Chapter 517 Cooperation with Guo Henian
A few days later, at the end of September, Yang Wendong welcomed a new guest.
"Hello, Guo Sheng, I have long admired your name." Yang Wendong met Guo Henian from Malaysia in the presidential suite of the Four Seasons Hotel.
Guo Henian shook hands and smiled: "Haha, compared to Yang Sheng, my reputation is not worth mentioning."
There are also many wealthy Chinese in Southeast Asia, and some of them are relatively successful in certain fields, but they are far behind Yang Wendong. The large number of jobs in Hong Kong, Singapore, and Bay Area alone is enough to put anyone to shame. Incomparable;
Nowadays, the business empire of the richest Chinese man in Hong Kong has begun to penetrate into other Southeast Asian countries. However, the Chinese rich are not worried, but welcome it, because Yang Wendong's industry is different from that of most Chinese families. There is no competition.
"Sit down, Guo Sheng." After Yang Wendong greeted, the assistant served the tea and left.
After the two exchanged pleasantries, Guo Henian looked at the surrounding hotel decoration and the beautiful scenery outside the windows, and said with emotion: "This hotel is really nice."
"Guo Sheng also likes the hotel business?" Yang Wendong asked with a smile.
Historically, after Guo Henian made a lot of money from sugar, he established the Shangri-La Hotel, which eventually became one of the more famous hotel chains in Asia.
Guo Henian nodded and said: "Yes, I prefer it. There are no top hotels in Malaysia yet. If there is a demand in this area, Yang Sheng may consider it."
"In some places in Southeast Asia, I am not prepared to hold hotel properties myself." Yang Wendong said: "If there is local capital in Malay that is willing to cooperate with us and adopt the franchise model, then I will be happy to cooperate."
Hotels are a super asset-heavy business, even more important than owning office buildings. Therefore, today’s global hotels are beginning to adopt a light-asset model to operate. The hotel is responsible for operations, and local capital is responsible for investment, and then both parties make profits together;
Therefore, except for Hong Kong, Macau, Singapore, Bay Area, Japan and the mainland in the future, he will not own hotel properties elsewhere. This in itself is also a method of risk control; it also determines that the real estate market will rise rapidly in the future. Only in places where the operational risks of foreign capital are not high will they be able to invest on their own.
Guo Henian thought for a while and said: "This is a good idea, but when it comes to introducing overseas hotels, wouldn't it be better to choose an international hotel?"
"International hotels are also very good at cheating people. It all depends on the choice." Yang Wendong said with a smile.
Many large hotel chains often cheat their partners, especially when hotel contracts are signed for decades, unless there are local legal restrictions;
If either party is cheating, it will lead to heavy losses in this cooperation. When big hotel chain brands make money, they will give a share of the pie to their partners, but if they lose money, it is another matter.
"That's true." Guo Henian nodded and said, "Yang Sheng, let's discuss our cooperation."
Yang Wendong agreed: "Okay, what kind of cooperation method does Guo Sheng want?"
Guo Henian first said: "Yang Sheng, although you have also begun to invest in sugar cane farms in Malaysia and have sugar factories in Hong Kong, whether it is you or me, comparing the demand for sugar in the entire market, there is no competition at all. , right?”
"Yes." Yang Wendong nodded and said: "Our small business is not worthy of being called a competitor."
To be a competitor, the premise is that both parties must have certain achievements in a market, whether it is on a global scale or in a small place.
This has nothing to do with size. In a village, the only two stores are competitors, but if they are in a city, as long as the two stores are not very close to each other, it has nothing to do with competition, and there is no relationship between them. What impact will it have.
Most of Asia's sugar production and sales are still in the hands of European and American groups. Chinese capital or other local Asian capital is only slightly involved now.
Even if the achievements of Guo Henian and Yang Wendong in the sugar field were expanded tenfold, they would still not be able to compare with many European and American capitals. This is just like the Chinese capital in Hong Kong more than ten years ago.
