Chapter 948 The reason why he won’t admit the acquisition of “Xiao Bu” even if he is beaten to death
[HYS, a subsidiary of Hermès, intends to acquire Brompton! 】
[Brompton, won the Prince Philip Design Award in 2009]
"Andrew Ritchie, the founder of Brompton, the most famous folding bike brand in the UK, responded to the acquisition, claiming that he hopes to find a long-term, calm, rational and unflustered investor to help them overcome debt difficulties.
HYS, which has recently made bold investments in the sports field, especially in road racing events, is undoubtedly the one among the many companies interested in the company that has become the ultimate winner due to the influence of its parent company.
It is reported that the two parties reached a specific agreement on the acquisition after a brief exchange.
In addition to retaining nearly 20% of the shares of the brand's founder Andrew Ritchie and brand CEO Butler Adams, HYS completed the acquisition through its cooperation with Standard Chartered Bank and became Brompton's largest shareholder.
The acquisition values its equity at "
——"Daily Mail"
Before Fashion Week, Milan-Sanremo, one of the most famous classical races in the world, was being prepared as intensely as Paris Fashion Week. A piece of news about an acquisition in the cycling industry was suddenly published by the British Daily Mail. Disclose it.
HYS unexpectedly acquired a brand that specializes in making folding bikes without anyone noticing?
Although Brompton, a brand with folding bicycles as its selling point, has been around for more than 30 years and can be said to be the most well-known folding bicycle brand in the UK, the purpose of this sudden acquisition has confused many people who are looking at HYS.
Didn't they just announce that they will become the sponsor of the Paris-Roubaix Classic from 2011 to 2021, and strongly invite their Chinese road team to participate together with their AG2R team.
How could it suddenly acquire a folding bike brand while making it clear that it wanted to have a strong presence in competitive road racing?
This.
“I really like Brompton’s design ideas. They have a lot of colors, and we have a lot of room for cooperation in this regard.
In addition, compared to road bicycles, it is so elegant and light when folded, making it the best companion for short journeys.
Seriously, if I had ridden it to the airport, I'm afraid this regrettable thing wouldn't have happened. Oh, by the way, its exquisite design can also satisfy women wearing skirts. Summer is coming soon, I think it will be popular. ”
Because of the fashion week, Xiang Yang, who usually spends time in the Paris office, also has to frequently travel to the rehearsal location of the fashion week to communicate with the director and staff of the catwalk show.
Caught red-handed by the media, he simply smiled and shrugged when answering questions about the acquisition.
Acquiring Brompton is not as cumbersome as acquiring DMG Media.
Of course, this is also due to its size.
In Xiangyang's view, the company's current scale is at best a studio, with 40 employees. How much money can it make by making about 6,000 folding bikes a year?
Um.
But with this size, it can still win the title of the most famous folding bike in the UK
The transformation of Dai Ying into Die Ying is really reflected in all aspects.
However, the potential of this brand is very huge. Spending millions of pounds to acquire it in early 2011 can be said to be very cost-effective.
You know it's 2023.
This brand can also achieve global revenue of 131 million pounds with its expensive hand-made folding bicycles. The products that have officially become the standard for the middle class group can also perfectly complement HYS's own product line layout.
Of course, such revenue data is not large for HYS itself.
It’s just that Brompton’s consumer base generally covers those who have the ability to buy British brands such as Rolls-Royce and Land Rover.
It is common for bicycles that cost tens of thousands to be sold out as soon as they are released.
It can only be said that Xiangyang never forgets his original intention on the road to promoting HYS's consumer groups to become "good big brothers".
So now you spend a little money to bring him into the HYS camp, and you will be able to earn back the money sooner or later.
"In the future, Brompton will develop together with HYS. I believe our customers will like it."
After saying that, Xiang Yang ended the short interview with a smile.
The first thing to do after acquiring Brompton, apart from quickly choosing a purple folding bike to give to my wife, is of course to adjust its original sales ideas.
In addition to retaining cooperation with the original dealers, Xiangyang hopes that it will open direct-operated stores of the brand like HYS.
Although more partners can quickly improve the brand's sales performance, how to build the core of his own brand is his focus.
Of course this is for outsiders.
In the internal meeting, this decision was made plainly to put the voice of the brand in the hands of HYS.
"Brother Yang, long time no see~"
As soon as he entered the show, Xiang Yang met an old acquaintance.
