Yuming, Haiyue Square.
Li Bi stood in front of the camera. Accompanied by the camera, he randomly interviewed passers-by in the square.
"Is there a story you want to share with everyone about your youth?"
"Are you a couple? When did you get together?"
"Are there any regrets in youth?"
...
Li Bi randomly interviewed passers-by one by one, and these contents were broadcast simultaneously in his live broadcast room.
This is the warm-up.
Every once in a while, Li Bi will emphasize: "Dear handsome guys and beautiful girls, today, at Haiyue Square in Yuming, we "Jump Up" will jointly hold a large-scale regret event with "Late Spring" Confession event, two hours later, there -"
He pointed to a high platform behind him.
"In your youth, are there people you liked but didn't say anything about it, are there people you feel sorry for, are there people you still miss, love, friendship, family, as long as you have regrets in youth and are willing to follow We share your story. Please come to Haiyue Plaza in Yuming. You can contact our staff in the audience. staff." Li Bi said while emphasizing, "This event will be broadcast live in my live broadcast room and Northern Lights Video, so your confession will be heard by the whole world, and maybe it will be heard by you. The person who confessed heard it.”
The number of people in Li Bi’s live broadcast room kept rising.
Mainly because Li Bi’s live broadcast was not only live broadcast on his own self-media account, but also broadcast simultaneously on Northern Lights Video. Many people in Northern Lights Video joined Li Bi’s live broadcast. between.
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"The number of viewers in Li Bi's live broadcast room has exceeded two million." Yu Lang took a look at the data and said to Chen Siqi.
Chen Siqi took Yu Lang into a building next to Haiyue Square, where they rented a large conference room as a workshop.
As soon as we entered, there were many people sitting inside.
Linyu and Chen Qin are both here, and they are reviewing the process with the actors.
“You are all students majoring in acting. These confession letters are not made up by us. They are written by our readers based on their own experiences and are authorized by them. Therefore, please study the script like Just like the characters, understand the confession letter you each received. After you get on stage, you will be the owner of this confession letter. Please use your professional skills and emotions to infect us all. "
Chen Siqi is very concerned about these. The students from the acting school said.
"We will also make it clear through our official WeChat account later that this confession is a performance created by you based on real submissions. It will not cause any trouble to your lives, don't worry."
These conflicts The students who accepted the job for three thousand yuan were quietly relieved when they heard Chen Siqi's words.
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For the public, it is to find someone to come on stage to confess, but to do such a big event, and to do it in conjunction with the promotion of the release of the movie "Late Spring", of course it is impossible. Place all your hopes on the "site".
These actors were found by Chen Siqi and the others. When confessing, they will not say they are actors, but will perform a feeling of "live on stage". If they can create a huge response on the Internet as expected, then Explain this.
People who actually see this event and want to go to the stage to confess and share their stories will of course arrange for them to go up if they feel their story is suitable after communicating with the staff.
This is something Chen Siqi has wanted to do for a long time.
It was originally a promotional event designed for "Jump Up". It happened that this time "Late Spring" came to them to customize publicity and promotion. Chen Siqi felt that this event was also very suitable for "Late Spring", so he moved it directly to Here it comes.
Chen Siqi went directly to find the Northern Lights.
"Although this cooperates with the promotion of the movie "Late Spring", the format itself will definitely attract the attention of many people." This is what Chen Siqi said when introducing this plan, "If the effect this time If it’s good, we can even turn it into a series.”
Northern Lights itself has signed a cooperation framework with Lu Yanhe, which is why Chen Siqi preferred Northern Lights video.
And there was nothing wrong with the Northern Lights.
The other party took a fancy to this innovative idea at first glance and said: "We will cooperate with you in this activity. No problem. However, I want to get the authorization from you. This format is indeed suitable for making a series of programs. . ”
In particular, there is basically no cost to produce this program.
There are no big stars, all amateurs participate, and the production team may not even need many people.
The other party took a fancy to this form at first glance.
Confess in public.
Confession means a lot of stories and topics, which will definitely attract a lot of attention.
Even if there are no stars.
A good idea, when it is proposed, many people will realize the value of this idea.
There are still very few good ideas whose value is really not seen.