Guo Henian added: "Yes, so what we should do now is to join hands to expand the scale of sugar production;
In the early years, European and American capital had a large number of sugar production bases in Asia, especially in Thailand, including Jardine and Swire in Hong Kong, which also had sugar cane plantations;
These places produce and sell themselves, and if they are not used up in Asia, they will be shipped to Europe and the United States. It is difficult for us to buy it, and even if we can, the cost is very high. Therefore, we must expand sugar production so that we can beat European and American capital. capital. ”
"You are right. Without land in agriculture, there is no rice for cooking." Yang Wendong nodded and said: "What kind of cooperation method is there?"
Guo Henian said: "Yang Sheng, our current situation is that you have enough funds, but you do not have the experience or human team to grow sugar cane; and I have the opposite situation, so our cooperation will be perfect;
You don’t even need to contribute any money. As long as you are willing to come forward as a guarantee, you can get enough bank funds to purchase a large amount of land to convert into sugar cane plantations. As long as I operate it, I can guarantee that the income will be able to repay the bank interest. ;
In this way, it will be of huge benefit to both of us, and the risk is also very low. I have many years of experience in multiple farms, and Yang Sheng can investigate. ”
"I still trust Guo Sheng's ability in this area." Yang Wendong thought for a moment and asked, "Is Guo Sheng confident about credit financing?"
If you can really use the bank funds to the extreme, you only need to provide a small amount of funds, and then take out loans to operate, and then rely on Guo Henian's operating capabilities to ensure that the farm can have a stable return, even if it is not high, it will be enough to be able to repay the loan;
In this way, they can have a very sufficient source of sugar raw materials, which is also of great significance to their own beverage industry, especially Pepsi's OEM, the demand for sugar is simply terrifying;
In addition, the mainland has a population of one billion, and the demand for sugar is also very high. Although the reform was started in 1978, in fact, in 1973/74, transactions, communication, and business exchanges between the mainland and overseas gradually became more prosperous, and finally The simple thing is that the Canton Fair's performance was getting better and better in the 1970s.
Guo Henian smiled and said: "Don't worry, Yang Sheng. I have been doing business in Malaysia for decades and have a very good relationship with banks. And Yang Sheng, you are one of the most famous Chinese in the world. If you go to Malaysia to invest, what will happen to the local banks?" Maybe you’re not willing to cooperate?”
"If that's the case, that's really good." Yang Wendong was also a little moved, but still said: "Guo Sheng, the farm you want to buy is also the original wasteland, and then replanted with sugar cane?" Guo Henian said: "Yes, just like Yang Sheng, your investment in Perlis is the same. In fact, I also bought a large farm in Perlis, and the area is several times the size of your land;
It’s not that I want to ask for trouble and open up wasteland by myself, but many large farms in Malaysia now have the original agricultural supporting facilities, and it is not cost-effective to switch to sugar cane cultivation;
Ordinary farmers can modify some small land at will, and the government supports it, and we can also purchase it. However, this small land can only be used as a supplement. If we want to increase the scale of sugar production, we still need to have our own large farms;
Many places in Malaysia are virgin forests, and the government also encourages land reclamation. Although the cost of land reclamation is expensive, the land price is cheap, so overall it is still a good deal. ”
"Okay, how can we cooperate?" Yang Wendong asked.
Guo Henian said: "The starting capital is US$5 million, half of which is half for each of us. This capital is not much, mainly because we need to use high leverage when buying land later, and we share the risk;
After the sugarcane farm is built in the future, the nearby jaggery processing plant will also be built by a joint venture factory. Each of us will get half of the jaggery produced, or whoever wants more according to international prices can just pay. ”
"Okay, let's try it first." Yang Wendong nodded and said;
2.5 million US dollars is nothing to him, but if the cooperation with Guo Henian can work out, he will no longer have to worry about sugar in the future;
Although Guo Henian definitely wants to use his own funds and fame to develop, he is also the same. As long as he makes it clear that he has no behind-the-scenes intentions, it will be fine;
He is his "Asian Sugar King", and Yang Wendong has not thought about grabbing this business. He only needs to be able to ensure the supply of his beverage industry and have a certain market.
