Chapter 352: Five thousandths of the patent fee, the first time in history


"Impossible, the price is too expensive!"

In the office, after Zhou Guangping realized what he was doing, he immediately refused.

“I don’t think the price is expensive. I think you all know the performance of this beauty app, otherwise you wouldn’t come to your door.”

Wang Dong took a look. Zhou Guangping said directly.

Zhou Guangping's face froze, and after thinking for a while, he forced out a smile and said loudly: "Mr. Wang, we have cooperated several times, and we have cooperated better before. This time we know Mi was also the first one to come to the door, and he was absolutely sincere.”

"It's a bit strange to charge five thousandths of the selling price of the mobile phone!"

"In my opinion, your company might as well offer a price to license this patent to us, or directly You can just sell it to us.”

Having been involved in the business world for many years, both Zhou Guangping and Rebus felt their hearts skip a beat when they heard the price offered by Wang Donglai.

If you just offer a specific high price, that's it.

But Wang Donglai charges five thousandths of the selling price of the mobile phone. In fact, he may not receive much money.

A rough calculation shows that Xiaomi sells 30 million mobile phones every year, and the main price of mobile phones is only about 1,000 yuan. Calculating the patent fee for a mobile phone is 5 yuan.

One year is 150 million in patent fees.

Not much.

However, Rebus never thought that the shipment volume of Xiaomi mobile phones would be limited to 30 million units and would inevitably increase.

At the same time, cost-effectiveness is only the temporary development route of Xiaomi mobile phones, and it will definitely develop towards the high-end mobile phone market in the future.

A high-end mobile phone costs several thousand, but the patent fee is still calculated at five thousandths.

This is not worthwhile.

At the same time, accepting such a condition would mean spending so much money every year.

It’s also a lot of money if it continues.

In the hearts of the two of them, there is actually a hidden thought.

That is, they clearly know that this software was developed by Wang Donglai in just a few days, and the cost is almost nothing.

As a result, they were required to pay such a high price to obtain the right to use the patent.

The two of them naturally felt a little uncomfortable and unwilling!

If it were said that tens of millions were spent on the research and development of this technology, the two of them might still agree and have a balanced mentality.

"I have already set the price. In business negotiations, your company can decide whether to be authorized or not. I will not force you!"

Wang Donglai acted very casually and did not have a strong desire to cooperate.

Because he knows that this beauty app is worth the price.

If you don’t want Xiaomi phones, other domestic mobile phone manufacturers will definitely come to you.

After hearing that Wang Donglai was confident, Zhou Guangping's tone softened a little and said: "Mr. Wang, this price is really too high. Our Xiaomi mobile phones pay attention to the ultimate cost-effectiveness, and the profit of each mobile phone is extremely high. Meager, if another five thousandths is taken away The profits left for us are too little.”

“Furthermore, there are many companies in China that are doing beauty algorithms. Although they are still far from your company, they are still far behind. But it’s not that big of a difference.”

"Technology will always continue to improve. This software can lead this year, but it may not be next year."

"We at Xiaomi Mobile have always been willing to win-win with your company, otherwise Mr. Wang will change What are the terms of cooperation? ”

“For example, you can directly offer a buyout price and sell the patent to us, or negotiate a fixed royalty fee. ”

Lei. Booth said nothing. After all, he was the boss and the one who made the final decision.

If Wang Donglai is not satisfied with the conditions offered by Zhou Guangping, he can continue to increase the amount and there is room for redemption.

Wang Donglai also understood this, but he was unwilling to delay it like this.

He bypassed Zhou Guangping directly, looked at Rebus and said loudly: "Mr. Lei, you are a person who understands technology, and you also understand marketing."

"This beauty algorithm device Go to the mobile phone and re-release it. It is called an upgraded model and is called a beauty phone. What do you think of the sales?”

Rebus could spend a lot of money on Wang Donglai before? Buy an advertising slogan.

It can be seen that Rebus actually understands marketing very well and is also a boss who is willing to spend money.

Therefore, after hearing what Wang Donglai said, Rebus's eyes lit up and a smile appeared on the corner of his mouth. He nodded directly and said, "Mr. Wang, you are indeed a genius. Not only are you so strong in academics, His ability is absolutely top-notch in terms of business."

Wang Donglai said with a smile: "Mr. Lei has given me the award, so what Mr. Lei means is to be prepared to accept this. A condition?"

Rebus nodded and said, "I accept it!"

