Chapter 121 Impact (additional update)
at the same time.
In the emerging market in the city, the crowds are bustling and the sound of bargaining can be heard.
Lao Li, a stall owner wearing a waterproof apron, was shouting hard about his aquatic products. At this time, a plainly dressed aunt came over carrying a few bags of things. She looked at the Egyptian pond lice in the fish tank with a puzzled look. look.
“Is this Egyptian fish edible?”
Lao Li put down his fish-killing knife and smiled, showing his big yellow teeth: "Yes, why can't you eat it?"
However, the aunt shook her head and whispered: "I heard that this Egyptian fish is not edible, it is very dirty."
Lao Li immediately frowned and retorted: "Who did you listen to? This is purely a rumor."
At this time, a young man next to him came over and interjected: "I also heard that Egyptian fish cannot be eaten. It is said that it grew up in sewage and contains excessive heavy metals."
Lao Li explained anxiously: "Oh, you are all talking nonsense. The Egyptian fish has a strong ability to adapt to the environment, but that does not mean it is dirty. As long as it is farmed regularly, it will be fine."
The aunt was still dubious: "But I still don't dare to buy it. I always feel uneasy."
Hearing this, Lao Li sighed helplessly: "This rumor is really killing people. No one dares to eat the good Egyptian pond lice."
But at this time, another customer came over and said with a smile: "This rumor is really powerful, but you got the Egyptian fish from the farmer, right?"
"Yes! What's wrong?" Lao Li was puzzled.
"I went to Magong Town yesterday to visit the breeding farm of Hailufeng Company. Their Egyptian fish tastes very good, and there is no earthy smell. Your Egyptian fish is not good!"
"How is that possible?" Lao Li has been selling fish for half his life and knows all about Egyptian pond lice. Even if they are reared with reasonable feeding and relatively good water quality, Egyptian pond lice still have a faint earthy smell.
"You can take time to eat at Jianghai Restaurant. If you sell their Egyptian fish, then I would like to buy one."
"Real or false?" Although he felt a little unbelievable, Lao Li decided to go to the so-called Jianghai Restaurant tonight to find out.
And the other side.
In towns such as Shanmei City, Haifeng, and Lufeng, restaurants that sell boiled fish, pickled fish, and grilled fish have also felt the impact one after another.
After all, the price of similar dishes at Jianghai Restaurant is only two-thirds, or even half, of theirs.
Plus the new Egyptian pond lice taste, texture and boneless.
The business of similar restaurants near Jianghai Restaurant suddenly became bleak.
For example, Tonggang Road in the urban area.
In an otherwise lively Sichuan restaurant.
On the softly lit dining table, several diners were chatting one after another.
Waiter Xiao Wang was busy shuttling between the tables when he suddenly heard a voice of dissatisfaction coming from table No. 8.
A middle-aged man wearing glasses pointed at a pot of boiled fish with his chopsticks: "What's wrong with your boiled fish? It's full of bones. It's too troublesome to eat!"
The female companion at the same table also complained: "Yes, and there is an earthy smell. Isn't this fish too stale?"
Hearing this, Xiao Wang hurried over and said apologetically: "Sorry, everyone, your dining experience is not good. I will solve it for you right away."
The bespectacled man frowned: "It's so disappointing that your dish is like this. The Egyptian fish I ate at Jianghai Restaurant was more delicious than yours."
Faced with the customer's difficulty, Xiao Wang could only reply with a smile: "I'm really sorry. Maybe our chef wasn't careful enough when handling the fish. This was our mistake."
The female guest shook her head: "There is also this earthy smell. It is obvious that the fish is not fresh. You can't do this."
Xiao Wang quickly made up for it: "Otherwise, I will make a new dish for you, or change it to another dish, and it will be considered as compensation from our store."
The man with glasses softened his tone slightly and shook his head: "Okay, forget this dish, there is no need to replace it."
He didn't dare to change the dishes, because some chefs might get angry at customers who withdraw their dishes and secretly add ingredients to the dishes.
Xiao Wang secretly breathed a sigh of relief: "Thank you for your understanding. I will apply to the manager to give the customer a discount."
After saying that, Xiao Wang quickly took away the boiled fish in question and walked to the kitchen.
