Chapter 503 Red Bull
"Okay, as soon as possible, let me know if there is any progress." Yang Wendong nodded and said.
This kind of large-scale natural disaster cannot be stopped by human power. Even though the flu does not seem to threaten lives on weekdays, its low fatality rate and high contagiousness end up killing more people. Life;
As for viruses with high fatality rates such as Ebola and rabies, because of their weak infectivity and the attention of humans, only a few people die.
Of course, there are also hexagonal warriors, such as smallpox and AIDS.
It is a pity that Hong Kong does not have the possibility of developing pharmaceuticals. Otherwise, if a drug like oseltamivir could be developed, it would not only save many people, but also make high profits.
Zhou Haoran agreed: "I understand, there are many such factories under Changxing Real Estate. Masks can be produced with only simple equipment and manual assembly. Just like Changxing Industrial's sticky mouse boards, it can be produced in one month. It can be done on a large scale.”
“Well, let Dongsheng Factory prepare the mask equipment.” Yang Wendong said.
As long as there is an industrial foundation, such simple industrial products can be produced in a very short time.
"Okay." Zhou Haoran replied.
Yang Wendong then said: "Then the third thing is to talk about. Do you know about refreshing drinks?"
"Refreshing drinks?" Zhou Haoran was stunned for a moment and asked: "Yang Sheng is talking about some European and American drinks." A beverage brand that bottles coffee and sells it as a drink. "
"It's not coffee, but a sweet drink." Yang Wendong paused and said, "A friend of mine is traveling to Thailand. , told me that there are quite a few locally The drink can refresh you after drinking it, and the effect is even stronger than coffee;
I think this kind of drink will have a great market. There is no such drink in the world at present. This may be our opportunity. ”< br>
The time has entered 1968, ten years have passed, and his capital is relatively strong. Although it does not meet the standards of international consortiums, it is considered to be top-notch in Asia,
Especially in the next few years, Hong Kong's real estate will increase four to five times, and his wealth will also increase by the same or even more multiples. The electronics industry is also about to develop. He is also sure that he can seize some opportunities, plus Changxing Shipping, Changxing Industrial, etc. The company was also making a lot of cash, which gave him confidence and started planning bigger plans.
The first one in this plan is naturally the "Red Bull" drink. It will also be the single beverage that will be second only to Pepsi and Coca-Cola in terms of profit in the future. It can be said to be the only opportunity besides the two.
As for the beverage industry, although the market is large, it has matured. Even if a new type of beverage like Red Bull is to be promoted, it will require heavy investment. This is why Yang Wendong did not do this in the early years. Only if you have enough capital can you achieve successful promotion, especially in the media field. When the content of Changxing Film Company and TVB can influence the Asian market, and Li Xiaolong can become popular around the world, it will be more conducive to the promotion of Red Bull beverage.
“From Thailand?” Zhou Haoran thought for a while and said, “I have not done any research on this aspect. I don’t know where in Thailand I can buy the drink you mentioned, Yang Sheng. I am sending it now. People go buy it.”
Yang Wendong replied: “It’s a brand-name drink. , I don’t recognize the name either, it’s written in Thai. I seem to have lost the bottle, but it doesn’t have much impact. According to my friend, there are many small workshops over there producing this kind of drink. You can send more people there and buy more. Some drinks back and then we’ll study it over here in Hong Kong”
Historically, Red Bull was actually a type of functional drink in Thailand, not even better than others. It was just that it was successfully promoted by capital. Like Coca-Cola, even beverage companies of some size can actually make their own Coca-Cola.
So the most important thing is to promote it, but you also need to confirm the ingredients after buying it, see if you can optimize the ingredients and taste, and make it the best before promoting it. There must have been such steps in history.
"Okay, then I will send more people there." Zhou Haoran replied.
The boss has spoken, so he will naturally send a lot of people there. Whether it is labor or air tickets, it is nothing to Watsons.
"Okay, send the sample over as soon as possible." Yang Wendong said.
If Red Bull can reach its historical and future heights in this life, it will not only gain an industry with annual profits of billions of dollars, but also bring a large-scale industry to Hong Kong in the future.
Because Red Bull’s profits are high enough, no matter how high the labor cost in Hong Kong is, it is nothing, because the original Red Bull factories in the 21st century were opened in developed countries such as the United States and Switzerland, and the labor costs there were It is no less than that of Hong Kong.
