Chapter 1259 Seamless connection
The mantis stalks the cicada, but the oriole follows behind.
One ring within another.
Matt was 100% sure that everything in front of him was not planned in advance.
The reason is simple. Even he himself made the decision at the end of the all-night meeting to visit Anson today and complete the interception before Anson went to the crew; the Wood brothers were naturally even less aware of it.
Surprisingly, everything that happened in front of me was improvised.
However, this just proves that the Wood brothers are not only smart and wise, but also decisive and brave. This courage is impressive.
What was Forest Pictures’ first film in Hollywood?
"Walking with Songs".
Yes, it is this work.
Suddenly, Matt's brain was running at high speed.
Lucas did not get impatient, but maintained a leisurely pace.
“We should prepare a portfolio. Oh, I forgot. We don’t have any works for the time being. The only thing we have and the only thing we can rely on is Anson Wood.”
"By the way, do you know Anson Wood's works?"
"The marketing plans of 'Cat and Mouse Game', 'Butterfly Effect' and 'Elephant', the current global box office of the three works is Already exceeded 100 million US dollars”
He was serious and could not be more serious, but there was a hint of ridicule in his words.
Lucas entered working mode and easily controlled the rhythm of the conversation.
Matt didn't care at first, but he still showed a slightly surprised expression, "'Elephant'? That Palme d'Or?"
Lucas nodded, "I know, This achievement is incredible; but Anson has such an ability, and Hollywood calls him the Midas Touch."
Besides, Anson's face was full of concentration, as if Lucas was talking about someone else. Expression of listening to a story.
The Wood Brothers' medley made Matt laugh out loud without holding back.
"Awesome, awesome." Matt applauded politely, "Although it is very outstanding, it is a pity that the most confident department in our company is the creative department, and we do not need support for the time being."
Polite, but decisive, leaving no room for error.
Matt categorically rejected the proposal.
Lucas was slightly surprised. Matt's attitude was that there was no room for negotiation. Although he was currently negotiating with Anson, one thing was the same.
The corporate culture of this company can be seen in just one small detail.
Rather than frustrated, Lucas became interested in the company's creative department.
Anson is not surprised. Judging from Apple's future development trajectory, at least when Steve Jobs was alive, creativity and innovation were the company's core competitiveness.
Until Steve Jobs passed away due to illness, what follows is another story.
Anson showed a smile and took the topic from Lucas calmly.
"Yes, I believe what you say."
"In fact, maybe it is Forest Film that needs creative support."
Matt didn't know why, he showed a curious expression Look at Anson.
Anson, "We can embed Apple products in all contemporary works of Forest Films. Your full line of products will penetrate into the characters and scenes, subtly create brand effects, and let Apple products continue to enter the market. In the minds of the general public, deep Deeply rooted.”
“Apple is not just a computer, it is a brand, an image, and even an attitude towards life. We can create such an image through the films of Forest Films as a brand promotion. part.”
The words are high-sounding.
But when we take it apart and look at it carefully, the essence is that we hope Apple will provide sponsorship.
This requirement seems much more practical.
Essentially, this is soft propaganda.
Imagine that in "The Matrix", Keanu Reeves uses Apple computers to save the world. After countless movie fans watch the movie, they will naturally associate it with each other, and then form a brand effect.
In the long history of movies, the most successful brand placement is undoubtedly the 007 series-Aston Martin.
This car has been deeply tied to the image of James Bond, making people yearn for it. Even Anson’s own first luxury car was an Aston- Martin.
However, what really interests Matt is the inner essence:
Matt invites Anson and iTunes to cooperate, and the two complete the image bundling.
Anson invited Apple and Forest Pictures to cooperate to complete product placement.
Anson is using Matt’s strategy to persuade Apple to join the sponsorship——
High, really high!
The scene in front of him made the corners of Matt's mouth curl up slightly.
Besides, Lucas understood and immediately hit the snake with a stick.
"Perhaps, we can test the waters and cooperate, try it once or twice first."
"In the future, we can develop long-term cooperation, not just product placement, we can develop TV series or movie projects together , Apple can choose the projects of interest to invest.”
Go further!
In recent times, Lucas has been trying to introduce more funds to maintain the independence of Forest Films while striving for more operating funds.
Now that someone is coming to his door, Lucas will not miss it easily.
Matt, stunned -
Movie? Episode?
God!
They were still teasing just now that Apple is not a record company at all, it is just a music player that provides an online playback platform.
And now, you are directly entering the field of original entertainment content in movies and TV?
No no no, impossible.
Matt couldn’t imagine that Apple would one day start producing movies and TV series.
This whole thing is so ridiculous, even if you just imagine it in your mind, it is still unbelievable -
They are a computer company, okay?
For a moment, Matt was shocked. He thought he was crazy enough, but in front of the Wood brothers, he still had to give in.
However, Matt was smart and did not get involved in the Wood Brothers' conversation. Instead, he jumped off the topic and regained his sense.
“This is a completely different thing, a completely different thing.”
“One code equals another. What we are discussing now is a musical collaboration.”< br>
Without affirmation or denial, not even ridicule, Matt brought the topic back to the subject in the midst of the storm.
However, Anson was smiling all over his face.
"Before today, I also didn't expect that Apple would ask me to collaborate on music. I thought maybe we should open up the possibility."
"Everything is possible."
Matt was once again defeated, and looked at Anson with a little more admiration -
Today's harvest is really a lot.
But this time, Anson did not wait for Matt to respond, and changed the subject and continued.
"However, I agree with you. We don't need to rush for results. Things should be done step by step. Then let's talk about music cooperation."
"You should know that between our cooperation , and a Warner record, right?"
Matt smiled, the smile in his eyes was particularly bright, "When you say this, does it mean you agreed to cooperate?"
Matt? Instead of responding to Anson, he approached the topic from another angle.
Anson chuckled directly, "No." The straightforward denial made Matt stunned, "Like I said, you need to convince Warner Records."
Obviously, Anson is also a tough guy.
(End of this chapter)