Xiao Wang hurried to the back kitchen, placed the barely touched pot of boiled fish in front of Chef Zhang, and said helplessly: "Master Zhang, the guest at this table asked to withdraw the dish, saying that this boiled fish There are too many fish bones and an earthy smell.”
When Lao Zhang heard this, his busy movements stopped instantly, his face darkened, and he said loudly: "What? Withdraw the food? How could there be something wrong with the food I cooked?"
Xiao Wang was also startled by Lao Zhang's reaction and said cautiously: "This is what the guest said."
Lao Zhang's eyes widened and he was furious: "The fish has many bones? Does it smell earthy? Do they know how to cook? The boiled fish at this price is just grass carp. Do they still want us to use black fish and bass?"
Then he threw the spoon in his hand onto the stove, making a "clang" sound.
"I have been a chef for so many years, but I have never seen such a customer. It is simply too much!"
The side dish chef next to him quickly advised: "Lao Zhang, don't be angry, let's see how to solve it first."
Lao Zhang couldn't listen at all and shouted at Xiao Wang: "Go and tell the guests at that table that there is no way to withdraw the food! Eat it if you like it or not!"
At this time, the restaurant manager heard the sound and came over and said seriously: "Lao Zhang, calm down. Customers are God. Let's solve the problem first. We can't treat guests like this."
Lao Zhang was still angry: "I think they are deliberately looking for trouble!"
The manager also frowned: "No matter what, we have to appease the guests first, and we can't let this matter affect the reputation of the restaurant."
Lao Zhang turned around angrily and stopped talking, but the anger on his face was still clearly visible.
Manager Li Zhipeng took Xiao Wang aside and asked about the specific process. After listening to Xiao Wang's description, he also felt that the guests at this table were deliberately looking for trouble, but he had no choice but to agree to the customer's withdrawal.
But this is the fourth time he has heard of Jianghai Restaurant in the past two days.
After thinking for a moment, he called over another chef, Lao Meng, who was resting.
The two came to Jianghai Restaurant, which was less than 500 meters away from their store.
Li Zhipeng flipped through the menu and ordered a portion of boiled fish, a portion of cattail lice, a portion of stir-fried celery and a milky white fish soup for two people.
Since Jianghai Restaurant uses a semi-exposed kitchen, the kitchen can be seen through the glass window. Li Zhipeng and Lao Meng could tell at a glance that the kitchen only has heating and shaping functions, and the dishes are most likely pre-made or delivered from the central kitchen. vegetable.
After a while, the dishes ordered by the two were served.
Lao Meng, who looked embarrassed, picked up a piece of roasted Egyptian pond lice and put it into his mouth with his eyes closed. After a few seconds, he opened his eyes: "Strange? Is this really an Egyptian pond louse? It's not an eel. ?”
Li Zhipeng, who was also testing the dishes, was also very surprised.
He was not surprised by the taste of these dishes. After all, the taste of these dishes coming out of the central kitchen could only be said to be average, and there was nothing too surprising about it.
What really surprised him was the Egyptian pond lice used in these dishes.
“The earthy smell is completely gone.”
Lao Meng also expressed his opinion from his professional perspective: "The seasoning is also very light, and the boiled fish flavor tends to be spicy and delicious. Their spicy flavor is very light and highlights the delicious flavor. And a portion only costs 18 yuan. I After looking at the fish, I guess it weighs a pound.”
Li Zhipeng also picked out the fish meat in the basin. After picking out all the fish, he found that it was similar to what Lao Meng said.
"This price and taste can kill grass carp. No wonder there have been fewer customers in the past two days."
"Manager, what should we do now?"
After taking a sip of fish soup, Li Zhipeng also had a headache.
At this moment, the store manager started today's promotion.
Hearing that he could visit the headquarters of Hailufeng Company, Li Zhipeng also wanted to take a look, so he asked Lao Meng to sign up. Along the way, he learned through insinuations that Hailufeng Company was allowed to sell special-grade Egyptian pond lice products. Let him breathe a sigh of relief.
Through the guidance of the waiter who led the team, he found the relevant product details page through the Internet in the Hailufeng Company's online store.
"Are there so many kinds?" Lao Meng was also checking on his mobile phone.
