Chapter 120 Publicity (Medium Cup)
November 1st.
In the middle section of Second Road in Shanmei City, near Shanmei Middle School, among three street-facing shops, a restaurant called Jianghai Restaurant is holding its opening ceremony.
Diagonally opposite is the product store of Hailufeng Company.
Obviously, the physical business division differentiates between product specialty stores, eel restaurants, and Jianghai restaurants.
According to the company's internal positioning, Jianghai Restaurant's customer base tends to be affordable chain fast food.
Ye Meiya, who previously worked in a specialty store, became the store manager of the Erma Road branch of Jianghai Restaurant in the city.
After the lion dance team performed, Ye Meiya and several waiters took a lot of coupons and handed them out to passers-by on the street.
Pedestrians passing by were not very interested. After all, there are restaurants opening every three days on the second road, and these restaurants usually fail to survive for a year and a half before they close down in despair.
Some people turned a blind eye.
Naturally, some people are willing to give it a try.
After all, the price is very favorable.
A special grilled fish lunch set only costs 9.9 yuan.
For Shanmei, a place with extremely serious inflation, the price of a 10-yuan lunch box was ten years ago. Now the lowest price is 12 yuan, and the average price is around 15 yuan.
Two migrant workers who had just renovated nearby took the discount coupons and wanted to find something to eat. Their stomachs were growling, so they decided to give this new store a try.
Ye Meiya asked with a smile: "Welcome, please come in. Do you want to take it away or eat here?"
“Eat here.”
After finding a table at random and sitting down, Ye Meiya handed over the plastic menu: "What do you two want to eat?"
"Just the special package, two servings, and two bottles of Coke, glass bottles." Lao Zhang, a migrant worker, took out the coupon again: "This can be offset by 2 yuan, right?"
"Yes, one person can use one." Ye Meiya said with a smile: "When you check out later, just give it to the cashier directly."
"That's it."
"Okay, please wait a moment, I'll be here soon."
In less than two minutes, Ye Meiya had already picked up two stainless steel lunch boxes similar to old-fashioned aluminum lunch boxes, plus two bottles of glass Coke.
Lao Zhang opened the lid of the lunch box and found that there were only half of each dish, one vegetable and one meat, and he spread it all over the surface of the lunch box.
The Egyptian fish fillet is cooked in a similar way to kabayaki eel. The surface is grilled to a golden brown and fragrant. It is covered with a special sauce and the aroma is fragrant.
The fried Beijing cabbage with lard residue on the other side also exudes a faint aroma of pork and the fragrance of green vegetables.
Taking out the disposable chopsticks, Lao Zhang rubbed them and picked up a piece of fish.
"Huh? There is also a layer of fish meat? I thought it was just a layer of meat on the surface and white rice underneath."
"Wow...it's delicious!" Xiao Liao, a co-worker, couldn't wait to eat it. He was still talking vaguely while eating.
Unconsciously, a box full of food was destroyed by the two of them.
"Hiccup..." After drinking the Coke, Xiao Liao burped: "Huh...seventy percent full."
"What kind of fish is this?" Lao Zhang wiped his mouth with a tissue, then looked thoughtful.
"I don't know. Anyway, it's quite delicious. The quantity is plentiful and the price is cheap." Xiao Liao took out a toothpick from the toothpick tube and picked at the hole in his tooth.
A little Huangmao next door turned around and whispered: "It's Egyptian fish. I heard it from my relatives. This store is opened by Hailufeng Company. My relatives kill fish for Hailufeng Company in the factory in Ma Palace, and they specialize in this kind of Egyptian fish." Fish.”
"Damn! Egyptian fish?" Lao Zhang suddenly felt a little embarrassed.
Xiao Liao had a don't try to lie to me expression: "Really or not? Then you still come to eat? Don't you feel disgusted?"
"That's disgusting. My relatives have given me Egyptian fish fillets several times. They are steamed directly and taste almost like grouper. Their Egyptian fish are specially bred and eat grass and feed."
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The two of them didn't know that Xiao Huangmao was specially hired by Jianghai Restaurant to change customers' views on Egyptian fish. In order to ensure that these people can guide customers smoothly, the company also conducted special training. We even took them to visit a temporary breeding farm for Egyptian pond lice, which deepened the psychological development of these people.