The future of Hong Kong will only have a population of seven to eight million. A good industry is enough to support and economically radiate many people. And the beverage industry does not have high requirements for the industrial chain. Then even if other industries in Hong Kong disappear in the future , can also exist alone.
This can be regarded as my last resort for Hong Kong industry, especially in the New Territories in the future. In the past, the Hong Kong government built towns there, but they only had residential buildings and nothing else. In the end, these The place has been transformed into a slum, and if the Red Bull factory is there, the entire town can be raised with Red Bull. If you deploy it earlier, you can also get huge real estate income. This can be regarded as a win-win situation for all parties.
After arranging everything, Yang Wendong’s life returned to normal. He worked half the time and spent the other half with his family and children. In addition to being at home, he also often took cruises to go out to sea, and his life was also good. Very chic.
Half a month later, when the time entered May, Zhou Haoran came to Yang Wendong's office in Changxing Building with many different drinks.
Looking at the drinks in many glass bottles in front of him, Yang Wendong asked: "These are the drinks you got back from Thailand?"
Zhou Haoran replied: "Yes, a total of 26 kinds, this is the first batch found. My people are still searching in Thailand. This batch was sent back by air freight. "
"Have you got the formula for these drinks?" Yang Wendong asked again. asked.
Zhou Haoran said: "No, we have some contact with these factories, and they will not give us the formula without acquisition;
However, according to the investigation, the materials supplied by these factories should be sugar, caffeine, taurine, lemon, vitamins, etc., but we don’t know what the ratio is. "
"Well, that's enough. Have you tried all these flavors? "Yang Wendong asked again.
Zhou Haoran said awkwardly: "I have tasted it, but it doesn't feel very good, but we have also tested the refreshing effect, and it is indeed very good. Many factory workers drink it after working the night shift. I drank a bottle and felt more energetic. ”
“It’s great for refreshing, but it doesn’t taste good. Yang Wendong smiled and said, "Now you understand why this drink has not spread to other places, right?" ”
“Taste. "Zhou Haoran nodded and said: "No matter how good the nutrition of the drink is and how powerful some of its functions are, if it doesn't taste good, it's all in vain;
Only the taste is almost the same, and if it has other functions, it is a bonus, just like our Watsons ginger water drink. "
"Yes, drinks are for drinking. Customers pay for them, so they must enjoy them. Sweetness is a must. Yang Wendong also said: "So if we want to launch this refreshing drink, we must change the taste to at least not unpleasant to drink." "There will also be a market for drinks that are unpleasant to drink but have special effects. A small number of people may hold their noses and drink it. But if you want to make it a global hit, it must taste good, and then be driven by capital, and then combine it." OK;
Even early Coca-Cola The same is true, even, this "delicious, coca" represents a more addictive ingredient than sugar
Zhou Haoran said: "Then I will arrange a laboratory test. Research to see how you can make it taste better. ”
"Well, invest more manpower and resources and strive to develop functional drinks suitable for promotion earlier." Yang Wendong also said.
It shouldn’t be easy to change the taste of functional drinks. Otherwise, people in Thailand are not fools. Everyone knows how to add sugar to them, but if there are other pungent flavors in the drinks If you add sugar to something, it won't suppress the odor. If you add too much, it will make the sweetness too sweet and unpalatable.
So it is necessary to achieve a balance in multiple fields such as sweetness, taste, functionality, production cost and technology; this kind of research is not necessarily easy. The research and development cost of the beverage industry is low because once it is developed, it will not Changes are needed, but the prerequisite is that they must be developed first.
"Okay." Zhou Haoran agreed: "I will let the laboratory engineers go all out to research functional drinks."
He knew that his boss really valued this. Functional drinks, otherwise, with the boss’s worth, it would be impossible to stare at them for such a long time.
"Well." Yang Wendong asked again: "How is the situation in Malaysia?"
Zhou Haoran replied: "I went to Kuala Lumpur a week ago and chatted with the local investment promotion department officials. , they still welcome us to invest in sugar factories, but there is a problem. The scale of sugar plant cultivation in Malaysia is not enough recently. "What do you mean? What is the natural disaster?" Yang Wendong asked. .