On the product list, there are several products related to Egyptian pond lice, namely:
Special grade Egyptian pond lice - high protein type (suitable for fish soup, boiled fish, pickled fish, sweet and sour fish, squirrel fish), whole fresh fish 16 yuan per kilogram (minimum batch of 20 pieces), clean fish fillets 24 yuan each kg (minimum order is 100 kg).
Special grade Egyptian pond lice - crispy meat type (suitable for boiled fish, pickled fish, stir-fried), whole fresh fish 30 yuan per kilogram (minimum batch of 20 pieces), clean fish fillet 45 yuan per kilogram (minimum batch of 100 kilograms) ).
Special grade Egyptian pond lice - fresh and sweet type (suitable for fish soup, steamed fish, sweet and sour fish, squirrel fish), whole fresh fish 30 yuan per kilogram (minimum batch of 20 pieces), clean fish fillets 45 yuan per kilogram (100 kilograms) batch). This price seems to be similar to that of grass carp. The grass carp purchased by Li Zhipeng from the wet market is usually 15 yuan per kilogram if purchased in large quantities; black fish is 32 yuan per kilogram; crispy meat Anhui fish is usually 40 to 60 yuan. yuan per kilogram.
Just when he was looking at the product details page.
The minibus has arrived at the pond lice breeding farm in Egypt.
After entering the venue, Li Zhipeng, Lao Meng and others ate fish meat from three types of Egyptian pond lice in a specially prepared tasting room.
“It actually tastes like crispy meat.”
"This fresh and sweet Egyptian fish..." Lao Meng also put aside his prejudice against Egyptian pond lice at this time.
Among their tourist team, there are several other restaurant owners or chefs. Obviously, the purpose of these people is similar to Li Zhipeng.
Many people are already ready to make a move.
After all, Jianghai Restaurant has set a good example.
Although not everyone will like the Egyptian pond lice, even the high-protein type of Egyptian pond lice that has been specially nursed has a lot of fat content in the body, but it is still a high-fat type of fish.
But the overall performance of these special-grade Egyptian pond lice is very good.
The meat yield is high, there are no fine bones, and there is no earthy smell. After peeling, even the fishy smell will be reduced a lot. There are several types to choose from.
Plus the overall price is low.
If it weren't for the bad reviews, this fish would have sold out long ago.
This price can instantly kill Longliyu, which has a similar market positioning.
After returning, Li Zhipeng quickly purchased a batch of live Egyptian fish from the Hailufeng Company's online store, and planned to improve their store's fish dishes based on these fish.
Because of the boiled fish he ate at Jianghai Restaurant today, Li Zhipeng discovered another situation, that is, locals who tend to have a lighter taste are more receptive to Jianghai Restaurant's improved low-spicy version of boiled fish.
After all, if you follow the Sichuan version of boiled fish, the spiciness would be a bit unpalatable to most locals in Lingnan.
This is just like the Chinese cuisine in Japan and the so-called Chinese food in Europe and America. In many cases, improvements must be made in order to adapt to the tastes of local people.
Of course, this does not mean that Lingnan locals cannot eat spicy food, but that among Lingnan locals, those who can accept Sichuan, Hunan, and Gan spicy food belong to a minority group in the local area.
If you don’t consider customer flow, you can naturally make an authentic Sichuan version of boiled fish. If you do it for customer flow, you must compromise on the spiciness.
Some related restaurants in various towns in Shantou and Meizhou were forced to make changes.
But not everyone is determined to change.
Not everyone will stay safe
Rumors soon spread that Jianghai Restaurant used Egyptian pond lice. Those Egyptian pond lice were fed next to the toilets and were specially fed with feces.
However, Hailufeng Company anticipated the reaction of these people and initially took guests to visit farms and factories for free in order to combat such rumors.
Moreover, these rumor makers obviously underestimated the local determination and attention to Hailufeng Company.
It’s been less than a day since the rumors came out online.
The address was immediately locked by the relevant local authorities along the network cable, and then the account was banned, and the community sent warmth, silver bracelets, and tea.
After all, this industry is related to thousands of farmers in Shantou and the United States, and more farmers may join in the future. The industry is worth billions, and it also affects the hats of many people.
I dare to spread this rumor, I really don't know how to write the word "death".