Chen Siqi was not surprised that the other party immediately wanted to obtain authorization for this activity format and make a series of programs based on it.
Of course, she didn’t agree immediately.
“Let’s talk about this after we finish this activity.” Chen Siqi said.
This idea, she did not plan to authorize it casually, authorize it, that is, get authorization money. Neither she nor "Jump Up" lack this little money. Compared with this licensing fee, Chen Siqi wants to let "Jump Up" truly participate in this program and do long-term business.
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The event starts at 5pm.
Why wait until five o'clock? Because summer is not over yet, it starts too early and it is too hot.
In addition, the most important thing is that Chen Siqi said that the sunset at five o'clock can create the most charming background.
Before five o'clock, Li Bi single-handedly supported the warm-up work.
Later, the audience in his live broadcast room were all commenting:
——Why don’t you go and drink a glass of water quickly? Your voice is hoarse.
——My whole body was soaked with sweat. It was crazy to live broadcast for three hours in such a bright sun.
——I didn’t expect that Lu Yanhe and Chen Siqi were also such black-hearted capitalists.
——It’s too hard. Other anchors are all pretty and handsome sitting in front of the camera. Why are you as tired as a migrant worker in the live broadcast room?
...
Li Bi saw these barrage and said: "Thank you all for caring about me. It is indeed very tiring to live broadcast for three hours under the big sun without stopping and interview others all the time, but this is what I want." Yes, I am the only one who signed a contract with "Jump Up" As a video blogger, the company has given me all the short video resources, so I have to take on this responsibility when you need me. It’s not like this every day. You don’t have to feel bad for me. To be honest, follow me. Compared with the two bosses, I didn’t I don’t think I have worked so hard.”
Li Bi said: “They worked hard on their own when they started from scratch. Now that I can be seen by so many people, I still stand on their shoulders. , they fed me a lot of resources before feeding me It saves so much energy and effort, it’s not hard work. If I hadn’t met them, I don’t know how much harder it would have been to be seen by you.”
Li Bi’s speech impressed the audience in the live broadcast room. They all wrote "666".
This is also what Li Bi really thinks.
When I was a paparazzi, I worked hard for more than ten days and didn't know what I could capture. Maybe it was all in vain and I couldn't capture anything.
But the hard work now can be achieved every time you work hard, every time you gain - and because of this, Li Bi can become more motivated as he works, as if he is equipped with a perpetual motion machine, completely Not aware of fatigue.
People are not afraid of hard work, but they are afraid that hard work is worthless and meaningless, and no matter how hard they work, it will be in vain.
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The blockbusters released on National Day together with "Late Spring" basically did not regard it as their competition.
Because this kind of award-winning art film was not oriented to the market and the audience from the beginning, the box office reached 100-200 million. In the National Day period, which is as high as 100 to 200 million, it has no impact on the overall situation.
So, "Late Spring" was not in the competitive field of top films from the beginning.
Until this night.
No. 1 hot search: An apology that has been delayed for many years.
The second most popular search: I once loved you without hesitation, but now I just hope that you will be hit by a car and die when you go out.
...
These two hot searches came from the high-profile advertisement held two hours ago.
The number one hot search was by a junior girl who talked about her regrets about her mother. It is said that her parents divorced when she was young and she was raised by her mother. Her father went abroad and would send her a sum of money every month to support her. Because she failed in the college entrance examination, her mother got very angry with her because of this, blaming her for not living up to expectations and letting her down after all the hard work she had done to cultivate her over the years. She said angrily that she would never want her to support him again!
Her mother asked her: "If you don't want me to raise you, why don't you drink the northwest wind?!"
She said: "Anyway, my dad will give me money!"
Because of this incident, the relationship between her and her mother continued to become tense. When she went home during the holidays, the two of them didn't talk much. This issue has always been a problem. She was also stubborn, saying that she didn't want her to support her, and never asked her for a penny. , she didn’t even want it. She has been studying with the money her father pays every month, and usually works outside as a tutor or part-time job to earn money, until she is in her third year of college.
Until two months ago, her mother died suddenly in a car accident. After finishing her mother's funeral arrangements and packing her things, she accidentally discovered that her father had never given her anything since the day she turned eighteen. The child support, the money she received every month after going to college, was actually paid by her mother.