Liu Wen, who attended the HYS fashion show, greeted Xiang Yang with a smile.
"Long time no see, how are you doing?" Xiang Yang said, opening his hands and giving Liu Wen a simple hug.
"Everything went well, thank you Brother Yang for your recommendation."
In front of other models, Liu Wen, who was in charge of opening the HYS show, did not hide her relationship with Xiang Yang at all.
I know his wife very well, what happened with the polite hug?
“Sister Sissi’s movie is so great. I went to see three of them and I was still a bit unsatisfied.”
"You can actually watch three shows?" Xiang Yang was shocked.
He only watched "Time and Space" once, and was forced to watch it at the premiere.
Although Qin Hao looks average.
But when I saw him staring straight at his wife in the movie, I got angry
"Haha, Sister Qianxi also said that she would reimburse me for the movie tickets when she has time." Liu Wen didn't know what Xiangyang was thinking secretly, but he was still talking about topics related to "Time and Space".
In the ten days since its official release on February 14, including pre-sales, "Time and Space" has already earned 241 million in box office in China.
Roadshows, Hermès' new product launches, brand marketing around the movie, plus its own content and popularity, have never stopped.
Not to mention the entertainment industry, after experiencing intensive marketing bombardment, young people who are following the trend and have never watched "Time and Space" will have a high probability of being labeled "outdated" in casual conversations.
You know, this is a movie that broke the first-week box office record for domestic films set by "Bullets Flying" just two months ago.
"Time and Space" not only achieved good results at the box office, but also won widespread praise from the audience and the industry for its unique narrative style and outstanding acting skills of the actors.
Some people even shouted that Zhang Mouzi's transformation work was far more successful than Jiang Wen.
As for the discussion caused by the profound emotional relationships between father and son, lovers, and family in the script, it is no less intense than the discussion caused by "Bullets Flying" on the Internet after its release.
Two excellent works are put together, and their respective fans will naturally bang the keyboard until smoke comes out over which one is better.
But in the eyes of neutral netizens, after the success of commercial films such as "Bullets Flying", it is truly gratifying that the mainland can also produce unique and heartwarming "artistic commercial films".
"I heard that Hermès Film Investment Company has another movie to be released this year. It seems to be called "Love Lost"?"
"To be honest, the death of "Love" is a bit unfair, but who let it collide with "Time and Space"?"
"Not only "Broken Love", but also several foreign movies seem to be released this year."
"The foreigner at Hermès Film Investment Company has some skills. This company's movies are really good. Will "The Social Network" be a big winner at this year's Oscars?"
""Time and Space" can make up for my resentment towards "Black Swan"."
"I heard that the movie will be published in a novel, is it true?"
"."
"It's true." Unlike those who were still looking for answers online, Liu Wen got a positive answer from Xiang Yang.
Xiang Yang, who was about to greet other models, patted Liu Wen on the shoulder and said with a smile: "When it is published, I will ask her to autograph it for you, haha."
"Okay, Brother Yang, you have to keep your word." Liu Wen nodded.
"This time I promise to do what I say."
Xiang Yang grinned. Didn't he just agree to go see Victoria's Secret? After the last look at the rehearsal, he didn't show up on the day of the show.
No need to remind. "Hehe~" Seeing his embarrassed look, Liu Wen smiled secretly.
The interaction between the two instantly caused the models in other areas to cast undisguised envious glances.
Last year, Xiangyang was the most eye-catching young designer in the entire fashion industry.
Now, if you add the word "heavyweight" to this group of words, it won't be too much at all.
In the entire fashion industry, how many people can persuade Galeries Lafayette, Pirates, Avery Saab, and Gaultier to shoot a MV for an animated film?
Fingers crossed, there are indeed people in the fashion industry who can make this happen.
But what about someone as young as Xiangyang?
"Brother Yang, could you please help me get autographs when the time comes." Liu Wen raised his head and asked me expectantly.
"Okay, small things."
Xiang Yang nodded, "When the rehearsal is over, ask your agency to send someone to HYS's headquarters to introduce you to something good."
"Ah?" Liu Wen's eyes lit up.
Could it be
"The price must be given a discount." Xiang Yang smiled.
"Brother Yang comes to me, even if you don't give me money."
Being able to get the endorsement from HYS is something Liu Wen can only dream of.
Even if this endorsement is not HYS itself.
