Late at night, Chen Xi was lying in bed watching the QQ group. Linxi had already mobilized newly graduated international students in the association to return to China and join the Aba Aba Group.
The salary offered by Aba Aba was very high, which attracted a crowd of people to cheer and applaud.
“This is the person who really cares about the members of the association. You can definitely get rich by working with the president!”
“Yes, the salary of domestic graduates is too low now, what kind of internship period is there? , I don’t know if I can become a regular employee in the end, now Aba Aba is in There are eight thousand, and it will be more than ten thousand when we become full-time employees. I heard that Mr. Feng took special care of us for the sake of the president."
"I heard that the annual salary of the senior management is hundreds of thousands, millions. , if we work hard, we can pay back the cost of studying abroad in just a few years.”
Looking at the speeches of these people, I don’t know if they are sincere or if someone deliberately asked them to say this. It is obvious that they are trying to pull people’s heads.
"Aba, Aba, what the heck, the secretary-general has already started to help us arrange work, and he went to Hengxiao Group! I heard that employees who do good work will also be given a house. Now the house The price is getting higher and higher. Isn’t this more attractive than millions?”
“That is, the secretary-general is kind-hearted and takes good care of us. Hengxiao Group will definitely not treat us badly. ”
Haha, this Xu Yun is really not a fuel-efficient lamp.
Seeing someone waving flags and cheering for Xu Yun, Chen Xi couldn't help laughing.
"The association is a big family. Its purpose is to love each other. It was established to help the development of the motherland. It does not exist for private interests. The vice president previously announced the cooperation with the Tianya Forum because he wanted to promote patriotism through the Internet and let people What a grand ideal it is for those who are overseas to return home, we must support..." Qian Jiajia, who typed this, is a die-hard fan of Chen Xi.
“Yes, our family has money, and we don’t have to worry about life at all. We want to do something big. What’s the point of thinking about those few steel coins every day? If you think about money, why go abroad? , Wouldn’t it be better to just use the money from studying abroad to buy a house and invest in it?” After Qian Jiajia spoke out, people immediately started to follow.
“The vice-president and the secretary-general were both born into wealthy families, so they don’t know the hardships of ordinary people. Our parents spent millions to support us in studying abroad, not just because they wanted to be able to support themselves, make a lot of money, and live a successful life in the future. A good life? Not everyone is like them and has a big family to inherit. We need to consider the feelings of ordinary international students.”
“That is, one is the daughter of a real estate tycoon and the other is the son of a civilian machine tool leader. Our president started from scratch and is much more profitable than some people.”
“It’s just that a full man doesn’t know that a hungry man is hungry!”
People from three factions in the group were already quarreling.
"There will be bread, there will be ideals, and if you follow the vice president, you will have everything." At this time, Zhao Lingshan posted something in the group, which made Chen Xi laugh and bend over.
"Haha, Shanshan, why did you jump out to speak? Speak less and don't get scolded." Chen Xi sent a message to Zhao Lingshan.
"What are you afraid of? Your weak-looking little fangirl dares to stand up and speak, so why should I be afraid of those poor people? These guys will also get excited when they meet people like us with strong family backgrounds. People don't even dare to let go of a fart. I finally know what it means to be a mother if you have breasts. We will be recruiting in Jiangnan another day and we happen to be short of waiters. Let these people who think they are young masters and ladies give them some practice." Zhao Lingshan typed a series of words playfully and pressed the send button.
"Calm down, let the two sides fight first, so that we can reap the benefits." Chen Xi said again, and sent a message to Qian Jiajia saying: Thank you for your support, the association has you. People who are determined can definitely take the right path.
"Wow, the vice president sent me a message!" Qian Jiajia suddenly received a message on the other end of the phone and jumped out of bed excitedly.
In the pink bedroom, there is an unfinished male portrait, and a photo of Chen Xi is placed next to it. There are several trophies standing on the bookshelf and a guitar in the corner, showing her status as a talented woman.
"Vice president, good night. Don't care about those people's gossip, you are the best!" Qian Jiajia thought for a long time and didn't know how to reply. She entered and deleted too many duplicates. times before sending a message. Then he blushed, got into the bed and started to giggle.
A few days later, Chen Xi got out of the car and walked towards a small building in front of him with a document bag in his hand.
The door of the small building has been locked, and the ground is covered with dust. Through the glass door, you can still see the crookedly arranged desks and chairs inside.
