Chapter 949 2011 Paris Autumn and Winter Fashion Week (1)
Judging from the preparation of the event package, road races and marathons have undoubtedly become the key layout of HYS in China in 2011.
But the participants in the UTMB event were aggrieved, which was somewhat hypocritical.
At least that's what Xiang Yang thinks.
In this year's UTMB event, HYS and its old partner Jiaming will provide a new product as a prize to the public players who complete the event.
As early as 1977, the first wireless transmission heart rate detector was used by the Finnish national cross-country ski team. After 6 years of polishing, it was officially launched in 1983.
With more than 20 years of development, it has been proven in many sports that heart rate data monitoring can better help athletes improve their aerobic fitness.
With the branching of technology, heart rate monitoring has gradually developed into two main forms.
One is a combination of a chest-mounted heart rate belt and a sports terminal.
The other is to obtain heart rate data through optical sensing.
This new product launched by HYS and Garmin is an armband equipped with a photoelectric heart rate.
Of course, chest-mounted heart rate monitors are also available.
But because of the price, using it as a prize seems to be too generous a brand.
This is also done to pave the way for the audience to feel the effect of the heart rate armband and be willing to spend their own money to upgrade to a chest-mounted heart rate belt with more accurate data.
As for the armband.
To be honest, its technology uses the same wrist-based heart rate as sports bracelets and watches, which is photoplethysmography (PGG).
The accuracy and real-time performance are quite different from those of the ECG method.
But the advantage is that the technology is mature and the price is cheap.
However, both products support Bluetooth protocol and can directly support the connection of 3 devices at the same time. They also support HYSApp and Garmin Sports.
Also in terms of waterproof level, both also use 3ATM.
Using the latest products as prizes is only for mass-level players.
In addition to the same points, bonuses and other prizes as last year, the Fight for the Elite competition also has a latest product that will be released during the fashion week to reward the players for their hard work in the competition.
That is the latest product - Ipad 2, which will be announced at a new product launch conference held by Apple on March 2.
Speaking of Ipad2
This should be the last time Jobs attends Apple's press conference.
Having made so much money from Apple last year, HYS has to provide corresponding returns no matter what to support its sponsors in further sales.
A brand new heart rate monitor and Apple's latest flagship product are used as prizes for completing the UTMB race. Isn't this worth the things in the race bag?
I'm really jealous, then I might as well watch football.
Just after the Spring Festival, the new season of the Chinese Super League has been determined to start on April 1, 2011.
To the surprise of many fans, the opening ceremony of this season was hosted by the newly promoted Guangzhou Evergrande, which had attracted much attention due to the salary limit order and online controversy.
Their first opponent is also the Shide team, which has a long history in Chinese football.
Regardless of the poor domestic football environment, the club's income is not guaranteed at all and depends entirely on the wallets of the investors behind it.
But if we don’t invest huge sums of money in signings, we won’t advertise?
For this opening ceremony, Evergrande spent a huge sum of 50 million. In addition to inviting Vice Wei to watch, it also specially invited Director Cai to come to the scene.
There were 8 entertainment stars singing live before and after the entire opening ceremony.
After this operation, whether it is viewed by outsiders or within Evergrande, nothing has a more advertising effect than stepping on the dynasty of that year and achieving its own hegemony.
For this reason, Boss Xu also promised the team that as long as they win, they will immediately pay a bonus of 5 million.
But this vigorous momentum had just started, and domestic fans were immediately attracted by an announcement jointly issued by HYS and the Chinese Football Association.
The veteran teams formed by Liverpool, AC Milan, Paris Saint-Germain, Chelsea, and Juventus will visit China in May this year to play friendly matches with the winners of the '100 Team Cup' sponsored by HYS Football Fund at different age groups at the Workers' Stadium. .
At that time, football superstars who once could only appear on TV will come to the stadium in person to have friendly exchanges with young players and football enthusiasts participating in the 100-Team Cup
All commercial activities covered by the itinerary are fully undertaken by the club and the HYS brand.
