Chapter 361 Harvest 1984
The design of Land Rover pickup truck and Land Rover off-road vehicle can win Zhou Yun's favor. Naturally, Hou Guoming and others reacted greatly after seeing it.
Everyone knows that Jiang Hui is the most powerful car exterior design master in China. Even General Motors has asked him to design car exteriors.
However, except for a few people such as Hou Guoming who have personally witnessed Jiang Hui designing cars, there are still many people at BMW who have never seen it.
Now that we have seen two models that are more fashionable and beautiful than similar models designed by various world automobile giants, everyone has a more intuitive understanding of Jiang Hui's design talent.
"Director, the only thing I'm worried about now is whether the matching engine and gearbox can be developed on time."
"As for the appearance of Land Rover pickup trucks and Land Rover off-road vehicles, we can directly create one-to-one clay models without any modifications."
"After the model was completed, I immediately arranged for people from various departments to start drawing specific drawings, and strive to complete the work in the first quarter of next year."
"If the speed is fast enough, one of these two cars can be launched in the first half of the next year."
Hou Guoming is now eager to produce the two models on the drawing.
Obviously, the two cars in front of you are very capable in their respective segments.
With this design and appearance, you can use it for ten years without worrying about it becoming outdated.
Originally, automobile products of this era generally only received a facelift every five to eight years.
For example, the third-generation Prado was launched in 2002 and the fourth-generation product was launched in 2010.
How is it like in the era of new energy vehicles? After two or three years of production, a product seems to be outdated, and manufacturers are hurriedly launching new models.
This kind of pace is actually very unfriendly to automobile manufacturers.
A lot of money is invested in the development process of a product, and the molds for various parts prepared can generally be used for four to five years without worrying about problems.
In this case, the longer the same product is produced, the lower the subsequent amortized costs will be and the better the profit will be.
Even if the price is reduced appropriately, it will not have much impact on profits.
If everyone's cars were replaced every two or three years, the price would be much higher.
"You are also experienced in making clay models."
"Get them together after New Year's Day, and I will accompany you personally to do it."
Jiang Hui also hopes that these two products can be mass-produced as soon as possible, so that he can flex his muscles and do something on the world automotive stage.
Only with one or two hot-selling products can BMW's operating conditions become more stable and its popularity become greater.
This will also be very beneficial for Jiang Hui to continue to enter various other fields in the future.
Especially in China in the 1980s, people were more well-known, and sometimes they were just a talisman.
Even with the help of Zhu Jiansheng, the father-in-law, sometimes it is necessary to strengthen one's own influence.
"No problem, but in the past week, all departments have been busy with year-end summaries. I have brought all the appearance design staff to make clay models on a surprise basis. Their team's summary work may be left behind."
Hou Guoming still cares about his subordinates. The summary work is related to the honor of each department, and everyone attaches great importance to it.
"I am going to convene the heads of various departments to hold a summary meeting. The main purpose is to unify the understanding of development with everyone, not to let the people below constantly prepare materials."
"Well, don't wait until next week. Zhou Yun, please inform me that the heads of each department will come to the large conference room for a meeting tomorrow morning. Our year-end summary does not need to wait until after New Year's Day."
Jiang Hui directly moved the summary meeting from January 5th to December 28th. Even if the heads of various departments had many ideas to add to the summary materials, they did not have time.
I am exhausted, so I will work overtime and stay up late tonight to perfect it.
……
"Director, as of yesterday, our company has sold a total of 123,422 cars, and the BMW Light has become the highest-selling single model in China."
"Although the final data has not been released, we speculate that the combined sales of BJ212 and BJ310 this year by Capital Automobile Manufacturing Plant will be about 130,000 units, which is only slightly more than us."
"But regardless of BJ212 or BJ310, monthly sales are showing a downward trend. It is highly likely that sales will fall below 120,000 units next year."
"Our Mercedes-Benz sedan will be officially launched for sale next year, and the overall sales volume will surpass that of the Capital Automobile Manufacturing Plant, and it is inevitable to become the number one in the country."
As the head of sales, Chen Chenxing was the first person to take the stage to report the department's achievements during the summary meeting.
At BMW, the importance of R&D and sales is unmatched by other departments.
After all, only by selling products can a company survive.
As for the emphasis on research and development, it goes without saying.
When the brand's influence is still relatively low, if we don't rely on research and development to create a few classic models to increase the popularity of BMW, the future will be difficult.
"Starting this year, our BMW cars will be upgraded to the BMW Group, and its BMW, Mercedes-Benz, Land Rover and Chitu cars will be independently registered."
"However, although the company is registered independently, the operations of the R&D, procurement, sales and other departments will remain unchanged for the time being. It will become completely independent after it grows in scale."
"At that time, everyone may become the general manager of a company and be responsible for all the work of a brand."
After listening to Chen Chenxing's introduction to this year's sales, Jiang Hui immediately encouraged everyone, making the summary meeting exciting from the beginning.
None of the ministers present wanted to be the head of a company.
Otherwise, people wouldn’t come to Shenzhen from all over the country to work hard.
As a city with the highest proportion of migrant population, the purpose of coming to Shenzhen is relatively simple, that is, to make money and start a career, and everything else can be put aside.
"Thanks to the efforts of various departments, after achieving sales of more than 120,000, our company's business scale has successfully exceeded the 3.7 billion yuan mark, becoming the largest industrial enterprise in Shenzhen."
“If you add in the contributions from affiliated companies such as Nanshan Technology, the turnover will be even higher.”
Lin Ying, as the former head of the finance department of Chaoyang Motorcycle Manufacturing Factory, now followed Jiang Hui to Shenzhen and continued to be responsible for BMW's financial business.
