Chapter 1133 Industrial Clusters
All the executive representatives who came to the scene today were in companies that were either wholly acquired by Hongyan and other companies controlled by Xu Liang, or were firmly controlled.
The big boss called them over and read out the decision directly, making it clear that he was not bargaining with them and could only obey 100%.
Most people support the merger.
For example, several home appliance company executives, most of them supported Xu Liang's decision.
Without it.
The price war is too fierce.
Old rivals in the home appliance industry are becoming more powerful than the last!
In this case, small companies have no future and are destined to be cannibalized step by step. How can they be stronger with a big tree on their back?
Like Little Swan, which has just emerged from the shadow of bankruptcy, what the remaining executives look forward to most is to welcome a powerful boss to help the company return to its peak.
In their minds, Mr. Xu is undoubtedly a suitable and perfect boss candidate.
Several home appliance company executives were not unconvinced by Dong Mingzhu's appointment as president.
Among the home appliance companies across the country, Haier, Gree, and Midea are undoubtedly the first echelon.
Strength is persuasion.
Li Zexiang smiled, and he was promoted inexplicably.
A small company in DJI has actually formed a business group with a very impressive name, "aerospace", high-end and classy!
Wang Tao has an indifferent attitude, as long as it does not affect his development of drones.
All Kunlun Technology executives were smiling.
In their view, whether it is the Internet of Things or e-commerce, mobile phone companies or consumer electronics business groups are the core.
If they were to rank the group's five business groups, they felt that the consumer electronics business group would definitely rank first.
Although there are currently four listed companies in the smart home appliance business group, in terms of technological content and future potential, they still belong to their consumer electronics business group.
The most important thing is that Kunlun Technology and the group have the same name. The outside world knows at a glance that they are direct descendants and the number one.
Xu Liangdao: "The group plan is currently in the drafting stage, and it will take three months to half a year to integrate.
Do you have any comments or suggestions on this?
Whether it's good or bad, bring it up and let everyone speak freely. ”
"No objection at all. I very much agree with Mr. Xu's point of view. Your fingers should be clenched into a fist so that you can punch with strength."
Zhang Xuebing, CEO of Skyworth, glanced around and said impassionedly:
“Take our home appliance industry as an example. Those who make white goods want to get into black goods, and those who make black goods want to break into white goods. Some of our friends even make mobile phones.
These performances cannot all be called disorderly expansion. The main purpose is to enhance the strength of the enterprise and survive.
By developing new businesses to support the main business whose growth has hit bottlenecks, we can walk on multiple legs.
Business competition is cruel. Strong companies have more funds, can recruit better talents, and spend more advertising budgets...
Taking a step back, if we encounter the same situation as the color TV price reduction war back then, Skyworth can be more ruthless than Changhong, and the person who should be scolded at that time will be Changhong. ”
Xu Liang glanced at Zhang Hongbing with admiration, he was very enlightened!
"What Lao Zhang said is actually what I want to say to everyone."
Xu Liang looked around at everyone, "By merging into a group, each subsidiary will no longer be isolated and helpless when facing a harsh competitive environment.
When scattered, it is a sky full of stars; when gathered, it is a ball of fire.
Just stick together.
Not to mention our domestic counterparts, even leading foreign manufacturers have to make careful decisions if they want to confront us.
Because they are not fighting against a company, but an industrial giant spanning multiple fields. ”
Everyone nodded, it would be China’s Samsung, China’s Siemens!
Foreign manufacturers have actually set an example. They only need to follow others to cross the river.
"Mr. Xu, what I am actually most concerned about are semiconductor and Internet of Things companies. That 'Kunlun Premium' that sells Skyworth TVs is also good." Zhang Hongbing said with a smile.
"Semiconductor companies will provide TV chips for Skyworth, and the Internet of Things will turn Skyworth TVs into smart TVs that can be controlled by mobile phones, greatly improving the technological content and increasing the appeal to consumers.
Kunlun Premium is responsible for selling Skyworth TV. ”
Xu Liang continued.
"This is also for everyone. In addition to improving each other's capital strength, the six major business groups can also cooperate, including technology research and development, supply chain, marketing and sales, etc."
Everyone nodded again, but Zeng Shuyu frowned.
