Chapter 14 Create demand when there is no demand
After Xu Yichi finished speaking, he rubbed his hands nervously, fearing that he had said something wrong and would suffer another blow from his ancestor.
Fortunately, Yang Yanan was not angry after hearing what she said. He just nodded casually: "Well, almost."
"The intangible cultural heritage - especially those that are about to be lost Things that are out there - most of them either cost money or life, or cost both money and life... less Part of it is the damage of machines and technological obsolescence caused by wars and other factors. It is difficult to discuss in detail.”
“So, if we only look at productivity development, traditional market demand and pure cost-effectiveness. Look, it’s natural that these things are on the verge of being lost.”
"But...the existence significance of these intangible cultural heritage must not be considered solely in terms of productivity and market demand, right?" Xu Yichi blinked, and his ears stood up again and again unconsciously.
“Obviously.” Little Loli shrugged leisurely, “The value of these things in studying historical development and local humanistic changes is much more important than things like productivity and market demand!”
“——Don’t forget, there are many things here. They were all carefully selected projects guaranteed by the nine ethnic groups back then. They can be regarded as the crystallization of wisdom passed down from generation to generation by the ancient working people!”
"So..." Xu Yichi probed his head slightly.
"So, now that we know that the fundamental reason why most of these things are on the verge of being lost is that it is difficult to learn, have no money, and make a living, then we should find a way to solve the problem from the root." Yang Yananwai He tilted his head, clearly disgusted with the little girl's slow reaction.
"...Huh?" Xu Yichi responded, confused again and again. Now she really couldn't follow this ancestor's thinking.
"Hey...this thing, just push it backwards, push it backwards!" The little lolita cursed, walked over in a few steps, held the little girl's face, and rubbed it hard as hard as iron. Rub, "Follow what you just did Think about it, push it backwards, can you?"
"I, I, I... let me think hard," Xu Yichi hummed as he was squeezed into a little chick's mouth by a certain demon spirit loli. , "Machine damage and technological obsolescence are the two It must be a headache for their professionals, but if it is difficult to learn and there is no money..."
"Senior, what you mean is that we can find ways to reduce the cost and difficulty of learning, and at the same time Try to increase the income of the inheritors from other angles?"
"Yes, what next?" Yang Yan'an squeezed the little girl's face without letting go, "How can we solve it specifically?"
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"Well, what else can happen..." Xu Yichi sneered, "W-how did I know?"
——She is just an unlucky otaku game producer, how could she understand this!
"What if you young people's thinking mode is really true...forget it, I always want to complain about this whenever I talk to you, a little feudal person." The little loli pursed her lips and said "Whoops" ~" He loosened Xu Yichi's paw, looked at the sky with great sadness and sighed.
“Can’t you think of a way to string together what we talked about today so that we can synthesize it?”
“Uh…” The little girl was asked about her blind spot, “No, It’s not very easy to string together...”
——As long as she can connect all these things together, then she won't have to play games with Xiaobai and the others anymore.
Then she can probably take the public examination directly.
“In this way, if we want to increase the income of practitioners, we can only start from two major aspects.” Yang Yanan waved his hands and stretched out two fingers, “One is the work of their government-related departments. Support and ensure the inheritance of the industry as much as possible from a zc perspective People’s basic survival needs.”
“We cannot interfere with this, and the policies vary from place to place.” “The second is to use existing means and channels to find ways to increase market demand.”< br>
"This begins to involve the 'passage' part of 'inheritance' that I told you."
"Increase... market demand." Xu Yichi was confused, "But demand is this thing... ”
“There is a saying, ‘There is no need Asking creates demand." Yang Yan'an grinned, "Give me an example?"
"Guess where the habit of eating apples on Christmas Eve comes from?"
"That's not it. ...That's not..." The little girl suddenly choked.
She originally wanted to say, "Isn't that to pray for peace?" But when the words came to her lips, she suddenly realized that she really didn't seem to know where this statement came from.
She only remembered that ever since she knew there were two things like "Christmas" and "Christmas Eve" in the world, "eating apples on Christmas Eve" was like being packed and bound by someone. It was stuffed into her mind...and everyone around her thought so.
"Except for the Chinese language system, in any other language system in the world," Yang Yan said, "Does the word 'Apple' have anything to do with 'Ping An'?"< br>
"Judging from my limited level of knowledge...it seems not?" Xu Yichi hesitated.
“So...it doesn’t matter whether this statement came from college students in the 1980s, or was made up by vendors in the 1990s to sell unsalable fruits——” Little Loli Raising one's eyelashes means a lot, "'Eating apples on Christmas Eve' is essentially a created need."
“Putting apples into beautiful bags, tying them with bright flowers and ribbons – does that make the apple taste better? No, it only makes it more expensive.”
< br>"Usually you can buy a bag of apples for ten dollars in the supermarket, but you can only buy one on Christmas Eve - but 'eating apples on Christmas Eve' "If this is the case, it has long been accepted by everyone. Even if they know that the items are expensive, there will still be a lot of people spending a little extra money to satisfy their sense of ritual and be happy in order to obtain this 'good luck' and blessing."
“So a new gap appeared in the market out of thin air, a complete industrial chain This was how it was born - at first, the packaging bag might have contained just ordinary apples, but later it was gradually replaced by other things. "
" Specialty fruit species produced locally and snake fruits imported from other places were replaced by other things. The promotion is carefully selected and carefully cultivated high-quality fruits, as well as various apple-shaped fruits for daily use. Products and accessories... Now when I look at the Internet, there seems to be some kind of pure gold apple that weighs several kilograms? "
"Hey, look, Xiao Xu, isn't this market well-made? "Yang Yanan crossed his arms and sighed, "Quite a few people enjoy it every year."
"Ah... this is indeed the truth." Xu Yichi clasped his hands and rubbed his knees uncomfortably, "But senior, is it so easy to create market demand?"
"And we have to Wouldn’t it be good to just create a demand gap out of thin air?”
It’s like I’m talking about economics (bushi)
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(End of this chapter)