"But I still have a few questions to confirm, the first one is Is this an exclusive license? ”

“Second, if your company’s beauty program algorithm lags behind the market, we have the right to refuse cooperation!”

"Third, if there is a problem with the beautification program algorithm and it affects our mobile phone, we need you to compensate us."

In business, Rebus naturally cannot give away money for free. Wang Donglai.

It is also appropriate to raise these three questions.

Wang Donglai was not surprised, nodded, and said: "The first question, of course, this cannot be an exclusive authorization. As long as it is a mobile phone manufacturer that intends to cooperate, the conditions are the same. No one can Special. ”

“Second, the program algorithm is backward. Market, this is impossible. I have already considered this when building the software. It has the ability to self-upgrade and grow, and with later iterations, such a situation will never happen. Mr. Lei will not Don’t worry, you can put this into the contract.”

"The third question is the same as the second one!"

"I wonder what Mr. Lei thinks of my answer?"

Wang Donglai acted very calmly, not because of Rebus's He was distrustful and angry, and he didn't deliberately hide anything.

However, when Rebus heard this answer, he fell silent.

He originally thought that the five thousandths of the patent licensing fee was exclusive.

Xiaomi mobile phones can make a fortune as long as they reach a cooperation.

As a result, now that he heard Wang Donglai say this, it was not exclusive, which made it difficult for him to accept.

This scene seemed familiar, and it reminded Rebus of the time when he had patented fast charging for mobile phones.

The same was true at that time.

After thinking about it, Rebus was still unwilling to refuse, so he tried out: "Mr. Wang, I am willing to increase the patent licensing fee to one percent, but I require exclusive authorization."


Wang Donglai refused without thinking and said: "No!"

After refusing, Wang Donglai immediately explained: "Mr. Lei, the five thousandths percent is what I issued to domestic mobile phone manufacturers. The conditions for foreign mobile phone manufacturers are one percent.”

“In addition, in order to protect the interests of mobile phone manufacturers using this patent, I will not authorize all mobile phone manufacturers, but only release three to five places.”

Leib After Si listened, he sighed deeply.

Actually, Rebus could see clearly that this time was exactly the same as the last time.

Xiaomi mobile phone has no room for rejection.

This is a conspiracy!

The effect of this beauty program is so outstanding. If it is installed on a mobile phone, the performance improvement of the mobile phone will be huge.

If one company has such technology but another does not, there will be a huge gap.

Reflected on the market, there will be a huge gap in shipments.

Xiaomi has already experienced this with the last fast charging technology for mobile phones.

So, Rebus was ready to agree without much hesitation.

The reason for bargaining is also due to the nature of businessmen.

If the bargaining succeeds, what is saved is his profit.

If bargaining is unsuccessful, it will not be successful and will not have much impact.

With this in mind, Rebus nodded in agreement and said, "Happy cooperation!" He stretched out his hand and shook it with Wang Donglai.

A smile also appeared on Zhou Guangping’s face.

Of course he understood what Rebus was thinking.

The reason why he looked like that just now was just a mask.

One plays the bad guy, the other plays the red face.

As a result, Wang Donglai was not affected, and the cooperation was finalized at this time. Naturally, Zhou Guangping would not be stupid enough to continue.

Now that an agreement has been reached, both Xiaomi and Galaxy Technology are moving quickly.

This time, Rebus came to the door in person. He was actually prepared and brought the staff with him to do this.

The earlier the contract is signed, the earlier Xiaomi will be able to launch a beauty phone.

After all, the market is so big, whoever takes the first step can get an extra bite.

......

Rebus is not the only smart person in the country.

While signing the contract, Chen Lingyue suddenly received a call. His expression changed slightly, and he walked to Wang Donglai and whispered: "Boss, a vice president from Warwick has come and wants to talk. Cooperation. "

After all, Chen Lingyue was born in Warwick, so after receiving the call from his old club, he immediately reported it to Wang Donglai.

Hearing this report, Wang Donglai was not too surprised.

Warwick mobile phones have developed very well in later generations. Although their foundation is not good, they have been able to catch up little by little through large investments in research and development.

Had it not been suppressed by sanctions, I am afraid that it would have become the uncrowned king of domestic high-end mobile phones.

"Mr. Lei, excuse me, someone from Warwick is here!"

After saying something to Rebus, Wang Donglai left.

When Rebus heard that someone from Warwick was coming, he immediately thought of the purpose of his visit, and a trace of worry flashed in his eyes.

Rebus still knew about Warwick and was a little worried.

However, looking at the signed letter of intent in my hand, I breathed a sigh of relief.