……
This is a confession that makes everyone’s eyes red.
At the end, the girl recalled all the experiences she had when she was a child growing up with her mother, and recalled the time she spent growing up beside her mother.
This confession video has become incredibly popular because it has touched the memories of many people and their mothers.
Many people said they cried when they watched it.
The second video is not as touching as the first one. On the contrary, it is about a woman who has been with her ex-boyfriend for eight years, but because the other person refused to get married and did not give her a result, in the end, It was a painful breakup, and as a result, less than three months after the two broke up, her ex married another woman.
That's why the last sentence: "I loved you without hesitation and I was willing to wait for you. However, I waited for eight full years without getting a result. I didn't blame you either. You If you don't want to get married, then I'll just leave, but you're so fucking What a bastard, you married another woman less than three months after you broke up with me! I thought you were afraid of getting married, but it turns out you have fallen in love with someone else! Now I just want you to get fucked when you go out! Killed!”
……
The most embarrassing thing is that these two confession activities were not prepared by Chen Siqi and others in advance.
It was not a professional actor hired by them.
You have to register on the spot.
The situation is that this event is very popular, but the content of the two most popular people has nothing to do with "Late Spring".
Chen Siqi’s original intention was to find some confession and regret stories that happened in adolescence, which would be more in line with the theme of the movie "Late Spring".
But it backfired.
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Chen Siqi and her team looked lifeless - this result was completely beyond their imagination.
"Late Spring" spent two million to come to them for a marketing plan, and then they succeeded in making it have nothing to do with "Late Spring".
On the contrary, Li Bi and Northern Lights Video made a lot of money. Chen Siqi and Linyu looked at each other in confusion.
"What should I do? Is there any remedy?"
Linyu said: "Now everyone reacts more enthusiastically to those two confession videos. We have prepared the confessions of the actors in advance. , but it didn’t get much enthusiastic feedback. There is no way. We don’t force this to everyone and everyone will be interested. This is really just random, and we can’t control it.”
Chen Siqi: “But. We must control this matter. If we take money from others and it doesn't work, who will come to us later? "I think otherwise, we will make mistakes." Lin Yu said, "Let this high-level confession activity continue. The exposure is so great. If we introduce and promote the movie "Late Spring" before, during or at the end, it will also get great exposure."
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Chen Siqi shook his head and said: "This will indeed bring a lot of exposure, but in this way, it will not highlight the promotional characteristics of our jumping up to make content products such as film and television dramas. If we just want to be exposed, they can directly Why should you turn to us for advertising? What? We need to create a plot for "Late Spring" that will be a big hit. "
Linyu: "Then the advertising campaign will be held in the theater where "Late Spring" is screened.
"Huh?" Chen Siqi looked at Linyu in surprise.
Lin Yu said: "There is another way to strike while the iron is hot and let the actors of "Late Spring" participate in the high-profile confession activity as characters, and use the high attention of this activity to let everyone know that " "Late Spring" movie. "
Chen Siqi's eyes lit up immediately.
"This is a good idea."
Linyu said again: "I also thought of an idea."
As soon as she spoke to Chen Siqi, everyone's eyes lit up.
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That night, Chen Siqi directly posted a note about the confession event on the high platform using his social account.
She said:
Originally, the purpose of doing such an event was to let everyone talk about their regrets in youth and share some youth stories - because this event was organized by Fang Longyan, the producer and distributor of "Late Spring" It is sponsored by the industry to promote the movie "Late Spring". However, plans can never keep up with changes. The content of the confession that is particularly popular today has nothing to do with "Late Spring". Of course, even though I seemed to have screwed up the promotion of the movie "Late Spring", the event itself still got everyone's love and attention, especially those who were brave enough to share their stories with us today, and they gave us Touched, this is the most important thing. Now I still want to seriously make amends. The High Platform Confession event will continue. If you have stories about youth, you can contact us. No matter which city you are in, as long as you have a good story, we will come to your city to listen to you. Confession. "Late Spring" is being screened these days. If there is a movie theater around you, remember to go see it.
Chen Siqi’s personal account has hundreds of thousands of fans.