After all, a person can brag about something that has been confirmed to be true without any psychological burden.
However, if you know that there is a problem with the product, it is easy for non-professional salespeople to have a psychological burden, which will lead to ambiguity and evasiveness when guiding customers, thus exposing the flaws.
"Why do you know so well?" Lao Zhang looked at Xiao Huangmao with some suspicion.
The little yellow-haired man replied without blushing and without a beating heart: "They say it was said by my relatives, and I have also eaten steamed Egyptian fish."
"It's indeed a bit strange." A man with glasses at another table next door also intervened in the chat of several people: "I ate Egyptian fish several times when I was a child. It was fat and earthy, so I could only use chili peppers. and bean paste to suppress the taste. Their Egyptian fish doesn’t even have an earthy smell. Brother, do you know how they do it?”
"I just heard that new technology seems to be used. Those Egyptian fish must be raised in indoor pools and eat specially customized feed and grass. Otherwise, there is no way to get rid of the earthy smell." Xiao Huangmao and the man with glasses looked after themselves Start chatting.
Lao Zhang called the waiter over.
Ye Meiya came over quickly.
"What do you need?"
"Do you use Egyptian fish for this grilled fish?" Lao Zhang asked directly.
Ye Meiya, who had been prepared for a long time, nodded: "Yes, this is a new species of Egyptian fish that our company specializes in cultivating. Customers can rest assured that our products are all factory-bred and all indicators have passed inspection and quarantine"
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"Okay!" Lao Zhang was helpless, but he didn't say anything.
In addition to customers who come to eat the 9.9 special box lunches, there are also customers who come to eat boiled fish and pickled fish.
Although many people know it as Egyptian fish, it tastes really good. The fish fillets processed by a special fish killing machine have no bones and no earthy smell. It tastes so good.
And the price is very low.
For example, the small portion of boiled fish is 500 grams of fish, and the price is only 18 yuan; the medium portion is 1,000 grams of fish, and it costs 28 yuan; the large portion is 2,000 grams of fish, and it costs 48 yuan.
In addition to fish meat, boiled fish also has a lot of side dishes such as bean sprouts, enoki mushrooms, lotus root slices, and fungus.
Even so, for a small portion of boiled fish that costs 18 yuan, the gross profit is still 8 yuan.
However, in the store, the dish with the highest gross profit margin is actually a special lunch box priced at 9.9 yuan. This lunch box contains 300 grams of fish, 300 grams of rice, and 300 grams of fried lotus root with lard residue. The comprehensive cost is about 4.3 yuan, gross. The profit is 5.6 yuan.
After all, these lunch boxes are all made in large batches from the central kitchen of the Horse Palace.
In order to supply dishes to the eight Jianghai restaurants, the central kitchen has occupied the entire resort restaurant. The offices of Jiang Miao and others have all been moved to the staff dormitories in Nanhu Village or the office buildings in the experimental area.
Watching the first batch of guests finish their meal.
Ye Meiya quickly stood up and held a small portable loudspeaker: "Dear guests, thank you very much for your support of our store. We have an opening tour group event in the past few days. Customers who spend money in our store can sign up to participate in the Horse Palace Two hours of quick tour, this is the ticket to participate.”
All guests received a participation ticket with the program of the event on it.
It includes visits to the Yandunshan Egyptian Pond Lice Breeding Farm, the individual farmers’ breeding farms in Yanding Village, the Magong Fishing Port Cannery, the Central Kitchen of Nanhu Resort, and Nanhu Farm.
At the end of the participation ticket, it says, "With this ticket and the invoice from Jianghai Restaurant, you can receive a box of canned eels at the cannery, or a kilogram of red tomatoes at Nanhu Farm."
"How do we get there? Drive there by yourself?" Xiao Huangmao asked quickly and cooperatively.
Ye Meiya quickly explained with a smile: "Everyone, we only need to raise 20 people, and our company's minibus can send you there for free, and you can also take the minibus back when you come back."
The mentality of being greedy for petty gains instantly aroused the interest of many people.
In order to cooperate with the promotion of Jianghai Restaurant, the breeding farm, cannery, central kitchen, and Nanhu Farm have all been renovated, and special sightseeing corridors have been set up. Transparent floor-to-ceiling glass windows are used to separate the working area and the sightseeing corridor.
