Chapter 504: Entering the British supermarket sector
Although the flu has a high probability of having little impact on young people, even if the probability is 1%, there is no need to gamble, and this flu pandemic is not an ordinary one.
Furthermore, there are children, infants and elderly people at home, so their risks are relatively higher.
In the face of this group-borne disease, personal defense is important, but overall defense is also important. If the overall defense is stronger, everyone will be safer.
But life still has to go on. Under the premise of trying to defend as much as possible, what should be done will be done. When the time comes in June, Yang Wendong will go to Europe for some business activities. The first stop is naturally the United Kingdom. ;
"Yang Sheng, this is the residence prepared by the group for you." Lin Youjing, who is in charge of Changxing Group's overseas business, took the Yang family to the front of a villa and said: "This is also a relatively famous wealthy area in the UK, whether it is The security and privacy are both good."
"Have we bought this house?" Yang Wendong asked after looking around.
Lin Youjing said: "It has been bought for a total of 270,000 pounds. I bought it last month. If you or your family come to the UK in the future, you can live here."
"Okay." Yang Wendong nodded, and then said: "How many people in the United States?" I also bought one in each of the big cities, France, and Germany. I may visit these countries or cities frequently in the future.”
Although there were huge overseas markets and investments in the first ten years after traveling back in time, But his core industry is in Hong Kong;
Now that his wealth has reached a large scale in Hong Kong, the focus in the next ten years must be overseas, including Europe and the United States, etc.;
If you go to some cities that you visit occasionally, you can stay in a hotel directly, but often If you want to come, you can buy a house of your own. The housing prices in these places will definitely rise in the next few years, although this is not important to him.
Lin Youjing agreed: "Okay, then in the United States, should I choose Los Angeles and New York first?"
"Okay, if there are other cities in the future, just add them." Yang Wendong He was also very concerned and asked: "How has the British economy been in recent years?"
"Very Bad." Lin Youjing replied: "The largest port in London, the UK, missed the opportunity for containers and lost its market to Norway, resulting in tens of thousands of unemployment and an indirect impact of at least more than 100,000 people. Even though the London government tried every means to attract foreign investment, But trying to attract so many people is basically impossible;
There is also the colonial equality law promulgated in the early years, which led to a large number of Indians and Africans entering the UK. These people are incapable of working and have strong destructive capabilities, costing the government billions of pounds every year;
External On the other hand, the pound has depreciated on a large scale. Many countries do not believe in the pound and have even run on the vaults of the Bank of England. The downward pressure on the pound is huge. Yang Sheng in Hong Kong should also know this. ”
“I know. "Yang Wendong said with a smile: "Recently, the British government requires Hong Kong British to compulsorily hold a part of the pound in foreign exchange, which has aroused opposition from many Chinese MPs. Hong Kong's political circles are very lively. ”
The decline of the British Empire began in the 1940s, but the centipede did not die. Even in the 1950s, the United States, the global news talker, had to give Britain three points of face;
But after entering the 1960s It’s really unbearable. Many colonies have become independent one after another. Those that are not independent are only in the name of the Commonwealth. They have been overshadowed by the “free trade” of the United States. The Commonwealth has gradually ceased to be a source of British goods. Dumping ground;
The economy within the UK is naturally in shambles. Europe's largest port has missed out on the container revolution, and the development of various industrial technologies is mediocre. The automobile industry was forced to establish the Leyland Group to control all cars in the UK. Then the British internal market was closed and self-sufficiency began. However, the technology was not good enough and exports became worse and worse.
Under this situation, in order to stabilize the economy, the United Kingdom once again took up the idea of colonies, and wanted each colony to hold a certain amount of pounds and British national debt to stabilize the exchange rate. Naturally, this caused a lot of dissatisfaction. .
Lin Youjing said: "Yes, the current situation in the UK is like this. Compared with France and Germany, the growth rate is still far from enough.
But benefiting from the whole of Europe With the rapid development of the economy, the quality of life of many people is still good. That is why the United Kingdom ranks among the best in the world. The influence and economic proportion are getting worse and worse, and even the navy has fewer and fewer warships."
