Chen Siqi is on fire.
On the one hand, she is popular on social platforms - she was once popular because she was Lu Yanhe's girlfriend. People were curious about her and paid attention to her mainly because of this identity, not because of the editor-in-chief of "Jump Up" identity.
On the other hand, she is really popular in the film and television industry.
"Six People" allows everyone to see the influence of the editors and writers of "Jump Up".
"Seventeenth Floor" allows everyone to see the terrifying connections and keen and targeted propaganda ideas behind Chen Siqi.
In "Late Spring", Chen Siqi used the two million yuan he received from Longyan to organize a large-scale event involving hundreds of staff. Through the creativity and attention of the event itself, he attracted a live broadcast of the Northern Lights video , expand the influence of the event, and then add the actors of "Late Spring" to the event. This kind of activity, which involves multiple partners and is complex to operate, was successfully carried out by her team, and it also formed a large-scale publicity for tap water.
These promotional methods and ideas have never appeared in the film and television industry before.
The publicity and marketing that Chen Siqi has done are all based on the advantages of "Jump Up" magazine, combined with the current popular publicity channels and methods, to tailor the plan according to the characteristics of the film and television drama itself.
"Six People" focuses on "supporting Lu Yanhe", "Seventeen Floor" focuses on "watching the premiere", and "Late Spring" focuses on "youth" and "regret", letting the keywords spread in a brainwashing rhythm, deepening the Everyone’s impression is then transformed into a real audience.
Judging from the results, everything she did was useful.
In comparison, the current promotion and marketing methods of other film and television dramas are the same as the third one, interviews, interviews, road shows, large-scale traffic distribution, etc.
Exposure is big and can make many people aware of their existence. However, it is unknown whether they can be converted into an audience.
TV dramas can be played in this way, but movies cannot be played - movies require money to go to the cinema.
For selling a literary film with a production cost of only a few million and a custom promotion budget of only 2 million, Chen Siqi became a god.
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Yu Lang summarized the situation of the film and television dramas he had found, and said to Chen Siqi: "Currently, thirteen film and television dramas have sent invitations and want to customize publicity and marketing plans with us."
Chen Siqi shook his head, " Our current strength cannot continue , if you don’t have that ability, you can sort out the situation of these thirteen projects, let me take a look, and send it to Linyu and the others, so that everyone can take a serious look at it. We will have a video conference at nine o’clock tomorrow morning to discuss which ones to pick up. "
Yu Lang nodded.
Chen Siqi said again: "Yu Lang, if this business sector is developed, we will be short of a lot of manpower again. We have to recruit people again. Have you considered it? Do you want to continue with me after graduation? Do it together?”
Yu Lang is now Chen Siqi’s assistant and her classmate.
The relationship between the two is very close. At first, Yu Lang worked as Chen Siqi's assistant because she saw that Chen Siqi was too busy, so she started to help.
Yu Lang fell silent.
After pausing for a few seconds, she said: "My plan for myself is to study for a master's degree abroad. I want to experience different cultural backgrounds and lives in a different environment. If I can work as soon as I graduate, I can’t realize this wish.”
Chen Siqi nodded and said: "Okay, now that you have made your decision and I support you, then you can help me put out another recruitment announcement in the school and help me find a few candidates. It just so happens that you can also help me lead this year."
Yu Lang asked: "Don't you want someone from the HR department to help you find it?"
"I can let them find the people in the business department. I should find the people around me myself. We are all students at school. No matter how much they respect me, they are all many years older than us. I don't want them to ignore me." , Even if it’s just a risk,” Chen Siqi said, “Especially, you know, what I do every day. There are so many people from outside the school, and it is very inconvenient to go in and out of the school. It would be better to find classmates in the school."
Yu Lang nodded, "Okay, I understand, no problem."< br>
In fact, if possible, Chen Siqi certainly hopes that Yu Lang can continue to do it.
Yu Lang is a very reliable person, because he and she are good friends. Chen Siqi does not have to worry about other problems or being betrayed.
It’s just that everyone has their own choice, especially, Yu Lang is still her friend.
In fact, with Yu Lang's ability and talent, being her assistant would be an understatement.
She comes from a good family and has excellent abilities in all aspects. She came to be her assistant. On the one hand, she has a good relationship with Chen Siqi. Chen Siqi was really busy at that time and really needed help. On the other hand, She herself was also very interested in this job. She wanted to know how the magazine "Jump Up" was successfully launched against the current trend, and she wanted to see what kind of world she could see from this position.
