Chapter 746 Bringing Goods
After watching this set of commercials, Zhou Hualiang and a group of executives from Donglin Hi-Tech North America Group looked at each other.
In their eyes, this advertisement is quite qualified, or it can be said to be a trick. It quietly associates stargazing digital video recorders with families and couples.
When it comes to love, it is unreasonable, and this is true for both men and women.
As for the current stargazing digital video recorder, through this advertisement, we are telling Americans that if you don’t buy a stargazing video recorder for your husband, is that a good wife? Does she still have her husband in her heart?
If you are not even willing to buy a digital video recorder for your husband, do you still love your husband? Regardless of whether it is nonsense or not, when the public opinion atmosphere arouses, this concept will be deeply rooted in the hearts of the people!
Just like diamonds, which have been popular for decades, this thing is actually just an ore, but as a diamond dealer, it is associated with love, and it is used as a witness of the love between men and women. Whether a man buys a diamond ring for a woman once became a criterion for measuring whether the man is sincere!
Stargazing digital video recorders have not yet reached that level of publicity, but they are similar to the publicity channels of diamonds.
“There is another version of this advertisement!”
I don’t know when, Ed Fleiss entered the conference room and said quietly to Zhou Hualiang and others.
Subsequently, the TV station was transferred to the Los Angeles TV station. After waiting for a few minutes, a new stargazing advertisement appeared in front of everyone.
When they saw this advertisement, Zhou Hualiang and others couldn't help but hissed, and they all looked at Ed Fleiss, feeling that this guy was really cruel, because The stargazing ad was produced by Ed Fleiss.
The plot of the stargazing advertisement on Los Angeles TV station is basically the same as the advertisement just now, but the roles are reversed.
Becoming a housewife, she is busy taking care of the family every day. She has to clean and tidy up the room, cook three meals for the family, and tutor and supervise the children's homework. My favorite TV series is, Can't even read it completely.
The husband saw all this, and when his wife finished cleaning up the housework, he suddenly took out the stargazing digital video recorder.
The final slogan is exactly the same as the previous one, which is also "stargazing, letting love, leaving no regrets."
But the two advertisements that seem to be similar have completely different artistic conceptions. After reading the first advertisement, I wonder if a wife is worthy of being the breadwinner of the family if she doesn’t buy her husband a stargazing video recorder?
As for the second advertisement, if you don’t buy a stargazing video recorder for your wife who has sacrificed everything for her family, and record TV programs for her to watch, do you still have any conscience?
The two advertisements for stargazing focus on fighting each other. As long as it is a married family, one of the couple must fall in love!
This is also the reason why Zhou Hualiang and others feel that Ed Fleiss is too ruthless. No American family can withstand such tricks.
Co-author, before getting married, you need to buy a diamond ring to prove your relationship, and after you get married, you have to buy a stargazing video recorder to prove your relationship, right?
This is Chi Guoguo's conspiracy, and it is also based on human nature. Even a small stargazing video recorder is reluctant to part with it, especially for middle-class families, how can they prove their love for each other?
Facing the gazes of Zhou Hualiang and others, Ed Fleiss's eyelids twitched a few times. He wanted to say that this publicity strategy was really not his idea. He followed someone's instructions. The advertisement was created by the tip bag.
But in this situation, Ed Fleiss felt that no one would believe him if he said it.
“Tomorrow, American luxury and fashion magazines such as Vogue, Vanity Fair, Harper’s Bazaar, and Robb Report will also promote stargazing video recorders.
Promote it as one of the must-have home appliances for wealthy and celebrity families in America! ”
Ed Fleiss said that the strategy of stargazing video recorders basically consists of two points.
The first point focuses on human nature and makes it related to the relationship between family and couples. Packaging stargazing is proof that couples in American families care about each other!
The second point is to capture the psychology of middle-class families, and America also shows that they care about each other! Middle-class families all over the world want to be upwardly compatible.
They pay special attention to the upper class. Some products used by upper-class families are, in the eyes of some middle-class families, a symbol of the upper class, even if they are expensive. I will also bite the bullet and buy it to show that I have the same taste and style as an upper class family
The stargazing video recorder, with the help of American luxury goods and fashion magazines, made stargazing one of the must-have appliances for upper-class families.
Don’t worry about whether this thing is true or not, as long as the advertisement is published, or let American middle-class families believe that it is true, that is enough!
