Chapter 433 Vertical and horizontal alliance
"Give it to the system, give it to the platform, and give it back money? Isn't this a pure loss?" Jiang Yuan wondered.
"Of course money is not given casually. I am in business, not charity."
Zhang Qiyuan smiled and then expressed his thoughts, "This is what I think. Anyone who joins our Qijia Real Estate can get 40,000 yuan back, but there is a prerequisite, that is, they need to first Pay a deposit of 50,000 yuan, and the annual second-hand housing performance must not be less than 200,000 yuan. Within one year, After that, we will return 20,000 yuan first, and then another 20,000 yuan after two years. After two years, if they don’t want to join Qijia Real Estate, they can withdraw the 50,000 yuan deposit at any time. Of course, if they want to change their brand within a year, Yes, we can also refund the deposit, but the 40,000 yuan will be gone.”
Only then did Jiang Yuan realize what Zhang Qiyuan meant by giving money.
If those franchise stores pay a deposit of 50,000 yuan first, plus Zhang Qiyuan’s 40,000 yuan, that’s 90,000 yuan. If a store wants to smuggle the order, it must consider that if it is discovered, the 90,000 yuan The money was wasted.
Zhang Qiyuan's return of the 40,000 yuan is also required, that is, he must make 200,000 second-hand housing sales every year. The 200,000 yuan performance in Seoul may require five or six second-hand housing orders, but here in Shanghai Maybe only two orders are needed. If the agency fee is less, then three orders.
This goal is very easy to achieve. After all, if a store cannot open three second-hand houses within a year, there is basically no need to do it, because this is simply a shame for an intermediary store.
Zhang Qiyuan's platform fee is 12%, which means that for a performance of 200,000 yuan, he can raise 24,000 yuan.
Even if he gets 20,000 yuan back, he still has a profit of 4,000 yuan. If any store does more, it will be a pure profit.
"Mr. Zhang, your idea is really creative. Did you learn it from Pin Xixi?" Jiang Yuan joked.
"Hey, that's about it. And anyone who joins a store will be directly rewarded five thousand. As long as the franchise store pays a deposit, the money will be cashed in on the spot." Zhang Qiyuan said.
“Even pyramid schemes have been used...”
Everyone in Jiangyuan was numb and said quickly: "If this is the case, then the company will basically not be able to make any money."
"I don't plan to make money in the first place. Let's make the platform bigger and stronger first. If someone wants to join later, they will have to pay." Zhang Qiyuan said with a slight smile.
Now his Qijia Real Estate has no reputation and no stores in the city, so people are naturally too lazy to take a look at him. But as long as he unites his personal stores scattered in various areas in the city, he can fight against the five major players in the market. A brand intermediary company.
Those personal stores can basically only operate real estate in their own area, which is very inconvenient. If he collects these personal stores, it will be beneficial to both the personal stores and Qijia Real Estate. .
This is the combination of vertical and horizontal.
And his Qijia house search is actually equivalent to a sharing platform.
In the past two years, Zhang Qiyuan did not intend to collect money, but just wanted to trick all these stores into entering.
After two years, when all the properties of these stores are listed on Qijia Real Estate, these stores will not easily withdraw from Qijia Real Estate.
Because the listings on Qijia Real Estate are also the hidden assets of the store. Once they withdraw from Qijia Real Estate, these listings will belong to others. If they go to other platforms, these houses will have been entered by others. In order to These houses and stores will not be easily withdrawn from Qijia Real Estate.
"This method works, but it still requires the store owners to pay. I guess there will be many who are unwilling to join. After all, they are afraid that we will run away after collecting the deposit." Jiang Yuan said.
"That's not the case. We at Qijia Real Estate are not unknown. There are still so many stores in Seoul. And if those stores want to be content with the status quo, then we must first improve the reputation of these individual stores. It's so bad that they have no choice but to join our Qijia Real Estate," Zhang Qiyuan said, thinking of the video he shot earlier.
"How to do this?" Jiang Yuan asked.
"I have arrangements, how about taking a tour today?" Zhang Qiyuan asked, changing the subject.
"There are quite a lot of viewings today, but today is the first day of the National Day holiday, so there are still relatively few that can be confirmed, unless you have already seen the house before. Jiang Na just went to see it, and it was she who placed it on Xiaohongshu The clients you receive should be relatively accurate. If you look at them well, you might be able to sign a contract in the evening.”
"Okay, everything is focused on transaction. If the customer is confused, the agency fee can be reduced." Zhang Qiyuan said.