After all, production sites such as central kitchens and canneries are not suitable for outsiders to enter directly.
Not a moment.
There were twenty guests eager to try it.
After taking the invoice at the cashier, Ye Meiya took them to the vicinity of Shanmei Middle School, where a minibus was already parked.
When they got to the minibus, Ye Meiya gave a temporary blue vest to a group of guests to make it easier to distinguish these guests and prevent them from wandering around after arriving at the breeding farm and factory.
in the car.
Ye Meiya smiled and introduced the development history and various products of Hailufeng Company to everyone.
The two guests who came from out of town were not looking for gifts, but planned to take the free bus and visit Magong Town. "Beautiful girl, your strawberries are so expensive! Can they be cheaper?" An aunt seemed to have bought strawberries produced by the company.
Ye Meiya explained with a smile: "Auntie, we are all direct sales from manufacturers, this is the lowest price."
"Can I pick strawberries on the farm?" Another aunt asked curiously.
"Our sightseeing area is separated from the production area. This is a food safety requirement. We are not open for sightseeing strawberry picking business at the moment."
Guo Xiaobo, who was traveling from out of town, flipped through the folded introduction page of the participation ticket: "Xiao Ni, can you also visit your company's white truffles?"
"Yes, the white truffle greenhouse is in Nanhu Farm. You can visit it together then."
"I saw it from Little Sweet Potato and said that the fish and shrimp in Magong Town are very fresh and the price is cheap. Can I go over and have a look this time?" Guo Xiaobo's wife Gao Ya said while taking pictures with her mobile phone.
"Beautiful girl, it's noon now. Fresh sea-caught shrimps are usually available in Magong Fish Market only in the morning, and the price is only a few dollars cheaper than the market in the city."
Unknowingly.
The minibus had passed by Jinding Bay, turned a corner, and finally came to the road intersection heading to Magong Town.
As you can see, there are construction sites on both sides of the intersection.
Ye Meiya pointed to the construction sites on both sides of the highway and introduced: "The construction site on the south side against the mountain is our company's new office building, and the construction site on the north side is our company's employee community."
"Does your company have an employee community?"
“Is room allocation free?”
“State-owned enterprises and work units no longer allocate housing, what good things are you thinking about?”
“House prices are much cheaper now than before.”
"Cheap? It's not even seven or eight thousand per square meter, and there's such a big stall, so I won't buy it."
A group of guests were chattering and discussing.
After passing the gas station in Xinxiang and crossing a small slope, we soon arrived at Yandunshan Industrial Park.
The minibus stopped slowly.
Not far away, a minibus was parked on the side of the road, and the manager of another branch in Haifeng County also brought a group of customers to visit.
Just as Ye Meiya was getting out of the car with her customers, she saw another branch manager leading a group out of the Egyptian pond lice farm.
"Meiya! You lead the team!"
"Yes!"
"I'll take the first step."
"Well, bye."
After passing the pedestrian passage on the side of the security room at the entrance, Ye Meiya took the guests to the special sightseeing passage.
The sightseeing passage is on the second floor of the steel structure. Through the glass under the feet and the glass window on one side, you can see the Egyptian pond lice in the pool.
"This water needs to be circulated 24 hours a day. After being filtered through multiple layers, it can be reused, which can save fresh water and keep the water quality of the breeding pond in a good condition."
Guo Xiaobo pressed against the glass window, looking at the active Egyptian pond lice in the pond, and asked curiously: "These Egyptian pond lice are so big, do they just eat feed? Are they using hormones?"
"This customer was joking. Hormones are too expensive. Egyptian fish grow very fast and are very disease-resistant. There is no need to use hormones or drugs at all. The most we use is allicin, which is a natural antibacterial drug." Ye Meiya explained.
In the staff passage on the second floor.
One of the two employees pushed a trolley, and the other held a large ladle with a customized capacity, scooped up a large spoonful of granular feed, and threw it into the fish pond below.
Then sprinkle one tablespoon of corn and soybean meal particles into the fish pond, and finally add two tablespoons of corn stalks and straw and sweet potato leaves crushed grass meal particles.
