Chapter 1258 The oriole is behind
One plan is for Apple to cooperate with Warner Records and sign a comprehensive cooperation agreement, and all Warner Records’ works will be sold on iTunes.
Here, including the band August 31st.
One solution is for Apple to cooperate with Anson and the August 31st Band separately and sign an independent agreement. Although the band's previous works still need to be cooperated through Warner Records, the subsequent works of Anson and the band can be independently released on iTunes.
Here, things may be more troublesome.
On August 31, the band also has a cooperation agreement with Warner Records. If the band bypasses Warner Records and signs a separate digital sound source cooperation agreement, there will definitely be some competition in the future.
Two options, two sets of strategies.
As far as Matt is concerned?
Apple preferred the first option. What they wanted was not just an August 31st band, but the entire Warner Records contract.
Of course, Matt is willing to give the August 31 band some additional preferential treatment on the basis of the first plan. This is the source of the 5%, and it is a way to highlight the band’s unique status——
Therefore, Anson's analysis is not wrong. 5% is five cents, which is five cents more for each download.
Don’t underestimate this 5%. If an album like “Summer Midnight” sells five million copies, that’s $250,000.
However, Matt tasted the profound meaning in Anson's words.
Matt is also a smart man, and he had a flash of inspiration——
Could it be that the band is preparing to part ways with Warner Records on August 31st?
This is definitely a big deal.
Going through the Grammy frenzy, you can imagine with your toes that major record companies may be competing for the band's record contract on August 31st.
Of course, Matt never dreamed that the truth behind it was that the band disbanded on August 31st.
But it didn't matter. Matt was able to read between the lines of Anson's words and realize that there might be problems with the band's record contract with Warner Bros., which was already very rare.
Thoughts, running at high speed——
What if, just a hypothetical, if iTunes could get the exclusive distribution rights to the song "Another Light"?
The "exclusive" here means that there are no physical singles, only digital sound sources. If you want to listen to this song, you must buy an iPod and download iTunes to bind it exclusively.
There is no doubt that this will greatly affect the sales of singles. After all, only a few fanatical fans can do such a crazy and stupid thing as buying a new piece of equipment just for one song, and it may even lead to backlash from public opinion.
But the point is, iTunes was an instant hit.
From the perspective of publicity effect and brand effect, even if the sales of singles are greatly reduced, Apple can enter the general public's field of vision in one step.
Just thinking about it, Matt couldn't hold back his excitement.
At this point, it might be a good thing for Anson and Warner Records to part ways.
If this is the case, it would not be a problem to give 90% of the digital sound source dividends of "Another Light" to Anson.
Although the 90% figure is too crazy, it is limited to one single, which not only opens up the situation for iTunes, but also opens up the possibility of future cooperation. The follow-up cooperation between iTunes and the August 31st band can be renegotiated at that time. Pull down the dividend numbers.
Matt also has his own wishful thinking.
Testing the waters through the cooperation of a single, Anson got a taste of the sweetness and realized that cooperation with iTunes was in no way inferior to traditional record companies. On the one hand, Anson's willingness to continue cooperation in the future increased, and iTunes could lower the dividend ratio. .
On the other hand, following Anson's example, iTunes can attract more independent musicians to join and cooperate, and Baoluo Records is no exception.
Countless gains are achieved in one fell swoop, with no harm at all.
In the blink of an eye, Matt's mind was filled with thoughts and inspiration.
When the focus of his eyes fell on Anson again, a smile appeared in Matt's eyes.
"It's up to you."
Matt shows off his decisiveness and determination. Anson was slightly surprised, "What do you mean?"
Matt, "Everything is up to you. It can include Warner Records or not. If it is not included, in fact, the dividend number can be overturned and reset. Just tell us the number you want, and we will satisfy you."
Confident, calm and decisive.
One sentence, like a pebble, caused ripples in the hall.
Anson raised his eyebrows slightly, "Is it okay to be 100%?"
Matt was stunned. He never expected that Anson was bolder than he thought. "Haha. Then I may need to hold a management meeting. The pressure is a bit high."
While talking, Matt put his hands on his shoulders to support him and made a little joke.
It can be seen that even if Anson Lion opened his mouth, Matt still maintained a positive attitude and did not deny it in person——
This is sincerity.
However, to Matt's surprise, Anson did not respond, but turned to look at Lucas.
Not Edgar, but Lucas.
Matt was a little surprised. He still didn't understand the role of Lucas here. Could it be that Lucas was Anson's manager?
In Hollywood, there are countless situations where family members are hired as managers. After all, it is often difficult for an agent to manage dozens or hundreds of artists by himself; managers are responsible for personally managing and coordinating all the affairs of the artists. This is a completely comprehensive process. A position in the entertainer's shoes.
Not only Matt, but Lucas was also slightly surprised——
He knew nothing about music matters at all, and when he was listening, the professional content had no resonance. He focused more on the areas he was good at.
Obviously, Apple has ambitions and strategies. Their plans for iPod and iTunes may be more ambitious than those reported on paper.
At this time, noticing Anson's gaze, Lucas looked back, slightly puzzled.
Anson gestured to Matt with the corner of his eye, but still stared at Lucas, "Since you said, any conditions are acceptable. In fact, we do have an idea."
Matt:? ? ? No, I didn’t say anything is ok.
Lucas had already reacted, "Anson, are you sure? I don't think Mr. Brown can bear such an impact."
"After all, you know, his shoulders are thinner."
As he spoke, Lucas turned to look at Matt.
Matt knew that this was a provocative method, the oldest and simplest provocative method, but he had to admit that old-fashioned methods are often also classics, and he became curious.
Lucas and Matt's eyes briefly met in the air.
Then, Lucas spoke.
"You just mentioned that Apple does not need spokespersons, but you are willing to reach a strategic brand partnership with Anson, and ultimately achieve a win-win situation for both parties."
"I have a suitable plan here. It's better to leave all Apple's future advertisements to us."
As he spoke, Lucas took out his business card from his pocket, stood up and handed it to Matt.
Matt remained confused and glanced down at the business card——
"Forest Pictures, CEO, Lucas Wood."
Wait, Forest Film?
The mantis stalks the cicada, followed by the oriole.
Matt thought he was targeting Anson and preparing to leverage the interests of the entire industry; but he did not expect that his ambition would become a stepping stone for others to take advantage of, and he was also planning to impact the interests of the entire industry.
(End of chapter)