indeed available in Japan, but this kind of washing machine is very expensive because this design requires extremely high control motor torque and material requirements below.
Although this kind of double barrel seems to be larger in size and weight, it is The cost is much lower, and the most important thing is that we can produce the motor ourselves.
At present, our appliances are mainly positioned on the cost-effective route, and the market for this kind of low-cost washing machine will be larger.” "Have you ever considered the European and American drum washing machines?" Yang Wendong asked again.
A washing machine with an upward opening is called a pulsator washing machine. It was invented by the Japanese in the 1950s; before that, washing machines were all drum-type, and this was the main model in Europe and the United States. ;
Wang Zhiqun replied: "Yang Sheng, the washing machine market in Europe and the United States is too competitive and relatively far away, so our initial target is still near Asia, and we may even have the opportunity to open up the market in Japan;
As for Asia, the pulsator Washing machines are more suitable and cost less, although Although the damage to the clothes is a little higher than that of the drum, it is still acceptable."
"That's it." Yang Wendong nodded and asked, "The motor of this washing machine is produced by us. What about other parts?”
Wang Zhiqun Dao: "Most of them are produced by us. The barrel body, machine casing, and pipes are all plastic produced by Changxing Industrial. The motor is produced by ourselves. Some metal structural parts are produced by Hong Kong Hardware Factory;
There are also a few wires, hoses, etc. , there is no need to make it yourself, just buy standard parts. These are imported and cannot be made in Hong Kong. In addition, the most valuable purchased parts are the control switch relays inside. That is, our buttons or knobs control the circuit through these relays. .”
"Relay? I know this too. We really can't make it." Yang Wendong nodded and asked, "Can't Hong Kong make wires?"
Wang Zhiqun replied: "Hong Kong has wire factories, but before the TV There was a problem on the plane, and then We don’t dare to use it now. We can only buy foreign products. We will give some local companies in Hong Kong some opportunities in the future, or invest here ourselves.”
“Quality problem?” Yang Wendong shook his head. : "Okay, our request is Try to support local enterprises, but it doesn’t matter if the quality is good. You can also invest by yourself. It’s up to you.”
He basically doesn’t care about these small things. For example, he requires one of his subsidiaries to carry out comprehensive operations. Industrial chain control may involve hundreds of companies. It is up to the subordinate departments to decide whether to invest in these supply chain companies, how much of them to buy, acquire, or simply enter on their own. They only need to report some progress every month. And if the number is small, he won't care too much.
“Okay.” Wang Zhiqun agreed and then said, “Yang Sheng, do you want to test the effect?”
"Okay, you can find some dirty work clothes and try it out." Yang Wendong agreed.
Soon, someone prepared everything, poured it into the washing machine and turned it on, and the machine started working.
Wang Zhiqun said again: "Yang Sheng, this will take a long time. Let's go check the refrigerator."
"Yes" Yang Wendong nodded and quickly came to a nearby refrigerator. , the machine was already on, and Yang Wendong felt a low temperature when he opened the door.
“How much electricity does this consume per day?” Yang Wendong asked.
Wang Zhiqun said: "If it is summer, we need about 3 kilowatt hours of electricity a day, but it will be much less in winter."
"3 kilowatt hours is not a lot." Yang Wendong said.
The more advanced the era, the more expensive the electricity bill. One is because of technology, and the other is that there are fewer people using electricity and the cost cannot be shared equally. European and American countries may be better, but Asia is not so good, even in Japan. , it also lacks energy, and the electricity bill is not cheap.
Wang Zhiqun said: "This is the common technology now. I heard that there are some top-notch compressors with better insulation materials that can reduce power consumption, but this kind of refrigerator is too expensive."
< br>"Well, what about our compressor and insulation materials?" Yang Wendong also asked,
There is no short-term solution to the technological problems of the times, especially when it comes to basic materials science. Even those who travel through time can only follow the social foundation.
Wang Zhiqun replied: "These are all purchased and imported. We can't make the compressor, nor the insulation materials. These two items account for almost more than half of the cost of the refrigerator."
"How can we compete with Japanese brands in other countries?" Yang Wendong asked again.
In the Southeast Asian market, Honor Electronics’ biggest rival is Japanese products. In this era, European and American electrical appliance brands are also sold in Asia, but the quantities are very small. On the contrary, Japan almost defaults to Asia as the exclusive territory for their various products to a certain extent. That’s right, many high-tech industrial products in Asia are estimated to be made only in Japan.
Wang Zhiqun said: “There is a certain chance, because Japanese brands follow the high-price route, including TVs, which are ridiculously expensive, and only wealthy locals can afford them;
But we are in misplaced competition, and the main potential buyers are the middle class who have a little money. ”
“Okay, let’s sell it in Hong Kong first. "Yang Wendong said: "When the Hong Kong market has achieved results, we will then enter other markets in Asia. ”
Recalling that after the mainland was reformed, the prices of various electrical appliances in Japan were indeed ridiculously expensive. A radio can be worth as much as an average worker’s salary for a year, and a better TV can even be exchanged for some. Half a house in a major city
Of course, industrial products from other countries also It's almost the same. On the one hand, there are heavy tariffs. On the other hand, it's the tragedy of agricultural countries. Although they are poor, prices are higher, and even agricultural products are expensive.
The essence of the high welfare of developed countries is the use of industry. Scissors difference, making huge wealth in developing countries
Wang Zhiqun agreed and said: "Okay, our products have been used by people within the Changxing Group a long time ago. There are no problems so far. They will be sold in Carrefour in about a week."
"Okay. , then I'm waiting for your good news." Yang Wendong nodded.
PS: Please give me monthly tickets
(End of this chapter)