"That's not okay. You have to give what you have to give." Xiangyang glanced at Bei Shaffer beside him and motioned for her to connect with Liu Wen's agent. After chatting for a few more words, he walked over to the other models.
But not long after, I looked at my watch.
With a smile on his face, Xiangyang asked Bea Shaffer to prepare a glass of iced Americano, then found a deserted rest area and started fishing.
The endorsement he gave Liu Wen was the newly acquired Brompton.
The domestic endorsement of this kind of brand is just right for her.
To others.
Jing Tian is also good. She has a sweet appearance and is actually quite suitable for endorsing sports brands. Unfortunately, the image she portrays on screen is somewhat different from her sports style.
And the price-performance ratio is not as high as Liu Wen's.
As for Liu Qianqian.
Forget it.
I can't afford it.
Thinking of Liu Qianqian's current endorsement fee, Xiang Yang couldn't help but click his tongue.
The money spent on acquiring Brompton was not enough to hire her.
"Then I can give you a free endorsement~" After a few hours of time difference, Liu Qianqian and Xiang Yang were back to the scene where they were talking on the phone.
Don't tell me, you really don't have a choice when it comes to finding a husband like this.
Even more thoughtful than in the movie "Time and Space", the male protagonist takes great care of the female protagonist.
After these few days of road shows in campuses and cities, Liu Qianqian, who has watched "Time and Space" countless times, has become more and more picky about the male protagonists in the movie.
She felt that apart from Qin Hao not being as good looking as Xiang Yang, the male protagonist couldn't compare to her husband.
"You can pull him down." Xiang Yang snorted, taking advantage of him and acting like a good boy.
As for what is cheap?
Then there is no need to say it clearly.
"I think the purple one looks a bit strange on the street. Would you like to help me choose other colors as a reference?"
I lightly tapped the screen with my fingertips to enlarge the picture, and a purple folding car came into view.
No matter how considerate the male protagonist in the movie is, he will never be submissive to the female protagonist.
Look at your husband again~
I really don't know how to reward him.
With just one action, Xiang Yang conquered Liu Qianqian's heart, making her want to finish her work as soon as possible and fly to Paris to express her love.
"How about this? Wait and see. This brand's folding bike will be launched in two limited edition paints this year in conjunction with FEW. How about it?"
"Okay, listen to you."
Liu Qianqian didn't hesitate at all.
In fact, it doesn’t matter whether you have a bicycle or not.
She doesn't like riding.
I just want to accompany Xiangyang to exercise.
"Well, it's not two, it seems to be three. Just wait and let me take a look." Xiangyang said seriously, while rummaging through the minutes of previous meetings on his mobile phone.
The Paris-Roubaix Classic sponsored by HYS has an exclusive livery.
This year’s Tour de France also has exclusive livery.
But it seems
"I almost forgot, the Tour of Beijing also has its own exclusive one." Opening the file and glancing at it, Xiang Yang remembered that this custom paint was discussed in the meeting.
It’s not that I forgot on purpose, it’s just that there are too many things going on.
Otherwise, he wouldn't have set aside an hour's rest for himself under the pretext that Liu Qianqian had to check the post every day.
"Isn't there a marathon?"
"Marathon only has race package."
"Ah, I remembered"
As Fashion Week and the Oscars approach, two major sports events to be held in China sponsored by HYS are also approaching.
In addition to the competitions of professional teams, the Tour of Beijing will also hold mass competitions at the same time.
In addition to professional runners, marathons naturally also have a large number of running enthusiasts participating.
Before the competition even started, the official website of the event and the HYS App released the instructions for collecting the participating materials and the competition package of the corresponding activities.
Different from the more professional cross-country running event packages, the event packages prepared by HYS for these two events are very user-friendly and thoughtful.
This is an exaggeration
"HYS is finally a man this time!"
"Holy crap, is this real? Is this in the race bag or the supply station!"
"Hahaha, HYS is really going to laugh to death. They even prepared a sports lottery scratch-off ticket in the event package. What if I win 5 million?"
"Upstairs, the prize money for this kind of sports lottery is not that high."
"Why are there still pineapple cakes? What is this with GU printed on it?"
"No, HYS is so funny. It even has bus cards and attraction tickets for Beijing. Is this serious?"
"Damn it, why do our UTMB race bags look so shabby? They give out energy gel and salt pills to half marathoners, and give us compressed biscuits?! Mr. Xiang, please come out and explain."
"."
(End of chapter)