Chapter 516 "Asian Sugar King"
Zhou Haoran replied: "With Lin Sheng's help, dozens of our flavored drinks have been sent to the United States and Europe in large quantities. Judging from the current feedback, three types of drinks are more effective. They are also popular in bars in Europe and the United States. It can be sold at a reasonable price. Many people like to drink our drinks after drinking, and they also say that they have a hangover effect.”
"This can be considered a small role of Red Bull." Yang Wendong said with a smile.
Red Bull or other functional drinks cannot actually relieve hangover, but they can still make people feel more comfortable and relieve the discomfort of being drunk;
Zhou Haoran said: "But this is a very considerable market. In this name, it can attract many people who like to drink. In Europe and the United States, these people are large groups."
"No, we can have this market, but we can't promote it like this." Yang Wendong shook his head and said: "Once it is promoted like this, it may be considered to be used to relieve hangovers. If this is the case, it will be over, and other markets will not be possible;
Therefore, in the future, our publicity must not include words about hangover effect, but should focus on relieving fatigue. As for the rumors in the market, we can promote them appropriately, so as to maximize the benefits. ”
What a brand fears most is being positioned. If the position is relatively broad, it’s okay. Once the position is niche, it’s over.
"Understood, I will definitely pay attention to the publicity aspect." Zhou Haoran added: "Yang Sheng, how long do we need to test this taste before we finalize it?"
Yang Wendong thought for a while and said: "Wait a little longer, don't worry about the taste. You still have a production line here, do you leave it to Red Bull?"
Zhou Haoran said: "We are already preparing. We asked Germany to purchase 4 production lines at once. Red Bull will have one of them first. In addition, the beverage bottle mold is also under development. It is estimated that it will be all in place in November."
"Okay, we will test it for another two months in Europe and the United States. By October, we will decide on the most popular drink flavors and then start small batch production." Yang Wendong nodded and said, "We will start to gradually launch the market next year. , after confirming that there is no problem, I will use a lot of resources to promote it in about 70 years.”
What the food and beverage industry fears most is quality issues, not just public “food poisoning”, but also if there are too many allergic patients, additional attention must be paid;
If you want to know this, you can't measure it just by relying on a small amount of early testing. Therefore, you have to operate it on a small scale before large-scale publicity. The channels and production capabilities are not enough in the early stage, but it is a good match.
And there is another advantage, that is, Li Xiaolong will hit a wall in Hollywood in the next two years. At that time, he can only rely on himself, and he will do his best to make him a global superstar in a very short time, and then endorse Red Bull, then Perfect.
Red Bull itself is a sports drink, and Li Xiaolong is a global kung fu superstar, so it is very suitable.
"Okay, I will make preparations as soon as possible." Zhou Haoran promised.
Yang Wendong asked again: "How is the situation in Malaysia?"
Zhou Haoran replied: "We have hired several local professional companies to carry out ecological treatment on the farm we purchased. They will first cut down a large number of original plants above and then build some basic roads;
After that, we will divide different areas, gradually introduce water sources, renovate the land and fertilize it. It is expected that the first batch of crops will be produced in 70 years. ”
"This is really not urgent. What about our jaggery factory?" Yang Wendong asked.
Zhou Haoran replied: "The factory is already under construction, because there are many sugar cane fields near Perlis, and many local farmers make a living by selling sugar cane. Once we have the factory, we can purchase it from them;
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The transportation cost is relatively high, so it will be higher than if you have your own farm in the future. ”
"It's okay. It's also a good thing to increase the income of some surrounding farmers." Yang Wendong said: "In the future, if we need people to work on the farm, we can also find local people. As long as they are willing to work hard, we will not miss them. Salary.”
Even if the local farmers are not necessarily Chinese, since they invest, they need to be mutually beneficial with the locals. In particular, Malaysia will also be an industrial base for itself in the future, but it will focus on raw materials.
Zhou Haoran said: "Okay, one more thing. In addition to us, there are also many large-scale sugar factories in the local area, including Malaysia's famous sugar king Guo Henian. He also came to me some time ago and expressed his hope. Cooperate with us and supply us with their own refined sugar. ”
"Refined sugar? Is he trying to steal business from our own factory?" Yang Wendong asked.
Zhou Haoran said awkwardly: "Yes, but then I calculated with him. Even if it is refined sugar and the quality is similar, Guo Henian's cost is actually much lower than ours, which is very tempting to me. ”
"Guo Henian? I also know this person. He is very capable. He is probably much better than us in the entire sugar industry chain." Yang Wendong analyzed.
Whether it is Wang Yongqing of Formosa Plastics or Guo Henian of Malay, it can be said that the Chinese elites who emerged in the turbulent industry in the second half of the 20th century, throughout their lives, they definitely did not succeed by luck;
In this world, except for a few innovations, most traditional industries are actually fighting for technology, quality and cost-effectiveness, or a balanced combination of the three parties. Whoever can achieve the ultimate will become the king.