The revenue from ticket sales for related events will be donated to HYS's football promotion fund in China, in addition to the fees that need to be paid to the veteran teams.
Among them, Paris Saint-Germain has the biggest advantage.
Other giants, even Chelsea, have countless fans in China, but this team is not famous in China.
This is really not nonsense.
In 2014, when the French Super Cup played by Paris Saint-Germain was held at the Bird's Nest, tickets originally priced at 580 were sold for 20 and no one wanted them.
But other wealthy families receive a warm welcome every time they come to China for business promotion.
Therefore, based on its fan base in China, it is not as popular as the Beijing Guoan veteran team.
The veteran team of Beijing Guoan?
That's right.
For this veteran team's game, the HYS Football Development Fund, as the sponsor, also sent an invitation to Jingcheng Guoan, which has the advantage of home court.
As for fans in other cities, such as Shanghai Shenhua, Guoan's mortal enemy, and Luneng, Guoan's biggest sufferer, they are not so happy.
However, such commercial competitions will continue to be held next year, and there is a high probability that they will be moved to other cities to invite veteran teams from local teams.
"We are not here purely for commercial development. This time the veteran team will stay in China for two weeks. Every day we will organize fan activities in addition to the game. We hope that through such interactions, we can promote communication with Chinese fans. Maintaining relationships with fans is our biggest vision as a Liverpool Football Club, and this time our chest advertising will also be in Chinese.”
As a representative of Liverpool FC, Edwards made a rare appearance.
Just his words made the Chinese fans sound happy.
But if it is played to local Liverpool fans.
MD!
This damn sports director is just like the unreliable club president, he just knows how to increase stadium ticket prices by changing the law, and he has no shame at all!
After New Year's Day, the series of plans announced by Liverpool FC for the 2011-2012 season initially did not attract much attention among the fan base.
In the large-scale planning, in addition to the earlier content related to the construction of the stadium and the renovation of the training base, which were announced after the acquisition, and after the clichés have been talked about for a while, the policy of preferential treatment for children is also eye-catching.
However, at that time, the team's record was declining, and everyone was paying attention to the club's turmoil.
But after more than a month, after the team got back on track on the field, fans began to pay attention to the planned increase in ticket prices for next season.
Price increases for loose tickets.
Season tickets have also increased in price.
And the range is around 10%.
This immediately aroused the anger of many fans.
In addition, HYS announced in the past two days that it will spend millions of pounds to acquire a local folding bike brand in England, which has triggered associations among fans.
It is common practice for foreign bosses from the Premier League to like to use the money they earn from football to invest in other areas.
For this reason, the die-hard fans once again organized a group and came to the entrance of the training base to greet Edwards' relatives.
Edwards felt like crying.
He was simply taking the blame for Xiang Yang.
In order to create more publicity for its own brand during fashion week, the group chose to release all the activities in 2011 at almost the same time. It would be impossible for him to join in the fun.
Moreover, who said that club funds were used to acquire that folding bike brand?
Hundreds of millions of pounds are still lying in the account without much movement, okay? "Edward, you have a package, a gift from Boss." It took nearly ten minutes for Edwards, who drove into the training base with the help of club security, to catch his breath and hit the door of the office building. Bea Shaffer came to Liverpool on business.
"Boss"
Edwards raised his head and looked at the smiling Bea Shaffer who didn't know what to say.
Could this gift have been specially sent by her?
"And this, Boss asked me to deliver it personally." Bea Shaffer smiled and took out an invitation letter from her purse.
The invitation letter from HYS to Paris Fashion Week was not only given to Edwards.
There were also several invitations that she personally handed over to club players.
Representing Liverpool FC at the HYS Paris autumn/winter fashion show were captain Gerrard, vice-captain Hyypia and player representative Ricky Lambert.
It is said that the striker who once played in low-level leagues has been getting along well with head coach Hodgson, who has essentially dismissed get out of class, and has also been recognized by his teammates.
"Don't be too happy. Boss asked me to confirm two things with you."
After handing the invitation letter to Edwards, Bea Shaffer continued: "The first thing is about the progress of the film planned for the club. The second thing is how do you think about how to present Christie Has Arno’s girlfriend introduced the club’s prospects?”