"Why is this wall so dirty? It seems like there was something stuck on it..." Zhao Lingshan pointed to the wall next to her. There were some traces of glue on it, as well as some paper stuck on it.
Obviously something was originally attached and then was forcibly torn off.
"I don't know. It feels like no one has been here for a long time. There isn't even a doorman." Chen Xi didn't see anyone when he came in. Fortunately, there were several files in the file bag that Chen Yifeng gave him. key.
"What does such a broken company want him for? I think there seems to be a production workshop in the back, but it's very small. Why don't you stop taking over and just sell this place."
"Sold? He didn't give me the land at all." Chen Xi smiled helplessly.
"Ah? This is too deceptive. Isn't it just an empty shell? Your relationship with Uncle Chen is so bad. If you bring the company back to life, what if he takes back the land midway?"
"Yes?" The agreement is that he can't kick me out within ten years. But the current commercial law is just a decoration. It's up to him what to do." Chen Xi raised the file bag in his hand.
“Click.”
After looking for the key for a long time, the two finally opened the door.
“Ahem~”
"How long has it been since no one came? It's all covered in dust. There's still a lot of information here." Zhao Lingshan picked up a few booklets and dusted them off.
“Xunjie Manufacturing, reached a cooperation with Xinlu Rongshita in 1998... cooperated with Meiling Electrical Appliances in 1998... Wow, is it so powerful? The partners are all former major home appliance manufacturers! "As Zhao Lingshan spoke, she showed the information to Chen Xi for review. "Well, I used to be very close to Meiling. There was an uncle who made cartons for Meiling. At that time, you could make a lot of money by cooperating with big manufacturers."
Chen Xi started to remember.
“How could it go bankrupt if it is so powerful?”
"Meiling and Rongshita almost went bankrupt for a while, but they were rescued later. Isn't it normal for Xunjie to collapse?"
Chen Xi remembers that Rongshita was miserable at that time because the company at that time One of its products was a washing machine. Later, it cooperated with Sanyo Company of Sakura Country to launch refrigerators and other products. During this period, the company had some things happen to it. Fortunately, it was successfully listed in the end and became the first joint venture home appliance company in China to go public. After that, it received funds. We barely got through the difficulties with support.
As for Meiling, its products were too single at that time, and it also faced bankruptcy. Later, it cooperated with Changhong and successfully reformed the company's system, and it gradually started to improve.
"Let's take a look at what business the company has done before." Chen Xi asked Zhao Lingshan to look for useful information first, and then walked around.
"It should be good to clean it up. The office building is quite spacious...what are these." Chen Xi came to an office and said looking at a pile of electronic components in the desk drawer.
These seem to be inductors, controllers, diodes, transistors, integrated circuits...
Chen Xi opened all the drawers and placed things on the table one by one.
“This company’s main business used to be the manufacturing of electronic components, and it cooperated with various electrical appliance manufacturers to strive for excellence and develop better original components. In addition, the company also recruited technicians from various factories to jointly develop new home appliances... ...It seems that Uncle Chen originally wanted to steal his skills and build his own brand to enter the home appliance industry...but why did it go bankrupt?" Zhao Lingshan still couldn't figure it out, even though Chen Xi had just told her what Meiling and Rong Shida said. Condition.
“I guess the development direction is wrong.”
“Oh?”
"In the past, home appliances were all about good quality. You see, those imported home appliances from Sakura Country are extremely expensive in China. I remember there was a SONY TV at home when I was a kid. That TV cost more than 20,000 yuan. At that time, one How much does a car cost? I remember it was only 70,000, Xia Li. A TV is equivalent to one-third of a car.
But the quality is immeasurable. It hasn’t broken in many years. However, today’s home appliances are all about economical prices, but the quality is not that good, and they will automatically break after ten years. Hehe, I remember that there used to be a Shelby light bulb company in the beautiful country. , known for its excellent product quality, the company has greatly improved the service life of light bulbs through extensive research
I saw on the news that a fire station garage in a remote town still uses Shelby brand light bulbs. This light bulb has been used since 1901, day and night, and has never had any quality problems. It has been used for more than 10 years. Hundreds of years...
Because the quality of Shelby light bulbs is so good, consumers rarely need to buy them again after buying them, leading to a market The demand is quickly saturated, and retailers and distributors are no longer willing to sell this "disposable" product. In addition, the high quality of Shelby bulbs breaks the unspoken rules in the industry. For example, the bulb products that focus on 2,500 hours of life have been boycotted by peers. And exclusion. So, Xunjie is almost the same as this Shelby."
