Chapter 360 The style is confirmed, I like it at first sight
Jiang Hui is very experienced in how to design a car.
When he was at the Capital Automobile Manufacturing Plant, he almost pushed forward the new BJ212 step by step.
The BMW Light behind the BMW also followed a similar process.
Now just follow the same method to determine the appearance of the Land Rover pickup truck and off-road vehicle. Skip some steps directly and make a one-to-one clay model. Then you can start arranging the technicians in the R&D center to start drawing.
Jiang Hui himself is the design director and also the factory director. Naturally, there is no process in which the design plan requires constant evaluation and adjustment by each leader.
As long as Jiang Hui designs it and thinks it's OK, he can move on to the next step.
The time savings in these processes alone cannot be matched by ordinary car companies.
After all, not many design directors of car companies have such rights.
In addition, Jiang Hui himself already wanted to use which car as a prototype for Land Rover pickup trucks and off-road vehicles, and the related work became even simpler.
"Brother-in-law, this pickup truck doesn't look like a pickup truck at all. Instead, it looks like a beautiful and fashionable off-road vehicle from the front."
Secretary Zhou Yun was the first witness to Jiang Hui's design.
Watching Jiang Hui draw back and forth on the drawings, design sketches appeared in front of her.
This was the first time Zhou Yun saw the design of a car, and you can imagine his shock.
At the same time, her admiration for Jiang Hui grew deeper and deeper.
"That's right, our brand power is incomparable with world automobile giants such as Toyota and General Motors. The models we design must be eye-catching, give people the impulse to buy, and create a topic. Only in this way can we maximize the popularity. Increase sales.”
"Otherwise, even if our quality is very good and various configurations have been improved, consumers don't even know that you have such a model, and the sales volume will not be good."
"After all, our Land Rover pickup truck is mainly focused on the export market. We are not only targeting the African and Middle Eastern markets, but we are also prepared to try it in the United States, the traditional world auto market."
For Chinese companies, the last few decades have been the best opportunity to enter the American market.
At this time, the United States did not regard China's products as competitors at all.
There are Japanese Toyota, Honda, Nissan, Mazda and Korea's Hyundai Motors rushing ahead to attract firepower. The sales volume of Land Rover pickup trucks is simply not enough for the American auto giants to deal with them.
For Land Rover pickup trucks, it does not require particularly high sales volume in the early stage. As long as it can maintain a few thousand units a month, it is considered very successful.
No matter how much, it’s an extra surprise.
Taking advantage of the opportunity of exporting Land Rover pickup trucks around the world, it is actually very important for the sales team to cultivate sales channels for BMW cars around the world.
Whether you set up a sales company in some places and find local dealers to cooperate with, or directly find exports to local dealers, you can consider it.
Even trying to set up a few direct stores in some countries to better understand the needs of consumers is not out of the question.
In this era, most car manufacturers do not open sales stores themselves, but rely on dealers.
In the era of new energy vehicles, many Chinese car companies have begun to set up their own directly-operated stores, skipping all the intermediate links and understanding market trends most directly and quickly.
Jiang Hui will not directly transfer all of these, but he can still try to properly integrate these methods into the current dealer system.
This can also keep dealers under a certain amount of pressure, lest they poop or urinate on the head of a BMW one day.
"I think no matter which country's car market it is, there must be some consumers who are particularly concerned about the appearance of the car."
"As long as the performance of our engine and transmission can reach the market average, this Land Rover pickup truck is expected to sell very well in some markets."
Zhou Yun's confident look is quite rare.
Chinese people in this era attach great importance to the export business, but generally feel that exporting is very difficult.
Especially for industrial products, it is extremely difficult to sell them well abroad.
This situation did not slowly change until after the 21st century.
Now we mainly rely on various clothing and textile industries to expand exports and give full play to China's labor cost advantage.
After all, the gap between the monthly labor cost of tens of RMB and the monthly cost of thousands of dollars is absolutely huge.
