Chapter 745 Fighting each other
Also sitting in the Microsoft president's office was Panos, the director of Microsoft's hardware department, sitting there with an expressionless face.
In principle, Microsoft's hardware products should be managed by Panos' hardware department, but at Microsoft, when Bill Gates, the Microsoft emperor, intervened, then he was on that principle.
Because the performance of Microsoft's hardware department before was really not that good. After spending so much money, it didn't make a sound, and the performance was really a bit awkward.
Even a few years ago, Donglin Hi-Tech suffered a setback due to mistakes made by Microsoft’s hardware department, which almost triggered Microsoft’s first antitrust investigation.
Even if Microsoft survived the "minor turmoil" caused by the hardware department, the loss in Microsoft's stock price was not small, with billions of dollars evaporated.
It’s surprising that Bill Gates is satisfied with Microsoft’s hardware department.
The digital video recorder project that Microsoft cooperated with Donglin Hi-Tech was introduced by Ed Fries, the head of Microsoft's gaming department. In addition, he is a veteran of Microsoft and a confidant of Bill Gates. , naturally let him be in charge of this project.
In fact, in a previous life, when Microsoft entered the game console industry, Bill Gates bypassed the hardware department and directly appointed Ed Fleiss to take charge of the game console project.
Facts have proved that Microsoft's hardware department is indeed a bit stretched. It has been struggling with tablets and laptops for a long time, and the market has been taken away by other brands.
On the contrary, the console produced by the game department caused quite a stir and became one of the three major game consoles in the world!
Speaking of Panos, he was naturally a little dissatisfied with Ed Fleiss, but he did not dare to show it in front of Bill Gates.
“Currently for advertising, Microsoft has cooperated with Tanglin Hi-Tech North America to place all advertisements for stargazing digital video recorders on NBC, ABC, and TV stations in New York, Los Angeles and other places!”
Ed Fleiss said, "The shopkeeper In other words, the main sales channels are Donglin Hi-Tech North America Group and Microsoft. In addition, we have also reached agreements with Best Buy, Wal-Mart and other companies, and Stargazing will enter these stores.”
In comparison, Tanglin Hi-Tech's publicity and sales channels in America are indeed not as good as Microsoft's.
If Tanglin Hi-Tech sells its own machines, it's hard to say whether it can enter stores like Best Buy.
After hesitating, Ed Fleiss still said to Bill Gates, "In terms of publicity, the stargazing digital video recorder still relies on Tanglin High-tech's publicity strategy. In terms of hardware, they promote more I have some experience!”
Before leaving Hanxi, Li Dongling handed over a promotional strategy package, which was the advertising selling point of the stargazing digital video recorder, to Ed Fleiss.
Hearing this, Bill Gates glanced at him and didn't pay too much attention. Although Microsoft is now a giant company, he also admitted that in terms of hardware, Microsoft is indeed not as good as Donglin Hi-Tech, otherwise it would be We will not use the system transplantation of MIPS architecture chips in exchange for cooperation with Donglin Hi-Tech.
“I hope the Stargazing Digital Video Recorder will not disappoint the Microsoft board of directors!”
Bill Gates said to Ed Fleiss, with a slight warning in his words.
The cooperation with Tanglin Hi-Tech, including the stargazing digital video recorder project, was strongly promoted by Bill Gates.
In fact, there are quite a few complaints within Microsoft about the impact on its relationship with Intel in order to cooperate with an Asian technology company. Otherwise, Ed Fleiss would not be involved in this cooperation. Dominated rather than through the hardware department.
But Bill Gates has always wanted to let Microsoft open up the situation in hardware, so he agreed to this cooperation. Once the project fails, it will also be a blow to Bill Gates' prestige.
It is true that he is the emperor at Microsoft, but an emperor also needs to rely on prestige and merit to maintain power. For the huge Microsoft empire, there are many internal factions, and there are also people who are dissatisfied with the power of Bill Gates. .
Just like Ballmer, who has thick eyebrows and big eyes, he looks like he only obeys Bill. But one day, when he becomes the president of Microsoft, he may be the first to eradicate the power of Bill Gates!
This was the case in the past life. Microsoft was once on the verge of collapse due to Netscape's antitrust lawsuit.
In order to relieve external pressure and win sympathy, Bill Gates, who had a bad reputation, had to announce his abdication and gave up the position of president of Microsoft and arranged for Ballmer to take over.
Bill Gates wanted to wait for the limelight to pass before retaking the position, but how could Ballmer, who had finally become president, step down so easily?
The result is that Ballmer believes that Bill Gates already has a position, and he, as the president, has the right to manage Bill Gates, and wants to monopolize power.
How could Bill Gates, who had been an emperor, allow someone to challenge his authority at Microsoft, even if he abdicated?
The two men fought openly and secretly for this reason. Even after Bill Gates abdicated, the Vista system he led suffered a disastrous defeat.
After Ballmer retired from Microsoft, he and Bill Gates were not strangers to each other, but at least their relationship was not very close. They were not at all like old partners who had worked together for decades.
Faced with the pressure from Bill Gates, Ed Fleiss's heart sank slightly, but he still bit the bullet and said, "I believe that Stargazing will not disappoint the Microsoft board of directors!"< br>
“Panos!”
Bill Gates tapped his finger on the table in the direction of Panos, "In the hardware department, we must cooperate with Ed Fleiss. This is Microsoft's first step in the hardware department. All departments of Microsoft must Support Ed!"
"I understand, Mr. Gates!" Panos said with a smile.