For a popular magazine editor with a stable single-issue sales volume of about 150,000 copies, coupled with the status of Lu Yanhe's girlfriend, it is normal to have such a large number of fans.
As soon as she posted on Weibo, the hot search for cooperation with Weibo gradually became popular.
A topic slowly emerged: the promotion of "Late Spring" failed, but the high-profile advertising was successful.
This is Linyu’s idea.
“Just use a failed publicity to promote "Late Spring"."
High-end confessions failed as a publicity method for "Late Spring", but they can be used as a social activity, a first-class As for the program, it was extremely successful.
Use this topic to draw attention to "Late Spring".
Sure enough, with the help of these four words "confession from a high platform", the popularity of this hot search slowly increased, and by the next day, it was still high.
Many people are laughing.
Including many film and television companies in the industry, they secretly laughed at Chen Siqi for doing such a promotion and marketing, and even took the initiative to expose his shortcomings.
Then, starting from this day, many people were surprised to find that the attendance rate at the "Late Spring" screenings suddenly started to rise from 10%, and slowly rose to 20%. Under the circumstances of the change, the box office of "Late Spring" directly increased from 870,000 on the first day to 1.54 million on the next day.
On the third day, the second confession event on the high platform began again.
This time, Peng Zhixing appeared at the high-stage confession event as the host, serving as a go-between for every guest who came on stage to confess. At the same time, he also used every opportunity to promote the movie and held several movie ticket draws.
Li Bi’s live broadcast room will be on the shelves and selling movie tickets starting from this day.
On the third day, there was once again a confession that made the whole Internet laugh.
An eight-year-old boy came on stage and accused his father of borrowing his New Year's money for a year and still refusing to pay it back. As a result, he went on a spring outing with his classmates and he couldn't invite his favorite girl. When eating ice cream, he was invited by another classmate named Lu Zihao. The little boy was really angry and his eyes were red with anger.
The little boy’s father was standing in the audience, and would camera him from time to time to capture the awkward smile on his face.
In addition to this, another popular one is the "confession" of a migrant worker to his boss. In front of hundreds of people, he points to the camera and complains about all the hardships he has suffered since working. Behind the ridiculous story, a large number of migrant workers are moved. I felt the same way, and when he finally said very coolly: "I'm telling you, I'm quitting, I wish you bankruptcy as soon as possible!"
The whole audience burst into laughter and cheered.
This video has been forwarded by many people.
That night, Chen Siqi posted a second Weibo post: Uh, so the second high-stage confession event I organized once again has nothing to do with the movie "Late Spring"? Can I still do a good job in the film and television promotion module?
Netizens came to hear the news and left messages one after another.
——How about you become a program producer? Hahahaha. This activity you did has made Northern Lights earn a lot of traffic for nothing. It’s so profitable.
——According to legend, Chen Siqi worked hard to promote "Late Spring" and planned the Confessions on the High Stage event. As a result, no one paid attention to the movie. Instead, they all went to Northern Lights Video to watch the program.
——I am not a viewer of "Late Spring", but I am a viewer of "Confessions from a High Platform".
......
Chen Siqi struck while the iron was hot and posted a third Weibo post: "In this situation, how can I shamelessly ask Longyan Pictures for funds to build the third phase of the platform? Confession? Can anyone tell me what I should do? , you gave me money to do two high-profile confession activities. As a result, everyone liked this activity very much, but didn't pay much attention to the "Late Spring" movie. However, I also want to make the third issue, otherwise you can continue to support me. ? Ah, my toes are digging into the ground.”
——It’s okay, just make your confession on a high platform and we will help you promote "Late Spring".
——+1, you must continue this activity. This activity is so interesting, hahahahahaha.
——I have already posted the news about the release of "Late Spring" to my family group, so I can make a good confession from a high platform.
——I bought two tickets and will go to the screening with my girlfriend tomorrow. Don’t give up halfway and keep doing it!
……
What Lin Yu said about "making mistakes and making mistakes" and marketing as "a failed publicity" brought a lot of tap water publicity to the movie "Late Spring" at this moment.
On the third day, the box office of "Late Spring" reached 2.17 million.
