Chapter 432: Ways to open up the situation in Magic City
October 1st is National Day.
"Mr. Chen, this is the house in my video. The decoration is almost done. After the latex paint on the wall dries, the cabinets will be opened." Zhang Qiyuan led the client to Luo Rui's room.
After a month and a half of renovation, the house was almost finished with its hard furnishings. There happened to be a client with a low budget, so he simply brought it over.
"The decoration is not bad. It was impossible to see the way it was before." The customer looked at it carefully and said with some surprise.
Watching Zhang Qiyuan's video before, he knew very well what this house looked like before. Unexpectedly, after the renovation, it looked quite good.
"Yes, you just happened to be here. You can take a look. The materials used in our decoration are all very good. Unlike those string houses, which are all made of poor materials."
"How much does this house cost?"
"3.9 million!" Zhang Qiyuan said.
"The previous owner seemed to have quoted 3.9 million. Now that you have renovated it, is it still 3.9 million?" the customer laughed.
"The owner's quotation of 3.9 million is negotiable. His base price is 3.7 million, so I added the 200,000 for decoration, which is 3.9 million. I am straight to the point with my fans and don't play tricks. This price There is really no price, you can take a look, many of them in the same neighborhood are of old-fashioned decoration, and they all sell for upwards of 400 yuan." Zhang Qiyuan explained.
"Are there any other houses to look at in this community?" the client asked.
"Yes, if you want to see it here, I can take you to see it." Zhang Qiyuan said quickly.
Since he wanted to sell the house here, Zhang Qiyuan naturally wanted to find a house for comparison with his clients. This house was found for him by the owner Luo Rui, and it was in this one.
Soon, Zhang Qiyuan took his client to see another house.
"This set is really cost-effective, but I don't know how the house will be decorated in the end. Let's wait until you finish the decoration." The customer thought for a moment and said.
"No problem, let's wait until the renovation is completed."
Zhang Qiyuan also knows that the house has not been renovated and the client is not sure and will not make a move. The reason why he still shows it is mainly to shoot material for his video.
"Okay, then you go about your business while I walk around," the customer said.
"Uh, okay."
Zhang Qiyuan said helplessly. He knew that the client must find other agents to view the house, but he couldn't stop it. Who told them that Qijia Real Estate did not have a store here? No store meant that there were no houses. The client had a hard time When you go out to look at houses, you can't just look at these two houses.
Watching the customers walking towards the intermediary store outside the community, Zhang Qiyuan shook his head. This was the disadvantage of having few stores.
If he were in Seoul, he could find any house the client wanted to see, but in Shanghai, he could only show a few specific houses.
"Has the video been taken just now?" Zhang Qiyuan asked Yang Hao next to him.
"Already filmed."
"Okay, we will cut the previous decoration process and the section where the client just inspected the house into the second episode of our video later." Zhang Qiyuan said while driving.
"Okay."
Zhang Qiyuan was driving back and was about to go back when he suddenly saw a car parked on the roadside in front of him. Next to the car, a woman was arguing with two agents.
When Zhang Qiyuan saw the woman holding a new house purchase form in her hand, his heart moved and he said to Yang Hao: "Turn on the video on your phone and follow me secretly."
"Ah? Okay." Yang Hao was a little confused, but he still agreed.
Zhang Qiyuan immediately parked his car behind the car in front, got out of the car and walked towards the three people arguing.
"What's going on? You two grown men bullying a girl?" Zhang Qiyuan shouted.
Hearing this, the agent who was arguing with the woman glanced at Zhang Qiyuan and said rudely: "It's none of your business, so don't meddle."
Zhang Qiyuan ignored him and turned to look at the woman. The woman was about thirty years old, average-looking, with reddish eyes and a bit excited.
Seeing Zhang Qiyuan coming over, Zeng Rui immediately said excitedly: "You come to review. I found them online to view the house. Before viewing the house, I told them all my budget and requirements. I said I wanted to view second-hand properties." I can only buy a house with a budget of 3.8 million, so they will either show me a new house or a house that exceeds my budget.”
"I just saw a new property, and now I was taken to see another new property in the car. I told them that I wanted to see second-hand properties, not new ones, and then they impatiently called me ugly. Make more trouble.”