"This is good, it is suitable for me to buy at the bottom." Yang Wendong nodded and looked to his side. Wang Zhiqun asked: "Lao Wang, how are the contacts with those companies going?"
Naturally, buying the UK at the bottom cannot be about real estate and stocks. In a country with a weak economy in the future, he will not waste money investing here. What he wants is naturally the patented technology of some British companies;
Even if the UK gradually Decline is also a process. During this period, some of their manufacturing industries were still good, although not as good as Germany.
Wang Zhiqun replied: "Yang Sheng, I have locked in two companies. One is called GLL, which specializes in speaker audio. Its audio technology content is quite good in Europe. It mainly supplies televisions and high-end radios. , communicating with them is okay;
The other company is called Beco Home Appliances and Mofei Electric Co., Ltd., which is a very large home appliance brand in the UK. It has good compressor technology and has expressed its willingness to sell.
However, these two companies are willing to sell. , is not their latest technology.”
"I don't need the latest technology. Solve the existing problems first, and then gradually solve the progress problems." Yang Wendong said: "Then negotiate with them as soon as possible and buy it."
He attaches great importance to the development of the home appliance field. , especially black and white home appliances, this market is too big, but the competition between these two markets is fierce, so it is difficult to succeed. However, if the short-term goal is only in Southeast Asia, it is still easy to achieve.
It’s just that Hong Kong currently has basically no R&D capabilities. It would be great if production can go smoothly. Therefore, for many technologies, purchasing patents is still the first solution, and then gradually cultivating one’s own R&D capabilities, so that they can develop smoothly. .
"Okay, I will negotiate the price with them as soon as possible." Wang Zhiqun promised.
Yang Wendong added: "In the field of electrical appliances, if you are lacking any technology, buy it if you can. Europe and the United States have some outdated technologies. If they are put into Asia, they will be very advanced and enough for us to use. Time is the most important thing to us.”
The early development of small local small businesses relied on the introduction of technology and production lines, and then gradually improved their own technology. The future electronics giant Samsung also did this, as did Japanese electrical appliance companies in the 1950s, and even the mainland after the reform.
Wang Zhiqun said: "I understand."
"Okay, I won't be involved in this matter. You just need to give me a reasonable number in the end." Yang Wendong said again.
Purchasing speaker and refrigerator compressor technology or production lines may cost hundreds of thousands of pounds, but for Yang Wendong, he only needs to know the process and results, and he can handle the business negotiations or technical negotiations in the middle. There is no need to personally participate. I don’t understand it either. It’s better to leave it to professionals.
"Okay, Yang Sheng." Wang Zhiqun also said.
Yang Wendong continued: "That's it for today. Let's go to London together tomorrow." Wang and Lin agreed and said, "Wei Sheng and Fang Sheng are already waiting for us in London."
Many senior executives of Changxing Group came to London this time, just to cooperate with the boss to complete some business. After all, it is difficult for the boss to come once.
The next day, Yang Wendong and his group arrived in downtown London. Yang Wendong looked around and frowned: "The air pollution in London is also very serious."
A few people accompanying them Among the people, Wei Zetao said: "Yes, there are still a lot of heavy industries in London. In addition, there are many power plants, cars, and ships. Sometimes due to some weather and air pressure reasons, the polluted air will fall to the ground, which is very difficult. Smell.”
"It seems that I have to ask Watsons to develop masks to prevent air pollution." Yang Wendong suddenly thought of this.
Because the pandemic is coming, Watsons’ medical mask business will definitely boom in the next two years, but there will be no business after two years. It seems to be very good to transform into industrial masks and masks to prevent air pollution. This The demand is also quite large, especially in Asia, where the industry is gradually taking off.
Wei Zetao smiled and said: "It's true. Even in our plastic factory and sticky mouse board factory of Changxing Industrial, the smell is relatively strong, and some masks are often distributed."
Watson's suddenly The leaders of several other departments also knew about the production of masks, but they didn't care. Over the years, several manufacturing companies in the Changxing Group have been constantly making new things.