"If it's like what you said, then our Land Rover pickup truck will probably have more market."
“In terms of appearance alone, I think it’s better than the pickup truck just now.”
Jiang Hui took out several design drawings of Land Rover off-road vehicles from the drawer.
This off-road vehicle was designed by Jiang Hui with reference to Toyota's third-generation Prado.
As the most urban SUV model among Toyota's off-road vehicles at that time, the Prado's relatively rounded appearance was very popular among family consumers.
Hard-core off-road vehicles are not only purchased by pure off-road enthusiasts, but also by a large number of family consumers.
As a domestic model introduced by FAW Toyota, the third-generation Prado allows Chinese consumers to feel another charm of hardcore off-road vehicles.
After all, after the third-generation Prado was launched, it became the model with the best driving experience among Toyota's hard-core off-road models at that time.
However, the price is not cheap at all. The guide price in 2003 was 525,000 yuan.
The most perverted thing is that when you go to a 4S store to buy this Prado, the sales manager is not talking to you about how many tens of thousands of yuan you can get in discount, but he is telling you how many thousands of yuan you need to add to the price to take delivery of the car, or how many thousands of yuan you need to add to the package. The value-added package can only be used to mention the car within one month.
Think about the house prices at that time, and then look at that price...
Of course, in 1985, the prices of Santana models were even more exaggerated when compared with housing prices.
"This..."
"Brother-in-law, is this really an off-road vehicle?"
Zhou Yun's family background is very good. Although he has just graduated from college, he is still well-informed.
She had never seen an off-road vehicle like the one in the drawing before her.
"Of course, the Land Rover off-road vehicle is designed with the goal of becoming a classic off-road vehicle, and its appearance will not be adjusted in the next ten years."
“In order to achieve this goal, its appearance combines tough and fashionable elements, showing a unique off-road atmosphere and urban style.”
"On the whole, the tower adopts the classic 'square box' shape of off-road vehicles. This design not only gives the vehicle a strong off-road flavor, but also makes it stand out among many off-road vehicles." "The body lines are tough and smooth, and the outline It shows a ready-to-go attitude, demonstrating the domineering and power of Prado as an off-road model.”
"In the front part of the car, I used a wide air intake grille. This design not only enhances the recognition of the vehicle, but also adds a bit of toughness and grandeur to it."
“The style of the air intake grille may be differentiated based on the engine displacement, but no matter which style it is, it complements its off-road positioning.”
"Paired with the tough headlights on both sides, the internal light groups are well-proportioned and bright when lit, which further enhances the visual effect of the front of the car."
"The shape of the headlights echoes the lines of the body, creating a strong visual impact."
After drawing the appearance of the Land Rover off-road vehicle, Jiang Hui was very satisfied and planned to ask Hou Guoming to arrange for people to prepare the clay model later.
"Brother-in-law, the shape of this car is exactly what you said. It has a very special look."
"Looking from the side of the car body, its lines give people a tough and smooth feeling."
"The rising waistline outlines a sense of movement, making the vehicle look more dynamic."
"At the same time, brother-in-law, the wheels you designed are also very fashionable. The large-size aluminum alloy wheels and wide tires not only improve the off-road performance of the vehicle, but also add a bit of fashion to it."
"The shape of the door is simple and elegant, echoing the lines of the body, and together creating a sense of integrity."
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Zhou Yun has also been reading various car-related articles during this period. Even various international car magazines, BMW Technology has produced a batch of them, and Zhou Yun has basically read them all.
So following Jiang Hui's introduction, he expressed his feelings about Land Rover off-road vehicles.
Not to mention, the feeling of praising a product you designed is very different from praising someone else.
Although Zhou Yun is her secretary, even if the car model designed by Jiang Hui is not very good, she will most likely praise it.
However, Jiang Hui felt that the classic shape of the third-generation Prado would not cause Zhou Yun to falsely praise it.
