Chapter 132 Return (Medium Cup)
New Year.
Brother-in-law Zhang Xincheng and sister Jiang Xia, who secretly returned to Ma Palace from the Gannan Branch and Qiongzhou Branch, also appeared at Jiang Miao's home.
The family eats beef hot pot.
Jiang Miao took a sip of soda water: "Brother-in-law, how is the situation at the Gannan branch?"
"Keji and Liu Changqing, who passed by last month, have started to get along. Now Keji is responsible for the specific internal affairs of the branch, and Liu Changqing is responsible for things like communication with the local area." The brother-in-law picked up a piece of morels that had just been mass-produced on a small scale. .
"Yes, Keji is too rigid. It is better to manage internally. With him here, at least the branch does not have to worry too much about internal problems." Jiang Miao turned to look at her sister:
"Sister, how is the situation over there in Qiongzhou?"
My sister picked up a tissue and wiped her mouth: "At present, we have bought 8 orchards in Yecheng, Ledong County, and Baoting County. The durian planting area is about 3,700 acres. According to your instructions, they are all old ones that have entered the fruiting period. tree.”
"3700 acres?" Jiang Miao nodded slightly: "Where is the grafting progress?"
"Siwen has been watching. His work attitude is very serious. Before I came back, about 1,370 acres had been grafted. It is estimated that all the grafting work can be completed before the Spring Festival."
"That's good." Jiang Miao felt relieved.
There are so many old durian trees, and grafting can be gradually arranged starting in March this year.
Because the first batch of transgenic kapok tissue culture began in October last year, there were a total of 1,000 seedlings, which have been growing for three months and are currently generally 1.8 to 2 meters high. The second batch of tissue culture seedlings started in mid-November. In tissue culture, a total of 100,000 plants were cultured, and they grew for a month and a half. Currently, they generally grow to about 0.9 to 1 meter.
Just this month, the third batch of 3 million tissue culture seedlings is being cultivated.
With the expansion of the scale of tissue culture seedlings, it has obviously exceeded the capacity limit of the current 50-acre tissue culture laboratory. Fortunately, the 1,000-acre smart greenhouse in Hongcao Town is already available for use.
Intelligent greenhouses can be used as tissue culture laboratories, so the task of tissue culture of transgenic kapok seedlings was handed over to the Hongcao Town Intelligent Greenhouse Base.
After three months of growth, the transgenic kapok will soon reach the height limit, which is about 2.4 to 2.6 meters, and then begin to use nutrients to support the side branches and main diameter, which is equivalent to changing from vertical growth to horizontal growth.
After three months of growth, the transgenic kapok basically meets the requirements for grafting.
Just this month, the first batch of tissue culture transgenic kapok seedlings has been grafted onto ordinary beautiful kapok.
The planting and grafting process is that after three months of planting the original beautiful Kapok, the transgenic Kapok can be grafted. After the first grafting is completed, after another three months of healing and growth, the second grafting can be carried out, which is also the golden stage of grafting. Pillow on the old branches of durian.
Durian blooms in three months, December, January and February every year.
Therefore, the old durian branches grafted this year will not be able to bear fruit. The native durian plantation of Qiongzhou Branch has also adopted flower control methods and knocked off all the flowers this year. The purpose is to allow the durian trees to use nutrients in On long branches, not for flowering and fruiting.
In fact, there are benefits to doing so.
If there are no flowers and fruits this year, all the nutrients will be used for growth. The scale of flowering will increase at the end of the year, and the nutrients needed for fruiting next year will be sufficient.
Jiang Miao knows very well that this year’s durian planting arrangements are probably:
The first batch of 1,000 genetically modified kapok trees were grafted in January and secondly grafted on old durian branches in March. They will bloom at the end of the year, bear fruit in March next year, and mature from June to August next year.
The second batch of 100,000 genetically modified kapok trees were grafted in March and secondly grafted on old durian branches in June. They will bloom at the end of the year and bear fruit in March next year. The fruit will mature from June to August next year, but only 50% of the overall fruit volume can be retained.
The third batch of 3 million genetically modified kapok trees were grafted in June and secondly grafted on old durian branches in September. They will bloom at the end of the year. However, considering the quality, all the flowers must be destroyed, so the third batch will not bear fruit next year. The results will not come until the year after next, that is, 2027.
The domestic durian yield limit per mu is about 2,000 kilograms. Due to the use of genetically modified kapok as rootstock, Hailufeng Company's durian yield per mu can reach about 3,500 to 4,000 kilograms.