Yu Lang said to Chen Siqi: "Let's do this. I will find three people for you to try out together. One is responsible for the magazine business, one is responsible for the new media business, and the other is responsible for the publicity and marketing business. In half a year, the competition will Selection and other chores, I took him with me Let's do it, just to see which one of them is more meticulous and cautious, and can take over my work later."
Chen Siqi thought for a while, nodded, "Okay"
Yu Lang: " How much internship salary do you plan to offer them? ”
Chen Siqi said: "Two thousand a month in the first month, and four thousand a month in the next five months. If you can become a regular employee in half a year, you will get two-thirds of it. What do you think?"
Yu Lang said: "I have no objection. I will sign an agreement with them based on this. There is no way. We are all still college students. We cannot sign an employment contract. We can only sign a cooperation agreement, which is not very binding."
< br>"Actually You might as well go study abroad." Chen Siqi rolled his eyes and said, "I want to develop overseas business."
Yu Lang looked shocked and said, "Chen Siqi, can you let it go." Me? ”
Chen Siqi said: “Anyway, you don’t have a family business to inherit, so why not do it? Where can I give you such a big space for development?”
< br>
Yu Lang did not question Chen Siqi's words.
She knew what Chen Siqi said was true.
If she had not gone to study abroad, by the time she graduated, she would have been working as Chen Siqi's assistant for almost three years. By that time, she would have been promoted and would be in charge of a business on her own.
Although they are all still college students, they have lost a lot of their childishness after being exposed to these jobs.
Yu Lang said: "Besides, there are still two years until graduation, but I really don't have enough time to be your assistant. I will start applying for schools soon, even if you don't ask. I have to remind you to find a new assistant.”
Chen Siqi hugged Yu Lang, buried her head on Yu Lang's shoulder, rubbed it twice, and said, "Oh, I can't let you go."
Yu Lang: "I just spend less time with you, and "Not dead."
Chen Siqi: "..."
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During the seven-day National Day holiday, "Late Spring" took in a total of 340 million box office, and the total box office exceeded 400 million. Shocking the industry.
Major media outlets published reports without hesitation.
"Late Spring" breaks the box office record for literary films!
400 million box office, aiming for 600 million! The box office miracle of "Late Spring"!
The marketing queen helped the acting king to win the box office record, and the young couple shocked the entire entertainment industry!
……
Well, that last one came from a third-rate tabloid, and the headline was inexplicably exaggerated.
Longyan Pictures, Huang Zhongjing and Wen Zhimao sat at the executive meeting and listened to reports from various departments on related work.
During National Day, Longyan Pictures has two movies released.
One is the blockbuster "Explosive Experience", and the other is "Late Spring" which did not have high box office expectations.
As a result, although "Explosive Experience" received a box office of more than 80 million on the first day, it began to experience a trend of being cut in half on the second day, and finally only received a box office of just over 300 million.
The actual production cost of this film was over 90 million, and almost 50 million was spent on promotion and distribution, for a total of 140 million.
From the current point of view, it is not a loss. Taking into account various other copyright income, there is still a small profit. But compared with expectations, it was really far behind.
The person in charge of the data analysis department said: "The early data of "Explosive Experience" are very good and it is in the leading position. However, the movie's audience reputation is so bad. After it was released on the first day, it appeared online There are a lot of bad reviews, mainly focusing on cliché, boring and other comments. This is "Explosive" The main reason for the poor box office performance of "The Experience". On the contrary, "Late Spring" relied on the audience reputation accumulated during the screening period to extend the front line and successfully allowed the film to survive the National Day schedule in theaters and formed a reputation. Word of mouth spread and the film was saved."
Huang Zhongjing looked serious. Su, said: "With a blockbuster lineup like "The Explosive Experience," why does this happen? We have all seen the film, and you all know its quality. Do any viewers say it is that bad? If it is really that bad. , why do we still invest so much money in promoting this movie? "
The senior executive in charge of "Explosive Experience" immediately said: "The biggest problem facing this film is actually the scandal of the second male lead Huang Qi, and the negative fans of the heroine Li Qingyang who continue to smear the film. , caused a lot of negative public opinion from the beginning.”
"Didn't you anticipate these problems before it was released? Why didn't you make a public relations plan to deal with these possible problems?"
"At that time, they felt that this film had an all-star cast and would not be beaten by these little ones. The dirty information about Xiao Nao has affected me." Another executive who had nothing to do with him chuckled, "Actually. , this film can’t be said to be a failure. It’s not a loss. Movies that don’t have a loss will always make money later.”
