Chapter 362: Go, go, go! 1985 is coming
Although the BMW Group is preparing to operate as a group, its implementation stage is still similar to that of various domestic automobile factories.
For example, the Capital Automobile Manufacturing Plant also has many subordinate workshops and factories.
Companies like Nanshan Technology are like a subordinate factory to others. In fact, there is not much difference in their temporary status and management methods.
Of course, this is definitely a phase.
After the company continues to grow and develop, and the business of its subsidiaries no longer relies solely on BMW cars, the situation will slowly change.
These must all be done step by step.
"Director Jiang, congratulations. Only three years after BMW was founded, it has already achieved annual production and sales of 120,000 vehicles, setting a new record in the domestic automobile industry."
"In front of you, major manufacturers such as FAW and Second Automobile Works will feel ashamed."
On New Year's Day, there is no such thing as a holiday.
Liu Tianwu brought some people from the district to BMW for inspection and exchange, which can be regarded as expressing the district's support for BMW in the new year.
The district has also learned some information from the BMW Group's internal summary meeting two days ago. Liu Tianwu is becoming more and more satisfied with BMW.
Throughout 1984, China's GDP was only over RMB 700 billion.
Among them, Yangcheng City, the largest city in Lingnan Province, has a GDP of only over 150 billion.
Now the turnover of BMW alone has reached more than 3 billion, which has brought even more GDP to the entire industry chain.
It is precisely because of the emergence of BMW Group that young Shenzhen is expected to join the ranks of the top 50 GDP.
Under such circumstances, how could Liu Tianwu be unhappy?
He felt that if the BMW Group really developed at the pace Jiang Hui said, Shencheng would soon become the most dazzling presence in the country, and its GDP would increase explosively in the next few years.
When the time comes, let alone squeeze into the ranks of the TOP50, it is not impossible to even hit the TOP5.
After all, as long as GDP reaches 15 billion yuan, there is hope.
"The leadership has given us the award. We are now like a castle in the desert. Our foundation is very weak. If there is a slight disturbance, the company's operations may fall into development difficulties."
“We need more support from the district for our development in the future.”
At any time, local support is an indispensable condition for the rapid development of an enterprise.
Especially under the current dual-track price system, without the support of relevant departments, the development speed of the BMW Group will definitely be greatly affected.
Not to mention anything else, for raw materials like steel alone, the price difference between the planned price and the unplanned price can be several times higher.
It is directly reflected in the production cost of the car, which is very scary.
"No problem. As long as you have needs, I will give my full support. If I can't handle it personally, I will ask the city to work hard. If it doesn't work, I will ask the province."
Liu Tianwu's words were really not just words. He really hoped that by fully supporting the development of the BMW Group, Shencheng could rise rapidly, and he could quickly become a member of Shencheng's leadership team.
He has heard some news. After the New Year, although his position will not change, he will become a member of the Shenzhen City D Committee, and his level will be raised by half a level.
This is definitely a very important progress.
"After this period of operation of the Government Service Center, the evaluations of various enterprises have been very high."
"Boss, you have done a great thing for everyone."
Jiang Hui chatted while accompanying Liu Tianwu to visit the factory.
"The Government Service Center is now ready to promote it throughout the city, and the next step is to promote its use throughout Lingnan Province."
"If the effect is good, it will definitely be promoted across the country in the future."
"I have been praised several times by leaders for this matter."
Speaking of the Government Service Center, Liu Tianwu was in a very good mood.
Apart from his economic achievements, this is his most impressive reform.
The key is that this reform can be extended to a wider range, allowing his popularity to continue to rise.
This will definitely be very beneficial to his future career development.
Just for this reason, he had a very good impression of Jiang Hui.
……
After sending Liu Tianwu away, Jiang Hui began to follow the people in the R&D center to make clay models of Land Rover pickup trucks and Land Rover off-road vehicles. The news that BMW sold 120,000 BMW Lights last year naturally spread to various domestic car factories. It's open.
"Director, we produced more than 70,000 vehicles last year and achieved the production tasks assigned by our superiors."
"But compared with the production and sales of more than 120,000 vehicles at Capital Automobile Manufacturing Plant and BMW, it looks a bit ugly."
"I think the factory needs to transform and develop passenger cars as soon as possible to increase production."
"Otherwise, when others hear that FAW's sales volume is only over 70,000, which means it has fallen to third place, they will probably look down upon us."
Zhao Guangming is still very well-informed. In this era, it is not like in later generations where car sales can be published on the Internet at any time, and newspapers will not specifically make sales lists in this area.
For more information, you need to find out for yourself.
BMW employees basically come from all over the country, and most of them are employees of various automobile factories.
For those information that is not very sensitive, it is actually not difficult for outsiders to inquire about it.
"The sales volume of trucks cannot be compared with that of cars, especially since the relevant departments officially relaxed the policy restrictions on private car purchases last year. In addition, after the reforms in the past few years, some wealthy people have begun to accumulate, and the situation of individual car purchases will be Slowly increasing.”
"Our old Hongqi has been discontinued, and the new Hongqi sedan has not been picked up. It is really a pity."
"However, the joint venture agreement with Volkswagen can be officially signed this year. When their new models are introduced, our situation should change significantly."
Geng Weidong felt that his pressure was obviously increasing.
As the big brother in the domestic automobile industry, his status can no longer be maintained. He, the leader, is under the greatest pressure.
Every time there is a meeting, people from BMW do not necessarily meet together, but people from the Capital Automobile Manufacturing Plant basically have to be together.
Regardless of whether others said it or not, Geng Weidong himself felt that everyone looked at him a little differently.
That feeling is very uncomfortable.