And BMW did not disappoint her. Its business scale soon exceeded the 1 billion yuan mark, and may exceed the 10 billion yuan mark in two years.
At that time, the influence was completely different.
You must know that even FAW's annual turnover has just exceeded 10 billion yuan.
After BMW takes over, it is estimated that no other car company will be able to catch up.
"Our 5MT manual transmission will be officially mass-produced next month. By then, it will not only be installed on Mercedes-Benz cars, but can also be sold to the outside world at a high price." "Starting next year, Nanshan Transmission's turnover will also be able to enter into the rapidly growing lanes ”
As the newly appointed general manager of Nanshan Transmission, Ji Hua naturally wants to do something big.
Compared with other companies that basically have product output, the current situation of Nanshan Transmission is still relatively embarrassing for the time being.
A lot of money has been spent over the past year, but the product has not yet been officially mass-produced.
This feeling of watching money flowing out, but no funds flowing in, is really bad.
"Mr. Ji's proposal is a good one. After Nanshan Engine officially becomes independent from BMW next year, it is also considering selling our 1.5L engine externally."
"Through the efforts of the R&D center in the past two years, our 1.5L engine will soon achieve technological upgrades. The external sales of old models will not have much impact on our development."
As the general manager of Nanshan Engine, Hu Shuiwen also hopes that the engines he produces can be sold externally.
Otherwise, the profits of the engines currently supplied to BMW Light will be compressed to the extreme, and they will basically be supplied at the production cost price.
If it were sold externally, the situation would definitely not be like this.
By then, an engine will cost 20,000 yuan, and many manufacturers may be interested.
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Because the performance of the same type of engines produced by others is not as good as the Nanshan engine, and the production cost may be more than 20,000 yuan.
In this case, choosing to purchase from Nanshan Engine is obviously in the interests of many people.
Anyway, Nanshan Engine is located in China. You can buy technologically advanced engine products without spending foreign exchange. Naturally, car manufacturers will be happy.
"There is no problem with the first-generation 1.5L engine being sold externally, but there are no plans for other types of engines to be sold externally in the short term."
Jiang Hui understood Hu Shuiwen's thoughts and agreed to sell the engine.
But not all products are sold.
Before several brands have completely developed and expanded, the main purpose of Nanshan Engine is to serve the BMW Group.
For the domestic passenger car industry, there is a 1.5L engine available, which is actually enough.
Whether it is an economy car or a mid-level car, it can be used.
Back then, Mitsubishi lived a comfortable life for more than ten years by selling engines in China.
Nanshan Engine has begun to tap this part of the market in advance. In the future, if Mitsubishi wants to make a lot of money by selling engines in China, it will not be that easy.
"As long as the first-generation 1.5L engine can be sold externally, it will be enough to meet the market demand in the next five years."
"As for other domestic automobile manufacturers, they cannot produce too many models in a short period of time. Each factory is expected to launch only one new product to test the water."
Hu Shuiwen was in a good mood when he saw that his proposal was affirmed.
Starting next year, Nanshan Engine can also live a meat-eating life, and the pressure on him as the general manager will be much less.
"The development and production preparations for our bellows and fixed calipers are in rapid progress. Small-scale mass production will be possible in March next year, and we will begin to expand the overseas after-sales parts market."
"Once the situation opens up, Nanshan Technology will also become a major foreign exchange earner next year."
Chen Chenxing also serves as the deputy general manager of Nanshan Technology, responsible for finding more customers for parts.
As a task that Jiang Hui had just assigned some time ago, Chen Chenxing naturally wanted to advance it as the most important task next year.
"The auto parts business has great potential if it is done well."
"Whether it is exporting or providing services to other domestic automobile manufacturers, there is a huge market."
"For example, Shanghai Volkswagen has now established a Santana localization community, whose purpose is to promote the localization of Santana models."
"But as far as I know, the localization of many parts is not going very well, and relevant parts cannot be produced by qualified supporting factories in China."
"In this case, Nanshan Technology should not be burdened and can proactively contact the other party and produce auto parts for them."
In Jiang Hui's view, Santana is not his main competitor.
Even if it is a rival, there is nothing taboo about providing auto parts to competitors.
Like Denso in later generations, it is a direct line of Toyota Motor, but the core parts of many Honda models are supplied by Denso.
Even BYD's batteries are sold to many domestic peers.
Competition is competition, and business is business.
There is no need to fight to the death just because everyone is in a competitive relationship.
"I understand. I will make arrangements later and proactively contact the purchasing departments of Shanghai Volkswagen, Shouqi Jeep, Yangcheng Peugeot and other joint ventures to see which parts we can match."
With Jiang Hui's instructions, Chen Chenxing didn't have any burden when developing new customers.
When the time comes for him to make introductions to clients, he can also swear to make some promises.
Even though BMW will soon become the number one in the country in terms of sales, the cumulative sales of other car manufacturers are still much higher.
Besides, enriching the customer base can also speed up the development of Nanshan Technology and collect more relevant information for the BMW Group.
"Nanshan Equipment will also speed up its development pace next year, recruit more manpower, and develop as much equipment as possible for each factory in our group."
"In the future, whether it is our gearboxes, engines, or various parts, if we want to become a world-renowned company, we must have our own exclusive technology in production line equipment, otherwise anyone can buy equipment to produce it. , our advantages are no longer outstanding.”
The importance of the equipment industry to industry is unquestionable.
The further it develops into the later stages, the greater the impact will be.
Huaxia's equipment industry as a whole has a relatively complete range of categories, and most products are produced by domestic manufacturers.
It's just that the technical level is a bit unimpressive, basically still stuck at the level of the 1960s.
In this case, there is absolutely no way to meet the needs of the BMW Group.
So Jiang Hui is ready to give him a lot of support.
(End of chapter)