“According to your thinking, then Longyan Pictures should not continue to develop. " Huang Zhongjing said angrily, "The film "Late Spring", with a total investment of less than 20 million, has now been sold. With a box office of 400 million, if it hadn’t been for this movie, our Long Yan would have made a big joke this time during the National Day release, and we would have been completely embarrassed.”
“The box office miracle of “Late Spring” was the same. There are many coincidental factors. If it weren’t for the marketing done by Chen Siqi and others, this movie would not be able to sell as well as it did at the box office.”
"Is this a marketing problem?" Huang Zhongjing said angrily, "If the quality of the film is not good enough, what's the use of more marketing? The box office of "Late Spring" on the first day of National Day was only 60 million, and "Explosive Experience" But there are more than 80 million! Why is one trend better than the other? You don’t have any idea?”
Seeing Huang Zhongjing really get angry.
The conference room was silent.
Huang Zhongjing: "So-called big directors, big stars, and blockbusters, the projects you are working on now are increasingly playing safe. When "Late Spring" was initially approved, it was stuck by you. Are you ashamed now? ? I feel ashamed for you, you have lost your keen eyesight! If you only know how to play it safe, why do I want you to sit here?" Everyone lowered their heads silently and stopped talking.
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The reshoot of "River of Silence" ended, and Lu Yanhe went back to school non-stop.
"Late Spring" was being screened, and he was unexpectedly blocked by a large group of people at the school gate.
They are all fans who have watched "Late Spring" and really want to come to Zhenhua Gate to meet Lu Yanhe.
After so many dramas, this is the first time for Lu Yanhe to encounter such a grand occasion.
In terms of popularity, "Sixteenth Floor" and "Seventeenth Floor" are much more popular than "Late Spring", but Lu Yanhe has never been blocked by so many fans and moviegoers.
Lu Yanhe didn't even know what was going on.
Fortunately, Zhenhua’s security department noticed the large number of fans gathered at the door and had already made preparations. More than a dozen security guards were already in place. When Lu Yanhe got off the car and was blocked, he used Thunder to Without turning his attention, he pushed aside the crowd and escorted Lu Yanhe into the school gate.
In just half a minute, Lu Yanhe had never seen many people shouting his name crazily, wanting to shake hands with him, asking for his autograph, and he had never seen many people with excited faces. Say you love him.
At this moment, Lu Yanhe finally realized that there was a difference between the welcome he had received before and the truly crazy popularity.
In "Late Spring", Lu Yanhe is handsome, melancholy, and bursts out with the most intense teenage emotions. This is an image that Lu Yanhe has never shown before.
In the words of a film critic, such an image has more sexual tension than the previous image.
Now reality has proved that what this film critic said is right.
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How popular an actor is with movie fans will always depend on the charm of the characters they play.
This is also the reason why many actors, although their acting skills are legendary and recognized by the audience, are not so heartfeltly loved by the audience, because they have never had the kind of role that the audience will remember.
An actor without a representative role, no matter how good his acting skills are, is just an unedged sword. People may be surprised by its manufacturing skills, but it will never become a legend like the general Moye.
Lu Yanhe suddenly had more fans.
The number of fans who truly like him as a person, have an idol-like appreciation and focus on him, and want to pay attention to his words and deeds has suddenly increased.
Not only Lu Yanhe, but other young actors in "Late Spring" also became popular.
These days, not to mention the continuous exposure, news related to them has frequently appeared on hot searches.
This is a sign that a film has truly become popular. A newcomer who was once unknown suddenly becomes the focus of media and people's attention.
Yan Lingyu, Kong Fan, He Qingqing, Wang Jing... these few young people who were all students at a performance school experienced what it means to become famous overnight.
Of course, they don't have much time to digest this at this time.
They are still following Liu Bige on road shows.
For movies, having the main creator run a road show is the most stupid way to do it, but it is also the most effective way.
Running a road show is not just a matter of scheduling the film. Every road show will have a lot of material for the film studio to use for subsequent publicity, maintaining the popularity of the film and boosting the box office.
Liu Bige really worked hard, one city a day.
After one lap, Lu Yanhe watched the latest road show video and felt that everyone in Liu Bige had lost a lot of weight.
Liu Bige was already thin, but now he has lost weight again, as if he had gone to a gym.
But he must be in high spirits during happy events. He was not tired at all, but felt as excited as chicken blood.
Two eyes sparkling.
Although Lu Yanhe did not participate in the subsequent road shows, he kept in touch with everyone in the creative group every day and listened to their interesting stories about the road shows.