"Yes, with Volkswagen's products and the production of Audi cars we produce will officially increase this year, the operating conditions in the factory will definitely improve."
"Once the finance department has money, we can invest more funds to develop our own Hongqi sedan."
‘At that time, we can also compete head-on with other car manufacturers, and we can also compete with imported cars. ’ “I heard that last year alone, more than 100,000 cars were imported across the country. This is a very exaggerated number.”
"If we can capture this part of the market, it will be very beneficial to future development."
Since 1984, the number of domestic automobile imports has skyrocketed, which has consumed a large amount of foreign exchange, but has also given many automobile manufacturers hope to develop passenger cars.
In the past, the First Ministry of Machinery encouraged various automobile manufacturers to develop passenger cars. Although everyone paid attention to it and was doing related work, the intensity was relatively not that great.
Now that the real sales are in front of everyone, the feeling is completely different.
"The total number of domestically produced and imported cars sold last year exceeded 500,000, which is considered a historic breakthrough."
"We, FAW, must seize the opportunity of the rapid development of the automobile industry and return to the number one position in the industry."
"What are the various domestic automobile manufacturers doing? You should also arrange for people to find out clearly about this information."
"It would be bad if by then other manufacturers have already taken various actions, but we are always slower than others."
Geng Weidong is ready to roll up his sleeves and work hard to see if he can make FAW the number one in the industry again before retiring.
"There is really some news."
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"BMW's new sedan products are said to be officially launched in mass production this quarter."
"At the same time, BMW is also developing two new products. I will arrange for someone to find out what the specific products are."
"At the same time, the new commercial vehicles from the Capital Automobile Manufacturing Plant are expected to be officially launched this year, and will form a direct competitive relationship with the BMW Light."
Zhao Guangming knew that Geng Weidong was most concerned about what happened at the Capital Automobile Manufacturing Plant and BMW.
So far, the sales volume of both of them exceeds that of FAW.
"Call Wang Le over, and I'll ask how the development progress of the new Hongqi sedan is going."
"Other manufacturers are moving so fast, it won't work if we are slow."
Geng Weidong already felt that the pressure was quite high, but now that Zhao Guangming said it, it was even less stressful.
Soon, the secretary called Wang Le, director of the design department, over.
"Leader, our new Hongqi will be available for sale at the end of this year, but if it uses Audi's engine and gearbox, the price will remain high."
"In order to increase sales within the factory, I think we should consider developing a separate model and purchasing cheap and easy-to-use gearboxes and engines from outside?"
"In terms of styling, we can also directly refer to internationally popular economical models, such as Toyota's Corolla, which is a very suitable target."
Wang Le knew that if he didn't come up with a mass-market product as soon as possible, he might not be able to keep the position under his butt.
The design of the new Hongqi sedan is almost completed, but it is considered good if it can sell several thousand units a year. There is simply no way for FAW to become the industry leader again.
At this time, Geng Weidong communicated with himself about the new car model and briefly explained the background. If he didn't come up with some practical information, he would definitely not be able to make a difference.
"The sales volume of Toyota's Corolla is indeed very good. It is said to be Toyota's best-selling product."
"We have never produced a model of this level before. We have to develop it in a short time. Is your design department confident?"
FAW is in contact with Toyota Motor to discuss establishing a joint venture.
But in terms of results, it is not particularly ideal.
During this negotiation process, FAW also collected a lot of information related to Toyota cars, and it still has some understanding of best-selling models such as Corolla.
“As an economical car, Corolla’s engine displacement is not very large, and its gearbox is also a 4MT manual gearbox.”
"We can completely consider purchasing suitable engines and gearboxes from outside, and then imitate and develop the chassis and body ourselves. If the speed is fast enough, it can be put on the market the next year."
Wang Le had never thought about fixing the engine and gearbox himself, and he didn't know how long it would take to get them done.
But we have to build high-volume cars.
So by purchasing the most difficult engine and gearbox from outside, and then copying Corolla's styling, interior and exterior decoration, and chassis, the design difficulty was immediately reduced.
If everything goes well, mass production is possible by the end of next year, not to mention the year after next.
Of course, he would definitely not say such words so fully, otherwise he would be digging a hole for himself.
"I heard that BMW has separated its engine and established Nanshan Engine. Their 1.5L engine should be available for external sales."
"Can the factory consider asking people from the purchasing department to contact the other party to see what the situation is?"
Zhao Guangming interjected from the side.
In his opinion, BMW's move should be a good thing for Wang Le's plan.
"The performance of the 1.5L engine used in the BMW Light is still very good. The key is that the price is not high, otherwise the price of the BMW Light will not be as low as 29,900 yuan."
"If the other party can really sell this kind of engine to the outside world, it is not impossible for us to purchase it there."
Geng Weidong still knows what the engine design level of his own factory is like.
So I didn't bother Wang Le at this time.
"I will arrange for someone from the purchasing department to communicate with the other party later."
"As for the gearbox, I think it is enough to continue to use the 4MT manual gearbox from Capital Gear Factory. This is currently the gearbox with the highest production volume in China, and the cost is not very high."
"By then using the same powertrain as the BMW Light, our brand new economical car will be able to cost less than 100,000 yuan."
"Compared with Santana's price of almost 200,000 yuan, the advantages are very obvious. It is expected to become a hot model with monthly sales of over 10,000 yuan."
When Zhao Guangming said this, Geng Weidong couldn't help but twist his butt.
Monthly sales exceed 10,000?
If this is the case, then I will be able to retire from FAW.
"Then make arrangements as soon as possible!"
"The design department also took action immediately to complete the design work of this model as early as possible."
The pie has been drawn, and Geng Weidong can't wait to eat it.
FAW is already waiting for help.
(End of chapter)