"Okay."
After ending the call, Zhang Qiyuan took a look at the large group in Seoul and saw that there were more people to check out, and many stores had already opened orders. Although it was said that they were opening new houses, all the new houses in Seoul's stores were now sold out. He is also making money through the Leju channel.
……
At five o'clock in the afternoon, Yang Hao edited the video he shot in the morning and the decoration video he shot before, and sent it to Zhang Qiyuan.
Zhang Qiyuan opened the video and watched it.
The first is the rough state of the house before. Then during a screen switch, the house was first laid with water and electricity, then the walls were painted, and doors and windows were installed. Then Zhang Qiyuan appeared on the camera and told that today there is a client who wants to take a look at this house first. Then came the scene that Zhang Qiyuan showed.
After watching the video, Zhang Qiyuan took Yang Hao to drive, and then watched the video of the dispute between Zeng Rui and the two agents.
The driving scene was filmed by Zhang Qiyuan and Yang Hao on their way back, as a transitional scene between the two videos.
What follows is a video of Zhang Qiyuan stepping forward to ask about the situation.
"Not bad, this time the title is called: Anchor performs a righteous act on the roadside and is almost beaten by a gangster agency (Part 2)." Zhang Qiyuan agreed.
"Mr. Zhang, you know how to pick a title, but I think it's called: One woman and two men do this. Is this behavior advisable?" Yang Hao said.
Good guy!
Zhang Qiyuan thought for a while, not to mention that Yang Hao's title was much more attractive than him and could easily attract the attention of some LSPs.
However, he has already told Zeng Rui his Xiaohongshu account number. If Zeng Rui sees the title Yang Hao, she will definitely make trouble for him and may even have a bad impression of him, so there is no need.
"Sister Zeng is also a fan of Xiaohongshu. If she sees it, I won't be in trouble? Just use my title." Zhang Qiyuan said.
"Okay."
Yang Hao immediately posted the video on various self-media platforms.
……
The next day, the first thing Zhang Qiyuan did when he came to the company was to send a message to Ao Fei and Jiang Yuan, asking them to report yesterday's signing status to him.
The first person to report to him was Jiang Yuan. Yesterday, the Kangqiao Garden Store closed two orders.
One second-hand house and one new house.
The second-hand house was opened by Jiang Na, the client mentioned by Jiang Yuan. She sold a 147-square-meter house for 4.9 million yuan and received an agency fee of 2 points, which is an agency fee of 96,000. Jiang Na is now The commission is 50%. After deducting the 12% platform fee first, there is still 84,480 left. Jiang Na took 42,240, and the remaining 53,760 belongs to the company. Zhang Qiyuan was surprised that another new house was opened by a newcomer named Xue Dingpeng.
Zhang Qiyuan was still impressed with this newcomer Xue Dingpeng. He had recruited this person himself. The reason why Zhang Qiyuan was impressed was because he had a master's degree, was thirty-four years old, and had previously worked for a new energy vehicle company. Later, when the company closed down, he lost his job. Later, when he saw Zhang Qiyuan's recruitment, he came to apply.
Zhang Qiyuan didn't expect that Xue Dingpeng would actually place an order in just one month.
The customer is his former classmate, and the store commission is 180,000 yuan. He promised his classmate to return 30,000 yuan, which means that there is still a performance of 150,000 yuan.
And because Xue Dingpeng is a newcomer, he only gets 30% of the commission for this order, which is 50,000 yuan, and the remaining 100,000 yuan belongs to Zhang Qiyuan.
"No wonder Lianjia wants to recruit new people with academic qualifications. It's really cool." Zhang Qiyuan murmured.
Although the sales of Kangqiao Garden Store on the first day of National Day was only about 240,000, Zhang Qiyuan earned almost 150,000, and this was only the first day of the National Day holiday. There will definitely be more and more orders in the following days. of.
Then Ao Fei also sent over the signing situation in Seoul.
The first is his directly-operated store. The 133 International Community store has closed three sales. Li Qian has sold one new house, Wu Jingjing has sold one second-hand house, and Liu Zihao has sold one second-hand house. The store sales are 140,000. The Xingcheng Jingyuan store has opened three sales. For second-hand houses, Sister He placed one order, Huang Yi placed one order, and Li Hong placed one order. The store sales were 80,000. The other three stores opened five orders together, and the sales were 180,000. In other words, the sales of his directly-operated stores yesterday were 180,000. 400,000.
Zhang Qiyuan is quite satisfied with such performance.