With 100,000 durian trees, an average of 45 durian trees can be planted per acre, which can be planted around 2,222 acres.
Calculated based on retaining 50% of the fruit volume, 2,222 acres of durian plantation can produce 3,888 to 4,444 tons of fresh durian.
By 2027, the entire production capacity will soar 50 times, reaching 190,000 to 220,000 tons.
Will this production capacity affect domestic durian prices?
The answer is no.
Because in 25 years, the country imported 1.5 million tons of fresh durian.
Moreover, the reason why durian consumption is only 1.5 million tons is not because domestic consumers don’t eat it, but because the price is too high.
If the retail price of fresh durian fruit can be lowered to less than 30 yuan per kilogram, the national consumer market can reach more than 7 million tons.
This data is the conclusion analyzed by the market research department.
Because Siam digests 220,000 tons of durians every year, with an average price of 3 kilograms per person. The average price is 12 to 31 Chinese yuan per kilogram, and the per capita disposable income in Siam is only about 60% of that in China.
In this way, the domestic population of 1.4 billion consumes 5 kilograms of durian per capita, which is 7 million tons.
Don’t think that 5kg of durian is a lot.
With the 25-50% meat yield of Golden Pillow durian, 5 kilograms of fresh durian will only produce 1.25-2.5 kilograms of edible pulp.
People who like to eat durian can eat one or two pounds of durian meat a day.
It’s not that many people don’t like durian, but they are short of money.
Jiang Miao thought for a while, then picked up a piece of beef tendon cut as thin as a cicada, rinsed it on the clear soup pot, took a bite of the meat, and said with a smile:
"Sister, after the Chinese New Year, please do your best and go to various cities in the Pearl River Delta region to buy street shops."
"Aren't you going to wholesale directly?" My sister stopped her chopsticks.
Jiang Miao shook his head: "No, if we don't have our own retail store, it will be easy for wholesalers to take advantage of us, and the profits will also be eaten up by wholesalers."
He knows very well how low the purchase prices of wholesalers are. For example, the purchase price of vegetables in Qilu Province is often only a few cents per catty, but when sold to consumers, it is only a few yuan. A pound of money, even more than ten yuan a pound.
If it weren’t for the rise of e-commerce in recent years, many growers would have no bargaining power at all.
Just because Hailufeng Company's durians are mass-produced does not mean that you can make a lot of money. Those wholesalers and dealers will definitely lower the price when they see that you have such a large production capacity.
Relying solely on the e-commerce division’s online sales is obviously not enough.
Therefore, Hailufeng Company must take advantage of its geographical location.
Shanmei City belongs to the coastal area, bordering the Chaoshan region to the east, the Pearl River Delta region to the west, and is connected to Chacheng and Hakka cities in the north. It can also reach the eastern and southern coastal areas by sea.
Especially the Pearl River Delta region, the core area of Lingnan region, is the retail market that Hailufeng Company must win.
My sister asked: "Amiao, what is the approximate budget?"
"With 1 billion, we must ensure that every city has at least one 100-square-meter store, and at the same time purchase land in the suburbs of the city to build a refrigerated warehouse with an area of 20 to 50 acres." Jiang Miao said directly.
"So many?"
"Not much. Shops in the core area of Pengcheng, Yangcheng, are 200,000 to 300,000 yuan per square meter. 100 square meters is 20 to 30 million yuan."
Jiang Miao doesn't like renting a store. After all, renting a store has to face the problem of landlords raising prices every year. Those landlords are all fickle.
For example, landlords near Penguin Company collectively raised the rent as soon as they received a salary increase from Penguin Company.
If you choose to rent, if the Hailufeng company's franchise stores do well in the future, those landlords will definitely take the opportunity to ask for a rent increase.
He would rather buy a property at once than deal with those landlords and second landlords.
Moreover, purchasing real estate in the Pearl River Delta region is also a long-term investment. Even if the franchise store cannot be opened in the future, it can still be sublet.
For Hailufeng Company, 500 million is just one month's gross profit.
Especially with the beginning of January, white truffle production capacity began to surge to 120 to 150 tons per month.
Currently, many high-end food distributors from all over the world come to order white truffles. The average price per kilogram is about 2,500 yuan, which means that Hailufeng Company will increase its revenue by 300 to 375 million yuan every month.
White truffles will become Hailufeng's second most profitable industry after eel fry. The gross profit margin of white truffles is around 90 to 95%.