Zhou Haoran shook his head and said: "No, Malaysia has actually only begun to vigorously develop the sugar industry in recent years. Before, their mainstream planting industry was rubber;
And this year there are many international Sugar companies have booked a lot of production capacity in advance, including our previous factory in Hong Kong, which purchased sugar from Southeast Asian countries and used futures to buy out future sugar.”
"Then what do they mean?" Yang Wendong asked again.
Many of the world's large-scale agriculture adopts the futures model, and this is also true for industry. Most factories produce after receiving orders, except for a few exceptions where the product is very popular, or for seasonal products. May stock up in advance.
However, even if industrial products cannot be sold after production, they can be stored in warehouses for a period of time without breaking down, but this cannot be done for agriculture. Basically, agricultural products need to be sent away immediately after harvesting, so large-scale agricultural product transactions They are all futures trading.
The four major grain merchants in the future will control many agricultural countries around the world. In addition to relying on genetic technology for seeds, their futures orders will also determine the agricultural choices of many countries.
Zhou Haoran said: "They suggested that we invest in a sugar cane farm so that after the sugar cane is produced, we can make sugar ourselves."
"Farm?" Yang Wendong thought for a while and asked: "Can I buy the farm over there? The kind with freehold property rights?"
Farms will be the passion of many super-rich people in the future, whether in Europe, If you buy a farm in the United States, South America or some Asian countries, you can become your own landlord, although you won’t make much money. Money, but a great sense of accomplishment;
And from an investment perspective, the farm is indeed a garbage return on assets, not as good as an ordinary factory. But from a resource perspective, the land on the earth is eternal. In terms of quantity, even if Mars can be developed in the future, it will not affect the value of the land on the earth.
So from a family perspective of a hundred years or even longer, this is a very cost-effective investment, because any company may fail, whether it is an oil giant, an automobile giant, a steel giant, a financial giant, a technology giant, etc. Wait, no one knows how many of these giants will go bankrupt in a hundred years, but the land purchased will last forever, unless there is a problem with the country's laws, but this is unlikely.
Of course, the only factor that really affects the value of land may be the birth of controllable nuclear fusion. Once it appears, the energy cost is extremely low, and it is possible to synthesize food in factories, but there is no hope for this kind of change within a hundred years. , so there is no need to consider it.
Zhou Haoran replied: "Yang Sheng, there are still some permanent farms in Malaysia. They were once a British colony, so the laws are very similar to those in Hong Kong, whether it is commercial real estate or agricultural land."
"Well, what about planting? We don't know how." Yang Wendong asked again.
Zhou Haoran replied: "It doesn't matter. We bought the land and need to invest in renovation, purchase fertilizers, etc. The planting can be left to the locals."
"That can be considered. "Yang Wendong nodded and said: "Then check the information first. If there is a suitable one, you can buy it, but you also need to cooperate with a local bank. I will We try to use as little of our own funds as possible and use the profits from the future industrial chain to repay the loans.”
Permanent land is still worth buying. In fact, it was also available in South America in the 1980s, but after all. It’s too far there, and your influence may not be able to control that much. This also depends on the scale of your own industrial development in the future;
In Southeast Asia, it is possible. Its own sugar industry has already reached a certain scale. It is feasible to buy a farm and plant sugar cane, which will also help its own real industry.
However, this is not considered real estate investment. It is purely about using the farm as part of the industrial chain.
Zhou Haoran said: "Okay, I'm going to see if there is any suitable land."
Yang Wendong asked again: "Where are the masks? How are the preparations going?"< br>
During this period, Yang Wendong was also a little worried, because more and more people were infected with the flu, and TVB broadcast the incident without his control.
Zhou Haoran replied: "Small batch production has already begun, but if this kind of medical supplies is to be sold on the market, it must undergo certain trials, and the Hong Kong government also has some legal requirements for this kind of medical supplies. We need to pass relevant approvals before we can sell them;
Even if we want to export in the future, we have to apply for approval qualifications from the corresponding country, otherwise we won’t be able to sell them.”
“Okay, let’s get it done in Hong Kong as soon as possible. Those on the side, those overseas are not in a hurry at the moment," Yang Wendong nodded.
Although there are masks for sale in Hong Kong, they are not cheap. Many of them are imported. Only when they are mass-produced here can the price come down.
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(End of this chapter)