Seoul and Modu are different, because their Qijia Real Estate publicly announced that the buyer’s agency fee is only 0.5 points. Although there are many orders, the agency fee is basically only 1.5 points, plus the second-hand houses in Seoul are now Basically, it is between 1.5 and 2 million. The general agency fee is between 250 and 300. If the house is cheap, it will be even less.
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In addition, more than 20 partner stores have opened about 15 orders, with a sales volume of about 600,000.
Other franchise stores have also opened many orders.
In other words, yesterday, he made almost 350,000 yuan in Seoul.
Including the 150,000 from the Magic City, he made about 500,000 in one day.
This is only the first day of the National Day, and his performance in the following days will not be worse than this day. He conservatively estimates that he should earn about three million this National Day.
After feeling confident, Zhang Qiyuan took out his mobile phone, opened Xiaohongshu, and checked the video posted yesterday.
Although Yang Hao had told him before coming to the headquarters that this video was very popular after it was released, Zhang Qiyuan was still shocked when he saw more than 10,000 comments. He quickly clicked on the comments and started reading.
[If you remember to update, finally wait for the second episode. 】
[The decoration quality of the house seems to be pretty good. It’s not the kind of house that comes with a house. Thumbs up. 】
[It’s strange that there is such an agency. The client stops looking at the house and actually calls the client ugly. Oh my god. 】
[The client made his needs clear, and ended up taking him to see a new house. Later, the client didn’t want to see it, so he immediately changed his attitude. 】
[Really anyone can be an intermediary, and the intermediary profession should simply disappear. 】
[It made me laugh so hard. That black agent was a real tiger. He almost hit the anchor. Fortunately, he was caught by his colleagues, otherwise the anchor might have been lying on the ground. 】
[The quality of those small intermediaries varies, so when choosing an intermediary, you still have to choose a big platform. I am a family lover, so those who want to buy a house can contact me privately. 】
Zhang Qiyuan browsed through the comments. Many of them were comments about sharing the weird agents he encountered during the house viewing process, as well as comments condemning these shady agents.
Obviously, this video is more popular than the previous one because Zeng Rui is very topical.
Many people who want to buy a house have begun to contact Zhang Qiyuan, both in Seoul and in Shanghai.
Compared to the intermediary they find randomly, they at least know Zhang Qiyuan well, and Zhang Qiyuan's reputation is very good. With so many rebate orders, there have been no problems. Instead of looking for an intermediary like opening a blind box, it is better to find Zhang Qiyuan.
Zhang Qiyuan's private chat went viral. He quickly gave his account to Yang Hao and asked him to get the contact information of customers who wanted to buy a house.
Then he gave Ao Fei all the customers in Seoul and asked her to distribute these customers to his several direct stores.
There are quite a few of them here in Shanghai, and many of them are looking for second-hand houses.
The disadvantage of not having a house became apparent. He had no house to show his clients, and it took a long time to find second-hand houses. Even Jiang Yuan couldn't find friends during the National Day. Help show him, because his friend also has clients to show him.
Zhang Qiyuan could only watch these customers who were buying second-hand houses anxious.
In view of this situation, Zhang Qiyuan feels that it is urgent to let those personal stores join.
……
The National Day holiday passed by in a flash. Thanks to the blessing of the video on National Day, both the performance in Seoul and the performance in Shanghai were very impressive. His net income in the past few days was almost three hundred and fifty. Ten thousand.
The performance during the National Day holiday has tripled compared to September.
The reason why there are so many is not only due to the bonus of his video, but also because this National Day holiday coincides with the Mid-Autumn Festival holiday, and the holiday is relatively long.
After the National Day holiday, Zhang Qiyuan immediately made an appointment with Jiang Yuan to discuss the consolidation of his personal store.
"Brother Jiang, you are familiar with the situation here in Magic City. I will leave this matter to you. Just do as I said before. As long as you recruit a store to join, you will be rewarded with 5,000 yuan. This is effective for anyone. "Now that the National Day is over, there should be fewer customers. You can mobilize the people in the store to go directly to sell our Qijia Real Estate," Zhang Qiyuan said.
"Okay, I'll first contact the owners of a few personal stores I know." Jiang Yuan's eyes lit up.
One store costs 5,000, and if he recruits four, it will be 20,000, which is considered a lot of money.
Moreover, Zhang Qiyuan's franchise policy is still very attractive, and the chance of success is quite high.
"Okay, you can deal with this matter during this period. I have something to do and I have to go back to Seoul." Zhang Qiyuan nodded slightly.
(End of chapter)