"Aying, remember it and remind me when you get back." Yang Wendong said to the assistant beside him.
'OK. ’ After Aying agreed, she recorded the information in a small notebook of hers.
The group soon came to a VictorValue store. Yang Wendong asked: "Old Liu, is this the supermarket you like?"
Liu Huayu said: "Yes, this store VictorValue is a very famous cheap grocery store in the UK, with a total of 46 stores, including 31 in London;
The company behind this store intends to sell it for business reasons. My idea is to take it down. In this way, we will have a foothold in the European region. ”
“Go and have a look first” Yang Wendong didn’t ask much;
So a group of people walked in. It was a medium-sized supermarket with a total area of about 600 square meters. It contained a variety of products, from clothes to toys, from fruits and vegetables to meat, and various snacks, drinks, and electrical appliances; < br>
In terms of price, it is much more expensive than in Hong Kong, but compared to other British supermarkets, it may be much cheaper.
“How does this supermarket achieve lower costs than other supermarkets?” Yang Wendong asked curiously.
Liu Huayu said: "Low profits, choosing an average location and lowering the rent, so more customers come, but because of this, the profits are very low, making it unprofitable; this is why he The reason why the parent company behind it is going to be sold."
Yang Wendong nodded and said: "Then how do you plan to operate it after we acquire it?"
Liu Huayu said: "After the acquisition was successful, the team was still run by the original team, mainly in the supply chain, and gradually purchased from Singapore or Hong Kong. I have calculated that even after including tariffs, many products are still much cheaper than they are now. ;
Even many products in British supermarkets are purchased by British trading companies from Asian trading companies. If we can achieve direct supply, we can save the cost of two traders. ”
< br>"Cutting out the middlemen, indeed It's a good method." Yang Wendong smiled and asked: "What about the back?"
Liu Huayu said: "The back is to learn from Wal-Mart. As long as our price is the lowest, we can take away from other peers. customers, and then continue to grow bigger, With more stores, the cost of shipping from Asia will be lower.
But there are differences. The UK’s car usage rate is not as good as that of the United States, so we have to learn from Hong Kong in the city. Build a supermarket.”
"The cost of goods shipped from Asia recently is not low," Yang Wendong said again.
Liu Huayu replied: "Yes, shipping costs have increased significantly during this period, but Singapore's container terminal will be completed next year, and the transportation costs will be reduced a lot;
In addition We also have to rely on the appropriate help from Changxing Shipping, they have cargo ships from Asia to the UK.”
“This is not the case. It's a problem, just go to Zheng Yuhua and negotiate." Yang Wendong looked around and asked, "What is the approximate price of this supermarket chain?"
Liu Huayu said: "About 2 million pounds, on average, one store. The value is 50,000 pounds, not including the property. Many people in the UK do not own their own properties when they open a store.”
"The property doesn't matter." Yang Wendong said: "It seems that this store is okay. If you think it is suitable, compile a detailed acquisition and future development plan, and then negotiate the price, then there will be no problem on my side."< br>
Carrefour has basically monopolized the market in Hong Kong. It is also growing in scale in Singapore and is expanding towards Malaysia. Other Southeast Asian countries are also gradually seeking to cooperate with local giants, but the progress is relatively slow. slow.
As for the British market, as the British economy is not very good now, there are some opportunities. At least now the UK very much welcomes foreign investment;
Compared to Southeast Asian countries, the British Empire At least he is very disciplined and invests here himself. , the security is much higher, the legal culture is also somewhat close to that of Hong Kong, and the language can also be communicated directly, which is much better than Southeast Asia;
At the same time, if you make achievements in the British market, you can then expand into other British markets. A federal country is also more convenient;
It can be said that apart from the distance, there are still many other benefits.
Liu Huayu said: "Okay, I will reach an agreement with them as soon as possible."
"Okay, then I will wait for your good news later." Yang Wendong nodded and said .
In fact, in addition to the direct participation of his subsidiaries, he will also arrange for other people to investigate and compare the information. Only when the information is similar will the final approval be given. This is also to control risks.
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(End of this chapter)