After passing the indoor breeding area, we came to the production workshop where fish meat is processed. Also in the sightseeing passage, we can watch the workers processing fish meat through the glass window.
I saw Egyptian pond lice being poured into the machine one by one, and coming out from the other side were four large pieces of meat.
On the assembly line, the workers skillfully cut the fish meat from the fish skin, and at the same time cut off the large piece of fat near the belly, and the remaining snow-white fish meat went to the next process.
"Are you making fish balls?"
Ye Meiya nodded: "Yes, this workshop is for making gold fish eggs."
Immediately afterwards, they watched the fish tofu workshop, seaweed fish ball, and semi-finished fish fillet workshop.
Come out of the factory.
Gao Ya whispered: "Husband, I think these products are okay, and the hygienic condition is not a problem."
"Of course, if people dare to let us visit, they will definitely not damage their own sign." Guo Xiaobo shook his head with a smile.
Ye Meiya took them on foot across the road to a nearby fish pond where Egyptian pond lice were bred.
Due to concerns about the random behavior of farmers, Hailufeng Company has tightened the use of food leftovers for feeding, and also requires all farmers to separate humans from fish, so that human settlements cannot be close to the fish ponds to avoid misunderstandings. .
"These fish ponds are used to breed Egyptian fish. They are used for preliminary fattening and breeding, and later they will be sent to factories for secondary breeding."
There was an iron house on the dam of this farmer's fish pond. Ye Meiya asked the farmer to open the iron door, and everything inside could be seen at a glance.
Except for some water pumps, lawn mowers and other tools, it is just the feed in the big plastic bucket.
"These are special fish feeds." Ye Meiya picked up a handful of No. 4 feed.
Guo Xiaobo also took a handful, put it under his nose and smelled it: "It smells so strong of fish."
"These feeds are all added with fish meal and fish oil." Ye Meiya took another large plastic bucket of feed: "These are general corn and soybean meal feeds."
"Well, it does smell like corn."
“These fish are pretty good to eat!”
"I wonder if the cost will be too high? If you have feed, you won't be able to make money, right?"
The guests discussed quietly.
Ye Meiya quickly promoted the company's local assistance projects: "Everyone, our Egyptian fish breeding project is a key assistance project in Magong Town. Many farmers are poor households. If they can't make money, they won't be so Many people are farming, and they can earn more than 10,000 yuan per acre of fish ponds using feed, and they harvest fish once every three months.”
"More than ten thousand yuan?"
"This project is okay, but I only made more than 10,000 yuan in three months, which is a bit small!"
"What do you know? My uncle who raises eels can only earn more than 10,000 yuan per acre of fish pond a year, and more than 20,000 yuan in the best years. Egyptian fish can earn more than 10,000 yuan in three months, which is already very high."
“Are the returns from aquaculture so low?”
"Otherwise, why do you think young people from rural areas go to big cities to work? It's not that agriculture is not profitable, and it is hard and tiring."
The trust hidden in it guides the guests' thoughts.
Led by Ye Meiya, they continued to visit the Magong Fishing Port Cannery, Nanhu Resort Central Kitchen, and Nanhu Farm.
Everyone was given canned eels, or a small bag of red tomatoes.
On the way back, everyone's psychological resistance to the Egyptian pond lice has dropped a lot. At least they don't feel uncomfortable with the Egyptian pond lice produced by Hailufeng Company, and they are within the acceptable range.
The other products of Hailufeng Company also opened the eyes of many customers.
Obviously this publicity plan was very successful.
As busloads of guests visited factories and farms, the Egyptian pond lice became a delicacy that they could eat, instead of being avoided in the hearts of these people.
After these guests returned, they brought a lot of publicity to Jianghai Restaurant and other products of Hailufeng Company, which steadily increased the customer flow of Jianghai Restaurant. At the same time, the company's strawberries, tomatoes, ginseng fruits, canned eels and white wine were also sold. Sales of truffles have also increased a lot.
This kind of open and honest publicity and extremely high production transparency not only allow customers to recognize the strength of Hailufeng Company, but also eliminate some misunderstandings.
After all, Hailufeng Company has full confidence in its own products, so there is no need to hide them.
The more you hide it, the more it will be exposed, and you will fall into the dilemma of not having three hundred taels of silver here.
(End of chapter)