He is still full of questions.
After all, I am a member of the Torch Group, but because of an online meeting, I became the "baby" of Kunlun Industry?
Even if you, Xu Liang, hold 100% of the shares of Torch, why don't you say hello?
It makes me feel very uneasy.
Even though he thought so, he stepped into the role so quickly.
"Mr. Xu, I have a question. Kunlun Energy will provide batteries to various consumer electronics manufacturers, including competitors of Kunlun Mobile Phones. Is this considered capitalizing on the enemy?
Also, some consumer electronics manufacturers that compete with Kunlun mobile phones may take into account Kunlun Energy’s label and refuse to cooperate with us.
For example, we now provide battery products for Zhiguo’s iPod. ”
Kunlun Energy's predecessor is Torch Energy, and Torch Energy's predecessor is ATL, a company that provides batteries to consumer electronics companies.
Later, it merged Nanfu's lithium battery business and began to provide lithium batteries for cars.
With the support of the big boss, he developed the three-power system.
However, the main consumer lithium battery business was not only not lost, but also expanded further with the support of Xu Liang.
After all, research and development requires a large amount of funds, and you cannot always count on the support of the head office.
Xu Liang: "Everything has advantages and disadvantages. We span too many fields, so naturally there will be situations where a certain manufacturer cooperates with one of our subsidiaries and another subsidiary competes."
“However, this is not unique to our family.
Large companies such as Samsung and Kunlun mobile phones need to purchase the processors and storage they design and manufacture, and they also have to compete with Samsung mobile phones in the market.
This is what happens when a company becomes big, and it is impossible to completely avoid making mistakes.
This is a new business relationship - competition and cooperation.
Competition also comes with cooperation. ”
The executives present all looked enlightened. Thinking about it carefully, this is really the case.
Zeng Shuyu nodded first.
“I agree with Mr. Xu’s point of view on competition and cooperation.
But take Wisdom Fruit as an example. Their relationship with Kunlun Mobile is so bad that if there is a supply chain replacement, they will definitely kick us out. ”
"The relationship between the Wisdom Fruit and us is indeed incompatible, and the possibility of angering you is very high.
But putting aside this extreme case, there are estimated to be hundreds of mobile phone companies in the world, large and small, and the market is huge, and no one can monopolize it.
As long as Kunlun Energy can provide battery products with more reliable performance and lower cost, I think consumer electronics manufacturers have no reason to reject you. After all, it is the nature of capital to pursue profit.
If anyone abandons Kunlun Energy and chooses a product that is more expensive, has unreliable performance, or has a really fried battery, I think the board of directors will definitely hang such CEO on the gallows.
Even if the battery does not explode and its performance is reliable, the capitalists will ultimately be dissatisfied if they spend too much money. ”
Xu Liang looked at Zeng Shuyu with a smile, "Do you understand?"
"Got it."
Zeng Shuyu nodded heavily, “Product cost and performance are the core competitiveness.
Even if everyone belongs to different camps, at most, under the same conditions, competitors will choose other battery manufacturers. ”
"That's right!"
Xu Liang looked at other executives and said: "I also admit that forming a large group will have some impact on some subsidiaries that focus on B-end market sales.
But similarly, other brother companies can bring some orders to ToB company.
For example, Kunlun mobile phones, and even future tablet computers and automobile companies, can place battery orders with Kunlun Energy.
In addition, at critical moments, such as when researching and developing and increasing production capacity.
The group can act as a profit adjuster, allocating a portion of profits from other brother companies to support subsidiaries in need.
Nothing is perfect in this world. If you want to get it, you must pay for it. ”
“Of course, Kunlun Energy did suffer in this matter.
Therefore, the group will give you a capital of no less than 2 billion Huaxia coins for Kunlun New Energy’s business and research and development work. ”
As soon as he said this, others showed envy on their faces.
Xu Liang continued: "With the example of Kunlun Energy, I also remind everyone that competition is always unavoidable."
Hearing this, the attending executives subconsciously calculated whether there were any competitors from other subsidiaries of Kunlun Industry in their customer list.
If you think about it, there are many competitors.
Skyworth's LCD supplier is LG, a Korean consortium that also has mobile phone and home appliance brands.
