Chapter 114 Fuck you Novartis (big update for Ring Empire)
“$1,500 a bottle!”
Hearing Green’s inquiry, Friedman originally had some concerns A glimmer of light suddenly flashed in his disappointed eyes, and he answered immediately.
$1,500!
One bottle? !
The words that came out of his mouth made both Green and the other vice president Klein stunned. After a full minute, the two looked at each other and saw the shock in each other's eyes.
“At $1,500 a bottle, Friedman is not too expensive.”
After a long silence, Klein was the first to break the silence.
“Not expensive.”
When it comes to price, Friedman’s eyes have regained a look of confidence, and it’s obvious that he has done enough homework.
"President Green, Klein, think about it, what does the pricing of a drug come from?"
"It comes from the effect of the drug."
"Our 'LivClearX' although clinical trials It is mainly used to treat severe fatty liver, but judging from clinical data, it also has an excellent relieving effect in the treatment of early cirrhosis.
Moreover, the active enzymes in it can really promote liver cell regeneration, reduce inflammation, and protect the liver.”
“In fact, I think its function of protecting the liver is even greater than that of treatment. You must know the importance of fatty liver. Protecting the liver and promoting regeneration are what all wealthy people hope and need most. ”
The two nodded.
Not to mention rich people, even they can’t help but want to buy it after hearing about this feature.
“In addition to effect, the second principle of pricing is scarcity.”
“Needless to say, in the field of treating fatty liver or even protecting the liver, we have no Competitors! ”
“So, the price of this ‘LivClearX’ cannot be too low! And 1,500 US dollars is the final figure I calculated through big data!”
"At this price, the middle class can completely consume it!"
The two nodded again, but soon, Klein suddenly frowned.
"Friedman, let me interrupt you. There is indeed no problem with your conclusion."
"A bottle of $1,500 does not matter to the high-end rich, but to the middle class It’s affordable even for the class!”
“But!”
"I would like to remind you that the largest consumer group of our drug should be patients with severe fatty liver disease, right?"
"Yes!"
"Then there is another question, can Patients with severe fatty liver disease are all poor or white people at the lowest level. Do you think they have 1,500 US dollars a month? Do you want to buy this drug for treating fatty liver? ”
“I’m sure that the price of $1,500 will definitely make us lose the largest consumer group of ‘LivClearX’!”
Free! Deman's expression did not change at all. He glanced at Green and then smiled.
He said slowly:
“Of course these poor people don’t have $1,500, but... the Medicaid federal health insurance fund does!”
“These poor people can go to the streets if they can’t afford medicine. Can march! Once covered by health insurance, they can eat for free. The medicine is ready!"
As he spoke, Friedman suddenly lowered his voice:
"At first I thought about applying 'LivClearX' as a health product, but then gave up. , because after applying for health care products, these poor people will not be able to eat them!”
"Now 'LivClearX' is a drug for treating severe fatty liver disease. As long as they have a doctor's examination report, they can take this drug for free. Whoever prevents 'LivClearX' from entering medical insurance will kill them!"
"The poor people at the bottom will not be obedient, they will resist, they will help' Liv Clear There is also medical insurance to pay for them!”
“And we will make everyone’s money!”
After the words fell, Klein and Green looked at each other with shock in their eyes.
But soon, greed flashed in their shocked eyes.
"Friedman, I think the price of $1,500 is very reasonable."
"Then we are left with the last item, the purchase price of Qingshan Pharmaceutical. What do you think of Qingshan? How much agency price will the pharmaceutical industry give us?”
Friedman has obviously also thought about this issue.
After thinking for two or three seconds, he answered:
"I don't know the specific agency price they will ask for, but I estimate it will not be higher than 500 US dollars."
" 500 US dollars? That means we can earn 1,000 US dollars per bottle?"
Green, who had always been calm, felt a little short of breath for a moment, and he looked at Friedman.
Shen Sheng said:
"Then I'll leave this matter to you. Contact Qingshan Pharmaceutical and see their bottom line." "Okay."
...
Zhang Yang has recently been busy with the second clinical phase of "activating agent to promote liver cell regeneration" and has not paid much attention to the progress of Novartis' "LivClearX".