Chen Xi lit up a cigarette and explained.
"Let me just say, why the quality of today's home appliances is getting worse and worse, it turns out that it is all due to human factors." Zhao Lingshan curled her lips.
“Theoretically, any company that focuses too much on improving product quality and ignores changes in market demand, cost control, and marketing strategies may face a dilemma similar to Shelby. Lack of effective marketing strategies to promote high-quality products , It will lead to low product visibility and difficulty in attracting consumers. There is no way, this is the general trend." Chen Xi spread his hands.
"Then how do you plan to revitalize this company?"
"These electronic components have been around for so long. Even if they were very advanced before, they are probably obsolete now. "Chen Xi pointed to the things on the table.
"How about turning this place into a foundry? No, the place here is too small. People will not agree when they see the scale." Zhao Lingshan thought for a while and then overturned this idea.
"I have some ideas, but if I do it, I will probably be looked down upon by Old Chen, and most likely he will be said to be of low quality." Chen Xi picked up a picture album and put it on the table, then sat on it, then put his arms around Zhao Lingshan's waist and asked her to lean against it. On oneself.
"What's not high-grade? Uncle Chen seems to like to take the elegant route."
"Haha, yes. I went there that day, and he was still commenting on other people's calligraphy! If I follow my If you come up with your own ideas, he will definitely look down on you and point fingers." Chen Xi laughed twice.
“Oh? Tell me.”
“Let’s talk about the way to make money first, that is to play with the supply chain and engage in assembly. Attract consumers with low cost and low price. But The disadvantage is huge. People will say it is a troublemaker in the industry, and it will not be good if it is attacked by everyone, because Xinlu is the leader in the production of home appliances in the country, with the total output of the four major appliances (refrigerators, washing machines, air conditioners, and color TVs) ranking first in the country. The top of the city.”
Before 2010, Jianghuai Province was the province that produced the most home appliances, followed by Guangdong Province.
Xinlu has many home appliance companies building factories, such as Haier, Meiling, Meidi, Changhong, Rongshita, Sanyo, etc. In addition to these main engine factories, there are also a large number of home appliance supporting companies, such as Meizhi, Wanbao, Baolange, Codron, Rishang Electric, etc. These companies provide services for the production of complete home appliances in terms of electronic wiring harnesses, microprocessors, power controls, home appliance steel, mold design, door seals, injection molded parts, sheet metal parts, evaporators, condensers, packaging materials, etc. strong support.
Chen Xi put out the cigarette and said: "Nowadays, home appliances are replaced very frequently. When people have money, their first thought is to replace the old things. Last year, the country introduced a new The policy is called trade-in. This policy mainly targets automobiles and home appliances. It uses financial subsidies as a policy tool to encourage consumers to hand over old products to recycling companies and purchase new products at the same time. The old-for-new policy covers five categories of products, including televisions, refrigerators, washing machines, air conditioners, and computers. It provides certain financial subsidies for consumers to purchase new home appliances. Moreover, every year, a set of equipment updates and consumer goods trade-in are formulated. Action plan, and then implement it again!”
“Why should the country implement this policy? Shouldn’t this be done by enterprises?” Zhao Lingshan asked in confusion.
“The first is to stimulate domestic demand. With the acceleration of industrialization and urbanization, the number of cars and home appliances in our country has increased significantly, and there is great potential for elimination and renewal. Through the trade-in policy, consumers can be encouraged to buy new ones It is estimated that household appliances will directly drive market consumption. It is estimated that after the implementation of this policy, millions of old home appliances can be replaced, directly driving market consumption to exceed 100 billion yuan. It is particularly important to stimulate economic growth through domestic demand. As one of the important measures to expand domestic demand, the home appliance trade-in policy will help expand domestic demand. Maintain stable and rapid economic development”
"Second, improve energy utilization efficiency and reduce environmental pollution. The energy efficiency level of old home appliances is relatively low, and power consumption is 20%-30% higher than that of new home appliances. Through the trade-in policy, promote the use of new home appliances with higher energy efficiency. Helps reduce energy consumption and reduce environmental pollution. Home appliances contain large amounts of A large amount of recyclable steel, non-ferrous metals, plastics, rubber and other resources. Through the old-for-new policy, we can speed up the improvement of the home appliance recycling and dismantling system, so that these resources can be fully and effectively utilized, and promote the development of circular economy." (End of this chapter)