Samsung is among the chip suppliers of the three major white goods appliances, and Samsung Electronics has eight business divisions including image displays, IT solutions, household appliances, wireless, networks, semiconductors, and LCD. Samsung Electronics is only a business segment under the Samsung Consortium. In addition, there are many sectors such as finance, machinery, chemistry, and trade.
Kunlun Industrial's current framework is at best comparable to Samsung Electronics.
When everyone thought about it, it was really what Mr. Xu said. Kunlun Industry was cooperating with Samsung and LG while also competing with them.
Seeing that Xu Liang was so compliant with his advice, other senior executives who had previously been a little bit reluctant to let go gradually started talking and kept asking questions.
Xu Liangdu gave detailed answers one by one.
The purpose of his convening this meeting today is not only to establish Kunlun Industrial, but also to open up ideas, explore the business integration of various subsidiaries and business groups, and formulate the next development plan.
While chatting, the topic turned to the semiconductor business group again.
Xu Liang: “All electronic terminal products under the group are inseparable from semiconductors. This field has always been controlled by Japanese, Korean, European and American manufacturers, and many of them are even our competitors.
Therefore, semiconductors must do something and make achievements, at least to provide what we need.
Otherwise, no matter how tall the building we build, its foundation will be unstable and it will collapse when the wind blows. ”
The executives nodded heavily, and no one expressed any objection to this. "Lack of cores and lack of screens" has become a hot topic in society these days, and it suffers from technological bottlenecks.
Home appliance companies such as Haier, Hisense, Midea, and TCL have been struggling in the chip field a few years ago, but they have not achieved much success.
Without domestically produced parts, imports will be ripped off, and there is no bargaining power at all. When buying things, you feel like your grandson. It feels so humiliating.
Almost all the executives present had come into contact with chip suppliers from Japan, South Korea, Europe and the United States. They were so angry when they recalled the foreigners' nostrils turned upward and their expressions of "take it or not".
As a customer, you don’t even dare to yell loudly, because if you yell, the price will be raised for you!
Are you looking for another manufacturer?
Can!
Everyone has formed an alliance to prey on the Chinese people, and they are not afraid of you Chinese people comparing prices repeatedly.
"Where's the display?
Mr. Xu, should we enter this field? ”
Zhang Xuebing continued: "Mobile phones, TVs, and car central control screens, the group's demand for displays will be huge.
Taking Skyworth as an example, more than half of the cost of one of our TVs falls on the LCD panel. At its peak, it accounted for 85%-90% of the cost of a TV.
This field has always been controlled by Japanese, Korean and Bayan manufacturers, and the pricing is very unreasonable, but there is nothing we can do about it.
Display screens are currently my country's fourth largest imported product after integrated circuits, petroleum, and iron ore.
This is the pain of not mastering the core technology and letting others slaughter you. ”
Xu Liang smiled and said: "Are you reminding me to merge BOE into Kunlun Industrial?"
Zhang Xuebing nodded with a somewhat embarrassed expression.
In the past few years, Skyworth, TCL, Changhong, and Konka planned to rope in BOE to form a "Julong Alliance" together.
It was originally planned that several companies would work together to build a 6th generation line to break the technology monopoly of foreign capital, but later some people said that they were lagging behind and it would be better to build a 7.5th generation line.
Just when everyone was hesitant, Sharp came to the door.
He said he was willing to cooperate with our four color TV companies and build a 7.5-generation line each.
What a temptation!
Four companies agreed.
Only the sold BOE was left messy in the wind.
Later, it was discovered that Sharp, which had disrupted the situation, actually had no intention of cooperation at all, and none of its claims of technology transfer and assistance in building factories were fulfilled.
BOE didn't wait for the money, and you didn't wait for the technology. They all broke up and China's panel market continued to be dominated by Japanese, Korean and Taiwanese manufacturers.
The little devil's trick of dividing and disintegrating was so poisonous that he was now too embarrassed to see Huang Dongsheng again, because everyone's trust foundation no longer existed.
Later I heard that BOE had hooked up with Boss Xu.
In 2006, we directly spent 10 billion US dollars to build factories across the country.
This year, another US$4 billion was spent to build an 8th generation line in Wuxi.