This gross profit margin is similar to that of eel fry.
The reason why the cost of eel fry is relatively low is that Hailufeng Company began to breed mature eels on its own, and it also has efficient feed. After spawning, the female eels are eliminated and used to produce soft cans, which in turn further increases the gross profit margin. Therefore, Hailufeng's huge monthly profits have given huge impetus to the company's rapid expansion.
The construction of warehousing points in the suburbs of the Pearl River Delta city is based on the fact that many of Hailufeng's products require freezing and refrigerated storage, such as durian, strawberry, fish balls, eels, white truffles, fish feed and other products. If they can be frozen and refrigerated throughout the process If transported and stored, the shelf life can be extended a lot.
Although Shanmei City is very close to the Pearl River Delta, it is best to lay out some refrigerated warehouses.
Although her sister was a little surprised by Jiang Miao's generosity, she also knew that the company's current profitability was very good, and investment properties were also a good deal.
"Then I'll go there after the Chinese New Year."
Jiang Miao reminded: "Sister, you can make a personnel plan in the past few days, let the human resources department recruit people first, and then bring people there directly, so as not to be in a hurry again."
"Okay."
"By the way, I will grant you another 500 million yuan to purchase a batch of relatively cheap commercial buildings in the urban-suburban area of the Pearl River Delta, close to shops and warehouses, to be used as employee dormitories."
"Is it necessary?" Jiang Xia had some opinions on this kind of investment.
Jiang Miao shook his head: "Money can't be earned, but people's hearts are not easy to win. When we bring employees from the local area to the Pearl River Delta, we must consider them. Otherwise, there is nothing we can do about the salary of three to four thousand yuan for grassroots employees." Survive in the Pearl River Delta.”
"Instead of issuing subsidies at that time, it is better to be more direct. The company directly purchases commercial housing and then provides free housing for employees, plus food and commuting are included. Anyway, the house will not be used in the future and can be rented or sold."
Brother-in-law Zhang Xincheng nodded: "What A Miao said makes sense. If employees are allowed to rent their own apartments, they will have to raise their salaries. This money will be earned by the landlords. We might as well take the initiative to bear the cost and purchase commercial buildings as employee dormitories."
After all, the average monthly rent for houses in the suburbs of Yangcheng is about 24 to 30 yuan per square meter. Even if several people share a house, the monthly rent expense is quite a lot. In order to ensure a certain quality of life, at least 20 square meters per person is required. meters of living space.
If you want a better quality of life, you can achieve it with 40 square meters of living space per capita.
Taking into account that food is included, a 120-square-meter house does not need to be equipped with a kitchen. It only needs a bathroom and a small living room. After deducting the shared area, it can also be divided into 6 rooms of about 15 square meters and arranged for 6 The staff is more than adequate.
In the initial stage of development in the Pearl River Delta region, the expansion will certainly not be too large. There are about 34 districts in the entire Pearl River Delta, and each district will have a specialty store; as for warehouses, only three will be set up in the entire Pearl River Delta, namely Pengcheng warehouse, Yangcheng storage point, Fucheng storage point.
There are 34 specialty stores and 3 storage locations, which requires about 260 people.
260 people need to buy 50 houses of 120 square meters.
500 million is more than enough.
However, considering future expansion needs, staff dormitories will definitely need to be further reserved.
Shuya smiled and said: "Sister, when the time comes, you will also buy the house I own in Panyu. I don't live in it anyway."
"Shuya, that's the house your parents left for you. Isn't it necessary?" Jiang Xia felt that this was inappropriate.
However, Shuya shook her head: "The house where my parents live is with my eldest brother. My house has been rented out. I don't plan to go back to Panyu now, so I might as well sell it to the company."
Jiang Xia looked at her brother at a loss.
"Sister, since Shuya said so, you can buy it when the time comes." Jiang Miao didn't think it was a big deal.
"Okay then!" My sister nodded.
The brother-in-law filled a bowl of soup and suddenly remembered something: "Amiao, there is something I almost forgot to tell you."
"What's the matter?" Jiang Miao gave his mother a piece of salt flat mutton.
"A few days ago, Gan Province entrusted Luling to ask if we were interested in acquiring Hero Dairy?"
Jiang Miao raised his eyebrows. As a native of Lingnan, he knew the three major dairy companies, as well as the local Fengxing Milk and Yantang Dairy.