"I said I didn't want to look at the house anymore and asked them to take me back, but they just dropped me off. Why? I already told them all my needs when I looked at the house. Why did they take me to see if I can buy it? Did you buy a house before? You told me that you would be picked up and delivered by car, but you don’t want to buy it now. Is this the attitude? You even pulled me out of the car. I am a single mother and work is so stressful, but even when I was looking at a house, I was told by the agent that I was ugly. Why?" Zeng Rui said, the more she said, the more aggrieved she became. , tears welled up in his eyes, but he resisted not letting them fall.
After listening to what Zeng Rui said, Zhang Qiyuan immediately understood the whole process.
Nowadays, there are many intermediary companies in Shanghai. In addition to the five larger intermediary companies, there are also many intermediary companies like Qijia Real Estate that rent a small storefront by themselves.
These small stores often attract customers with extremely low agency fees and then take them to see new houses.
Compared with the agency fees for second-hand houses, the commissions given by developers are much higher.
Moreover, these small stores, like his Qijia Real Estate, have few houses. Basically, after looking at two houses in their stores, they will take them to see new houses.
As for this client, it’s not that the agency had to send her back. It was just that her family environment and work pressure made her a little extreme. When the agency stimulated her, she exploded.
"Brother, being an intermediary is not what you do. As a colleague, I have to say it's fair. People's needs have been told to you directly. You can just show the client the house that meets her needs. And if the sale is not done in a righteous way, Not a personal attack? Why many people have a bad impression of intermediaries now is because there are so many people like you." Zhang Qiyuan said.
"TMD, if I ask you to mind your own business, do you believe I will beat you to death?" the leading agent said grumpily.
"Come on, if you have the skills, give it a try. As long as you touch me, believe it or not, I will immediately lie down on the ground. I won't be able to do this for thirty or fifty thousand yuan." Zhang Qiyuan stretched his neck and said.
"You..."
The leading intermediary couldn't stand the stimulus and took action immediately.
"Forget it, forget it, let's go." The agent behind him quickly pulled him into the car.
"TMD, you're lucky today. If we meet him next time, I want you to look good." The leading agent also calmed down, and after giving Zhang Qiyuan harsh words, he got in the car and left.
"I was shocked. He actually took action. This man is so aggressive. Fortunately, someone was holding him back."
After the two intermediaries left, Zhang Qiyuan said to himself.
Hearing Zhang Qiyuan's words, Zeng Rui was stunned for a moment, and then felt dumbfounded.
After the talk just now and Zhang Qiyuan's fuss, her emotions had been vented. She thanked Zhang Qiyuan and said: "Thank you."
"You're welcome, I'm also an agent. It's because there are so many people like this that our agency's reputation is like this. Sister, where do you live? I'll send you there." Zhang Qiyuan said.
He knew that Zeng Rui's budget was relatively close to that of Luo Rui's house, but she had just experienced an unpleasant house viewing, and now she was probably more resistant to the house viewing, so he did not invite her to look at the house, and Luo Rui's house was still open. The decoration has not been completed, and nothing can be seen now.
So he planned to establish a good relationship with Zeng Rui first, and then take this sister to see the house after the house was almost decorated.
After this experience, he believed that if this sister wanted to buy a house, she would only come to him.
"This is not good."
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"It's okay, just press the accelerator and get in the car, sister."
Zhang Qiyuan pulled Zeng Rui into the car, asked for the address, and then stepped on the accelerator and drove away.
On the way, he chatted with Zeng Rui for a few words and found that Zeng Rui was a relatively introverted person. This was also his first time viewing a house, and this happened to him.
After sending Zeng Rui to her place of residence, Zhang Qiyuan said: "Sister Zeng, I told you before that I am also an intermediary and a video blogger. There is a house nearby where we just met that is within your budget, but What happened at that time, I guess you were not in the mood to view the house, so I didn’t mention it. Do you think you could add me on WeChat? I’ll send you the video. When do you want to view the house, follow me. Just say it and I’ll come to pick you up when the time comes.”
Zeng Rui hesitated, nodded, and gave Zhang Qiyuan a mobile phone number.
Zhang Qiyuan quickly wrote it down and called Zeng Rui.