Although Yang Wendong, as a time traveler, knows the future, in terms of the detailed management of many industries, it is difficult to compare with the few people who came out of the Asian Monster Room.
Zhou Haoran said: "Yes, Guo Henian himself is a Malay, and he has managed the local sugar industry to the extreme. Even Taikoo has begun to purchase their sugar on a large scale because the price is much cheaper than in Hong Kong. ;
The problem now is that if we don’t use Guo Henian’s sugar, the cost will be a little higher than that of Taikoo. Our own industry is okay, but if Pepsi-Cola knows about this, it may put some pressure on us. "You really can't crack this upright conspiracy." "Yang Wendong nodded and said.
Cost-effectiveness is the most terrifying industrial weapon. As long as the cost-effectiveness can be achieved to the extreme, others will have no choice but to abandon their armor. For example, in the previous life, the industrial production capacity of the mainland killed all other countries;
The problem faced by other countries is that if you don't buy their own, the cost will be high, the competitiveness will decline, and the people will have a hard time. If you buy their own industrial chain, they will be finished, and they will become more and more dependent on each other in the future.
Wait until your domestic industrial chain completely collapses and it will never get up again. If the price of the other party's industrial products increases again, you will have to accept it. There is no other way. It will be impossible to build an industrial chain again. Even if you can, you can build it. It is completely unsolvable if you lower the price after you get the other party;
And after a few years, once the talent is cut off, it will be impossible to succeed even if you have money.
Zhou Haoran said: "Yes, so it is more difficult for me to decide now. Once Guo Henian's sugar is used, our sugar factory in Hong Kong will be in danger. Taikoo has already begun to reduce its production capacity."
"In the short term, we can maintain it first, but it will definitely not work in the long term. The production cost in Hong Kong is definitely higher than that in Malaysia or Thailand." Yang Wendong said.
Zhou Haoran said: "Then in the future, after we build an industrial chain in Malay or Thailand, the refined sugar factory can also be moved to Malay."
"Yes." Yang Wendong will not force some industries to be in Hong Kong. If they are not suitable, they are not suitable and cannot violate market principles. Then he asked: "Has Guo Henian's company been listed?"
Zhou Haoran replied: "No, Malaysia is the same as Hong Kong more than ten years ago. There are very few listed companies, and most of them are British capital. If there weren't a large number of Chinese here, I'm afraid many industries would still be in the hands of British capital."< br>
"It's a pity, I'm quite optimistic about Guo Henian." Yang Wendong said with a smile.
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Zhou Haoran said: "Does Yang Sheng want to invest in his company?"
"Do you think it's possible?" Yang Wendong asked.
Guo Henian is not only strong in ability, but also very patriotic. He began to trade with the country in the 1970s to protect the domestic sugar shortage problem, and after the 1980s, he also made large investments in the country;
Although I may participate in these businesses in the future, due to various domestic demands or too much investment after opening, the participation of a few more people will not have much impact; and in the field of sugar, I really cannot compare with Guo Henian. Such a cutting-edge entrepreneur can become the "Asian Sugar King", and his reputation will not be in vain.
Zhou Haoran thought for a while and said: "I'm going to discuss it with Guo Henian. I'm not sure whether it can be done."
"Okay, give it a try. If you don't succeed, forget it." Yang Wendong nodded and said.
It doesn’t matter if you don’t succeed today. As long as Guo Henian’s company goes public in the future, you will naturally have a chance;
However, if the investment can be successful now, then in the future, the beverage and food industries will buy sugar from him, and more or less part of the profits will be recovered, which will also be helpful to the development of the food and beverage industries.
A week later, Zhou Haoran came to Yang Wendong's office in Changxing Building and said: "Yang Sheng, Guo Henian rejected our investment request, but he said that we can develop sugar agriculture in Malaysia and cooperate in this aspect."
"He has a pretty good idea. Let us invest in helping him expand the scale of his sugar farm?" Yang Wendong said with a smile.
In the past few days, he has also collected information about Guo Henian;
Guo Henian started his business during World War II. After Malaysia successfully gained independence in 1957, he began to engage in the trade of wooden boards, sugar, and food. The export volume of wooden boards he controlled ranked among the top five in Malaysia, and the other four companies could They are all very old companies, which is enough to show their strength.
As for sugar, he began to build sugar factories in Malaysia in the early 1960s and invested in farms. However, investing in farms was too expensive, so progress has been slow.
Zhou Haoran said: "His idea is actually in our interests. After all, he is a Malay, has good connections in the local area, and is capable;
The combination of our funds and his capabilities is perfect. In this way, the cost of the sugar we produce will be much lower, which is also beneficial to ourselves. ”
"That's not a bad thing to say." Yang Wendong thought for a while and said, "Okay, let's talk to him and see how we can cooperate. If it is beneficial to us, we can also cooperate."
"Okay." Zhou Haoran added, "But Guo Henian wants to come to Hong Kong to meet you. What do you think, Yang Sheng?"
"Okay." Yang Wendong nodded and agreed.
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(End of chapter)