It wasn’t until Friedman came to Qingshan Pharmaceutical for the third time that he noticed that “LivClearX” was progressing so quickly and was ready to be launched.
However, he has already had his own considerations about the agency price of "LivClearX".
He knows very well that "LivClearX", which was born out of "hepatocyte activator", has absolutely no competitive pressure in the entire pharmaceutical field.
As Americans suffer from severe cellulite, “LivClearX” naturally has the best market.
Of course, these are just reference factors. What really affected his decision was Friedman.
After two or three exchanges with Friedman, he has deeply realized that this Jew is a typical capitalist. He will never be able to sell "LivClearX" very cheaply in the United States. He must not drain everyone. A patient's blood.
Thinking of this, he did not wait for Friedman to speak, and said first:
"Friedman, you know the consumption power of the American market better than I do. I believe you have already discussed it before you came. Pricing in the United States."
"Well, first tell me how much you are going to sell it for in the United States."
Zhang Yang's temptation didn't bother Friedman at all.
He smiled slightly:
"Zhang, we are just an intermediary agent. Our final selling price for this drug depends on the price you give us."
"If you give us a cheaper price, our price in the United States will naturally be cheaper; you If it’s very expensive, we can only make it more expensive.”
“But, you. We all know that the main patients with severe fatty liver disease in our country are poor and low-income people, and they do not have the money to buy medicines.”
“If your medicine is too expensive, then we will undoubtedly lose this biggest patient. consumer groups.”
Zhang Yang nodded slightly in agreement.
"Okay, let me tell you a price first, 2,000 US dollars a bottle."
2000?
USD?
Friedman was immediately stunned. No matter how prepared he was in advance, he never thought that Zhang Yang’s price would be so outrageous!
More evil than him!
After a moment, he took a deep look at Zhang Yang, and for the first time he felt that Zhang Yang, who was smiling all over his face, seemed not to be easy to deal with.
"Zhang, forgive me for not telling you the truth just now."
"Before departure, our senior management did have a discussion on the price. Our selling price is planned to be around US$1,000. You know, this is a drug that needs to be taken for a long time..."
After the words fell, Zhang Yang was already shocked.
He originally thought that if Novartis could sell this drug for US$500 a bottle, it would be considered a high price. His offer of US$2,000 just now was just a test.
Unexpectedly, Novartis executives priced it at around US$1,000!
No!
You can’t believe a word of this Jew’s words!
“1500 US dollars!”
“Zhang...”
After two hours of tug-of-war, Zhang Yang gradually figured out Friedman's expected selling price. Taking into account Novartis's promotional costs and channel costs in the United States, Zhang Yang finally set the purchase price at US$900 per box.
900 US dollars, to be honest, it was a surprise to Zhang Yang who originally only had 300 US dollars for the price!
But for Friedman, the negotiation was somewhat of a failure.
His original expectation was to keep it within 500 US dollars, but fortunately, he still made money with 900 US dollars!
After negotiating with Zhang Yang, Friedman immediately returned to the United States and began sprinting to launch "LivClearX" on the market.
Zhang Yang also focused his attention on the second phase clinical review of the "hepatocyte activator".
A few days later, the second phase clinical treatment effect of the "hepatocyte activator" passed the review, and the third clinical phase officially started.
There are a total of 450 subjects in the third clinical phase, and it took more than 20 years to complete the recruitment this time.
Just waiting for Zhang Yang to take a breath, good news came from the other side of the ocean. "LivClearX" distributed by Novartis will be officially launched in the United States!
As soon as the news came out, Zhang Yang was not excited, but countless Americans were excited and looked forward to the final retail price!
"I'm so looking forward to 'LivClearX' curing my fatty liver! I can't wait! Release it as soon as possible!"
"Wow! Novartis, you are my idol, you are like a light shining across the United States ! ”
“Novartis has always been a A company with a sense of social responsibility, they often donate to children’s organizations, I believe your price will not be too high.”
The next day,
Novartis’ latest fatty liver disease on January 12th! The treatment drug "LivClearX" officially announced the price.
LivClearX – $1,500 a bottle.
“What Fuck! 1,500 US dollars?! You sell it for more than gold!”
“Fuck Novartis!”
……
< br>ps: The second chapter will be updated today, and there will be 1 chapter left after the reward.
(End of this chapter)