No matter how ambitious he is, he will not want to be the first in multiple fields. For example, he has never thought about replacing Wang Yongqing's title of "Plastic King". This kind of traditional industry is not what time travelers are good at. Instead of thinking about it, It is better to do well in home appliances, real estate, finance, shipping, future electronics industries, etc. The future of any of these industries is much greater than that of sugar or plastics.
Guo Henian smiled and said: "That's good. I will give Yang Sheng a future development plan within half a month, including the land that can be purchased, future operation ideas, etc."
"Okay." Yang Wendong asked again: "Guo Sheng, doesn't your company accept investment?"
Guo Henian smiled and said: "Yang Sheng, although our Guo Brothers Company was established early, it has never carried out joint-stock reform, and there are many internal businesses. Sometimes I am not clear about it myself, so I have introduced foreign capital and temporarily Not considered;
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However, I have also thought that when the business gets bigger in the future, I will carry out group reform and may seek to go public. If that happens, I can also cooperate with Yang Sheng. ”
"That's okay." Yang Wendong didn't care too much;
Many Chinese companies, especially family-owned ones, do not like to go public, including Chinese-owned companies in Hong Kong in the early years;
It was not until the 1960s that British capital went public one after another and attracted a large amount of funds, and then Chinese companies became interested.
Guo Henian asked again: "Yang Sheng, one more thing. I know that many companies in your group have invested in Malaysia. The Malay government knows that I want to come to Hong Kong to find you, so it also wants to entrust me to ask. Are you willing to invest in large-scale industries? ”
"In terms of industry, I have already invested a lot?" Yang Wendong asked: "Half of my pest control business is ready to be transferred to Malaysia. These can create jobs for two to three thousand people.
There are also pulp mills and some simple plastic assembly plants, but there are quite a few of them. ”
With the development of Hong Kong's industry, the low-end sticky mouseboard business that relies on manual application of glue also needs to go elsewhere. This is also in line with the needs of Hong Kong's development. After all, with such a small population and a limited number of workers, it should be more To develop industries with slightly higher value such as electronics, clothing, toys, etc.
Guo Henian smiled and said: "Yang Sheng, the Malay government naturally welcomes your investment, but they hope to acquire some industries involving industry, such as glue production, paper production, or plastic production as you mentioned before."< br>
"Malaysia should also have these things, right?" Yang Wendong asked.
Guo Henian said: "Yes, there is, but if there is no corresponding market, it cannot be big. For example, in the paper industry, I also have a paper factory, but there is no market. The toilet paper produced is relatively simple, but it can only be produced locally. Sales, want to go to Europe and America, how easy is it?
Yang Sheng now has a rich sales network in Europe and the United States, so he doesn't think it is difficult, but it is too difficult for others, including my wood board factory. The output is enough, but I can't make a few bucks from selling it. Money is because there are no European and American channels. ”
"It is indeed difficult to be a channel." Yang Wendong nodded and said.
The reason why Changxing Group has many channels in Europe and the United States is not because of its strong operating capabilities, but because of some unique products, such as sticky notes, early trolley cases and adhesive hooks, plastic bags, snakeskin bags, electric mosquito swatters, small Packaging facial tissue, the exclusive copyright of Changxing Culture, etc.;
Although it cannot be said that the patent can only be produced by oneself, it at least has a strong first-mover advantage, which makes many dealers willing to actively cooperate with Changxing Group. If the cooperation is the same, it is naturally not a problem to cooperate with other things;
For example, dealers of small-package facial tissue generally also deal in toilet paper. In addition, the price-performance ratio is very high, so Changxing Industrial's toilet paper can be easily sold all over the world.
As for other people who are doing business normally and want to open up channels but don’t have enough technology or ability, they may not be able to achieve anything after 20 years of investment.
Guo Henian said: "So the Malay government also hopes that some of your industries can invest in Malay to drive exports and industrial development;
Similarly, the Malay government will also give you certain rewards. ”
"What kind of reward?" Yang Wendong asked.
Yang Wendong doesn’t have a good impression of Malaysia, but he doesn’t have any bad feelings either;
In the previous life, the Malays were able to become the four little tigers of Asia, which also shows that they are not bad at dealing with foreign investment. At least they will not kill the goose to obtain the eggs, otherwise they will not be able to develop.
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(End of chapter)