It is about to take off and become a national or even global panel factory.
By bringing BOE in, Skyworth can get goods at a low price and gain an instant cost advantage.
They can completely defeat TCL and Changhong with price war.
"BOE is not suitable to merge into Kunlun Industrial, at least not now." Xu Liang said.
BOE and SMIC are both big gold hogs.
Twenty billion dollars a year are poured into it.
It will take at least hundreds of billions of dollars to make up for the gap with global giants.
Although Xu Liang could afford this money, it would still cost him most of his family wealth.
But if there are American charitable funds to support it, it only takes two years of Hanhua's revenue in the United States to make up the investment of hundreds of billions of dollars.
This involves the Xu Group's global strategic layout, and it is certainly impossible for him to tell outsiders.
The conversation changed.
"I heard that TCL is discussing cooperation with Samsung and plans to build an LCD module factory to do odd jobs for Samsung."
Zhang Xuebing nodded.
"There are also advantages to cooperating with Samsung. We can gather a group of talents and gain some experience. We can build our own production lines in the future."
Xu Liang nodded. TCL’s subsidiary CSOT, one of China’s panel giants in the future, got its start in this way.
"I wonder if TCL can learn a lesson this time. It acquired Thomson's CRT color TV business a few years ago. As a result, LCD quickly replaced CRT and became the mainstream of the market. Thomson's patents became outdated, which also caused TCL to wear the ST label and almost delisted."
Zhang Xuebing sighed: "This is also the detour that Chinese enterprises have taken. They lacked foresight and rashly launched mergers and acquisitions overseas. They gambled and lost ten times and were repeatedly cheated by foreigners."
Before Xu Liang could interrupt, this guy flattered him again.
“In our Chinese business community, whether it is a state-owned enterprise or a private enterprise, Hanhua is the most successful in overseas mergers and acquisitions.
Universal Pictures, Unocal, DreamWorks Animation, and Facebook are all making huge profits.
Mr. Xu, you are really a genius! ”
That is, everyone is now having a video conference and cannot see each other.
Otherwise, Gao Lu will give this old boy a blank look.
You have said all the good things, what should we say?
"Genius or not, let's talk about the panel. Lei Jun, you contact BOE in the name of the group, they will give you the best price and the best product."
Lei Jun nodded.
Zhang Xuebing also breathed a sigh of relief.
Fortunately, he was not asked to contact Huang Dongsheng, otherwise the latter's violent temper would have blown the panel directly into his face.
Xu Liang continued: "Currently there are not many people in the semiconductor and Internet of Things business groups, especially the Internet of Things, but the company will continue to recruit people to fill the two departments and enhance R&D capabilities.
Semiconductors, in particular, are not only making mobile phone chips, but also developing household appliance chips and automotive chips.
The task is very heavy, and it is also the terminal investment department of the future company.
Lao Lei, please choose an excellent person in charge of this department. ”
Lei Jun nodded solemnly.
"Of course, if you see suitable talents, you must recommend joining the two major business groups.
How did Samsung Electronics start?
While launching imitation and reverse development strategies internally, it also hired Korean scientists and engineers who had studied abroad and mastered the most advanced scientific and technological knowledge.
At present, domestic semiconductor talents are scarce, and the talents are all outside.
This time we have to work together, and the entire company will act as HR, mobilize the power of the masses, and do our best to recruit technical talents from Taiwan and overseas.
Senior engineers and researchers in all subsidiaries must mobilize resources such as classmates, friends, and alumni circles, and we will organize an internal recommendation event with prizes..."
After hearing Xu Liang's strategy of recruiting people with large sums of money, everyone took a breath of air.
There is only one feeling in my heart. Mr. Xu is trying to bring all the semiconductor talents lost overseas back to China!
No matter how high the price is, it is worth it.
Seeing everyone's shocked expressions, Xu Liangliang felt a little proud. This was the effect he wanted.
It's impossible to make a small fuss. If you want to gain a foothold in the technology-intensive and capital-intensive industry of semiconductors, you have no choice but to spend money.
As long as you agree to join Kunlun Industry, houses, cars, money, and girls can all be provided.
Ahem, forget it girls, we are a serious company.
(End of chapter)