What is the media and what is public opinion? It is something that can be created out of nothing. It can concoct something that does not exist and make people who see it believe it!
Vogue, Vanity Fair, Harper's Bazaar, etc. are the top fashion magazines in America. Even though their general audience is not large, they have a large impact on public opinion.
“Stargazing digital video recorders are becoming the most important electronic product for many American families!” Vogue magazine included a picture of a stargazing video recorder in its magazine.
Although it is only a small report, the picture in this report is in a mansion, where stargazers are placed together with a number of brand-name appliances and luxury goods, which seems to tell the story Readers, stargazing and these products are of the same level and are standard equipment for the upper class!
“Many Hollywood stars, including Angelina Jolie, are using stargazing video recorders!”
Vanity Fair magazine also published a soft article about stargazing video recorders in its report , in fact, Angelina Jolie is one of the spokespersons recruited by Microsoft for Stargazing.
Since last night, ABC, NBC, New York TV and other media have aired advertisements for stargazing video recorders.
In the morning, newspapers such as the New York Times and Los Angeles Times, as well as magazines such as Vogue and Vanity Fair, began to publish advertisements for stargazing.
However, if we say that these traditional media are the most active in promoting goods, they are definitely not as good as the anchors on the Internet!
Ximalaya Radio is on full blast in America today, and all the anchors are working hard to bring goods to stargazers, because they are rich anchors.
These Himalayan Radio podcasts, especially the top podcasts, can get advertising fees, and for every Stargazer sold, they can also get commissions in proportion, which are all in US dollars!
……
"Welcome to Toni's Day Show, I'm Toni!
I just prepared breakfast for the family. I don't know how you get along with adolescent children. I think it should be respect and understanding. Communicate with ”
Toni. Her voice is spread to thousands of households through radio stations in the Los Angeles area. As a representative of American housewives, her program has now become the most listened to advertising program in America. As long as there are families with housewives, there are Listen to Toni's audience!
Today on the radio, Toni imparted her experience in getting along with the children at home, such as respect, understanding, and communication. She sounded so clear and logical that the housewives who listened to the radio could not help but envy Toni. Family relations.
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But what the scene is, I guess only Toni's family knows. Anyway, in the media, Toni is the person who manages the family well.
After teaching her experience, Toni calmly moved the topic to other places.
“I don’t know if you all feel that there is always not enough time. I know that many housewives like me have no time for themselves and spend every day busy!”
< br>When they heard Toni's words, many housewives who were listening nodded with deep feeling. This is why they like Toni, because Toni, who is also a housewife, truly "understands" they.
“Because I am too busy, I often miss my favorite TV food programs, TV series, aerobics, etc. Over the years, I can’t even remember how long it has been since I watched a TV series in its entirety!”
When hearing this, many people listening began to shed tears.
But when the conversation changed, Toni finally said, "I saw an advertisement for a product yesterday. It seems to be called a stargazing video recorder. It can be connected to the TV and automatically record and store the TV programs you want to watch. Watch the recorded program in your spare time!
I don’t know how this product is, but I feel that it is suitable for housewives like us to finish our work. , I will go to the Wal-Mart in front of the community and buy a stargazing video recorder. Women... sometimes need to be kind to themselves!”
In a middle-class home in the Los Angeles area, her husband Carl took his two children. , eating the nutritious meal prepared by Megan who was busy in the kitchen. To be honest, he had been eating this nutritious meal made from grass for almost a month.
Megan is a die-hard fan of Toni, and even went to meet Toni. Since the launch of Toni's show, she has listened to almost every episode.
Even the Carl family has become supporters of Toni’s congressman husband. Toni’s congressman husband is one of the congressmen with the most supporters in Los Angeles. I heard that he is already planning to run for state assembly!
When she heard Toni’s words that women should be nicer to themselves, Megan’s eye circles suddenly turned red, and then she glared at Karl.
Karl felt a chill on his back. He turned around and saw Megan staring at him. Karl quickly stood up and gave Megan a hug and a passionate kiss.
"Meghan, you have given everything to this family. I think you deserve a gift at night. That is what you deserve!" Carl said while holding Megan.
Hearing this, Megan turned from anger to joy, because as Toni said, Carl bought a stargazing video recorder, which proved that he began to "understand" her.
Arriving at the garage, Carl stepped on the accelerator and rushed towards the nearest Best Buy store. If he didn't buy a stargazer today, he felt that he might not be able to get into Meghan's bed this week!
(End of this chapter)