"."
Edwards swallowed.
No wonder the invitation felt heavy in my hand.
"Shaver, we have basically finalized the prototype of the movie story with the screenwriter. It is based on the night in Istanbul. Whether I am a player or a legend in the club, I am willing to assist in the filming. I can guarantee you this. But about C Luo’s things”
What does Edwards think of Xiangyang's plan to spend a lot of money to bring in Cristiano Ronaldo?
Although he was supportive.
But the first real reaction in my heart is that there is too much money to burn.
The second is.
This matter is too difficult.
If the team Ronaldo is currently playing for is another giant, the possibility of trying to operate a transfer cannot be said to be impossible.
But he is currently playing for Real Madrid.
This is harder to pry than when he played for Manchester United.
By the way, with this resume of playing for Manchester United, he would not consider joining Liverpool even if he returns to the Premier League.
After all, not all players are like Michael Owen
"Edward, you should look at this from another angle." Bea Shaffer understood Xiang Yang's real thoughts better than the sports director in front of her.
Does he really appreciate Cristiano Ronaldo's abilities?
Not really.
Otherwise, he would not be at odds with Messi, who is as famous as Ronaldo.
"How to say?"
Edwards frowned, and after a brief thought, he decided to listen to any good suggestions from the assistant who was with the Boss every day.
"Boss likes Ronaldo because he is the most influential athlete among young players, so he hopes to improve the club's business operations by introducing him. If you can find a player among young players who can For players who are comparable to him, the Boss won’t blame you in terms of results.”
Hearing this, Edwards was silent for a while.
Does this mean, scratch the lottery ticket?
The club has already introduced several young players during the winter break. If they continue to do so, will they be greeted even more fiercely?
"You are the sports director of the club, and I don't know much about football. It's up to you to decide these things."
Bea Shaffer gave Edwards a little nudge.
She doesn’t understand football.
Judging from Xiangyang's exposure to football, he may not know much about it.
You must know that her boss is very controlling.
You can see that in order to supplement HYS's development in the cycling field, he personally promoted it, selected the brands to be acquired, and even negotiated with FEW to ensure that the painting of the sponsored car was consistent with HYS's product tone.
But what about football?
As the president of the club, he did not attend the game, which shows that he is not very interested in this sport.
Without Little John in Paris, he didn't even go to the community courts he used to play often.
"Shall I try?" Edwards asked tentatively.
Based on the data, although Ronaldo has great commercial value and ability, he is not the most cost-effective player among Liverpool's potential purchase targets.
Messi is the same. With his size and playing style, he is not suitable for a game like the Premier League.
Neymar, who is very close to Barcelona in Brazil, is also not suitable for the Premier League.
But there are people who are suitable.
"I said, you should make the decision on this matter." Bea Shaffer glanced at Edwards and repeated what she just said.
"Then I'll think about it." Edwards hesitated.
"I wish you success."
A hint of cunning flashed in Bei Shaffer's eyes, and she couldn't help but sigh in her heart, how good it felt.
As expected, staying with Xiang Yang brings other benefits besides making money. Talking about things with this man named Edwards is much more comfortable than talking with Little John.
"Shaffer, if I need your help, can you..." Edwards always felt something was strange, but couldn't explain it.
Bea Shaffer nodded and smiled: "If the matter is reasonable, I will definitely help you. But only one person can help you convince the Boss."
"Ahem." Edwards took a breath.
"But Liu has been a little busy recently, and she doesn't seem to be very interested in football. I'm afraid you have to do your homework carefully."
"."
Almost unable to hold back Bibi Shaffer's glance, Edwards took a deep breath.
All right.
Tech geeks are not one-dimensional.
He finally realized why he felt strange.
In this case
Sensing that Edwards was about to end the topic and leave, Bea Shaffer said calmly: "I think there is someone else who can help you."
"Who?"
"Mr. Fan."
"Why him?"
“Because Boss attaches great importance to China’s market”
(End of chapter)