The brother-in-law also guessed that he was not familiar with this brand, so he gave a brief introduction: "This is a relatively well-known brand in Gan Province. It was acquired by Guangming before and is now in bankruptcy custody."
"What does it mean over there?"
"Ganxi Province wants to find a new owner for Hero Dairy. Among the current shares of Hero Dairy, Sunshine Holdings holds 55% and Zhihe Management holds 18%. The two have also signed a consistent management contract, which means that this The two shareholders can be regarded as one. According to information disclosed by Gan Province, Sunshine Investment intends to sell shares of Hero Dairy.”
Jiang Miao fell into deep thought. Judging from the news, if Hailufeng Company is willing to take over Hero Dairy, it can get 73% of the shares in one go.
As for Eat Hero Dairy, there is not much pressure on the finances of Hailufeng Company.
But he knows that since Hero Dairy has reached the current situation, there is a high probability that there will be serious internal problems, and the current management cannot be retained.
"How much are they asking for?"
"The combined asking price for the shares of Sunshine Holdings and Zhihe Management is 73 million yuan, and other shareholders have not expressed their stance yet."
"Where's the debt?"
"The debt is $138.27 million."
Jiang Miao thought for a moment and then made a decision: "Brother-in-law, let Liu Changqing be responsible for this matter. As long as the other shareholders of Hero Dairy are willing to sell all their shares, we can take it and bear all the debts. If they are not willing to sell their shares, we can take it and bear all the debts." , forget it.”
"I understand."
Jiang Miao hopes to get a complete Hero Dairy without other shareholders staying in the way.
If other shareholders are unwilling to let go, he would rather give up the acquisition.
The lotus roots are broken and the silk threads cannot be connected.
After all, judging from the current operating conditions of Hero Dairy, we know that there must be many internal problems. This kind of enterprise needs drastic transformation. It is obviously inappropriate to leave other shareholders.
As for whether Hailufeng Company can revitalize Hero Dairy.
In Jiang Miao's view, there is no difficulty in running a dairy company. As long as the hard targets are met, it can be run with a pig as CEO.
Especially for companies like Hailufeng Company, which has a feed raw material production base, the cost of milk production has dropped significantly, which is just enough to find an internal market for the alfalfa and white clover produced by the Gannan branch.
As for packaging costs, domestic packaging companies have emerged. The era when Tetra Pak was the dominant company has long passed. Now the packaging costs of major domestic dairy industries are almost the same.
Transportation costs depend on the distance between the source factory and the consumer market. The area that Hero Dairy can cover is the middle and lower reaches of the Yangtze River plains. Other areas do not have the advantage of transportation costs.
Based on the three core costs, if Hailufeng Company acquires Hero Dairy, it will have a strong local advantage in the middle and lower reaches of the Yangtze River plains.
And even if it loses tens of millions every year, Hailufeng Company can still afford it. Being rich means being arrogant.
Take action when it's time to take action.
After dinner, Jiang Miao took the time to investigate the situation of Hero Dairy through the Internet.
After an in-depth understanding, as expected, the internal struggle of Hero Dairy after the acquisition was very fierce, and the parent company suppressed it intentionally or unintentionally. This company has been going downhill since it was acquired in 2002, and its operating conditions have been declining. It gets worse every year.
Moreover, he also checked the internal discussion documents of Sunshine Holdings and Zhihe Management Company, and found some fishy places, as well as their psychological price of about 55 million.
As for other shareholders, they have more or less expressed the idea of selling their shares, but they can't find anyone to take over for a while.
There are two main reasons why these small shareholders want to abandon Hero Dairy.
On the one hand, it is difficult for Hero Dairy to come back to life, and they do not have enough money to buy the entire company. Faced with internal struggles for so many years, these people also understand that if they do not control Hero Dairy 100%, they will definitely not be able to make drastic changes. Heal.
On the other hand, the current domestic dairy industry is already a red ocean, and the market consumption potential has not only not expanded, but has shrunk to varying degrees.
This is the impact of the general environment and the decrease in the number of newborns, which has led to an overall decline in milk powder demand. This has caused the dairy industry to face terrible competition for stock.
As industry insiders, these shareholders are obviously not optimistic about the future development of the dairy industry.
After all, China does not have the lifestyle habit of drinking milk as water like in Europe and the United States. Milk in China tends to be a nutritional supplement and tonic rather than a daily drink.
After knowing what was going on, Jiang Miao put the matter behind her.
(End of chapter)