After the Land Rover off-road vehicle is launched, it may be the time for the BMW Group to take off.
After having several classic products, the situation has been completely opened up.
In the future, whether it is to make these products well or continue to develop other new models, there will be a lot of room for choice.
"You are right. Whether it is the front of the car, the sides of the car, or the rear of the car, I think they are all equally well designed."
"The tail line looks simple and clear, and the broadness looks very solid."
"The design of the taillights is also very interesting. I used a clever trick to make it look very individual when lit. It echoes the headlights on the front of the car and jointly enhances the recognition of the vehicle."
"At the same time, the rear of the car is also equipped with an external spare tire. This design not only enhances the off-road atmosphere of the vehicle, but also adds some practicality and convenience to it."
"In addition, I also arranged some special designs in terms of details."
"For example, the bumpers, fenders and other parts of the car body are all made of heavy materials, which not only improves the vehicle's protective performance, but also adds a bit of toughness and grandeur to it."
"At the same time, the various logos and decorative parts on the body have also been carefully designed to echo the lines and colors of the body, creating a sense of integrity."
"This car will not only earn foreign exchange through export in the future, but also become an industry-leading model domestically."
Compared with the embarrassing situation of pickup trucks in the Chinese automobile market, the situation of off-road vehicles is much better.
Although before the rise of urban SUVs, the sales of off-road vehicles were generally not comparable to those of sedans.
But in some special units and frontiers, off-road vehicles are definitely very popular.
Jiang Hui is not worried about the lack of domestic sales of Land Rover off-road vehicles after they are launched.
"Brother-in-law, after our Kuhu off-road vehicle is launched, it is estimated that the sales of BJ212 of Capital Automobile Factory will drop sharply."
"Mercedes-Benz sedans are much better than their BJ310."
“Wouldn’t it be a very difficult time for the Capital Automobile Manufacturing Plant?”
Since Jiang Hui's first job was at the Capital Automobile Manufacturing Plant, and the company's current sales volume was also the leading one in the country, Zhou Yun naturally wanted to know more about its situation.
Combined with the situation of the new model designed by Jiang Hui and the soon-to-be-launched Mercedes-Benz sedan, Zhou Yun felt that there was a dark cloud hanging over the sky at the Capital Automobile Manufacturing Plant.
The other party's good days are probably only a few days away.
"They are now slowly focusing their development on the joint venture Shouqi Jeep. They hope that through the joint efforts of the two companies, Shouqi Group will become the largest automobile group in China."
"It's just that this idea is very good, but it's hard to say whether it can be realized."
Jiang Hui knows that joint venture car companies are inevitable to develop in this era, but all joint venture car companies are competitors to BMW.
So he naturally didn't have a good impression of Shouqi Jeep.
If you can kill someone, that would be the best.
Maybe it can also provide more development soil for domestic independent brand cars.
"That's right. The more ambitious people have already followed you, and many of the people who remain now are just dawdling."
"They will be slowly eliminated, which is normal."
Zhou Yun does not think any domestic automobile company has the strength to compete with BMW.
Not to mention other things, Jiang Hui's design level alone can crush any domestic car manufacturer.
In China in this era, most automobile manufacturers do not yet have the ability to independently design a new model.
When various private car companies started their business in later generations, they basically looked for a best-selling model from an international auto giant and "learned" from it.
It is said that hi is a reference, but in fact many times even the minute dimensions are exactly the same.
If you remove a certain part of the car body and exchange it, there may not be any installation problems.
It's not that Jiang Hui doesn't like this approach, he just feels that if China can be equipped with the ability to independently design cars early, perhaps the rapid development of independent brands in the new energy era will occur more than ten years in advance.
This is absolutely of great significance to the development of China's automobile industry.
Why can't China's car market be filled with car brands from all over the world, and the world's car market not be filled with Chinese car brands?
(End of chapter)