“Lao Zhou, let the company start preheating immediately, release the news as soon as possible, and increase production capacity at the same time!”

“Try to do this within a month! ”

After thinking about it, Rebus still felt a little uneasy, so he gave instructions to Zhou Guangping.

Hearing the time schedule given by Rebus, Zhou Guangping frowned slightly. One month is a bit short. After all, Xiaomi has not mastered many core technologies, whether it is chips or other accessories. , all need to be purchased imported.

If you want to prepare everything, you need him, the logistics manager, to do a good job in preparing the ingredients.

Looking at Rebus’ serious look, Zhou Guangping nodded and agreed.

The other side.

Wang Donglai also met Yu Dazui from Warwick.

"Mr. Wang, I've heard about this name for a long time, and we finally meet today!"

Yu Dazui was quite enthusiastic as soon as they met.

"Mr. Yu is too polite."

After a few words of greeting, they sat down separately.

"Mr. Wang, please don't tell secrets. I am here this time because I want to have in-depth cooperation with your company. I wonder if Mr. Wang has such an idea?"

After sitting down, Yu Big Mouth directly stated his purpose.

Wang Donglai did not look surprised and asked aloud: "What aspects of in-depth cooperation do Mr. Yu refer to?"

Yu Dazui did not cover up and spoke directly. : "For example, your company's research on artificial intelligence technology, and your company's research on semiconductors, and energy batteries."

"In fact, in many aspects, our two companies have too many similarities. , I think Mr. Wang should also know.”

As he said that, Yu Dazui glanced at Chen Lingyue, and the meaning was self-evident.

Seeing this, Wang Donglai also smiled and said: "Indeed, your company is extremely rare in China and is willing to invest so much money in research. In my opinion, Mr. Ren's vision and courage are definitely the first-class in the country. . ”

“What kind of in-depth cooperation does Mr. Yu talk about?”

Yu Dazui did not refuse immediately when he saw Wang Donglai, but asked how to cooperate. , and felt relieved.

“Our company has many years of experience and technology accumulation, as well as a large amount of funds. This is our advantage, and your company’s achievements in research and development are also extremely outstanding. However, due to the small number of scientific research personnel, adding The shortage of some of the world’s top equipment has affected the speed of research and development.”

"Situations like this complement each other."

"So, I have two ideas. One is to participate in each other's shares and become a family!"

Yu Dazui just said this cooperation method, He was rejected by Wang Donglai.

"Mr. Yu, let's talk about another way of cooperation!"

Yu Dazui was also a little surprised by Wang Dong's directness, but he responded quickly and immediately said his first idea. Two options.

"Our companies have reached a strategic cooperative relationship to authorize each other's patents, open up channels for personnel exchanges, and conduct some technical exchanges and learning."

"We can provide funds and equipment, and you can also Some technologies need to be opened up.”

Hearing what Yu Dazui said, Wang Donglai fell into deep thought.

Actually, this condition is very good.

Warwick has been able to make such great achievements for so many years and has many patents.

In addition, Warwick's turnover and profits have increased year after year, so it is definitely rich.

At the same time, Warwick also has a large number of scientific researchers and engineers, with a large talent reserve.

The cooperation between the two will also have great benefits for Galaxy Technology.

However, after just thinking about it, Wang Donglai still chose to refuse.

"Mr. Yu, thank you for your kindness."

"If your company really wants to cooperate, we can have a more detailed cooperation in a certain field, a specific aspect, for example, if it is a radio frequency problem, your company can leave it to us and provide demand, we will conduct research and development according to your company’s needs.”

“Your company only needs to pay. Just provide some more equipment.”

“I think this way of cooperation is better!”

Hearing what Wang Donglai said and proposed such a way of cooperation, Yu Dazui was slightly startled. Said: "This is not..."

"I always want to say outsourcing, right?"

"Actually, this understanding is not wrong. If your company is interested, you can give it a try."

Wang Donglai admitted directly and said.

Yu Dazui nodded and said, "Well, I'll think about it later."

"By the way, I have one more thing to do here this time, and that is to get your company. Mr. Wang might as well make a price for the patent license for that beauty app?”

“Or just sell it directly!”

Wang Donglai was not surprised when he heard this request, and immediately told Yu Dazui again what he had said to Rebus before.

Yu Dazui only pondered for a few seconds, and then made a decision on the spot: "I agree on behalf of Warwick, five thousandths is five thousandths!"

I have to say , Yu Dazui is full of courage and keen vision. (End of this chapter)

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