"Sister Zeng, this is my number. By the way, there is one more thing. It's the incident just now. My assistant took a video and I plan to post it online. I will code it when the time comes. Is this okay?" Zhang Qiyuan said.
"Okay, where do you post the video? There is no account on Xiaohongshu?" Zeng Rui asked.
"Sister Zeng, do you also play Little Red Book?" Zhang Qiyuan asked in surprise.
"Yeah."
"That's great. I started posting videos on Xiaohongshu. My name is Zhang Qiyuan of Qijia Real Estate. You can search for it." Zhang Qiyuan said.
I have to say that there are really a lot of female customers on Xiaohongshu.
After returning to the company, Zhang Qiyuan asked Yang Hao to edit the video immediately, taking advantage of the National Day, when there were many customers looking at houses, so it would be a good time to promote it.
After explaining Yang Hao, Zhang Qiyuan immediately called Jiang Yuan.
From what just happened, he suddenly thought of the idea of opening up the situation in the Magic City, so he planned to discuss it with Jiang Yuan.
"Brother Jiang, are you busy now?"
"Okay, what's the matter?" Jiang Yuan asked.
"Are there many small intermediaries run by individual bosses here in Shanghai?" Zhang Qiyuan asked.
Although it was a little strange that Zhang Qiyuan asked this question, Jiang Yuan still replied: "There are still quite a few, because it is quite expensive to join the brand intermediaries in Shanghai. Take the least well-known Xinjia, for example, the franchise fee is 20,000 , the deposit is 90,000, the trademark license fee is 35,000, and the decoration must be according to their rules. After all, it is impossible to join for more than ten thousand. ”
"This is what I think. It is too slow for our Qijia Real Estate to open one store after another, and there are not so many people. It just so happens that these small intermediaries owned by individual owners do not have many properties, so they can basically only operate in their own areas. Compared with Limitations, my idea is whether we can integrate these small intermediaries, and then our Qijia Real Estate will be able to compete with several intermediaries on the market." Zhang Qiyuan expressed his thoughts.
"Mr. Zhang, you seem to have some trouble with this idea."
Jiang Yuan's eyes lit up, and he had to admit that Zhang Qiyuan's idea was really unconventional. Their business of second-hand housing is really limited now. They can basically only sell in their own area. As long as they leave this area, it will be very difficult to find housing. Yes, I need to find friends from other agencies for help.
Once Zhang Qiyuan's idea is realized, it will be to unite the personal stores distributed in various regions throughout the city to form a large network, so that everyone can share resources and achieve a win-win situation.
"But there are a few questions." Jiang Yuan said after thinking about it carefully.
"What's the problem?"
“The first one is, how to ensure that the owners of individual stores are willing to join our Qijia Real Estate?”
"Well, I'll give them the system and the portal for Qijia to find housing, and I won't charge them any franchise fees or trademark licensing fees. Isn't that enough?" Zhang Qiyuan thought for a while.
"Then the question arises. If they find a house through the Qijia house-finding system, but later take out a private purchase, how can the interests of the person who maintains the house be guaranteed? If you want to collect a deposit, I I believe that a large number of stores will not be willing to join, but if they do not charge a deposit , we can’t guarantee whether these stores will smuggle the orders? And once the orders are smuggled, some problems will easily occur. At that time, our Qijia Real Estate will be blamed for them. They will only need to change the signboards again. Everything is gone," Jiang Yuan analyzed.
Jiang Yuan's analysis made Zhang Qiyuan calm down.
For the franchise store in Seoul before, he only collected a deposit of 20,000 yuan. That’s because the houses there are cheap. If you do a private transaction, the agency fee will be even cheaper. 20,000 yuan is basically enough. Some stores that want to do private orders, after all, once discovered, the 20,000 yuan will be gone.
But Modu is different. The total price of houses here is high, and the agency fee can easily reach 100,000. If the deposit is low, some stores will definitely take risks and do private orders without the risk of deposit.
But if the deposit is too high, other stores may not be willing to join them, and there is a 12% platform fee on their side, so it would be strange if others are willing.
After thinking for a moment, Zhang Qiyuan said: "What if I not only give them a system and a platform, but also give them money?"
"Huh?"
Jiang Yuan was a little dumbfounded. Is Zhang Qiyuan planning to do charity?
(End of chapter)