Soon that evening, Shanmei TV reported the incident.
Those farmers have also come forward to speak out.
This matter involves the interests of too many people, so it doesn't matter if the interests of a few restaurants and several grass carp farms are damaged.
What's more, Hailufeng Company doesn't allow you to purchase Egyptian pond lice. Coupled with the ever-expanding targeted breeding licenses, those grass carp breeding farms have quickly transformed into breeding Egyptian pond lice, which has not caused too many people's profit losses.
After all, Hailufeng's Egyptian pond lice are currently only available in a small area in eastern Guangdong, and the impact is not very great. There are not many local grass carp farmers, mainly because the local eating habits favor marine fish.
But this is only temporary. In the future, with the large quantities of cheap fish balls and fish tofu from Hailufeng and Cathay, fish ball factories in other places will be in trouble.
But there is no way.
Market competition is so cruel.
If the product cost cannot be effectively reduced, or if it cannot compete differentiatedly with cheap products, then high-cost products will naturally be eliminated from the market.
This is why many companies now prefer to tell stories more and more.
They want to tell stories to give their products higher "value" so as to "separate" them from other cheap products of the same type, and finally achieve differentiated competition.
A typical example is vitamin products.
Is there any essential difference between the ordinary vitamin C that costs a few yuan a bottle and those highly hyped multivitamin tablets that cost hundreds of yuan a bottle?
No.
So why are the prices so different between the two? The reason is that some people know how to tell stories, while others choose conservative old-school product concepts.
Hailufeng Company chose to have both.
You need to be able to tell stories while maintaining the product’s cost-effectiveness as much as possible.
over time.
Eight Jianghai restaurants have been open for more than a week.
Locals have gradually come to accept the presence of Egyptian pond lice on their dining tables.
Not only those boiled fish, pickled fish, and grilled fish restaurants will buy special-grade Egyptian pond lice, but even those small workshop-style Japanese food stores have found that Hailufeng's Egyptian pond lice can completely replace eels.
Of course, there is still a difference in the flavor between Egyptian pond lice and eel, but if you are not a gourmet, you will generally not be able to taste it, especially after using the special grade Egyptian pond lice.
Similarly, some fish stalls in local wet markets have also begun to try to wholesale special-grade Egyptian pond lice from Hailufeng Company and sell them to the public.
Although some people still have a bad sense of Egyptian pond lice, there are still some people who are willing to try it.
Moreover, in order to avoid being ruined by counterfeit products, the fish farm has introduced a special system for giving "ID cards" to fish.
Use a specific QR code brand, and then place it on the tail of the Egyptian pond lice. Scan the QR code to know the code, weight, factory time, etc. of the fish.
And you can distinguish high-protein type, crispy meat type, and fresh and sweet type through different color brands.
These brands are the identification cards of Egyptian pond lice.
Fortunately, the farm made preparations in advance.
After seeing the popularity of Egyptian pond lice, many local Egyptian pond lice farmers have indeed started to think carefully, preparing to secretly pass off the Egyptian pond lice sold by Hailufeng Company.
However, when they saw the Egyptian pond lice from Hailufeng Company and the sign hanging on the tail of the fish, their cautious thoughts faded a lot.
What's more, the salespersons of Hailufeng Company have reminded the fish stall owners and restaurant owners who are purchasing that Hailufeng Company only has an online store, or directly picks up fish from Jianghai Restaurant, there is no other
sales channels.
If they find out, please report it to Hailufeng Company.
As long as those restaurant and fish stall owners are smart, they will know that purchasing low-quality Egyptian pond lice will only lead to their own destruction.
After all, if a customer eats once and finds something wrong, they will most likely not come back next time.
Even if you make a little more money from one fish, without repeat customers, shops and stalls will close down sooner or later.
This is not about selling luxury goods such as antique jewelry and designer bags. This kind of item has a very high unit price. If you use fake goods to deceive people, you can naturally deceive one after another. After all, the one-time profit calculation starts at tens of thousands of yuan.
The market research department of Hailufeng Company has studied many corresponding plans to ensure that the company's interests can be protected.
Just when the sales of Egyptian pond lice and derivative products were increasingly accepted by the market and consumers, the company received a special invitation for cooperation.
(End of chapter)