Chapter 15 Give an example.jpg
“No, Xiao Xu, why do you have such a strange idea?”
Yang Yanan put his hands behind his back, his voice and expression unchanged: " Under the conditions where material conditions are relatively developed and can easily meet the daily needs of most people, people begin to pay attention to their spiritual needs and pursue improving themselves as much as possible. The quality of one’s life has changed.”
“This is what the ancients called ‘feeling warm and lustful’”
“In other words, the productivity of society has been developed to this day. At this level, everyone is destined not to be satisfied with just keeping themselves fed and clothed and not hungry or cold, but must consider promoting individuality and developing diversity.”
"In the process of diversified development, there will inevitably be a large number of new demand gaps in the market, promoting the formation of new industrial chains."
"Then," the little Loli's originally brisk tone suddenly fell silent. , “Instead of waiting for capital to come to an end, we can take the discarded, low-quality, and low-cost things that were discarded in the past and put them back on the market by repackaging them and making up new legends and prizes. , Gather wealth——”
“Why can’t we use the essence of our own excellent culture to take advantage of this blank market?”
“——This can also stimulate domestic demand, promote employment, It will improve the economy and help the inheritance of intangible cultural heritage!"
"...fuck." Xu Yichi was stunned by what his ancestor said, and subconsciously spit out some kind of plant.
Upon seeing this, Yang Yan'an stared at the little girl for a moment, half jokingly, half disgusted, and then smiled brightly: "I know, with your Bajie-like brain, just telling you these theoretical things, you I probably can’t fully understand it.”
“Well, let me give you a ready-made example.” The little loli raised her hands and tapped her arms, “Let me think about it. Which one do you want? Be more suitable..."
"Oh, yes, I remember that I saw a lot of Hanfu in your friend's box - she is a Hanfu girl, right? Then I might as well take their Hanfu. I'll give you an example of the development and changes in the materials of accessories."
"Hanfu accessories..." Xu Yichi repeated in a low voice with a sullen face. She felt that her brain was not very good now.
"Yes, just those hairpins and hairpins." The little Loli's face was very relaxed, "This thing... In the days when Hanfu was not very popular, the product tags were all 'ancient style' Headgear', the material is basically only the most common. Iron sheets, copper sheets, dyed b-grade jade beads, acrylic ring patches, and the more beautiful ones are the glazed petals and the utensils with relatively rough production techniques - oh yes, the utensils are also a kind of intangible cultural heritage, I I guess you don’t know this.”
"I really don't know that." Xu Yichi nodded frantically.
“Hey, it’s normal.” Yang Yan’an shrugged, “In short, the early Hanfu accessories products were of a single type, the production process was relatively simple, and the finished products were not as exquisite and beautiful as the current ones - such as copper castings and alloy parts, various Plants such as colorful velvet flowers, velvet flowers, tangle flowers, etc., which were not very common at that time. "
"But later, with the rise of the Hanfu revival movement, more people gradually understood and became familiar with the Han nationality costumes of 'Hanfu', and the public's demand for Hanfu accessories increased, and new products appeared in the market. gap and began to update and iterate on technology and materials."
"At first. It was the large-scale production of copper plate flowers that lowered the market price and replaced the market position of iron plate flowers. Then, people were not satisfied with flat copper parts, and embossed copper plates and copper sleeves began to appear. Color-preserving copper parts entered the market, and the demand gap increased from half to half. Three-dimensional kits gradually turned to three-dimensional castings, and beads also transitioned from low-quality dyed jade beads to high-quality Chemical jade, freshwater cultured beads, and various natural jade. "
"At this stage, more people are interested in exploring completely independent design and production-heat shrink technology, filigree imitation jade, and flower-making liquid. , entangled flowers, and silk flowers that were relatively niche in the past have also been brought to the table. ”
"Then in 2017-18, the words 'Hanfu' and 'intangible cultural heritage' began to appear frequently in mainstream social media."
Yang Yanan pressed forward on the coffee table with both hands.
"I will tell you specifically about these two years. You may not have a big idea in your mind - but in fact, these two years can basically be regarded as China's most economic development in the past twenty years. "The last two years have been rapid." "To put it simply, many people have money and leisure during this time, and they begin to think about their own future. Personality and diversification have developed. "
"In this period, 'Hanfu' has been promoted and popularized in a real sense for the first time, although there was an outbreak of 'Xianhan' in the circle later. The battle' - but that's not important, it's not what I'm going to tell you."
Little Loli bared her teeth: "What I want to tell you is that during this critical period when the public began to widely accept and recognize 'Hanfu', there happened to be a few TV dramas that used Su embroidery, cloud shoulders, velvet flowers and... Elements such as Tongcaohua have successfully popularized the true intangible cultural heritage of 'velvet flower' and promoted another technological iteration of the production process of Hanfu accessories."
"The velvet here. I want to give you a key point - Su embroidery is already famous, and there are always two dramas to promote it. Yun Jian was outed by the merchants after that summer vacation, but he is also an intangible cultural heritage of your country. Culture, why do you think Tongcaohua is not as popular as Velvet Flower?”
“Well...because...it’s too difficult to make?” Xu Yichi scratched his head crazily.
"No, no, no, Xiao Xu, I still say the same thing." Yang Yan'an shook his head, "Anything that can be called 'intangible cultural heritage', few are really easy to learn and do."
“The Velvet Flower seems to be simpler to make than the Tongcao Flower, but if you want to be completely independent and achieve a level comparable to professionals, it still requires a lot of hard work.”
"——The key point is that Tongcaohua has not experienced a reasonable and formal technological downgrade. It is currently difficult for us to find a more perfect and all-round ideal replacement for Tongcaohua."
"This is Invisibly, it has greatly raised the threshold for ordinary people to understand Tongcaohua technology and history and culture - after all, not everyone They are all handicraft bloggers or hairpin ladies who are willing to spend money and time to buy real straw paper and professional tools to experience the feeling of making straw flowers.”
“But velvet flowers are different. There are ready-made and perfect replacement materials on the market."
"What is this?" Xu Yichi blinked blankly.
Yang Yanan said lightly: "Twist the stick."
"What?" Xu Yichi didn't feel well.
“The twist stick is the twist stick used by children for crafts,” the little loli smiled with her eyes bent, “Currently, quite a few manufacturers have made encrypted versions for people to make imitation velvet flowers. ”
“Xiao Xu, don’t be dissatisfied with this thing. Although the twisting rod is completely a machine product, in addition to its material, size and purpose, its most basic principles in rolling strips, and The velvet flower is completely consistent.”
“This is a well-formed and reasonable technical downgrade, and the existence of the twist stick greatly satisfies a considerable number of people who are only slightly interested in velvet flower and want to try it. But there is a demand for people who don’t really want to learn how to make serious velvet flowers.”
“So a new development chain is born here.”
I had a great time writing it, I wonder what you think
(End of this chapter)