But when he walked out of the door of Bill Gates' office, Panos immediately stopped his smile and glanced at Ed Fleiss with cold eyes, "Do you think that relying on an Asian technology company will Can we gain a foothold in the hardware industry?”
“I admit that Donglin Hi-Tech is somewhat famous and has developed some "Something interesting, but this is America!"
Panos looked at Ed Fleiss with pity, "I don't know, because stargazing failed!" , and when Microsoft’s stock price drops, how do you face the anger of Bill Gates and the board of directors?”
"I wish you good luck!"
Panos didn't believe that Microsoft could really make a huge difference in hardware just by cooperating with Tanglin Hi-Tech. In Panos's eyes, Microsoft cannot stand out in the hardware industry because Microsoft is rejected and targeted by the hardware industry.
In the past few years, Panos also wanted to make some troubles, but nothing happened. He is now a little discouraged, so he is not interested in this stargazing. He is naturally pessimistic about the project.
Looking at Panos who patted him twice on the shoulder and walked away, Ed Fleiss couldn't help but feel nervous.
But at this juncture, even if he wanted to quit, he had no chance, so he had no choice but to keep playing.
......
"So, no senior executives were sent over from the Tanglin Hi-Tech headquarters?"
"What about Zhang Ao? He is the sales manager of Tanglin Hi-Tech. The department manager had fought with Siemens when they were promoting digital cordless phones in old Europe.
That battle was included in the case study of the American MBA Business School, and he didn’t come either?”< br>
Ed Fleiss, who rushed to New York from Seattle, came to the headquarters of Tanglin Hi-Tech North America Group. When he saw that there were only people led by Zhou Hualiang and no people from Hanxi, he shouted to Zhou Hualiang in dissatisfaction.
He knows that there are many strong men at Dongling High-tech, especially Zhang Ao, who was famous for his rivalry with Siemens in old Europe.
Shenzhou Digital Cordless Phone, as the "Foundation Battle" of Tanglin Hi-tech, has countless classic scenes, whether it is the tactics of people playing in old Europe, or the cooperation with Pacific Bell in America to recharge the phone bill The mobile phone gifting activity has so far been imitated by many companies.
The latest chapter of this novel was first published on 6@9书#, please go to 69书吧 to read it!
"Calm down, Ed!"
Zhou Hualiang looked at Ed Fleiss and knew that he was a little nervous at this time.
Zhou Hualiang actually felt a little unsure, but at this time he could not get into trouble, "I have already spoken to Mr. Li Dongling on the phone, and he thought there was no need to worry!
Stargazing Digital video recorders will definitely be bigger Sales, this time the digital video recorder is much better than the Shenzhou digital cordless phone, both in terms of publicity channels and sales channels.”
Hearing Zhou Hualiang pull out Li Dongling’s banner, Ed. Fleiss calmed down a little.
Indeed, as Zhou Hualiang said, when Shenzhou Telephone entered the American market, it was struggling, but in the end it turned against the wind.
"At eight o'clock tomorrow, digital video recorders will be on sale in all states in New York. When the sales figures are released tomorrow, everything will be settled!"
Whoever wins New York wins the world. New York is the largest metropolitan area in America. , is also the city with the most middle-class families. Being able to win New York means that digital video recorders have become the majority.
It is said that it reassures Ed Fleiss, but how can Zhou Hualiang himself be reassured? This is also the first battle he fought after becoming the president of Donglin Hi-Tech North America Group.
If this battle ends with a fight, his position as the head of the North American Group will be shaken to some extent.
Having no intention of going home at all, Zhou Hualiang stayed in the conference room of Tanglin Hi-Tech North America Group in the evening, accompanied by several senior executives, among whom the number of Chinese faces and white executives was almost equal.
This kind of company where Chinese people climb to the top of the executive team is rare in America. Only companies with Chinese-funded backgrounds can do this.
“It’s begun!”
After a voice came out of the conference room, it quickly became quiet, and Zhou Hualiang’s eyes were also on the TV.
The TV picture was an advertisement for a local TV station in New York. At the beginning of the picture, a "typical" American middle-class family appeared on the camera, a two-story townhouse with an area of 170 square meters. About square meters, with private driveway, garage, courtyard, swimming pool, etc.
The camera turned and there was a couple sitting in the living room, watching a football game.
As the game progressed, the husband excitedly raised his fists. At this moment, the phone rang suddenly. After receiving the call, the husband glanced at the TV, picked up his clothes and walked out.
Subsequently, the same shot was used, but at every critical moment, due to various reasons, I did not watch a game. This is also the normal state of middle-class families in America.
It looks beautiful, but you have to go to work, socialize, socialize, and take care of your family. Otherwise, the high annual property taxes, taxes, alimony, insurance, etc. can make the seemingly glamorous middle-class life disappear in an instant.
American middle-class families have very little time for themselves, and they cannot even watch a complete football game.
The commercials on TV continued. As usual, my husband rushed home dragging his tired body. At the moment, there were only boring commercials and soap operas playing on the TV. The game was already over.
Just as the husband was about to get up, the wife walked out of the room and turned on a stargazing digital video recorder placed next to the TV.
Under the surprised gaze of the husband, a rugby game was played. With the wife's remote control operation, she could fast forward, rewind, skip advertisements, and even enter the directory to watch past games.
The husband watched TV and then looked at his wife beside him. He couldn't help but hug her and the two hugged and kissed each other.
When the advertisement played here, all men who saw this advertisement knew that the husband in the advertisement was not surprised by stargazing, but that this gift from his wife represented her love for him. Care, a man will be a boy until he dies, and this is what he eats!
“Stargazing, let love, leave no regrets!”
The final TV commercial ends with this last slogan.
(End of this chapter)