On the fourth day, the producers of "Late Spring" received a large number of applications from theaters to increase the number of movie screenings.
Long Yan readily agreed.
So, on the fifth day, the box office of "Late Spring" suddenly exceeded 6 million on the screening day, and the total box office exceeded 10 million, which aroused the attention of the entire industry.
On the sixth day, Kong Fan, one of the leading actors in "Late Spring", appeared on the high stage to confess to his character Yu Lang.
At this time, the program of Gaodai Confessions has more than 10 million viewers on Northern Lights Video.
The searches for the names of Kong Fan and Yu Lang surged.
The box office on the screening day was 7 million.
On the seventh day, the number of screening venues continued to increase, and the film scheduling rate reached 15% for the first time.
The heroine Yan Lingyu appeared on the high platform to confess to her character Yin Yue, recalling the filming time and telling behind-the-scenes stories.
More and more people are interested in "Late Spring".
The box office on the screening day exceeded 8 million. The total box office exceeded 27 million.
On the eighth day, He Qingqing.
On the ninth day, Wang Jing.
On the tenth day, September 30th, the last day before the movie was released, Lu Yanhe appeared.
Although when the previous actors appeared at the confession scene on the high platform, everyone had already guessed that Lu Yanhe might also show up, but when he actually appeared, it still aroused excitement and cheers from the audience. .
Confessions from the high platform are happening every day, and the movie "Late Spring" appears more and more frequently.
Almost every day there are hot searches for "Late Spring" on the Internet.
A movie marketing campaign that had been an industry joke from the beginning turned around and made "Late Spring" earn more than 60 million yuan in box office in ten days of screening. The film's expected box office target was achieved before its official release.
On October 1st, at midnight, the film studio of "Late Spring" released a poster: The box office miracle of literary and artistic films, October 1st, 12% film scheduling rate, 10 million first-day pre-sales box office, it comes from a high platform and can go out What kind of miracle flower path? Watch "Late Spring" and witness the miracle of youth.
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When "Late Spring" entered the first echelon of the National Day holiday with a box office that exceeded everyone's expectations, Lu Yanhe had quietly arrived at the reshoot set of "Silent River" .
The first thing Huang Cheng said when he saw Lu Yanhe was: "For the domestic promotion of "River of Silence", you must ask your girlfriend to do it. Yan He, you have to contact your girlfriend. Give me a way, no matter which platform our "Silent River" is broadcast on, it must be We need you to customize a promotional plan for "Jump Up". "
July's "Seventeen Floors" and September's "Late Spring", the film and television promotions of "Jump Up" are unique and incredible. A big slap in the face to all traditional publicity and marketing companies.
"Two million. The expenditure of two million was exchanged for more than 60 million box office. From this business, Long Yan made a lot of money." Huang Cheng's tone was full of surprise and disbelief.
Lu Yanhe rarely saw such an expression on his face.
He smiled and said: "Okay, I will recommend it to you right away."
Huang Cheng said: "I have never seen this kind of method in film and television promotion."
Lu Yanhe smiled.
Of course he knew that this set of propaganda was a trick at the beginning, but at this time he would not tell the truth.
Now everyone in the industry thinks that the whole thing was designed by Chen Siqi and others from beginning to end. In fact, looking back, it seems that it was indeed a design, launching the existence of "Late Spring" through "unexpected" out-of-circle content and "a failed movie promotion", and then mobilizing netizens to spontaneously promote it and enthusiasm to support "Late Spring", and then let the main actors and actresses of "Late Spring" take advantage of a popular event with over 10 million viewers to tell their story with "Late Spring" and let everyone know that "Late Spring" is a movie about What kind of movie.
After a set of punches, the box office of the movie "Late Spring" is the best proof-the audience is attracted to the cinema because of this.
Only the people of "Jump Up" know that they are really making a comeback against the wind, rather than designing it from the beginning.
In short, with this god-like marketing, "Late Spring", which originally planned to have a box office target of only 60 million yuan, took in 62 million yuan at the box office on the first day of the National Day season, ranking first among all released movies. The third position in the box office rankings, the total box office exceeded 100 million.
Chen Siqi's phone was almost buzzing with calls. (End of this chapter)