Lu Yanhe thought that they would be tired after running for so long, but he did not expect that not only did they not feel tired, but they all felt as if they had been injected with chicken blood.
Probably because it was their first time doing a road show, and there was still a lot of freshness.
"Late Spring" is not the highest-grossing film. Strictly speaking, "Late Spring" has not won the box office championship every day.
However, it has been highly discussed, especially by major self-media and bloggers, who are basically discussing this movie and talking about their own feelings and understandings.
For half a month, many people squatted here at the gates of Zhenhua schools, just to take a look at Lu Yanhe.
This is a situation that has never happened before.
This also caused some people to criticize.
Lu Yanhe was sorry about this, but there was nothing he could do.
He could only appeal on his social media, asking everyone not to stop at the school gate and affect other people's travels. He also emphasized that he has no work next and will basically not leave the school, so he asked everyone not to wait. Waiting is also in vain.
Despite this, there are still a large number of fans and moviegoers waiting here.
Only then did Lu Yanhe realize the power of "Late Spring".
In the minds of many people, artistic films are equal to being unattractive and boring.
But in fact, for many top-notch literary films, their box office may not be that high at the moment, but their number of fans cannot be underestimated. And it’s the kind that the longer it goes on, the more fans it will have.
For some classic literary films, their sacred status to movie fans is no less than the fanatical status of idols in the hearts of fans.
"Late Spring" brings Lu Yanhe a role that makes a large number of audiences excited and feel "sexual tension" for the first time. This is an effect that none of the previous roles have achieved, or have not done enough.
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Chen Ziyan came to Zhenhua to find Lu Yanhe with a thick stack of scripts in her arms.
"You have been at school these days, so why not read these scripts." Chen Ziyan said, "These are all scripts that have been sent to me recently. After reading them, I think they have merit. ”
This stack of scripts is nearly half a meter high.
Lu Yanhe was shocked.
"Holy shit? Why are there so many?"
Chen Ziyan said: "Almost all the movie books on the market with protagonists of your age group have been sent to me. "Late Spring" is so popular. Everyone wants you to act."
Lu Yanhe: "There are so many scripts, I have to see when."
Chen Ziyan said: "Then it depends on your fate with them. You really have few movie scripts in the future. "River of Silence" has been filmed. You only have "Path of Glory" to shoot, and there are no other films. . Can you look at new projects, or have you written a script for yourself?"
Lu Yanhe shook his head.
"No."
He added: "By the way, when will the short film "Rouge Button" be shot this month?"
"On the 22nd, "Saturday." Chen Ziyan said, "Two days, just a weekend, but if they really don't find another actor, do you really plan to film this?"
Lu Yanhe: "You can't just stop filming because there is no suitable actor."
Chen Ziyan nodded and said: "It's not that we won't make the movie because there is no suitable actor. Let's take this movie. , because the investment is not high, there is not much pressure on several investors. In addition, although this movie is based on what you said, It's a commercial movie, but to the outside world, director Wang Zhong and Chen Bige star in it, and it looks like a cast of a literary film. People invest in it not to make a lot of money, but to keep up with you, Director Wang, and Chen Bige. A good reason for cooperation, so if you can't find a suitable male protagonist, you can't turn on the phone, and they are not in a hurry, you feel It’s normal to be an art movie and have high requirements for art.”
Lu Yanhe asked: “What are other movies like in general?”
“To be honest, if it is. Commercial movies are just for making money at the theater box office. They will never allow a movie to be put on hold for such a long time. "There will be a plan for when filming will start and when it will be released," Chen Ziyan said, "Otherwise, there won't be a crew to start filming soon. Because the schedule does not match, the actors can only be changed temporarily. If you can wait, then why not? What about when everyone has time?"
Lu Yanhe suddenly nodded.
Chen Ziyan said: "In the movie "Rouge Button", you can act or not act. I read the script. To be honest, the highlight of this drama is Ruhua. The role of the Thirteenth Young Master... is too cool. It’s so scumbag, no one will please anyone who plays it.”
Lu Yanhe didn’t expect Chen Ziyan to say the same thing.
But looking back, "Rouge" is really like this. If Leslie Cheung hadn't been cast, maybe Thirteen Young Masters would never have become a classic remembered by movie fans.
The actor attributes of this role are too strong.
If Lu Yanhe plays the role, it is indeed possible that he will directly act as a foil.
Chen Ziyan said: "You are going to act in a commercial film, and it has to be a big-budget commercial film. You can't always act in such small-budget miracle films, otherwise, over time, everyone's positioning of you will be finalized." ( End of chapter)